Perennial Pride

Tom Suvansri
  • 5.0 (19)
  • Entrepreneurship
  • Updated Weekly

Tom Suvansri is passionate about protecting and growing his family's wealth and he shares how you can do it too. In this show, you will learn strategies that leverage economic principles in order to achieve increased financial control, cash flow, and tax advantages that last generations. It's time to eliminate uncertainty and create wealth strategies to build a family legacy.

  1. 4d ago

    Selling a Business? The Tax Moves That Decide What You Keep

    Summary For most business owners, the company they built is their biggest asset, yet so few of them spend real time thinking about how they'll eventually exit it. In this episode, I walk through why taxes are often the largest cost of a sale, and why planning ahead, sometimes five to ten years ahead, can be the difference between keeping the bulk of what you built or losing a significant chunk of it to an unplanned exit. I break the conversation into three levers business owners can pull: timing the sale around your full financial picture, structuring the deal (asset versus equity, earn-outs, installment payments) to fit what matters most to you, and using advanced tax strategies like qualified small business stock and qualified opportunity zones to protect more of the gain. I close with a reminder that the real work doesn't end at the closing table. It's about designing what comes next. Key Takeaways Start planning your exit years before you're ready to sell. Half of all business sales are forced, not chosen. Structure the deal, not just the price. Asset sales, equity sales, earn-outs, and installment payments can all change what you actually keep. Look into qualified small business stock and qualified opportunity zones early. Both require years of lead time to pay off. Factor your full financial picture, your spouse's income, your investments, your other assets, into the timing of your sale. Build your advisor team, CPA, business attorney, estate planner, financial advisor, before you need them, not after. Links & Resources Perennial Pride (Website): https://perennialpride.com Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com Keywords Perennial Pride, Perennial Pride Podcast, Tom Suvansri, financial freedom, wealth strategy, proactive financial planning, alternative investing, Wealth Beyond the Numbers, Virtual Family Office, take control of your finances, selling a business, business exit planning, exit planning for business owners, qualified small business stock, QSBS tax strategy, qualified opportunity zone, capital gains tax planning, tax strategy for business owners, business sale structure, succession planning  Episode Highlights [00:00:00 - 00:02:10] Tom explains why exit planning matters for business owners and side-hustlers alike, well before anyone is ready to sell. [00:03:35 - 00:04:35] Tom paints the picture of a 20-year business owner who has never stopped to imagine what the exit actually looks like. [00:04:35 - 00:07:05] Your business is likely your biggest asset, and taxes will be the biggest expense you face when you sell it. [00:07:35 - 00:09:05] Lever one is timing: factor in your spouse's income, your investments, and your full financial picture before you sell. [00:09:35 - 00:11:05] Installment sales let you spread the sale, and the tax hit, over several years instead of one. [00:11:05 - 00:12:05] Half of all business sales are forced, not planned, which is exactly why pre-planning matters. [00:12:05 - 00:14:00] Selling while exhausted almost always means accepting a lower valuation than you could have gotten with a plan. [00:14:20 - 00:16:35] Lever two is structure: sophisticated owners negotiate the deal structure, not just the price, and it changes what they keep. [00:16:35 - 00:18:20] Earn-outs tie part of the sale price to future performance and can keep the business, and its clients, on track. [00:18:20 - 00:20:35] Owner financing and installment payments can smooth out both the buyer's risk and the seller's tax bill. [00:22:20 - 00:24:20] Qualified small business stock can exclude millions in capital gains, but it requires a C corp and a five-year hold. [00:25:05 - 00:27:00] Qualified opportunity zones let you defer, and potentially eliminate, tax on gains you reinvest in underserved areas. [00:30:20 - 00:32:05] Tom stresses building a full advisor team, CPA, attorney, estate planner, financial advisor, before you're ready to sell. [00:32:05 - 00:33:15] The biggest question after a sale isn't the size of the check. It's what your next chapter looks like.

