54 episodes

The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.

Party Like a Marketer The Cannabis Marketing Association

    • Business
    • 5.0 • 3 Ratings

The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.

    Ep. 54: Dispensary Dilemmas: Website Concerns and SEO Strategies

    Ep. 54: Dispensary Dilemmas: Website Concerns and SEO Strategies

    Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Max Juhasz, CEO of DopeSEO and Co-Founder of Bud Plug, to discuss predatory website development practices, uncover concerns for dispensaries, and gain valuable insights into SEO strategies for cannabis businesses. Discover the impact of Google's algorithm changes on marketing strategies in the cannabis industry and explore the importance of owning and controlling your data.
    Learn more and connect with the Cannabis Marketing Association:
    Cannabis Marketing Association: https://thecannabismarketingassociation.com/
    Contact us: info@marketingcannabis.org
    Instagram: https://www.instagram.com/cannamarketing/
    Facebook: https://web.facebook.com/CannaMarketingAssociation
    Twitter: https://twitter.com/cannamarketing
    LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

    • 46 min
    Ep. 53: Identifying and Reaching the Ideal Customer Where They Are

    Ep. 53: Identifying and Reaching the Ideal Customer Where They Are

    Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Jason Smallheer, CEO and Lead Strategist of Elevated Growth Group to discuss targeted audience insights, data-driven tactics for limited budgets, and the impact of price competition. 

    • 54 min
    Ep. 52: Strategic IP and Securing Trademarks: What Cannabis Marketers Need to Know

    Ep. 52: Strategic IP and Securing Trademarks: What Cannabis Marketers Need to Know

    Lisa Buffo, Founder and CEO of Cannabis Marketing Association sat down with Mary Shapiro, Founder & Managing Director at Evoke Law to discuss the complex landscape of IP rights, trademark laws, and the unique challenges faced by businesses within the cannabis industry.

    • 54 min
    Ep. 51: State of Cannabis Marketing: Holiday Marketing

    Ep. 51: State of Cannabis Marketing: Holiday Marketing

    Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down to present on the state of cannabis marketing for 2024, focusing on the holiday season. In this session, she explores the latest trends, strategies, and best practices for effective holiday marketing in the cannabis industry. 
     

    • 31 min
    Ep. 50: Beyond Buzzwords: Authentic Strategies in Cannabis Marketing

    Ep. 50: Beyond Buzzwords: Authentic Strategies in Cannabis Marketing

    Lisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with John Shute, Founder and CEO of PufCreativ to chat about authentic strategies in cannabis marketing. 

    • 52 min
    Ep. 49: Crafting Compelling Video Content

    Ep. 49: Crafting Compelling Video Content

    Lisa Buffo sat down with Julie Batkiewicz, Founder and Owner of Onward Content, to discuss crafting compelling video content. 

    • 49 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

CF18JI ,

Great listen in to what’s going on NOW in the cannabis industry

Lisa always leads conversations that are timely and relevant. Whenever I listen I pick up valuable tips and tricks to use. For conversations that directly impact your work day in and day out in the cannabis field - make this podcast part of your learning.

Stargyle ,

Great Convo Flow, Great Guests, Great Pod!

Instant Fave ‘Cast!
With Lisa B at the wheel of this CannaBus full of our industry’s best and brightest, you’re certain to jump off at the next stop with a mind full of ideas, drive, and motivation! The conversations are comfortable with good flow, not too chatty. Timelines are perfect for a bite of inspiration, without dedicating an entire afternoon. Subscribe and Enjoy! You and Your business will benefit! 🤘🏼😎

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