Perennial Pride

Tom Suvansri

Tom Suvansri is passionate about protecting and growing his family's wealth and he shares how you can do it too. In this show, you will learn strategies that leverage economic principles in order to achieve increased financial control, cash flow, and tax advantages that last generations. It's time to eliminate uncertainty and create wealth strategies to build a family legacy.

  1. Offense vs. Defense: Building a Smarter Financial Strategy

    APR 30

    Offense vs. Defense: Building a Smarter Financial Strategy

    Episode Summary Balancing "offense vs. defense" in your financial life to build resilient, optimized wealth It uses a sports analogy (especially basketball/March Madness) to explain how: Offense = wealth-building activities (investments, income, growth, assets) Defense = protection and structure (tax strategy, insurance, liquidity, risk management, debt strategy) Key ideas include: Most people over-focus on offense (growth) because it's more exciting The defensive side is overlooked, but it's what protects and amplifies long-term success A strong financial system requires coordination, not silos Defensive strategies (like tax efficiency, liquidity, and proper use of debt) can actually fuel offensive growth Financial success isn't about extremes—it's about intentional balance and integration Working with a coordinated team of advisors is critical to avoid fragmented decision-making At its core, the episode is about: Designing a financial system where every dollar works smarter—protected, positioned, and productive. Links & Resources HOME - Perennial Pride Keywords Wealth Strategy Financial Planning Taxes Investing Risk Management Cash Flow Liquidity Debt Strategy Insurance Wealth Building Personal Finance Asset Allocation Financial Freedom Capital Efficiency Money Mindset Episode Highlights 00:00–01:00 – Tax season stress and the sports analogy introduction 01:00–02:00 – Why offense vs. defense applies to financial life 02:00–03:00 – The overemphasis on investing and growth ("offense") 03:00–04:30 – What "defense" really means: protection and structure 04:30–05:30 – Taxes as the biggest hidden expense and opportunity loss 05:30–06:30 – The importance of insurance and risk protection 06:30–07:30 – Liquidity: the overlooked key to seizing opportunities 07:30–08:30 – Strategic use of debt as a growth accelerator 08:30–10:00 – How poor coordination creates financial fragility 10:00–11:30 – Using tax strategy to fuel future investments 11:30–13:00 – Life insurance as both protection and financial asset 13:00–14:30 – Leveraging assets like home equity strategically 14:30–16:00 – Real-world example: borrowing vs. selling assets 16:00–17:30 – The dangers of being too aggressive or too conservative 17:30–19:00 – Why coordinated financial systems outperform siloed strategies

    25 min
  2. The Business of Giving: Turning Wealth Into Lasting Impact

    APR 23

    The Business of Giving: Turning Wealth Into Lasting Impact

    Episode Summary In this episode of the Perennial Pride Podcast, Tom Suvansri sits down with philanthropic advisor Barron Damon to explore a topic often overlooked in financial conversations: how we use our wealth for good. With over 20 years of experience in the nonprofit and philanthropic space, Barron shares his personal journey into philanthropy, sparked by a life-altering event that reshaped his perspective on empathy, purpose, and impact. Together, they unpack common misconceptions around giving—especially the belief that philanthropy is only for the wealthy—and introduce a more intentional framework: values + resources + strategy = impact. The conversation dives into how individuals and families can approach giving more proactively, the importance of defining a personal "philanthropic why," and how advisors can shift from transactional relationships to transformational ones by integrating philanthropy into financial planning. They also discuss the upcoming generational wealth transfer, the role of family values in preserving legacy, and how structured giving can strengthen relationships across generations. This episode offers both a philosophical and practical guide to building a legacy that goes beyond money. Links & Resources perennialpride.com Home - Business of Life CC   Keywords Philanthropy Wealth Management Legacy Giving Financial Planning Generational Wealth Values-Based Investing Impact Strategy Nonprofit Personal Development Family Wealth Financial Advisors Purpose-Driven Wealth Social Impact Legacy Planning Episode Highlights 00:00–01:02 – Why philanthropy is often missing from wealth conversations 01:02–02:58 – Barron's life-changing experience that led him into philanthropy 02:58–04:27 – Defining philanthropy as "the love of mankind" 04:27–05:20 – Common misconceptions: philanthropy is not just for the wealthy 05:20–07:01 – The "business of giving" and why structure matters 07:01–08:17 – Moving from reactive to intentional giving 08:17–09:59 – The framework: values + resources + strategy = impact 09:59–11:35 – Why most people lack a clear philanthropic "why" 11:35–13:04 – Teaching giving as a family value and building generational habits 13:04–14:44 – Creating a family mission statement around giving 14:44–16:02 – How to discover your philanthropic passions 16:02–17:47 – The emotional connection: what you love and what frustrates you 17:47–19:34 – Advisors shifting from transactional to transformational relationships 19:34–21:41 – Philanthropy as a tool to deepen client trust and connection 21:41–24:08 – Navigating generational wealth transfer and differing values

    40 min
  3. The IRS Dirty Dozen: How to Spot Dangerous Tax Schemes (and What Real Tax Planning Looks Like)