    Selling a Business? The Tax Moves That Decide What You Keep

  2. Jul 16

    The Tax Drag Nobody Talks About

    Summary Most of the financial world is obsessed with investment alpha, chasing better returns, better allocations, better timing. Tom argues there's a bigger, quieter opportunity sitting right next to it: tax alpha. Taxes are the number one expense most successful business owners and professionals face, and a huge amount of that expense happens invisibly, through withholding you never see land in your account. Left unaddressed, that tax drag can compound into a massive, multi-million dollar cost over a lifetime, and most people never stop to measure it. Tom walks through why tax deferral, the default strategy most people rely on through a 401(k) or IRA, is only half the picture. Deferring taxes means growing a tax bill alongside your account balance, and you don't control what the rate will be when you finally access it. He runs a real example: someone earning $500,000 might pay over $100,000 in federal taxes alone with no planning. Save just 15% of that bill, about $15,000 a year, and compound it at 7% for 30 years, and you're looking at more than $1.4 million. That's the power of proactive tax planning, and why mid-year, not December, is the time to start. Key Takeaways Calculate what you actually keep after tax on your investment returns, not just the headline number, because the after-tax figure is what actually compounds. Diversify the tax treatment of your accounts, not just your investments, so your wealth isn't sitting entirely in tax-deferred vehicles. Ask your CPA directly whether they do proactive tax planning or only compliance reporting, since most only handle the latter. Use mid-year as your planning window instead of waiting until December, when rushed decisions rarely produce the best outcome. Connect every tax-saving strategy back to what it lets you build in your life, not just to the dollar amount saved. Links & Resources Perennial Pride (Website): https://perennialpride.com/ Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/ Keywords tax alpha, tax drag, proactive tax planning, tax strategy for business owners, wealth strategy, financial freedom, Perennial Pride, Perennial Pride Podcast, Tom Suvansri, Wealth Beyond the Numbers, tax mitigation, tax efficient investing, high income tax planning, deductions vs reductions, take control of your finances, alternative investing, Virtual Family Office, coordinated wealth strategy, offense vs defense finances, capital efficiency Episode Highlights [00:00:19 - 00:01:00] Tom introduces tax alpha as the overlooked counterpart to investment alpha. [00:01:19 - 00:02:00] Taxes are called out as the single biggest expense most successful people face. [00:02:00 - 00:03:00] Withholding hides tax drag because you never see the money before it's gone. [00:04:19 - 00:05:00] Tom explains why 401(k) and IRA deferral is only a partial strategy. [00:05:19 - 00:06:00] Deferred accounts put you in a tax partnership with the IRS at an unknown future rate. [00:07:41 - 00:08:41] Tom runs the numbers on a $500,000 earner's federal tax bill. [00:08:19 - 00:09:00] Saving 15% of a $100,000 tax bill compounds to over $1.4 million in 30 years. [00:11:00 - 00:12:00] Tom explains why most CPAs report on the past instead of planning for the future. [00:12:19 - 00:13:00] Tax planning is framed as following the tax code's built-in incentive structure, not bending the rules. [00:14:00 - 00:14:41] Tom makes the case for planning mid-year instead of scrambling in December. [00:15:00 - 00:16:00] Tax savings are tied back to building the life you actually want, not just a bigger number.

