As It Relates to Podcasting with Simona Costantini

Simona Costantini

Looking for expert tips on how to launch, grow, and monetize your podcast? You’re in the right place! As It Relates to Podcasting is your go-to resource for entrepreneurs, business owners, content creators, coaches, and consultants who want to leverage podcasting to build their brand, boost their business, and create meaningful connections with their audience. Hosted by full-time podcast strategist and producer Simona Costantini, this show dives into everything you need to know—from successfully starting your podcast to growing your listener base and turning your show into a revenue-generating machine. Whether you’re looking to optimize your strategy or hitting record for the first time, you’ll find practical insights that cut through the noise. Each episode breaks down actionable strategies for burning questions like: - How do I successfully launch my podcast and stand out from the crowd? - What are the most effective ways to increase my downloads and grow my audience? - How can I monetize my podcast without overwhelming my listeners? - What steps should I take to attract sponsors, partners, and collaborations? - How can I use my podcast to drive clients, customers, and revenue for my business? - What are the best tools and systems for running a smooth, stress-free podcast? This show isn’t about fluff or recycled advice—it’s all about providing real-world tips, tested strategies, and expert guidance to help you avoid burnout, stay consistent, and scale your podcast into a successful platform. Through solo episodes and deep-dive roundtables, you’ll gain access to insider knowledge that helps you sidestep common podcast pitfalls and maximize your impact. Tune in weekly as we cover everything from content creation and audience engagement to advanced marketing tactics and monetization methods that actually work. Plus, get exclusive backstage access to tips and resources you won’t find anywhere else, so you can fast-track your growth and start seeing results. Subscribe now and take the next step in turning your passion for podcasting into a profitable venture that reaches and resonates with your ideal audience!

  1. 11月27日

    The Truth Behind Podcast Rankings, Retention, and Growth in 2026

    Podcast rankings look glossy on the surface, but what do they actually mean for your growth, your revenue, and your long-term visibility? In this data-rich episode of As It Relates to Podcasting, Simona Costantini is joined by Megan Dougherty, creator of the State of Business Podcasting Report, and Ana Xavier, founder of The Podcast Space, to unpack the real truth behind podcast rankings, retention, and sustainable growth heading into 2026. Together, they dissect what the Top 100 Business Podcasts data truly reveals about churn, completion rates, publishing frequency, discoverability, video adoption, guest strategy, and why so many shows rise fast and disappear just as quickly. They also explore how algorithms actually interpret engagement, how AI is changing the backend of podcast strategy, and why human connection is now the most powerful growth metric of all. If you want to stop chasing vanity metrics and start building a podcast that compounds in authority, audience, and income, this conversation gives you the roadmap behind the rankings. Inside this episode: What podcast rankings really measure and what they completely ignoreWhy nearly half of top-ranked business podcasts rotate off the charts each yearThe difference between downloads, completion rate, and real listener qualityHow retention directly shapes algorithmic discoverabilityThe most common publishing frequency among the Top 100 showsHow short-form daily publishing fits into long-term strategyWhy guest strategy now functions as a growth engine, not just contentHow cross-promotion and relationships drive measurable ROIThe hidden truth about show notes, SEO, and discoverabilityWhat the data reveals about video podcasting adoptionWhere AI supports podcasting and where it quietly erodes trustWhy humanity now outperforms polish in listener connectionThe real factors behind scalable podcast growth in 2026 ✨ Free Resource: Download my Podcast Launch Blueprint, the 5-step system to plan, record, and launch a professional show in just 8 weeks. https://voltproductions.co/podcast-launch-blueprint-2025  Launch Your Podcast in 8 Weeks Course: https://voltproductions.co/launch-podcast-8-weeks-course-offer  State of Business Podcasting Report: https://podcastingforbusiness.com/the-state-of-business-podcasting-report/  #PodcastRankings #PodcastRetention #PodcastGrowth2026 #PodcastAnalytics #PodcastMetrics #PodcastStatistics #PodcastDiscoverability #PodcastSEO #BusinessPodcasting #PodcastTrends #PodcastMarketingData #VideoPodcasting #PodcastGuestStrategy #AsItRelatesToPodcasting #SimonaCostantini #VOLTProductions #PodcastROI #PodcastChurn #PodcastResearch Learn about: 00:00 Why podcast growth opinions often conflict with real data02:00 What the State of Business Podcasting Report actually measures04:00 The surprising churn rate behind Top 100 podcasts07:00 Publishing frequency trends among high-ranking shows09:00 Completion rate vs download volume as quality signals11:00 Subscriber growth and discoverability indicators13:30 Guest strategy as a long-term growth lever15:30 Cross-promotion, referrals, and relationship-driven ROI18:00 Show notes performance and SEO...

