Per Her Perspective

Marla Noel

Learn about excellent business practices and ways you can run and improve your business by listening to business leaders talk about wins and challenges, the stuff many business owners experience. Years of studying business, reading business books, and participating in peer groups can sharpen business skills and help us avoid some of the many pitfalls business owners encounter. Learn from others about some of the positive business practices and how implementing tools and processes helped build and scale their businesses. What are some of the business challenges you experience? You may hear about a good solution as you listen to others share their experiences in growing and sharpening their business skills.

  1. 12/09/2025

    The Basics about Delegation

    In this episode of PerHer Perspective, Marla Noel provides some insights about delegation, the why, the how and the what. Most owners and executives know they should delegate, but the real question is why it matters. No business scales on the shoulders of one person. Delegation frees leaders to focus on high-value work, strengthens the team, and creates accountability that drives performance. Marla also talks about how to delegate well—because handing off tasks isn’t enough. Effective delegation means clarity, communication, trust, and follow-through. When leaders set expectations and empower people with the right support, the work doesn’t just get done—it gets done better. And finally, we’ll break down what to delegate. Not everything should stay on your plate. From recurring tasks and behind-the-scenes operations to projects that develop your team’s capabilities, strategic delegation builds capacity throughout your organization. Let’s jump in and explore how delegating with intention can unlock time, confidence, and growth for you and your business. Marla Noel is the creator and host of the Per Her Perspective podcast: a series of raw, relatable conversations about leadership, challenges, and building companies with the support of smart peers. With riveting episodes available on all major platforms, the show inspires business owners to grow their businesses and make bold decisions with the input of others to achieve greater success and profitability. To learn more about Marla, visit www.OCGrowthAdvisors.com

    31 min
  2. 12/02/2025

    Teri Bassman of Bassman Blaine talks about how clarity and accountability drive business growth

    In this insightful episode of Per Her Perspective, host Marla Noel sits down with Teri Bassman, Chief Culture Officer and co-owner of Bassman Blaine, a family-led home furnishings company that has been shaping the industry since 1984. From growing up as an IBM “transfer kid” who had to make new friends every couple of years, to helping lead a company through recessions, rapid growth, and a global pandemic, Teri shares how adaptability, integrity, and clear priorities became the backbone of her leadership.Marla and Teri explore how Bassman Blaine evolved from a scrappy sales agency into a respected, people-centered organization recognized as one of Orange County’s best places to work. Teri talks about the power of clarity and accountability, the TIGER values that anchor their culture, and why hiring for alignment is just as important as hiring for talent. She also opens up about being in the “sandwich generation,” raising three daughters while caring for aging parents, finding balance through pickleball and meditation, and the role Women Presidents Organization has played in strengthening her voice as a leader.Tune in for a candid, encouraging conversation about building a business that honors your values, supporting your team through change, and staying grounded while you grow something that lasts.--Marla Noel is the creator and host of the Per Her Perspective podcast: a series of raw, relatable conversations about leadership, challenges, and building companies with the support of smart peers. With riveting episodes available on all major platforms, the show inspires business owners to grow their businesses and make bold decisions with the input of others to achieve greater success and profitability. To learn more about Marla, visit www.OCGrowthAdvisors.com

    48 min
  3. 11/18/2025

    Old Soul, New Vision: How Britt Houd Leads a Multigenerational Business

    In this powerful episode of Per Her Perspective, host Marla Noel sits down with Britt Houd, owner of AlphaGraphics West Houston, to explore how a small-town girl, childhood cancer survivor, and lifelong daydreamer grew into a grounded, heart-centered leader.Britt shares how stepping into her family’s print and marketing business became an unexpected path to entrepreneurship, and how she has reshaped the company into a people-first, culture-driven operation. Marla and Britt talk about the realities of running a multi-generational business, the role of energy and enthusiasm in growth, and why honest conversations and accountability matter so much in leadership.Along the way, Britt reflects on the support of her husband, the legacy of her grandfather, the lessons she is passing on to her children, and her dreams for the next decade, including writing a book and creating a space for healing and leadership development. This is an inspiring conversation about courage, ownership, and giving yourself grace while you build the life and business you want.--Marla Noel is the creator and host of the Per Her Perspective podcast: a series of raw, relatable conversations about leadership, challenges, and building companies with the support of smart peers. With riveting episodes available on all major platforms, the show inspires business owners to grow their businesses and make bold decisions with the input of others to achieve greater success and profitability. To learn more about Marla, visit www.OCGrowthAdvisors.com 🎧 Enjoyed this episode? Subscribe & Explore More:🍎 Apple Podcasts: https://bit.ly/3LED3TL🟢 Spotify: https://bit.ly/4oMVKTH▶️ YouTube: http://bit.ly/49Vz3bm

    40 min
  4. 11/11/2025

    Safety First, Quality Always: Building a Values-Driven Company with Carolina Alvarez

    When Carolina Alvarez’s client told her she had 30 days to start her own business or lose the contract, she didn’t hesitate. With a newborn at home and no safety net, she said yes and turned that leap of faith into two thriving, women and minority owned companies: J&S Building Maintenance and J&S Construction Cleanup.In this episode, host Marla Noel dives into Carolina’s journey, unpacking how courage, competitiveness, and people-first leadership became the foundation for her success. A lifelong athlete, Carolina shares how sports shaped her drive, discipline, and teamwork - lessons she still applies in business today. She also reveals the story behind her company motto, “Safety First, Quality Always,” and how that simple phrase evolved into a culture built on accountability, care, and integrity.They discuss the real side of growth: learning to trust and delegate, setting KPIs, building scalable systems, and protecting time for both business and family. Carolina talks about how programs like Stanford LBAN, Harvard’s executive education, and WPO have helped her refine her strategy, strengthen her mindset, and keep learning as her companies expand. She also shares how giving back through her employee-led charitable committee and partnerships keeps her team connected to purpose.Both grounded and full of energy, Carolina’s story is a masterclass in building with heart, leading with grit, and proving that saying yes before you’re ready can change everything. -- Marla Noel is the creator and host of the Per Her Perspective podcast: a series of raw, relatable conversations about leadership, challenges, and building companies with the support of smart peers. With riveting episodes available on all major platforms, the show inspires business owners to grow their businesses and make bold decisions with the input of others to achieve greater success and profitability. To learn more about Marla, visitwww.OCGrowthAdvisors.com 🎧 Enjoyed this episode? Subscribe & Explore More:🍎 Apple Podcasts: https://bit.ly/3LED3TL🟢 Spotify: https://bit.ly/4oMVKTH▶️ YouTube: http://bit.ly/49Vz3bm

    47 min

Ratings & Reviews

5
out of 5
5 Ratings

About

Learn about excellent business practices and ways you can run and improve your business by listening to business leaders talk about wins and challenges, the stuff many business owners experience. Years of studying business, reading business books, and participating in peer groups can sharpen business skills and help us avoid some of the many pitfalls business owners encounter. Learn from others about some of the positive business practices and how implementing tools and processes helped build and scale their businesses. What are some of the business challenges you experience? You may hear about a good solution as you listen to others share their experiences in growing and sharpening their business skills.