    The Tax Drag Nobody Talks About

  3. Jul 9

    From Tax Compliance to Tax Strategy: Why Your CPA Should Be Building Your Wealth

    Summary I recently talked with someone who'd just finished their tax return and found out they owed over sixty thousand dollars they hadn't planned for. Not their total tax bill, just what wasn't withheld, plus penalties on top of it. When I asked when their CPA knew about this, the answer was simple: when they did the return. That's the moment I want every Perennial Pride listener to avoid, and it comes down to one distinction. Compliance asks what happened. Strategy asks what should we do before the year is up. One reports history. The other designs your future. In this episode, I break down why mid-year, right now, is the best time to start assessing where you stand in 2026 and get your tax professional working on strategy instead of just paperwork. I talk through the life events that require planning months in advance, what the modern CPA is starting to ask their clients, and why I think of myself, and the people I work with, as wealth architects coordinating a team on your behalf. Because the goal was never a better tax return. It's a better financial life, with fewer surprises and a lot more control. Key Takeaways Start tax planning conversations with your CPA at mid-year, not in February when most of your options have already closed. Understand the real difference between compliance, which reports what already happened, and strategy, which designs what happens next. Flag big life events early. New jobs, windfalls, real estate sales, and business sales all need tax planning months before they happen. Look for a CPA or enrolled agent who asks what you're building toward, not just one who asks for your documents in January. Build a coordinated team of advisors, tax, investment, and legal, so no single person is working from half the picture. Links & Resources Perennial Pride (Website): https://perennialpride.com/ Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/ Keywords Perennial Pride, Perennial Pride Podcast, Tom Suvansri, financial freedom, wealth strategy, proactive financial planning, alternative investing, Wealth Beyond the Numbers, Virtual Family Office, take control of your finances, proactive tax planning, tax strategy for business owners, tax mitigation, tax code incentives, high income tax planning, tax efficient investing, deductions vs reductions, coordinated wealth strategy, financial mindset, wealth strategy for entrepreneurs Episode Highlights [00:00:48 - 00:01:14] A client's CPA had no idea about a $60,000 tax bill until the return was already filed. [00:02:33 - 00:03:14] Compliance answers "what happened." Strategy answers "what should we do before the year ends." [00:03:36 - 00:04:11] Contributing to your 401(k) is a deferral, not a full tax strategy. [00:04:34 - 00:05:04] By the time tax season starts, most of your planning options have already closed. [00:05:24 - 00:06:06] New jobs, windfalls, real estate sales, and business sales all need tax planning months in advance. [00:07:00 - 00:07:25] The modern CPA asks what you're building, not just for your documents. [00:08:13 - 00:08:43] Most advisors work in silos instead of coordinating on a client's behalf. [00:10:45 - 00:11:06] The goal was never a better tax return. It's a better financial life.

    From Tax Compliance to Tax Strategy: Why Your CPA Should Be Building Your Wealth

  4. Jul 2

    You Don't Eliminate Problems, You Upgrade Them | Wealth Mindset for Business Owners