    49 分鐘
  2. 11月20日

    Launch Is Step One. Growth Is Everything. Here’s How to Scale Your Podcast in 2026.

    Your podcast is live, but now the real journey begins. Growth is where your show becomes a brand, a business asset, and a tool that compounds in visibility and authority. In this episode of As It Relates to Podcasting, host Simona Costantini wraps up the 10-week launch series by diving into the strategies that take your show beyond day one. You’ll learn how to interpret your podcast analytics, measure the right KPIs, refine your content with intention, and evolve your show based on listener behavior and performance trends. Simona also dives into how to build a powerful guest strategy, how to track ROI, how to use completion rates and retention to shape future episodes, and why iteration turns your podcast into a platform that grows your authority and revenue over time. If you’re ready to scale your podcast with clarity and consistent momentum, this episode gives you everything you need to strengthen your direction, refine your voice, and grow your show with strategy instead of guesswork. Inside this episode: The analytics that matter most for long-term podcast growthDownloads, completion rate, and subscriber trends explainedHow retention reveals your strongest topics and formatsWhy audience behavior guides your future contentHow to refine your show for longevity and authorityWhat agile creators do differently to stay relevantBuilding a strategic guest lineup that expands your networkHow cross-promotion doubles your reachHow to nurture relationships that lead to ROIWhy iteration is the secret advantage of top podcastersHow your podcast becomes a business asset, not a weekly taskInvitation to join the Launch Your Podcast in 8 Weeks course If you’re ready to launch your podcast with clarity, confidence, and a strategy that actually gets you seen, this episode will show you exactly how. ✨ Free Resource: Download my Podcast Launch Blueprint, the 5-step system to plan, record, and launch a professional show in just 8 weeks. https://voltproductions.co/podcast-launch-blueprint-2025  Launch Your Podcast in 8 Weeks Course: https://voltproductions.co/launch-podcast-8-weeks-course-offer  #PodcastGrowth #PodcastStrategy #PodcastAnalytics #PodcastingTips #PodcastEducation #AsItRelatesToPodcasting #SimonaCostantini #VOLTProductions #PodcastMonetization #PodcastLaunchTips #PodcastContentStrategy #GrowYourPodcast #PodcastGuests #PodcastForBusiness #PodcastMarketing #SpotifyPodcasters #YouTubePodcasts #PodcastWorkflow #PodcastPerformance Learn about: 00:00 Launching versus growing your podcast00:40 Why post-launch strategy determines long-term success01:20 Going deeper with the 8-week podcast launch course02:00 Understanding analytics without overwhelm03:00 Downloads per episode and what they actually signal04:00 Why completion rate reveals true listener quality04:30 How subscriber growth boosts discoverability05:00 Tracking leads, traffic, and inquiries05:45 Using retention to guide future content06:30 Refining your format for longevity07:00 How your audience shapes your evolution08:00 Spotting patterns that influence your message09:00 Using guest strategy as a powerful growth lever10:00 Cross-promotion and expanding your reach11:00 Relationship-building as a podcast growth engine12:00 Tracking guest ROI for long-term collaboration13:00 Iteration and how it creates industry...

    17 分鐘
  3. 11月13日

    How to Plan the Perfect Podcast Launch or Relaunch Timeline (Step-by-Step 2025 Guide)

