ParentTech Allies

Carly Buxton

Welcome to ParentTech Allies, where we uncover the latest innovations, share invaluable insights, and explore the top consumer and tech brands supporting families with children from conception through high school. Our show is designed for FamTech enthusiasts, entrepreneurs, ParentTech founders, industry experts, and parents themselves!

Episodes

  1. 04/24/2024

    Nurturing Healthier Relationships with Jessica Holton, CEO of Ours

    In this episode, Carly Buxton interviews Jessica Holton, CEO and co-founder of Ours, a relationship wellness company on a mission to help people have happier and healthier lives through stronger relationships. Jessica shares the inspiration behind Ours and their journey in revolutionizing the couples therapy experience. Key topics discussed: The origin story of Ours and Jessica's mission to destigmatize and make couples therapy more accessible The evolution of Ours' product offerings, from group virtual programs to personalized couples therapy matching How Ours guides couples through the process of seeking support, providing tools and resources before, during, and after therapy sessions Ours' vision of becoming the "primary care" for relationships, offering a holistic care team approach tailored to different life stages The recent rebranding process and the philosophy behind Ours' new modern, calming, and aspirational visual identity Strategies for growth, including leveraging personal networks, Google Ads, editorial placements, and word-of-mouth referrals Addressing accessibility and affordability challenges in the couples therapy space, including therapist compensation and potential insurance coverage Insights and advice for couples navigating the unique challenges of parenthood and maintaining a strong relationship amid evolving responsibilitiesJessica also shares how listeners can support Ours' mission by spreading awareness, and invites experts to collaborate on training opportunities for their therapist network. Try out this new spin on couples therapy! https://withours.com/

    42 min
  2. Helping Parents Stay Organized and Collaborative at Home with Michael Perry, Founder & CEO of Maple

    04/11/2024

    Helping Parents Stay Organized and Collaborative at Home with Michael Perry, Founder & CEO of Maple

    Carly interviews Michael Perry,  founder and CEO of Maple - a family tech startup aimed at easing the burden of parenting and helping families spend more quality time together. Michael shares the story behind Maple, how the app helps families get organized, collaborate on household tasks, plan events/appointments, and distribute the mental load more evenly. He discusses the integration of AI, machine learning, and partnerships to create a centralized home operating system. Michael also reflects on his journey as a serial entrepreneur and the evolution of his leadership style and company culture over time. - Overview of Maple app features like shared folders, to-do lists, calendars, shopping lists, expense tracking etc. - How Maple enhances visibility and collaboration between parents/caregivers  - Integrations with services like Instacart for grocery delivery - Plans to incorporate AI/ML for proactive suggestions and setup assistance - Michael's background as a 4-time founder, including a previous AI startup acquired by Shopify - Building a family-friendly company culture with flexible work arrangements  - Overcoming app fatigue by providing a unified home management solution - Growth through paid advertising on Instagram, Facebook, Google ads - Designing the pricing model for Maple   Promo code:  Nessle users and listeners can try Maple Premium free for 60 days using the code "MAPLEPLUS60" after downloading the app. Contact: Michael invites collaboration opportunities and feedback at michael@growmaple.com

    34 min

About

Welcome to ParentTech Allies, where we uncover the latest innovations, share invaluable insights, and explore the top consumer and tech brands supporting families with children from conception through high school. Our show is designed for FamTech enthusiasts, entrepreneurs, ParentTech founders, industry experts, and parents themselves!