    Summary Every time you solve a financial challenge, a new one takes its place. Make more money and you face a growing tax bill. Reduce those taxes and you need a smarter investment strategy. Build real wealth and now you're thinking about retirement. Reach retirement and legacy planning moves to the front. Most people spend their lives chasing a state where problems disappear. That state doesn't exist. In this episode, Tom Suvansri offers a more honest and ultimately more empowering frame: you don't escape problems, you graduate to better ones. Tom draws on his golf game, the rapidly evolving roles of CPAs and financial advisors in an AI-driven world, and his own experience parenting two sons on the edge of adulthood. In each case, the pattern is the same. Removing the obstacles doesn't produce growth. Facing them does. The real goal isn't eliminating uncertainty. It's building the clarity, structure, and confidence to move through it. In the world of personal finance, that means coordinating taxes, investments, retirement, and legacy into a cohesive plan that supports the life you're actually trying to build. Solve, evolve, repeat. Key Takeaways Success isn't the absence of problems. It's becoming capable of handling increasingly meaningful ones. Every milestone you reach introduces a new layer of complexity, and that's exactly how it's supposed to work. Growth requires uncertainty. You don't build confidence by waiting until you feel ready. You build it by experimenting, experiencing, and progressing through the discomfort. CPAs, enrolled agents, and financial advisors are evolving from transactional roles toward trusted advisory ones. The professionals gaining ground are the ones helping clients make better decisions across their entire financial life. Most clients don't need more information. There's no shortage of it. What they need is clarity and a coordinated plan across taxes, investments, retirement, and legacy that actually supports the life they're trying to build. The question that changes everything: stop asking "How do I eliminate all my problems?" and start asking "Who do I need to become to solve the next one?" Links & Resources Perennial Pride (Website): https://perennialpride.com/ Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/ Keywords Perennial Pride, Perennial Pride Podcast, Tom Suvansri, financial freedom, wealth strategy, wealth mindset, proactive financial planning, Wealth Beyond the Numbers, Virtual Family Office, business owner financial planning, CPA advisory services, financial advisor evolution, problem-solving mindset, wealth building for entrepreneurs, tax strategy for business owners, legacy planning, retirement planning for business owners, coordinated wealth strategy, uncertainty and growth, alternative investing Episode Highlights [00:00:05 – 00:01:08] Tom maps the financial problem progression: more money brings taxes, reducing taxes demands a smarter strategy, building wealth leads to retirement questions, retirement leads to legacy planning. [00:01:09 – 00:01:36] Tom introduces the core insight: the goal was never to eliminate problems. The goal is to evolve so you can handle them more efficiently and successfully. [00:01:37 – 00:02:21] Life is a progression of increasingly meaningful challenges. Business owners face an ongoing evolution, from tax problems to succession to next-generation wealth transfer. [00:02:22 – 00:02:55] The quality of your life is determined by the quality of the problems you're capable of solving. As you grow, the problems grow in complexity and depth. [00:02:56 – 00:03:35] Growth requires uncertainty. Most people chase certainty because uncertainty is uncomfortable, but that's exactly where real progress happens. [00:03:36 – 00:04:22] Money in a bank account is certain but being eaten by inflation. Certainty comes with trade-offs; real wealth-building happens in the uncomfortable spaces. [00:04:23 – 00:05:46] Tom's golf game as a personal example: each adjustment creates new problems. Confidence builds through the process, not before it. [00:05:47 – 00:08:52] Tax professionals, CPAs, and enrolled agents are facing their own evolution, shifting from tax preparation and compliance toward helping clients make better financial decisions broadly. [00:08:53 – 00:10:39] Financial advisors face a similar shift. Portfolio management is increasingly automated. Real value now lives in coordination, clarity, and holistic planning. [00:10:40 – 00:12:01] Most clients don't need more information. They need clarity on where they're going and a coordinated plan that actually supports their life. [00:12:02 – 00:14:01] Tom draws on parenting his two sons. Removing all obstacles feels protective but robs them of the ability to build confidence and capability on their own. [00:14:02 – 00:14:34] The goal of parenting isn't to make life easier. It's to help children become more capable adults. The same principle applies to financial guidance. [00:14:35 – 00:16:32] Taxes, investments, retirement, and estate planning are important, but the real goal is coordinating them into a plan that gives you confidence and clarity about where you're going. [00:16:33 – 00:17:26] The pattern applies whether you're a CPA, financial advisor, business owner, parent, or investor: every problem you solve creates a bigger one. That's growth. [00:17:27 – 00:17:55] Tom closes with the question that changes everything: stop asking how to eliminate all your problems and start asking who you need to become to solve the next one.

    You Don't Eliminate Problems, You Upgrade Them | Wealth Mindset for Business Owners

  5. Jun 25

    Stop Letting Your Family Figure It Out: Estate Planning, Family Legacy, and Business Succession with Heidi Olson

