9 episodes

The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.

Party Like a Marketer The Cannabis Marketing Association

    • Marketing

The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.

    Party Like A Marketer Episode 9: Building a PR Toolbox to Support Company Goals

    Party Like A Marketer Episode 9: Building a PR Toolbox to Support Company Goals

    Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Durée Ross, Founder and CEO of Durée & Company, Inc., to discuss utilizing a PR toolbox, in order to achieve company goals within the world of cannabis marketing. 

    • 50 min
    Party Like a Marketer Episode 8: Establishing Core Values for Cannabis Brands

    Party Like a Marketer Episode 8: Establishing Core Values for Cannabis Brands

    Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Mary Pryor, CMO of Tonic CBD and Co-Founder of Cannaclusive, to discuss core values for cannabis brands and their overall influence within the industry.

    • 45 min
    Party Like A Marketer Episode 7: Intellectual Property Considerations for Cannabis Marketers

    Party Like A Marketer Episode 7: Intellectual Property Considerations for Cannabis Marketers

    Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Nicole Katsin, Associate Attorney at Evoke Law, to discuss considerations designed specifically towards intellectual property, which later can help cannabis marketers flourish in the industry. For more information, visit: https://thecannabismarketingassociati...Follow CMA: Instagram: https://www.instagram.com/cannamarketingFacebook: https://www.facebook.com/CannaMarketi... LinkedIn: https://www.linkedin.com/company/cann... Twitter: https://twitter.com/cannamarketing Follow Evoke Law: Website: https://www.evoke.law/Facebook: https://www.facebook.com/EvokeLawLinkedIn: https://www.linkedin.com/company/evok...Twitter: https://twitter.com/EvokeLaw

    • 53 min
    Party Like A Marketer Episode 6: Social Equity in the Cannabis Industry

    Party Like A Marketer Episode 6: Social Equity in the Cannabis Industry

    Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Darius Kemp, Head of Equity & Community Change at Eaze, to discuss the ways in which marketers can actively use their resources to promote social equity within the cannbis industry.

    • 59 min
    Party Like a Marketer Episode 5: Affiliate Marketing and E-Commerce for CBD Brands

    Party Like a Marketer Episode 5: Affiliate Marketing and E-Commerce for CBD Brands

    Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Durk Price, Founder and CEO of eAccountable, to discuss the ways in which affiliate marketing and e-commerce can influence the traffic of a brand, particularly in reference to CBD brands.

    • 49 min
    Party Like a Marketer Episode 4: Using PR to Impact Cannabis Advocacy

    Party Like a Marketer Episode 4: Using PR to Impact Cannabis Advocacy

    Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Evan Nison, Founder & President of NisonCo, to discuss how PR can positively impact cannabis advocacy.

    • 36 min

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