Partnerships On Purpose

Anne-Marie & Marie
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  • Entrepreneurship

Partnerships on Purpose is for coaches, consultants, and experts who are done growing alone and ready to build a people-powered business.Hosts Marie and Anne Marie pull back the curtain on how to design intentional, values-led partnerships that create real revenue—not just more coffee chats, cold DMs, or one-off JV swaps.Each week, you’ll learn how to:- Build a repeatable partnership system that actually fits your business- Pitch and follow up without feeling pushy or needy- Turn aligned relationships into visibility, referrals, and sales- Protect your energy with smart structure and clear boundaries- Grow your audience without relying on ads or algorithmsYou’ll hear a mix of deep-dive solo episodes, real conversations between Marie and Anne Marie, and stories from leaders using partnerships in creative, non-traditional ways.If you’re a mid to high 6-figure business owner (or just past 7-figures), values-driven, allergic to bro marketing, and craving aligned visibility that actually converts—this is your room.Partnerships don’t have to be random. Let’s make them intentional, strategic, and sustainable…on purpose.

  1. 3d ago

    Leaderboards, Explained: How to Gamify Your Next Partner Launch

    Turn your next launch into a competition partners want to win — Marie and Anne-Marie break down how leaderboards really work. Leaderboards are one of the most fun tools in the partnership world — and one of the most effective. In this episode, they open up their playbook for building leaderboards that keep partners engaged and promoting throughout a launch, from the tracking spreadsheet all the way to the daily emails that keep everyone checking their rank. Marie covers the mechanics: setting up affiliate tracking, deciding which metrics to follow (clicks, purchases, webinar views), and getting the numbers into a ranked list partners can see themselves on. Anne-Marie adds the layer that makes leaderboards work — the incentive, usually cash, and the recognition that comes with being named publicly, including a nod to the partners who almost made the cut. The conversation also digs into an underused benefit of leaderboards: they're a prospecting tool. Anne-Marie explains how she scans leaderboard emails for names she doesn't recognize as a way to find new, adjacent partners worth connecting with. They close with a practical reminder — leaderboards take planning. They can't be scheduled in advance because the data has to stay live, so building in time (and possibly a VA) is what separates a smooth leaderboard rollout from a last-minute scramble.

  2. Aug 18

    The Truth About List Size Nobody Tells You in Partnership Marketing

    Bigger isn't always better: why audience quality — not list size — makes referral partnerships work. Everyone wants to know your list size — right up until it becomes the wrong question. In this episode, Marie and Anne-Marie make a case that might ruffle a few feathers: list size doesn't matter nearly as much as people think, and quality of engagement is what actually drives results in a referral partnership. They share real examples from their own partnership conversations, including a deal that produced fewer than 100 clicks from a 50,000-person list, to explain why a smaller, more engaged audience will always outperform a bigger, quieter one. They also widen the definition of “list” to include social followings, Facebook groups, paid communities, and podcast audiences — because all of it counts as your audience. From there, the conversation turns tactical: what it really means to scrub a list, why removing disengaged subscribers boosts deliverability and credibility, and how segmentation and surveying help you know exactly who's on your list. Anne-Marie shares a client story where narrowing a 17,000-person list down to the right 5,000–7,000 people completely changed the outcome of a partnership conversation. Whether you're just starting to build your audience or you're sitting on a list you've never really looked closely at, this episode will change how you talk about your numbers in every partnership conversation going forward.

  3. Aug 11

    The Relationship Capital Bank: How Trust Fuels Every Partnership

    Trust is currency. Marie and Anne-Marie unpack relationship capital — the bank account behind every successful referral partnership. In this episode of Partnerships on Purpose, Marie and Anne-Marie dig into one of the core tenets behind everything they teach: relationship capital. Defined as the intangible value built through trust, goodwill, and mutual support, relationship capital functions exactly like a bank account — and most businesses today are running a deficit. They walk through why the partnership landscape has changed so dramatically since 2021 and 2022, pointing to what they call a widespread “trust recession.” They explain why tactics that used to work no longer land, and why consistent, intentional deposits into relationship capital are now non-negotiable for anyone building a referral-based business. From making specific, intentional introductions to using tools like Boomerang to stay top of mind, they share the exact systems they use to keep relationship capital flowing in their own business — plus the biggest mistake they see people make when they try to withdraw before they've ever deposited. Whether it's showing up at in-person events, engaging authentically on social media, or simply checking in on someone who popped into mind, this episode is a practical guide to building the kind of trust that pays off when it matters most — at launch time, when the ask finally comes.

  4. Aug 6

    Relationship Capital: The Secret to Reaching Industry Leaders

    Learn how Marie and Anne-Marie land top-tier referral partners with intentional outreach, smart AI, and real relationship capital. Every partnership-minded business owner has a wish list — the handful of “big fish” partners who feel just out of reach. In this episode, they unpack exactly how to turn that wish list into real relationships, starting with a client story that landed a reply from Mel Robbins’ team in under 24 hours. They walk through what makes an outreach email actually work: research, specificity, and a genuine point of connection — not a copy-paste pitch. They also share how AI has changed their process, describing it as “80% AI, 20% human,” and why that human layer is non-negotiable. The conversation moves into the etiquette of outreach once a reply comes in, including how to build rapport with an assistant when the top partner isn’t the one responding, and why that relationship matters just as much. They close with the idea of “relationship capital” — consistently depositing goodwill through gifts, check-ins, and follow-up so that when it’s time to make an ask, the relationship can carry it. Press play for the full breakdown, plus real examples from their own partnership outreach.