    SUMMARY True wealth planning goes beyond spreadsheets and tax returns. That's the premise behind Heidi Olson's work at Pathfinder Legacy, and it's what drew Tom to have her on the show. In this conversation, Heidi shares how she helps families, farmers, and business owners move past the discomfort of estate and succession planning to get to what really matters: making sure the right people know the right things before it's too late. She explains why most families avoid these conversations entirely, how generational silence around death and money creates real downstream conflict, and what the families who get it right actually do differently. The practical half of this episode is just as valuable. Heidi walks through her mediation process step by step, from meeting with owners first in a confidential setting, to sitting with successors separately, to eventually bringing the full family to the table. She explains how to build a simple asset inventory, why beneficiary designations and asset titling can either simplify or completely derail a wealth transfer, and how recent tax law changes affect succession planning decisions. Whether you're a business owner thinking about your first estate plan or someone with documents sitting in a drawer for a decade, this episode gives you both the mindset and the first concrete step to move forward. KEY TAKEAWAYS Legacy is not just financial assets. Family stories, heritage, and values are equally worth preserving, and they disappear when families stop talking. Build your starting list this week: every asset and how it's titled, beneficiary designations on retirement accounts and life insurance, and a realistic timeline for your business or personal succession. Succession planning works best in stages. Meet with the owners first, then successors separately, then bring everyone together with a clear structure and a mediator. Avoiding these conversations doesn't protect your family. It leaves them grieving and in conflict at the worst possible moment. Review your plan after every life event. If nothing major has changed, check in at least every five years. LINKS & RESOURCES Pathfinder Legacy - Website: pathfinderlegacy.com Pathfinder Legacy - Instagram: @pathfinderlegacyadvisor Pathfinder Legacy - Facebook: Pathfinder Legacy Pathfinder Legacy - LinkedIn: Pathfinder Legacy on LinkedIn Wealth Beyond the Numbers by Tom Suvansri: perennialpride.com Book a Strategy Conversation: perennialpride.com KEYWORDS estate planning, business succession planning, family legacy, legacy planning, wealth transfer, family communication, estate plan checklist, farm succession planning, business owner estate planning, trust and estate planning, beneficiary designations, irrevocable trust, succession planning for business owners, Pathfinder Legacy, Heidi Olson, Perennial Pride Podcast, Tom Suvansri, proactive financial planning, wealth strategy, financial freedom EPISODE HIGHLIGHTS [00:00:00 - 00:01:15] Tom introduces Heidi Olson and frames the conversation around legacy going beyond financial assets. [00:01:16 - 00:02:37] Heidi describes her work at Pathfinder Legacy helping farmers, ranchers, and families find their path and preserve what they've built. [00:02:38 - 00:03:31] Heidi defines legacy as family history, heritage, and the stories passed down through generations, not just what's on a balance sheet. [00:03:32 - 00:06:46] Heidi explains why families avoid estate planning conversations, linking it to generational silence around mortality and fear of conflict. [00:06:47 - 00:07:21] Tom reflects on the belief that talking about estate planning will somehow accelerate death, and reframes it as a mindset shift. [00:07:22 - 00:09:10] Heidi describes what opens up when families finally sit down in a judgment-free space and begin talking about what they have and what they want. [00:09:34 - 00:10:11] Heidi talks about preserving family names, immigration histories, and the stories behind how families were built across generations. [00:10:12 - 00:11:38] Tom shares how learning about his grandparents' entrepreneurial history connected him to his roots and inspired his own career path. [00:11:39 - 00:14:45] Heidi identifies the main reasons legacy gets lost: avoidance, fear of conflict, and adult children with unspoken expectations about inheritance. [00:14:46 - 00:15:31] Tom shares a story about a family left completely in the dark when a parent was near death because estate conversations had never happened. [00:15:59 - 00:19:36] Heidi tells the story of a farmer with no children who gave everything to a charitable foundation, leaving family members with almost nothing. [00:19:56 - 00:20:20] Tom asks what the families who get succession right are actually doing differently. [00:20:21 - 00:25:52] Heidi walks through her mediation process: confidential owner meetings first, then successors separately, then structured family conversations. [00:25:53 - 00:26:57] Heidi explains how she coordinates across advisors and discusses the impact of recent tax law changes on succession planning decisions. [00:27:01 - 00:28:01] Heidi explains why families struggle to ask questions of professional advisors and how she bridges that gap. [00:28:02 - 00:33:22] Heidi explains how estate plans must evolve with life events: births, deaths, marriages, new businesses, and changing family dynamics. [00:33:23 - 00:34:28] Tom and Heidi discuss why so many people keep estate planning on their to-do list for years without ever taking a first step. [00:34:29 - 00:37:25] Heidi outlines the first steps anyone can take this week: build an asset list, review beneficiary designations, check titling, and set a timeline.

