Paul Higgins Podcast

Paul Higgins
  • 5.0 (36)
  • MARKETING
  • UPDATED WEEKLY

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7 figures and beyond.

  1. 3D AGO

    680 - The 28 Moments Your Clients Use to Choose Without You

    You didn't lose that deal in the proposal. You lost it six months earlier, before the prospect ever found your name. In this episode, I break down why the buyer's journey for tech business owners has shifted, why AI is accelerating it, and why most owners are still showing up only at the last two touch points and wondering why win rates feel random. I walk through the channel analyst data from Jay McBain on the 28 touch points in a modern B2B buying journey, and I share the three fixes that decide whether your business compounds or flat lines over the next five years. If you are tired of being invisible in the early part of your client's buying journey, this one is for you. Resources and Links Jay McBain on The Paul Higgins Podcast: Episode 435Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier CallBook a Decision Session herePrevious episode: 679 - The LinkedIn Secret Filling Tech Business Owners' Calendars with Donald KellyCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

    6 min

  2. APR 23

    679 - The LinkedIn Secret Filling Tech Business Owners' Calendars with Donald Kelly

    Why you should listen Donald runs one of the top B2B sales podcasts in the world, heard in over 155 countries, and breaks down the exact LinkedIn-first sequence he uses to turn cold prospects into booked calls without paid ads or cold spam.Learn the three-step system Donald uses to move a prospect from stranger to conversation: engage on their content, send a personalised connection request tied to something specific about them, then bridge to a short email that speaks to real pain, not surface pain.Get Donald's follow-up sequence that replaces the lazy "bumping this up" email with relevance-based touches your prospect actually wants to reply to, plus the exact tools (Hunter.io, Sales Navigator, Apollo) he uses to find verified business emails. Tired of sending LinkedIn messages into a black hole and wondering why your outbound never converts? In this episode, I talk with Donald C. Kelly, founder of The Sales Evangelists and one of the most recognised B2B sales voices in the world. Most tech business owners default to pitching before earning attention, and it is the reason their pipeline stays empty. Donald walks through the exact sequence he uses to break through the noise, earn engagement, and turn it into a real conversation, without faking friendship or copying the spray-and-pray playbook every SDR is running. If you sell on LinkedIn and the results are not matching the effort, this one shows you where the gap is. About Donald Kelly Donald C. Kelly is the founder of The Sales Evangelist and host of one of the longest-running B2B sales podcasts in the world, with nearly 2,000 episodes heard across 155+ countries. A LinkedIn Top Voice in Sales and three-time Salesforce Top Influencer, he helps SMB and mid-market sales teams build LinkedIn-led outbound systems that turn cold prospects into booked calls. He is the author of Sell It Like a Mango and based in West Palm Beach, Florida. Resources and Links thesalesevangelist.comDonald's LinkedIn profileDonald's free prospecting toolHunter.io Apollo.io SNOV.ioZoomInfoGemini Nano BananaBase44Previous episode: 678 - 81% of Partners Will Grow Below the Industry RateCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

    50 min

  3. APR 20

    678 - 81% of Partners Will Grow Below the Industry Rate

    Watched your vendor's share price lately, or noticed the quiet changes to partner fees, commissions, and cloud service minimums? In this episode, I break down why Wall Street is pricing in the collapse of the per-seat model, and why platforms restructure partner economics long before they touch executive pay. I share the pattern I've seen across 670 tech business owners, including what happened to my own consulting business when the platform pivoted overnight while I was on dialysis three times a week. The business owners coming through this stronger already made three structural decisions, the ones still waiting for the platform to stabilize are still waiting. If 80% of your pipeline still runs through someone else's hands, this one is for you. Resources and Links Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier CallBook a Decision Session herePrevious episode: 677 - Hard work isn't your problemCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

    5 min

  4. APR 13

    677 - Hard work isn't your problem

    Most tech business owners hitting mid-six figures aren't stuck because they're not working hard enough. They're stuck because they're running a business built on assumptions nobody has ever tested. In this episode, I walk through the exact audit I did on my own business when activity was high and revenue wasn't moving. I share what the data revealed: a newsletter that warmed but never converted, a target market too early-stage to invest, and growth projections built on events and partnerships that historically produced near-zero direct clients. Once I faced those numbers, I made one decision: cut the noise and go back to the one engine that actually built my business. If you're adding more LinkedIn posts, more outreach sequences, and more channels but the gap between where you are and where you need to be isn't closing, this episode is for you. Resources and Links Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier CallBook a Decision Session herePrevious episode: 676 - Why Your Voice Is the Only AI Tool That Matters With Molly Mahoney Check out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

