99 episodes

Brian Pasch covers online marketing topics that can help automotive dealership managers and owners maximize their sales and marketing investments.

PaschOn PodCast with Brian Pasch Brian Pasch

    • Marketing
    • 4.6, 12 Ratings

Brian Pasch covers online marketing topics that can help automotive dealership managers and owners maximize their sales and marketing investments.

    Creating The Next Generation of Fixed Operations Marketing Leaders

    Creating The Next Generation of Fixed Operations Marketing Leaders

    On today's show I discuss the knowledge and education gap between managers in variable operations and fixed operations in regard to digital marketing strategies. Dealers need to consider how to rethink their educational investments in their Fixed Operations Directors and how to develop an integrated marketing strategy with all dealership leaders.

    • 20 min
    Dealers and Consumers Win in a SPOC Retail Sales Framework

    Dealers and Consumers Win in a SPOC Retail Sales Framework

    I had the opportunity to sit down with Chip Perry, CEO of A2Z Sync and Natalia Giner, Head of Product to discuss their approach to a modern retail experience for #automotive dealers. Their blueprint for success is built on a Single Point of Contact (SPOC) sales model that is supported by amazing software and expert training.  This podcast is the perfect discussion for dealers who want a more transparent and customer centric business model.

    • 40 min
    Text Your Way to Success by Assisting not Chasing Customers in the BDC

    Text Your Way to Success by Assisting not Chasing Customers in the BDC

    I had the opportunity to sit down with Betsy Reed from TapText to discuss modern communication strategies for auto dealers. When dealers realize that they are missing significant sales opportunities because they highly leverage form fills or chat/text messaging, change can occur. Why has it taken so long for change to happen? Dealers were unaware of the hidden messages that forms send to consumers and how few of them fill out forms.

    • 24 min
    CarGurus Releases New Consumer Sentiment Survey

    CarGurus Releases New Consumer Sentiment Survey

    I had the opportunity to sit down with Madison Gross from @CarGurus to discuss their June 2020 Consumer Sentiment Survey. The data shows some very promising trends when compared to their previous survey in April.  Join us for a lively conversation and you can also download the latest survey data using this link: https://bit.ly/3gMxT3e

    • 30 min
    Reputation.com Leads Industry With Support for All Dealership Departments in GMB

    Reputation.com Leads Industry With Support for All Dealership Departments in GMB

    As dealers better understand the power of Google My Business in their local search marketing strategies, building out GMB departmental listings for sales, service, parts, and auto body services becomes the new standard for hyper-local SEO.

    Managing reviews and consumer sentiment across all these GMB listings is now much easier with Reputation.com. Join me and Ali Fawaz for an informative discussion on local search, reputation management, and the evolution of online marketing. 

    • 28 min
    Experian Freely Offers Critical Marketing Insights To Auto Retailers

    Experian Freely Offers Critical Marketing Insights To Auto Retailers

    Today I released a new podcast which is a conversation with Amy Hughes who is a senior executive on the Experian Automotive team. We discuss new data that automotive dealers can access to give them unprecedented insights in local shopper behavior before and now during COVID. The data is updated daily so listen in to get access to your own personalized report.

    • 30 min

Customer Reviews

4.6 out of 5
12 Ratings

12 Ratings

Digital Marketing Greg ,

Manager

Brian has some of the best, most up-to-date information on the automotive industry. If you're in automotive -- this is a must listen to podcast.

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