    Stop Letting Your Family Figure It Out: Estate Planning, Family Legacy, and Business Succession with Heidi Olson

  6. Jun 18

    Don't Just Preach Finance: Showing My 20-Year-Old Real Estate Syndications in Action

    Summary This episode is part two of a series covering Tom's due diligence trip to Raleigh, North Carolina, where he evaluated a multifamily real estate syndication opportunity. This time, Tom is joined by his son Aidan, a college student who came along for the trip and got a firsthand look at how private real estate investing actually works. Aidan shares his honest first impressions, what surprised him about the properties and the team, and how the experience completely shifted his understanding of what investing can look like. What makes this conversation worth your time isn't just the father-son dynamic. It's the way Aidan's unfiltered perspective mirrors exactly how most people first approach the world of alternative investments: they assume it's riskier than the stock market, they don't know what to expect, and they haven't been shown another way. Tom uses the conversation to reinforce some of the most fundamental principles in wealth building — the importance of due diligence, the value of staying in your lane, and why real education around money has to go beyond what's taught in school. KEY TAKEAWAYS •    The risk is not in the investment itself — it's in how much the investor knows about it. Doing the work to go see a deal in person directly reduces that risk. •    Staying in your lane matters: operators who are selective, focused, and disciplined in their niche earn more trust than those chasing every opportunity. •    Alternative investments like real estate syndications are more accessible than most young people realize — you don't have to be the landlord to benefit from real estate. •    Exposing the next generation to real investments early, not just stocks and crypto, opens doors to a broader wealth-building mindset. •    The best preparation for future opportunity is learning and building knowledge now — luck is when preparation meets opportunity. Links and resources •       Perennial Pride (Website): https://perennialpride.com •       Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com •       Part One of this series: Search "Perennial Pride Podcast" on Apple Podcasts, Spotify, or YouTube @perennialpride7448 Keywords Perennial Pride, Perennial Pride Podcast, Tom Suvansri, real estate syndication, multifamily investing, private real estate investing, alternative investments, real estate investing for beginners, financial education for young adults, wealth building, proactive financial planning, investing for next generation, financial freedom, Raleigh North Carolina real estate, passive real estate investing, real estate due diligence, alternative investing explained, wealth strategy, Wealth Beyond the Numbers, Virtual Family Office Higlights 00:00:06 – 00:01:05 Tom introduces part two of the Raleigh series, explaining this episode features his son Aidan sharing his perspective as a 20-year-old experiencing real estate due diligence for the first time. 00:01:49 – 00:02:44 Aidan describes what he expected before the trip versus what he actually found — the properties looked far better in person, the community was well-maintained, and the operator impressed him with their confidence and team culture. 00:03:32 – 00:04:27 Tom reframes the syndication business as exactly that: a business with employees, culture, and operations — and explains why meeting the CEO mattered as much as seeing the properties. 00:04:28 – 00:05:47 Aidan shares how the trip expanded his view of investing well beyond stocks and crypto into the world of private real estate, noting the operator's track record made him far more confident than he expected. 00:05:48 – 00:06:26 Tom articulates the core philosophy: the risk is not in the investment, it's in the investor. The more you know — about the deal, the team, the model — the more you de-risk your decision. 00:07:33 – 00:08:26 Aidan contrasts the online investing world (stocks, ETFs, crypto — all intangible) with seeing a physical investment in person, and how that tangibility opened his eyes to the broader investment landscape. 00:09:44 – 00:10:36 Aidan highlights what impressed him most: how selective the operator is, reviewing hundreds of properties to pick only a handful — a sign of real discipline and expertise. 00:10:37 – 00:11:33 Tom references Warren Buffett's punch card analogy: if you only had 10 investments to make in your lifetime, you'd think very carefully about each one. Selectivity is a competitive edge. 00:11:34 – 00:12:22 Aidan reflects on what younger people are exposed to financially — primarily stocks and crypto — and how this trip gave him a concrete goal for where he wants to be financially in the future. 00:13:23 – 00:14:14 Aidan's honest take: the most intimidating thing about investing is uncertainty, but seeing past results builds confidence — and sometimes you just have to swallow your fear. 00:14:15 – 00:15:28 Tom and Aidan discuss what's missing from financial education in schools — primarily, any exposure to private investments and alternative strategies beyond the stock market. 00:16:07 – 00:16:52 Tom reinforces the show's core philosophy: money is a tool to help you live the life you want, be with the people you love, and support your family with intention. 00:16:53 – 00:17:36 Aidan's closing insight: learning that you can invest into a real estate syndication without being the landlord made the whole asset class feel far more accessible — and it's now on his list.