    4 min

  5. APR 9

    676 - Why Your Voice Is the Only AI Tool That Matters With Molly Mahoney

    Why you should listen Molly launched the world's first AI-focused content membership in 2021, two years before ChatGPT, and has generated content that reached over 39 million views. She brings hard-won perspective on what separates human-first AI strategy from AI zombie content that erodes trust.Learn the SAAVE framework: a five-part method for identifying what makes you a uniquely weird human, so your AI agents produce content that actually sounds like you and not like every other consultant using the same tools.Get the APR Method: a repeatable three-step system for announcing, producing, and repurposing every video you create, so one piece of content generates an entire week of output without starting from scratch. Your content machine is broken, and the tools aren't the problem. If everything you publish sounds like it could have come from anyone in your industry, you haven't got a content problem. You've got a voice problem. In this episode, I talk with Molly Mahoney from The Prepared Performer, a digital marketing strategist and keynote speaker who has been building AI-powered content systems since 2021. Molly shares how she helps established business owners identify the 20 things that make them a uniquely weird human before touching a single AI tool, because without that foundation, you're just feeding the robot army. If you've been hiding behind the technical work while the algorithm rewards personality, this conversation will change how you think about content. About Molly Mahoney Molly Mahoney is a digital marketing strategist, keynote speaker, and former NYC performer who helps coaches, consultants, and agency owners build AI-powered content that actually sounds human. Known as The Prepared Performer, she launched the world's first AI-focused content membership in 2021, two years before ChatGPT, has generated over 39 million views, and been featured in Forbes and Inc. Resources and Links Thepreparedperformer.comMolly's LinkedIn profileFree Custom GPT Source Prompt GeneratorSpotlight Engine SoraPerplexity ComputerGoHighLevelRSS AppPrevious episode: 675 - SaaS isn't dying. Your positioning might be. Check out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

    42 min

  6. APR 6

    675 - SaaS isn't dying. Your positioning might be.

    Platform agnosticism made sense when software budgets were small. That era is ending. In this episode, I break down why the "death of SaaS" narrative is the wrong read, and why the tech business owners who believe it are about to miss the biggest software wave in a decade. I walk through what Monday.com's CEO said on the 20VC podcast about the budget equation flipping from headcount to platforms, and what that means for consultants who haven't yet committed to a single platform. If you're still keeping your options open because it feels safer, this episode will challenge that directly. Resources and Links Monday.com CEO Eran Zinman on 20VC with Harry StebbingsNeed help with your WHO and WHAT decisions? Apply for a FREE Multiplier CallBook a Decision Session herePrevious episode: 674 - AI Can't Give You a Blood TestCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

    4 min

  7. MAR 30

    674 - AI Can't Give You a Blood Test

    Using AI to diagnose your own business is like Googling your blood test results and treating yourself. In this episode, I share what seven years of post-transplant care taught me about pattern recognition, and why the same principle applies to the WHO and WHAT decisions most tech business owners are avoiding. I walk through the difference between a tool that helps you execute and someone who has seen your situation hundreds of times and knows exactly where the problem is. If AI is giving you polished output but no real direction, this one is worth your time. Resources and Links Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier CallBook a Decision Session herePrevious episode: 673 - The 40-Minute Meeting That Makes or Breaks Your First HireCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

    3 min

  8. MAR 23

    673 - The 40-Minute Meeting That Makes or Breaks Your First Hire

    Most tech consultants building their first team make the same mistake. It's not the hire. It's what happens on day one. In this episode, I walk through the exact 10-item induction call checklist I use with every new hire, whether they're based in the Philippines, Australia, or North America. I cover the questions that flip the dynamic from day one, the ones most consultants skip entirely, and why the first 40 minutes determines whether your team can eventually operate without you. If you're building your first team and want to stop being the bottleneck, this is where it starts. Resources and Links Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier CallPrevious episode: 672 - Why Discipline Won't Fix Your Consulting BusinessCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

    5 min
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5
out of 5
36 Ratings

About

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7 figures and beyond.

Information

  • Creator
    Paul Higgins
  • Years Active
    2017 - 2026
  • Episodes
    300
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Paul Higgins
  • Show Website
    Paul Higgins Podcast

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