We discuss paywall strategies and tactics for news and magazine publishers. With over 900 publishers running our (ZEEN101) subscription platform we have learned quite a bit about the amazing things that work in digital publishing. Join Pete, Jeremy, and Tyler for a deep dive that will help you grow your paid audience.
Episode 10 | Interview with Wally Wallace of 50Fish on Social Media Marketing
On today's episode Pete and Wally discuss social media marketing and how it relates to digital publishing.
Episode 9 | Exciting Things We've Been Working On
Today we are talking about exciting stuff we are working on. Looking back to 2020, we released 14 add-ons to our Leaky Paywall platform. We work on so many interesting things each day, we wanted to share some of those in process items with you.
Episode 8 | Local News Publishers: Subscriptions vs. Memberships vs. Donations
In today's episode we discuss whether you as a publisher should sell memberships, subscriptions, or ask for donations.
In coversations over the last few months, we've talked with a lot of local news publishers who have leaned toward selling the concept of a membership rather than a subscription to entice their readers to pay for access. And some are making it mission based and asking for donations.
Which one is right for your publication?
Episode 7 | Interview with Todd Moen of Catch Magazine
In this episode Jeremy interviews Todd Moen of Catch Magazine, the official journal of fly fishing photography and film. The discuss the ups and downs of building a digital only magazine that caters to a niche audience.
Episode 6 | Interview with Greg Wolfe on magazine renewals and gift subscription strategies
Today Pete interviews Greg Wolfe of 4 String Media about how to generate more profits from your existing subscribers through some tactical methodology.
Episode 5 | How to generate more paid subscriptions with promotions
Today we discuss 10 different promotion ideas you can use right now for the upcoming holiday season.