  5. Jul 28

    Gratitude Is a Growth Strategy: Rethinking How You Walk Into Every Call

    Gratitude, not grit, might be the real driver behind your best partnership deals. In this episode of Partnerships on Purpose, Marie and Anne-Marie step away from tactics for a moment to talk about something that quietly shapes every call, every deal, and every partnership: gratitude. Marie opens with a story from a client's business, where a co-founder paused his team to remind them how far they'd come, and connects that same lesson to a recent behind-the-scenes CRM switch in her and Anne-Marie's own business. From there, the conversation turns to what gratitude actually does in the body and the brain — including the idea, borrowed from a Tony Robbins gratitude session, that anger and fear can't exist in the same space as genuine thankfulness. Anne-Marie shares how a screen-free morning ritual changed her stress levels, and how a single cold outreach call turned into an ongoing, revenue-generating partnership once gratitude entered the picture. They close the episode by connecting all of it back to the partnership world directly: showing up to a call with appreciation, rather than pressure, is what allows a person to present their best self — no matter which way the conversation goes.

  6. Jul 21

    The Business Rhythm Nobody Talks About: Why Summer Slowdowns Aren't a Problem

    Why fighting your business's natural summer slowdown backfires — and the calendar system Marie and Anne-Marie use instead. Every business has a rhythm, whether you plan for it or not. In this episode, Marie and Anne-Marie talk through the seasonal ebbs and flows they've noticed across five-plus years of working together — from the quiet of summer to the slowdown between mid-December and mid-January — and why pushing against those natural lulls almost always backfires. They walk through the corporate-style business-planning process they bring into their own work and their clients' work: starting to plan in summer, ramping up in September, and having a full marketing, partnership, and sponsorship calendar finalized by October. Marie and Anne-Marie also get specific about how they “layer” calendars — marketing, partnerships, personal time off, and national holidays — so nothing gets scheduled at the wrong moment. The conversation turns to partnerships specifically: why asking a partner to promote a launch two weeks out almost never works, how to track your top partners' recurring launch dates, and the right way to open the conversation with partners at the start of a new year instead of scrambling weeks before an event. It's a candid, practical look at giving yourself permission to work with your business's rhythm instead of against it — without ever stepping away from the work.

  7. Jul 7

    Build It Before You Need It: Your Complete Partnership Asset Stack

    You don't need more partnerships — you need the right assets in place first. Here's exactly what to build before you launch. Before you pitch a single partner or swap a single email list, there's a foundation you need to build — and most coaches and consultants skip it entirely. In Episode 13 of Partnerships on Purpose, Marie and Anne-Marie walk you through the complete partnership asset portfolio: the systems, documents, and processes that make referral partnerships scalable, sustainable, and actually profitable. From setting up your affiliate program to understanding the difference between a partnership page and a JV kit, this episode is packed with the operational details that most podcasts never talk about. Marie and Anne-Marie share exactly how they run their own program — including how they prospect partners using Airtable, how they systematize outreach with templates, and why deal tracking is the difference between a thriving partnership program and a chaotic one. You'll also hear why you can't skip the business prerequisites (target market, converting offer, promotional calendar) — and what happens when people try. Anne-Marie shares a story about clients who came in ready for partnerships but had no funnel, no target market, and no plan to promote partners. The momentum never built. This episode is your roadmap to make sure that doesn't happen to you. Whether you're just starting to think about partnerships or you're ready to build out a full JV program, this episode will help you identify exactly where you are and what to put in place next. Subscribe to Partnerships on Purpose and visit powerfulonlinepartnerships.com to learn more.

  8. Jun 30

    Slow Down to Speed Up: The Decision Matrix That Protects Your Brand from Bad Partnerships

    Stop reacting. Start partnering with intention. Marie & Anne-Marie share the exact tools to end spray-and-pray outreach for good. Are you scrambling to find partners every time your numbers dip or an event is on the horizon? In this episode of Partnerships on Purpose, Marie and Anne-Marie tackle one of the most common — and most damaging — patterns they see in the coaching and consulting world: reactive partnership outreach. They walk through exactly what this looks like (hint: it's the frantic wave of invites that goes out the week before a launch), why it fails to convert, and how it quietly erodes the trust and reputation you've worked hard to build. More importantly, they share the practical tools they use with their own clients to create calm, strategic partnership programs that compound over time. You'll learn how to build and use a Decision Matrix that takes the emotion out of partner vetting, why your CRM is the most underused asset in your partnership strategy, and how to develop a Top 20 list of proven partners you can activate before you ever need to go searching. Marie and Anne-Marie also discuss when — and how — to hand partnership conversations off to a team member without losing quality or consistency. Whether you're a coach, consultant, or service-based business owner, this episode gives you the mindset shift and the systems to move from reactive to intentional — and build partnerships that actually work.

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About

Partnerships on Purpose is for coaches, consultants, and experts who are done growing alone and ready to build a people-powered business.Hosts Marie and Anne Marie pull back the curtain on how to design intentional, values-led partnerships that create real revenue—not just more coffee chats, cold DMs, or one-off JV swaps.Each week, you’ll learn how to:- Build a repeatable partnership system that actually fits your business- Pitch and follow up without feeling pushy or needy- Turn aligned relationships into visibility, referrals, and sales- Protect your energy with smart structure and clear boundaries- Grow your audience without relying on ads or algorithmsYou’ll hear a mix of deep-dive solo episodes, real conversations between Marie and Anne Marie, and stories from leaders using partnerships in creative, non-traditional ways.If you’re a mid to high 6-figure business owner (or just past 7-figures), values-driven, allergic to bro marketing, and craving aligned visibility that actually converts—this is your room.Partnerships don’t have to be random. Let’s make them intentional, strategic, and sustainable…on purpose.

Information

  • Creator
    Anne-Marie & Marie
  • Years Active
    2026
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    © 2026 Partnerships On Purpose
  • Show Website
    Partnerships On Purpose