Party Like a Marketer The Cannabis Marketing Association
-
- Business
-
The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.
-
Ep. 60: Financial Strategies for Cannabis Entrepreneurs
Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.
-
Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices
Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space.
-
Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations
Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.
-
Ep. 57: Understanding Retail Media in Cannabis Marketing
Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.
-
Ep. 56: Tech-Forward Cannabis Marketing: Bridging the Gap
Hear from Vib Gupta, Founder & CEO of CannMenus about how cannabis marcom professionals can bridge the gap between cutting-edge technology and innovative marketing strategies to navigate the ever-evolving landscape of cannabis advertising.
Learn more and connect with the Cannabis Marketing Association:
Cannabis Marketing Association: https://thecannabismarketingassociation.com
Contact us: info@marketingcannabis.org
Instagram: https://www.instagram.com/cannamarketing/
Facebook: https://web.facebook.com/CannaMarketingAssociation
Twitter: https://twitter.com/cannamarketing
LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/ -
Ep. 55: Proactive Legal Planning for Cannabis Marketers
Explore the potential impact of cannabis rescheduling with Jay Kotzker, Managing Partner at Holon Law Group. From changes in legal landscapes to interstate commerce challenges, learn how this shift could reshape marketing strategies and legal compliance for cannabis businesses.
Customer Reviews
Great listen in to what’s going on NOW in the cannabis industry
Lisa always leads conversations that are timely and relevant. Whenever I listen I pick up valuable tips and tricks to use. For conversations that directly impact your work day in and day out in the cannabis field - make this podcast part of your learning.
Great Convo Flow, Great Guests, Great Pod!
Instant Fave ‘Cast!
With Lisa B at the wheel of this CannaBus full of our industry’s best and brightest, you’re certain to jump off at the next stop with a mind full of ideas, drive, and motivation! The conversations are comfortable with good flow, not too chatty. Timelines are perfect for a bite of inspiration, without dedicating an entire afternoon. Subscribe and Enjoy! You and Your business will benefit! 🤘🏼😎