Party Like a Marketer

The Cannabis Marketing Association
  • 5.0 (3)
  • MARKETING

The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.

  1. 11/26/2024

    Ep 68: State of Cannabis Marketing 2024

    This podcast episode is pulled from CMA's annual State of Cannabis Marketing webinar conducted for CMA members. It is a comprehensive overview of the 2024 cannabis marketing landscape. It explores trends we’ve seen in 2024, the election, and predictions for next year.   Join CMA as a Member. Follow us on Linkedin and Instagram. Questions? Email membership@marketingcannabis.org

    56 min

  2. 10/15/2024

    Ep. 67: Innovating Together: CMA's Support for Cannabis Marketers

    Emily Wells and Lisa Buffo discuss the evolving landscape of cannabis marketing as 2024 draws to a close. They explore significant industry changes, including Ohio's recent legalization of adult-use cannabis, the implications of upcoming political shifts, and the transformative role of AI in marketing strategies. Listeners will gain insights into new CMA resources designed to support marketers, upcoming events, and the future direction of cannabis marketing.

    27 min

  3. 09/26/2024

    Ep. 66: Bridging the Gap: How Companies Doing Good Connects Cannabis and Community

    Discover how Courtney Mathis and her team at Companies Doing Good are working to change perceptions of cannabis businesses and position them as valuable community assets. Hear about their strategies for creating positive social impact. Learn more and connect with Courtney & CDG: https://www.linkedin.com/in/courtneymathis/ CDG: https://companiesdoinggood.org https://www.linkedin.com/company/cdgsocials/ https://www.instagram.com/cdgsocials/ https://www.facebook.com/cdgsocials/ https://twitter.com/cdgsocials CIF: https://cannabisimpactfund.org https://www.linkedin.com/company/cannabis-impact-fund/ https://www.instagram.com/cannabisimpactfund/ https://www.facebook.com/cannaimpactfund/ https://twitter.com/CannaImpactFund

    52 min

  4. 09/19/2024

    Ep. 65: Consumer Experience and Brand Loyalty: Strategies for Success in an Oversaturated Market

    Jesse Tolz discusses his transition from agriculture to cannabis marketing and the unique challenges faced in New York's competitive market. He shares insights on building a brand that resonates with consumers while navigating regulatory complexities.   Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com Contact us: info@marketingcannabis.org Instagram: https://www.instagram.com/cannamarketing/ Facebook: https://web.facebook.com/CannaMarketingAssociation Twitter: https://twitter.com/cannamarketing LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

    49 min

  5. 08/26/2024

    Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI

    Learn how to overcome data integration challenges and leverage analytics to drive successful marketing campaigns in highly regulated markets. CMA Member Keri Branch, Director of Marketing at Vytal Options, shares insights on programmatic advertising, loyalty programs, and educating customers within compliance.

    51 min

  6. 08/14/2024

    Ep. 63: Mastering SEO and Brand Reputation in Cannabis

    Uncover the power of branded search and the impact of brand reputation in the cannabis industry. Learn from Stella Morrison, Founder and Content Strategist at CannaContent about the importance of establishing authority and maintaining a positive brand image.   Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellamorrison/

    47 min

  7. 06/25/2024

    Ep. 62: Beyond Profit: How Social Impact Drives Success in the Cannabis Industry

    In this episode of Party Like a Marketer, Luna Stower, Chief Impact Officer at Ispire, shares her expertise on authentic marketing, social impact, and advocacy in the cannabis industry. Luna discusses the importance of storytelling, community engagement, and lobbying in shaping cannabis policy and building successful brands.She emphasizes the power of authenticity in personal branding and corporate communications, especially in an era of AI-generated content. Luna also provides practical advice on how individuals and businesses can get involved in cannabis advocacy and make a meaningful impact on the industry's future. Learn more about Luna and connect with her at lunastower.com   Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com Contact us: info@marketingcannabis.org Instagram: https://www.instagram.com/cannamarketing/ Facebook: https://web.facebook.com/CannaMarketingAssociation Twitter: https://twitter.com/cannamarketing LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

    42 min

  8. 05/14/2024

    Ep. 61: Cannabis Branding Excellence: Tactics for Market Leadership

    Kate Biggs, Senior Director of Ad Sales at LeafLink dissects the marketing strategies driving growth in the cannabis industry. Gain insights into effective advertising campaigns, compliance issues, and the role of technology in enhancing sales.

    48 min
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5
out of 5
3 Ratings

About

The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.

Information

  • Creator
    The Cannabis Marketing Association
  • Years Active
    2020 - 2024
  • Episodes
    68
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All Rights Reserved
  • Show Website
    Party Like a Marketer