42 episodes

The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.

Party Like a Marketer The Cannabis Marketing Association

    • Business
    • 5.0 • 3 Ratings

The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.

    Ep. 42 - Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty

    Ep. 42 - Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty

    Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Bethany Gomez, Managing Director at Brightfield Group, to discuss Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty.

    • 53 min
    Ep. 41 - Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers

    Ep. 41 - Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers

    Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Johnathan McFarlane, Director of Strategy at Hybrid Marketing Co., to discuss Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers.

    • 46 min
    Ep. 40 - Winning PR Strategies For Cannabis Brands

    Ep. 40 - Winning PR Strategies For Cannabis Brands

    Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shawna Seldon McGregor, Founder & CEO at Maverick Public Relations, to discuss Winning PR Strategies For Cannabis Brands.

    • 43 min
    Ep. 39 - Growing Your Cannabis Brand Through Networking

    Ep. 39 - Growing Your Cannabis Brand Through Networking

    Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Luna Stower, Chief Impact Officer at Ispire, to discuss Growing Your Cannabis Brand Through Networking.

    • 47 min
    Ep. 38 - Implementing programmatic advertising for cannabis brands

    Ep. 38 - Implementing programmatic advertising for cannabis brands

    Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Matt Shait, Vice President of Operations at Surfside, to discuss Implementing programmatic advertising for cannabis brands.

    • 49 min
    Ep. 37 - Branding & SEO Stats for Cannabis Marketers

    Ep. 37 - Branding & SEO Stats for Cannabis Marketers

    Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Emily Wells, Membership Manager at Cannabis Marketing Association, to discuss Branding & SEO Stats for Cannabis Marketers.

    • 36 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

CF18JI ,

Great listen in to what’s going on NOW in the cannabis industry

Lisa always leads conversations that are timely and relevant. Whenever I listen I pick up valuable tips and tricks to use. For conversations that directly impact your work day in and day out in the cannabis field - make this podcast part of your learning.

Stargyle ,

Great Convo Flow, Great Guests, Great Pod!

Instant Fave ‘Cast!
With Lisa B at the wheel of this CannaBus full of our industry’s best and brightest, you’re certain to jump off at the next stop with a mind full of ideas, drive, and motivation! The conversations are comfortable with good flow, not too chatty. Timelines are perfect for a bite of inspiration, without dedicating an entire afternoon. Subscribe and Enjoy! You and Your business will benefit! 🤘🏼😎

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