    Don't Just Preach Finance: Showing My 20-Year-Old Real Estate Syndications in Action

  7. Jun 11

    I Want to Pay Less Taxes: What Clients Are Really Asking

    Summary Every advisor, every CPA, every financial professional has heard it: "I'm paying way too much in taxes." And while that pain is real, I've noticed something important when I dig a little deeper with clients. The taxes themselves are often the most visible and most painful part of a much larger problem. Just like a fever tells you something's off without telling you what, a high tax bill is usually signaling a breakdown somewhere in how your financial life is designed, structured, and coordinated. In this episode, I walk through the four layers of tax strategy and what each one actually requires. More importantly, I talk about what I'm really hearing when clients bring up taxes and what they're usually not saying directly but need to address. Because sometimes the best tax strategy isn't another deduction. It's a better design for how your money is working across your business, your investments, your income, and ultimately the life you're building. Key Takeaways A high tax bill is often a fever, not the disease. Ask what's driving it before treating the symptom. Tax prep looks backward; tax planning looks forward. Most people focus on compliance when they should be focused on strategy. The tax code is full of incentives for business owners and investors. Structure and design, not just deductions, are where the real leverage is. Having multiple advisors who never talk to each other is one of the most common and costly coordination failures in a financial plan. The best tax strategy is a better design for your entire financial life, one that's built around the life you're actually trying to live. Links & Resources Perennial Pride (Website): https://perennialpride.com Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com Keywords Perennial Pride, Perennial Pride Podcast, Tom Suvansri, financial freedom, proactive tax planning, tax strategy for business owners, tax mitigation, tax planning for high income, tax efficient investing, tax code incentives, wealth strategy, coordinated wealth strategy, Virtual Family Office, financial planning for business owners, Wealth Beyond the Numbers, deductions vs reductions, tax prep vs tax planning, high income tax planning, alternative investing, proactive financial planning Episode Highlights [00:00:06 - 00:00:38] Tom opens with the most common thing he hears from clients: "I'm paying way too much in taxes." [00:01:45 - 00:02:32] The doctor and fever analogy, treating symptoms vs. diagnosing root cause. [00:03:30 - 00:04:38] Tax bill as a cash flow and wealth-building problem, not just a tax problem. [00:04:39 - 00:05:01] The planning gap: people have pieces but no cohesive strategy connecting them. [00:06:19 - 00:06:58] Don't let the tax tail wag the dog. Tax mitigation must be integrated, not reactive. [00:07:19 - 00:08:05] Layer 2: Tax planning, looking forward, setting up your world to be most tax-efficient. [00:08:47 - 00:10:21] Layer 4: The 'why,' building and sustaining a life that serves what matters most. [00:12:15 - 00:13:15] CPAs are trusted advisors but often can't cover everything. Collaboration is the gap. [00:14:33 - 00:15:11] Closing: the best tax strategy is better design, and it starts with asking better questions.