    Launching a podcast in 2025 takes more than passion, it takes strategy. Your podcast doesn’t grow just because it’s good. It grows because it’s launched with purpose and precision. In this episode of As It Relates to Podcasting, host Simona Costantini walks you step-by-step through your podcast launch timeline, including when to release your trailer, how many episodes to drop on launch day, and how to choose a publishing cadence that helps your show grow long-term. You’ll learn how to map out your trailer, launch day, and early release schedule so that every decision, from timing to consistency, tells Spotify, Apple, and YouTube that your show is worth promoting. Simona also shares why your first 30 days matter most, how to create bingeable momentum, and how to set a sustainable rhythm that builds visibility without burning out. If you’re ready to plan, schedule, and launch your podcast with clarity and confidence, this episode will give you the exact timeline and structure you need to succeed. Inside this episode: When to release your trailer and why timing changes everythingWhy launching with 3 episodes boosts discovery and engagementThe difference between weekly, biweekly, and seasonal releasesHow to plan your first month for maximum algorithmic tractionWhy consistency beats frequency every single timeHow to maintain momentum long after launch day If you’re ready to launch your podcast with clarity, confidence, and a strategy that actually gets you seen, this episode will show you exactly how. ✨ Free Resource: Download my Podcast Launch Blueprint, the 5-step system to plan, record, and launch a professional show in just 8 weeks. https://voltproductions.co/podcast-launch-blueprint-2025  #PodcastLaunch #PodcastStrategy #PodcastGrowth #PodcastEducation #AsItRelatesToPodcasting #SimonaCostantini #VOLTProductions #PodcastMarketing #PodcastLaunchTips #PodcastVisibility #PodcastingForBeginners #ContentStrategy #SpotifyPodcasters #YouTubePodcasts Learn about: 00:00 – When to release your trailer01:00 – Why your launch timeline matters more than you think03:00 – How to build pre-launch buzz and early momentum05:00 – The 3-episode launch strategy that boosts discoverability08:00 – Choosing between weekly, biweekly, and seasonal shows12:00 – The secret to sustaining visibility after launch14:00 – Course invitation and how to launch with ease MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfoBook a Call: https://www.voltproductions.co/contact  Connect with Simona here: Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: a href="https://www.pinterest.com/SimonaCostantini_/" rel="noopener noreferrer"...

    16 分鐘
  4. 11月6日

    Visibility Beats Virality: The Secret to Growing Your Podcast in 2025

    Your podcast doesn’t grow just because it’s good, it grows because people see it. In this episode of As It Relates to Podcasting, host Simona Costantini breaks down exactly how to turn your show into a visibility engine – using YouTube thumbnails, Instagram Reels, and LinkedIn clips that actually convert. You’ll learn how to design graphics that attract attention, create clips that connect emotionally, and promote episodes across platforms with ease. Simona walks you through the difference between visibility and virality, and how to build a consistent content ecosystem that keeps your podcast top of mind — week after week. Inside this episode: Why visibility beats virality (and how to build momentum)How to design YouTube thumbnails that get clicksThe storytelling formula for Instagram ReelsHow to use LinkedIn clips to position yourself as a thought leaderTurning one episode into a 5-day content engineCreating graphics and clips that convert into loyal listeners If you’re ready to make your podcast seen, heard, and shared, this episode will show you exactly how. ✨ Free Resource: Download my Podcast Launch Blueprint, the 5-step system to plan, record, and launch a professional show in just 8 weeks. https://voltproductions.co/podcast-launch-blueprint-2025  #PodcastMarketing #PodcastGrowth #PodcastStrategy #AsItRelatesToPodcasting #SimonaCostantini #PodcastEducation #ContentRepurposing #YouTubeForPodcasters #InstagramReelsTips #LinkedInMarketing #PodcastPromotion #VOLTProductions #PodcastLaunch #PodcastVisibility #ContentEcosystem Learn about: 00:00 – Why visibility matters more than “a good show”01:00 – Welcome, 10-week launch series, free Blueprint mention04:00 – Visibility vs virality and clarifying your why06:00 – YouTube thumbnails that convert: billboard mindset08:00 – Instagram Reels: hook formula, length, captions11:00 – LinkedIn clips for authority and conversation15:00 – Turn one episode into a weekly promo plan17:00 – Final takeaway and CTA to Podcast Success Vault MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfoBook a Call: https://www.voltproductions.co/contact  Connect with Simona here: Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

    19 分鐘
  5. 10月30日

    Podcast Categories Explained: How to Rank Higher and Get Discovered by AI in 2025

