Parallel Purpose

50th Parallel Public Relations

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BUSINESS

Fostering open conversations on all things PR from the females behind 50th Parallel Public Relations.

11/13/2025

Episode 10 – From Hustle Bus to Alignment Canoe: A beginner's guide to thought leadership

In this episode, Naz shares a simple framework for thought leadership (Listen → Illuminate → Align → Activate), then reflects on moments from a conversation between Nene Kraneveldt and Ricky-Lee Watts about readiness, the “treasure chest” of values, and choosing alignment over hustle. You’ll leave with a mini-exercise, a way to turn values into message pillars and a sustainable visibility cadence. • 50th Parallel PR • Imagination FX • Lead with Clarity (masterclass) • Credits to the original conversations.

7 min
06/26/2024

Episode 9 - Inclusion Matters: A Conversation with Ambit Gender Diversity

Welcome back to Parallel Purpose! We are so excited to be kicking off a new series of podcast episodes that share the experiences, inspiring stories, and best practices of the communities we work with. In celebration of Pride Month, we’re starting off this new season with a conversation with Kingsley Strudwick, the founder of Ambit Gender Diversity Consulting. Press play and dive into this empowering conversation about the journey of self reflection and meaningful conversations that organizations and individuals can take part in to foster inclusive environments where 2SLGBTQIA+ people can thrive.

34 min
08/27/2021

How Mindful Visuals Change Brand Storytelling

A misconception that people often carry is that graphic design and creating this visual identity is just about making something that looks pretty. But good design has meaning behind it. It's crucial to understand every client’s background, what they're about, their future goals, how they want to be portrayed, and then making sure that is represented in the design and visual identity. Today Naz and 50th’s Lead Graphic Designer, Elle Offord, have an honest conversation about creating memorable visuals that are true to a brand and working with artists to help represent and honour culture and the community.

15 min
07/14/2021

Episode 7 - Values and Speaking Your Truth

Is your brand looking to be more socially conscious, but you don't know what to say? Or even if you should? This episode guides those trying to navigate their businesses with audiences more socially conscious than ever. Naz and Juliia to chat about those values and how company values can guide brand content, social justice, and ongoing work to making the world a more equitable place. Check out Have You Heard podcast! https://www.instagram.com/haveyouheardpodcast/?utm_medium=copy_link

19 min
04/09/2021

Episode 6 - Why is Public Relations (PR) so hard to define?

Welcome to Episode six! Today Naz and Hannah are diving fully into what Public Relations really is and debunking some of the most common misconceptions around what working in this industry entails.

16 min
11/26/2020

Episode 5 - Parallel Pups

Welcome to the fifth edition of Parallel Purpose! In this episode, we’re focusing on our favourite furry friends. We’ll hear from some of the 50th dog squad: Fia, Koda and Murphy (plus their humans), as well as members of downtown Victoria’s KWENCH on how office dogs improve our daily work environment.

11 min
10/29/2020

Episode 4 - Behind the Pixels

Welcome to the fourth edition of Parallel Purpose! In this episode, we’re focusing on the experiences of our favourite female designers, featuring Laura Prpich of Caribou Creative, and 50th's own in-house graphic designers, Elle Offord and Madalyn Kolke. Plus, Naz and Hannah discuss the origin story of the 50th brand and logo.

19 min
09/24/2020

Episode 3 - Parallel Experiences: Naz & Hannah Edition

Welcome to the third edition of Parallel Purpose! In this episode Naz and Hannah discuss their parallel experiences working in male-dominated industries, the power of vulnerability in the workplace, and the natural growth of 50th as an all-female team.

10 min
08/27/2020

Episode 2 - Conversations With Womxn We Love

Welcome to Episode 2 of Parallel Purpose! For this episode, we spoke to Tessa McLoughlin, founder of KWENCH Work + Culture Club in downtown Victoria, BC. Out of her own personal desire to foster individual happiness, Tessa’s vision for KWENCH was born. Tune in to this episode to hear about the resilience required throughout her journey, and how her community of fellow womxn entrepreneurs have lifted her up in the process.

19 min
07/22/2020

Episode 1 - A Day in the Life

Welcome to our very first episode of Parallel Purpose! In this episode we’re inviting you to get to know our team better, learn about how 50th began, and taking you through a typical day at our Courtenay office.

19 min

10 Episodes

Fostering open conversations on all things PR from the females behind 50th Parallel Public Relations.

Creator

50th Parallel Public Relations
Years Active

2020 - 2025
Episodes

10
Rating

Clean
Copyright

© 50th Parallel Public Relations
Show Website

Parallel Purpose