    I Want to Pay Less Taxes: What Clients Are Really Asking

  8. Jun 4

    Building Wealth and Building Family

    Summary There's a certain kind of financial education that never shows up in a classroom or on a balance sheet, and that's what Tom set out to give his son on a recent trip to the Raleigh, North Carolina area. Alongside touring a multifamily syndication investment, Tom used the experience to open the door on how real investors evaluate operators, read markets, and make decisions with significant capital on the line. It turned into something far more than due diligence. In this episode, Tom unpacks what he observed about the Raleigh market, why meeting operators in person is non-negotiable when it comes to passive investing, and how a trip to tour 150 to 200-unit workforce housing communities became a lesson in business, trust, and family legacy. He makes the case that the most undervalued part of estate planning is not the transfer of assets, it's the preparation of the people who will receive them. If you've ever thought about how to get your family more involved in your financial life, this one will give you a real framework for doing it. Key Takeaways Meet the operators in person before investing in any private deal. Transparency, contingency planning, and integrity only reveal themselves face to face. Visit the markets where you invest. Seeing the property, the neighborhood, and the team in their environment gives you a feel no spreadsheet can. Including your kids in real investment conversations, even when they're young, builds the financial confidence and decision-making instincts they'll carry for life. Legacy is not just about transferring dollars. It's about transferring values, philosophy, and the perspective to manage wealth responsibly. Money is a tool. Normalizing the conversation around it within your family removes the taboo and puts wealth in its proper place. Links & Resources Perennial Pride (Website): https://perennialpride.com/ Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/ Keywords Perennial Pride, Perennial Pride Podcast, Tom Suvansri, financial freedom, wealth strategy, proactive financial planning, alternative investing, Wealth Beyond the Numbers, Virtual Family Office, real estate investing, multifamily syndication, real estate due diligence, passive investing, legacy planning, multi-generational wealth, financial education for kids, wealth building for business owners, private real estate investing, Raleigh North Carolina real estate, workforce housing investment Episode Highlights [00:00:05 - 00:01:02] Tom introduces this as Part 1 of 2, sharing that he brought his college-age son along on a due diligence trip to the Raleigh, NC market to evaluate a multifamily syndication and spend quality time together. [00:01:27 - 00:02:18] Tom explains the purpose of bringing his son: financial education is largely missing from schools and family conversations, and seeing real deals firsthand gives young people exposure they can't get anywhere else. [00:02:49 - 00:03:19] Tom reflects on why investments feel abstract until you see them in person, and why he believes going on-site is essential for his own money and valuable for the rising generation. [00:04:20 - 00:05:10] Tom shares his impressions of Raleigh, noting strong population and job growth, proximity to major universities like Duke and NC State, and a friendly, welcoming culture. [00:05:10 - 00:06:10] The group toured properties by bus with the CEO and leadership team, giving Tom a real sense of how the operators think, communicate, and evaluate their market. [00:06:10 - 00:07:36] Tom explains why rising interest rates froze deal flow for years, and how the specific acquisition they were evaluating came through an off-market relationship with a West Coast seller who wanted a quick, clean exit. [00:08:18 - 00:09:51] Seeing 150 to 200-unit workforce housing communities through the lens of the operators showed Tom and his son what a vertically integrated real estate business actually looks like from sales to maintenance to renovation. [00:10:33 - 00:12:24] Tom makes the case that the operator is the most critical variable in any passive investment, more than the property or the market, because they control how challenges are handled over a three to seven-year hold. [00:12:04 - 00:14:19] Tom explains how in-person due diligence goes beyond spreadsheets: you see how operators communicate under pressure, whether they operate with transparency, and whether you can trust them with significant capital. [00:15:23 - 00:16:50] Tom connects the trip to a broader point about legacy: estate planning often focuses on transferring wealth but neglects preparing the people who will receive it. Trips like this transfer knowledge, experience, and investment philosophy. [00:17:39 - 00:18:22] Tom observes that many people don't even know what they might inherit because money is treated as a taboo topic in their families, and argues that wealth should be talked about openly as a tool. [00:19:16 - 00:21:01] Practical investor takeaways: meet the operators, visit the markets, ask the hard questions about past failures, and look for operators who have gotten smarter over time. [00:21:23 - 00:22:54] Practical parent takeaways: include your kids in financial conversations and decisions earlier than you think they're ready, let them see how you think analytically, and help normalize money as a topic. [00:22:54 - 00:23:46] Tom closes with his core philosophy: wealth is not your identity. It's the tool that supports the life you want to lead and the people and causes you want to impact.

    Building Wealth and Building Family
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About

Tom Suvansri is passionate about protecting and growing his family's wealth and he shares how you can do it too. In this show, you will learn strategies that leverage economic principles in order to achieve increased financial control, cash flow, and tax advantages that last generations. It's time to eliminate uncertainty and create wealth strategies to build a family legacy.

Information

  • Creator
    Tom Suvansri
  • Years Active
    2022 - 2026
  • Episodes
    191
  • Rating
    Clean
  • Show Website
    Perennial Pride