    You don’t need to change your entire show to grow your audience. You just need to speak the language the algorithm understands. In this episode of As It Relates to Podcasting, Simona breaks down how to choose the right podcast categories and metadata so your show ranks higher, reaches the right listeners, and gets discovered by AI-driven search in 2025. You’ll learn how to make the algorithm your ally, future proof your podcast for large language model optimization (LLMO), and finally understand how categories impact chart rankings on Apple Podcasts, Spotify, and YouTube. Inside this episode: Why your podcast category is your show’s “book genre” and how it affects discoveryThe biggest mistake most podcasters make when choosing their categoriesHow to pick 3 categories that work with your content, not against itWhy smaller, niche categories can help you chart fasterHow to align your titles, tags, and descriptions for AI-driven searchWhat “LLMO” actually means and how to use it to boost visibilityHow AI reads your transcripts and metadata to recommend your showA step-by-step checklist to future proof your podcast for 2025 and beyond Whether you’re launching, relaunching, or optimizing your show, this episode gives you the clarity and confidence to select categories that help your podcast grow instead of getting lost in the noise. ✨ Free Resource: Download my Podcast Launch Blueprint, the 5-step system to plan, record, and launch a professional show in just 8 weeks. https://voltproductions.co/podcast-launch-blueprint-2025  #PodcastSEO #PodcastGrowth #PodcastDiscoverability #PodcastCategories #PodcastOptimization #PodcastingTips #PodcastLaunch #PodcastMarketing #LLMO #PodcastMetadata #AIPodcastSearch #PodcastRanking #ApplePodcasts #SpotifyPodcasts #YouTubePodcast #PodcastStrategy #PodcastEducation #VoltProductions #AsItRelatesToPodcasting #Podcasting2025 Learn about: 00:00 Why categories matter for ranking01:30 The truth about how Apple and Spotify read your metadata03:45 How to choose your main category strategically05:20 Using subcategories to expand your reach07:10 Matching your metadata to your categories09:00 What LLMO really means for podcasters10:45 How AI is changing podcast discovery in 202512:30 Your action plan to future proof your show MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfoBook a Call: https://www.voltproductions.co/contact  Connect with Simona here: Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: a href="http://www.voltproductions.co" rel="noopener noreferrer"...

    15 分鐘
  6. 10月23日

    Stop Overthinking Your Podcast Tech: The 3 Tools That Actually Matter

    You don’t need a Hollywood studio to start a podcast. You just need the right tools, clarity, and confidence to press record. In this episode of As It Relates to Podcasting, Simona breaks down exactly how to create a pro-level podcast setup using what you already have, whether you’re recording from your kitchen table or your laptop on the road. You’ll learn how to make your audio sound professional, your video look polished, and your workflow feel simple, sustainable, and strategic. Inside this episode: The three essentials for every creator: camera, mic, and softwareHow to turn your iPhone into a cinematic podcast cameraWhy lighting matters more than your lensThe one mic that delivers studio-quality sound anywhere (Shure MV7)Audio vs. video: how to decide what’s best for your podcastThe must-have tools for editing and recording (Descript + Riverside.fm)Why “simple systems” lead to consistency and confidenceHow to repurpose your episodes into reels, shorts, and show notes Whether you’re a first-time podcaster or ready to upgrade your tech stack, this episode gives you the roadmap to record confidently and build a setup that grows with you. ✨ Free Resource: Download my Podcast Launch Blueprint, the 5-step system to plan, record, and launch a professional show in just 8 weeks. https://voltproductions.co/podcast-launch-blueprint-2025  #PodcastSetup #PodcastGear #PodcastLaunch #PodcastWorkflow #PodcastingForBeginners #PodcastProduction #ContentCreation #PodcastGrowth #VideoPodcast #Descript #RiversideFM #ShureMV7 #SonyZVE10 #Podcasting2025 #VoltProductions #AsItRelatesToPodcasting Learn about: 00:00 Introduction: You Don’t Need a Studio to Start01:15 The Three Essentials: Camera, Mic, Software02:00 How to Use What You Already Have03:00 Turning Your iPhone into a Pro Camera05:45 The Truth About Video Podcasts07:10 Why Audio Builds Trust08:00 Best Mic for Beginners (Shure MV7)10:30 How to Record with Great Sound Anywhere11:00 Top Recording and Editing Tools: Descript + Riverside.fm12:30 Simple Podcast Workflow That Saves You Hours13:45 Why Consistency Beats Complexity14:30 Final Thoughts + Free Resources MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfoBook a Call: https://www.voltproductions.co/contact  Connect with Simona here: Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: www.voltproductions.co Happiness Happens Podcast: a href="https://www.simonacostantini.com/happinesshappenspodcast"...

