Path to Profit

Jance Chartae
  • 5.0 (6)
  • ENTREPRENEURSHIP
  • WEEKLY SERIES

The Path to Profit Podcast is your go-to guide for turning your e-commerce business into a profitable, predictable sales machine. Whether you’re struggling with inconsistent sales, unclear marketing, or not knowing what to do next, this podcast gives you actionable strategies to attract more customers, increase revenue, and build a business that works for you—without the guesswork.

  1. EPISODE 1

    001: What is Marketing

    In this episode of Path to Profit, we’re breaking down what marketing really is (and what it’s NOT), so you can eliminate confusion and start building a system that brings in consistent sales. If you’ve been feeling stuck, overwhelmed, or like you’re doing everything but still not making enough sales—this episode is for you. What You’ll Learn in This Episode:Why most business owners think they’re marketing—but they’re actually not.The real definition of marketing—and how to apply it to your business.Why posting content isn’t the same as having a marketing system. If you’re serious about building a profitable business, I'd love to help you! Inside E-Commerce Profit Plan, we take you step by step through the exact marketing and sales strategies that turn inconsistent sales into predictable revenue. Learn more about E-commerce Profit Plan here. Or, if you want to talk through your business and see how we can support you, book a free call and let’s figure out how to help you meet your goals. Ready for the Next Step?If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan. Inside EPP, I’ll show you exactly how to build a profitable and sustainable business. 🚀 Learn more about E-commerce Profit Plan: https://hq.jancechartae.com/epp-all-access

    13 min

  2. EPISODE 2

    002: Good vs. Bad Marketing

    In this episode of Path to Profit, we’re breaking down the key differences between good marketing and bad marketing so you can stop wasting time on strategies that don’t work. If you’ve ever felt like you’re putting in the effort but not seeing results, this episode will help you understand what actually moves your business forward and what’s holding you back. What You’ll Learn in This Episode:✔️ What makes marketing ‘good’—and why most businesses get it wrong. ✔️ How to tell if your marketing is effective (or if you're just spinning your wheels). ✔️ Why connecting with your audience is more important than just ‘getting attention.’ ✔️ The biggest marketing mistakes that waste time and money. ✔️ How to shift from bad marketing habits to a strategy that builds long-term success. If you’re tired of inconsistent sales and want a clear strategy to grow your business, check out our signature program E-commerce Profit Plan. Learn more here: https://www.theboutiqueacademy.com/epp Not sure if it’s the right fit? Let’s talk! Book a free call, and we’ll map out the best next steps for your business. Book a call here: https://calendly.com/d/cmtj-ct4-8xt/the-boutique-academy-a Ready for the Next Step?If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan. Inside EPP, I’ll show you exactly how to build a profitable and sustainable business. 🚀 Learn more about E-commerce Profit Plan: https://hq.jancechartae.com/epp-all-access

    13 min

  3. EPISODE 3

    003: Setting Marketing Goals

    In this episode of Path to Profit, we’re breaking down why marketing goals are essential for business growth and how to set goals that actually move the needle. No more guessing, no more wasted efforts... just clear, measurable strategies that drive real results. If you’re tired of working hard without seeing consistent progress, this episode will show you how to set up your marketing for success. What You’ll Learn in This Episode:What marketing goals actually are—and why vague goals like "I want more sales" won’t cut it.How to use the SMART framework to set clear, measurable goals that keep you focused.How to align your marketing goals with your revenue goals—so every effort ties back to making money.Common mistakes to avoid when setting marketing goals (and what to do instead).Examples of marketing goals you can set right now—whether you’re focused on traffic, conversions, or customer retention. Need some support? My team and I would love to help you inside our program E-commerce Profit Plan. And if you have questions or need a bit more clarity about what we offer, feel free to book a call here. Ready for the Next Step?If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan. Inside EPP, I’ll show you exactly how to build a profitable and sustainable business. 🚀 Learn more about E-commerce Profit Plan: https://hq.jancechartae.com/epp-all-access

    14 min

  4. EPISODE 4

    004: Why Are So Many Boutique Owners Quitting?

    In this episode of Path to Profit, we’re diving into why so many boutique owners are quitting because I'm sure you're seeing it and I don't want that to impact your mindset about starting or growing your business. What You’ll Learn in This Episode:What it means to build a brand strategyWhy the industry is becoming less saturatedHow to build a brand the lasts Ready for the Next Step?If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan. Inside EPP, I’ll show you exactly how to build a profitable and sustainable business. 🚀 Learn more about E-commerce Profit Plan: https://hq.jancechartae.com/epp-all-access

    23 min

  5. EPISODE 5

    005: Branding vs. Marketing

    In this episode of Path to Profit, we’re diving into the difference between branding and marketing — because most people who think they have a sales problem actually have a marketing problem and most people who think they have a marketing problem typically have a branding problem. What You’ll Learn in This Episode:what is brandingwhat is marketinghow branding and marketing work together Ready for the Next Step?If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan. Inside EPP, I’ll show you exactly how to build a profitable and sustainable business. 🚀 Learn more about E-commerce Profit Plan: https://hq.jancechartae.com/epp-all-access

    27 min

  6. EPISODE 6

    006: Building a Marketing Mix

    In this episode of Path to Profit, we're talking about the Marketing Mix (also known as the 4 P's of Marketing). These are 4 crucial elements that need to work together to make your business and sales run smoothly. What You’ll Learn in This Episode:What is the marketing mixHow each "P" impacts your businessHow to bring it all together Ready for the Next Step?If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan. Inside EPP, I’ll show you exactly how to build a profitable and sustainable business. 🚀 Learn more about E-commerce Profit Plan: https://hq.jancechartae.com/epp-all-access

    19 min

  7. EPISODE 7

    007: How Rhode Built a $1 Billion Brand in 3 Years: A Masterclass in Modern Branding & Marketing

    In this episode of Path to Profit, we’re breaking down the billion-dollar beauty move that has everyone talking: Hailey Bieber’s skincare brand, Rhode, was just acquired by E.l.f. Cosmetics for $1 BILLION. Yes, she’s a celebrity. But this deal didn’t happen because of fame. It happened because of structure, clarity, and strategy. In this episode, I’m walking you through: How Rhode made $212M in sales with just 10 productsWhy their content converts without looking overproducedThe power of founder-led marketing (and how you can use it even if you’re not famous)What Rhode did differently that made them acquisition-worthyAnd why most small brands miss these exact same fundamentals You don’t need a massive budget or a famous last name to build a brand that works. But you do need strategy & clarity. Ready for the Next Step?If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan. Inside EPP, I’ll show you exactly how to build a profitable and sustainable business. 🚀 Learn more about E-commerce Profit Plan: https://hq.jancechartae.com/epp-all-access

    49 min

  8. EPISODE 8

    008: Rihanna, Beyonce & the Truth about Branding

    In this episode of the Path to Profit podcast, Jance Chartae discusses the branding strategies of two iconic entertainers, Beyonce and Rihanna, particularly focusing on their haircare brands. The conversation explores how visibility and personal connection are often confused with brand value, emphasizing that successful branding is about clarity and understanding rather than popularity. Jance breaks down the differences in their branding approaches, highlighting Beyonce's structured and legacy-focused strategy versus Rihanna's more personal and lifestyle-oriented approach. The episode concludes with insights on common branding mistakes made by small business owners and the importance of building a brand that stands on its own. Chapters 00:00 Introduction to Branding and Business Dynamics 03:14 The Impact of Visibility on Brand Success 06:08 Understanding Branding: Clarity Over Popularity 08:55 The Role of Personal Branding and Identity 12:06 Beyonce vs. Rihanna: Different Brand Strategies 14:55 Brand Identity and Consumer Perception 17:50 Analyzing Beyonce's Brand Approach 21:12 Exploring Rihanna's Brand Strategy 24:03 The Importance of Brand Longevity 26:49 Common Mistakes in Small Business Branding 29:46 Final Thoughts on Building a Clear Brand Ready for the Next Step?If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan. Inside EPP, I’ll show you exactly how to build a profitable and sustainable business. 🚀 Learn more about E-commerce Profit Plan: https://hq.jancechartae.com/epp-all-access

    32 min
See All Season 1 (19)

Ratings & Reviews

5
out of 5
6 Ratings

About

The Path to Profit Podcast is your go-to guide for turning your e-commerce business into a profitable, predictable sales machine. Whether you’re struggling with inconsistent sales, unclear marketing, or not knowing what to do next, this podcast gives you actionable strategies to attract more customers, increase revenue, and build a business that works for you—without the guesswork.

Information

  • Creator
    Jance Chartae
  • Episodes
    19
  • Seasons
    1
  • Rating
    Clean
  • Copyright
    © 2026 The Boutique Academy All Rights Reserved.
  • Show Website
    Path to Profit