    15 分鐘
  7. 10月16日

    The #1 Secret to Make Your Podcast Instantly More Engaging (No New Mic Needed)

    Your microphone isn’t the reason your podcast sounds flat, your energy is. In this episode of As It Relates to Podcasting, you’ll learn how to use music, tone, and emotion to transform your episodes from “just okay” to captivating. We’re talking about the invisible ingredients that make listeners stay: your voice, your vibe, and the sound that sets your brand apart. Inside this episode: The truth about music licensing (and where to find royalty-free tracks legally)How to choose music that fits your brand energyWhy smiling while you talk changes everythingThe simple mindset shift that makes you sound confident and magneticHow to ditch the “radio voice” and sound more like you Whether you’re launching your first podcast or refreshing your brand, this episode will help you create audio that feels authentic, emotional, and unforgettable. ✨ Free Resource: Download my Podcast Launch Blueprint, the 5-step system to plan, record, and launch a professional show in just 8 weeks. https://voltproductions.co/podcast-launch-blueprint-2025  #PodcastTips #PodcastLaunch #PodcastingForBeginners #VoiceTraining #PodcastProduction #AudioBranding #PodcastGrowth #Podcasting2025 Learn about: 00:00 Introduction: The Power of the First 30 Seconds01:22 Simplifying Music Licensing for Podcasters03:05 Royalty-Free Music Resources (Envato, Artlist, Upbeat)06:00 The Science of Smiling While You Talk08:45 How Tone Shapes Listener Connection10:59 Real vs. “Radio” Voice: Finding Your Authentic Sound13:40 Bringing Emotion Into Every Episode14:58 Final Takeaway + Free Resources MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfoBook a Call: https://www.voltproductions.co/contact  Connect with Simona here: Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

    11 分鐘
  8. 10月9日

    Podcast Intros, Outros & Trailers That Hook: Win Listeners in the First 30 Seconds

    Your first 30 seconds can make or break your podcast. In this episode of As It Relates to Podcasting, we’re breaking down how to create intros, outros, and trailers that actually hook your listeners — and keep them coming back for more. You’ll learn: What separates a forgettable intro from a magnetic oneThe secret structure behind a scroll-stopping trailerHow to use your outro to turn listeners into loyal followersWhy the first 10 seconds are everything for audience retention Whether you’re launching your first show or refreshing your current one, this episode will help you design those opening and closing moments that make your podcast sound intentional, elevated, and unforgettable. 🎧 Download my free Podcast Launch Blueprint – your step-by-step guide to creating a professional-sounding show from day one: https://voltproductions.co/podcast-launch-blueprint-2025  #PodcastTips #PodcastBranding #PodcastLaunch #CoverArt #Podcasting2025 Learn about: 00:00 Introduction: The Power of the First 30 Seconds00:22 The Importance of a Strong Start02:59 Crafting Your Podcast Intro03:53 The Role of the Podcast Outro04:49 Maximizing Your Podcast Trailer05:38 Conclusion and Next Steps MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfoBook a Call: https://www.voltproductions.co/contact  Connect with Simona here: Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

    7 分鐘

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4.6
(滿分 5 顆星)
12 則評分

簡介

Looking for expert tips on how to launch, grow, and monetize your podcast? You’re in the right place! As It Relates to Podcasting is your go-to resource for entrepreneurs, business owners, content creators, coaches, and consultants who want to leverage podcasting to build their brand, boost their business, and create meaningful connections with their audience. Hosted by full-time podcast strategist and producer Simona Costantini, this show dives into everything you need to know—from successfully starting your podcast to growing your listener base and turning your show into a revenue-generating machine. Whether you’re looking to optimize your strategy or hitting record for the first time, you’ll find practical insights that cut through the noise. Each episode breaks down actionable strategies for burning questions like: - How do I successfully launch my podcast and stand out from the crowd? - What are the most effective ways to increase my downloads and grow my audience? - How can I monetize my podcast without overwhelming my listeners? - What steps should I take to attract sponsors, partners, and collaborations? - How can I use my podcast to drive clients, customers, and revenue for my business? - What are the best tools and systems for running a smooth, stress-free podcast? This show isn’t about fluff or recycled advice—it’s all about providing real-world tips, tested strategies, and expert guidance to help you avoid burnout, stay consistent, and scale your podcast into a successful platform. Through solo episodes and deep-dive roundtables, you’ll gain access to insider knowledge that helps you sidestep common podcast pitfalls and maximize your impact. Tune in weekly as we cover everything from content creation and audience engagement to advanced marketing tactics and monetization methods that actually work. Plus, get exclusive backstage access to tips and resources you won’t find anywhere else, so you can fast-track your growth and start seeing results. Subscribe now and take the next step in turning your passion for podcasting into a profitable venture that reaches and resonates with your ideal audience!

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