    MAR 26

    The IRS Dirty Dozen: How to Spot Dangerous Tax Schemes (and What Real Tax Planning Looks Like)

    Summary In this episode of the Perennial Pride Podcast, Tom Suvansri dives into the realities of tax season and the growing risks taxpayers face from fraudulent schemes. Using the IRS "Dirty Dozen" list as a foundation, Tom breaks down common tax scams—from phishing attempts to misleading social media advice—and explains how easily individuals can fall into costly traps. More importantly, he shifts the conversation toward what good tax planning actually looks like. By focusing on economic substance, legal grounding, and proper implementation, Tom outlines how individuals and business owners can approach taxes strategically and ethically. From real estate depreciation to charitable giving and business structuring, this episode offers practical insights to help listeners reduce taxes the right way—while staying compliant and aligned with long-term financial goals. Links & Resources perennialpride.com  Keywords Tax Planning IRS Dirty Dozen Tax Scams Phishing Social Media Tax Advice Ghost Tax Preparers Tax Credits Charitable Giving Real Estate Depreciation Cost Segregation Bonus Depreciation S-Corp Strategy Business Structuring Economic Substance Tax Compliance Episode Highlights 00:00–00:40 - Introduction and the chaos of tax season 00:40–01:21 - Why tax season is a great time to start planning 01:21–02:10 - Overview of the IRS Dirty Dozen tax scams 02:10–03:06 - Difference between tax planning and tax fraud 03:06–04:16 - IRS impersonation scams and phishing tactics 04:16–06:03 - How the IRS actually communicates with taxpayers 06:03–07:11 - Dangers of social media tax advice and misinformation 07:11–08:09 - Misuse of self-employment tax credits 08:09–09:12 - Risks of ghost tax preparers and unlicensed advisors 09:12–10:36 - Improper use of tax credits like fuel tax credits 10:36–12:09 - Inflated charitable deductions and appraisal manipulation 12:09–13:46 - Why tax planning is encouraged when done correctly 13:46–15:13 - Three pillars of good tax strategy: substance, law, execution 15:13–17:07 - Real estate depreciation and cost segregation explained 17:07–18:39 - Bonus depreciation and accelerating tax benefits 18:39–20:10 - Charitable giving strategies and donor-advised funds 20:10–21:20 - Business structure strategies like S-Corp elections 21:20–22:52 - Retirement plans and income/expense timing strategies 22:52–24:24 - Questions to ask before implementing any tax strategy 24:24–25:42 - Importance of a team: CPA, attorney, and advisor 25:42–26:43 - Final thoughts on aligning tax strategy with life goals

    28 min
  4. Real Estate Investing: Flipping vs. Lending for Smarter Returns

    MAR 19

    Real Estate Investing: Flipping vs. Lending for Smarter Returns

    Summary Real estate investing often seems complicated for those who are busy running businesses or managing their careers. In this episode, host Tom sits down with Neil Timmins, founder of Little Guy Loans, to unpack two major paths into real estate: becoming an operator (fixing and flipping properties) or becoming the lender behind those deals. Neil shares insights from more than 20 years in the industry, including experience as a real estate agent, investor, flipper, landlord, and now private lender. The conversation explores how investors can get started, what separates successful operators from struggling ones, and why buying the property right is the most important decision in a fix-and-flip deal. The episode also dives into the often overlooked role of private lending in real estate. Neil explains how lenders structure deals, manage risk, and protect their capital through underwriting and loan-to-value ratios. He also explains how investors can participate in private credit opportunities and what they should evaluate before allocating capital to real estate lending. Whether you're considering active real estate investing or looking for alternative investment strategies beyond traditional markets, this episode offers a practical look at how both sides of the real estate equation work—and how to determine which path might be right for you. Links & Resources neil@littleguyloans.com perennialpride.com  Keywords Real estate investing Fix and flip strategy Private lending Real estate lenders Loan to value Real estate underwriting Property flipping Private credit investing Alternative investments Passive income real estate Real estate capital Property rehab investing Real estate deal analysis Investor risk management Real estate financing Episode Highlights 00:00–00:36 - Introduction to the episode and the topic of getting started in real estate investing 00:36–01:15 - Meet Neil Timmins and his experience in real estate and lending 01:15–02:26 - Neil's career path from banking to real estate agent and investor 02:26–03:18 - Launching Little Guy Loans and the philosophy behind supporting Main Street investors 03:18–05:18 - Comparing risk between flipping properties and lending on real estate deals 05:18–07:30 - Why successful flippers focus heavily on buying the property correctly 07:30–09:14 - The importance of project management, contractors, and sticking to a renovation plan 09:14–10:50 - How lenders evaluate deals and ensure borrowers have realistic projections 10:50–12:02 - Why lenders must avoid setting borrowers up for failure 12:02–14:22 - Common mistakes flippers make and how they lose money on deals 14:22–15:30 - Treating real estate investing like a business rather than chasing big wins 15:30–17:04 - Understanding how private lending works in real estate transactions 17:04–18:42 - What it means for lenders to hold first position on a property 18:42–20:22 - How loan-to-value ratios create protection for lenders 20:22–21:36 - Structuring deals to reduce risk in real estate lending 21:36–23:01 - How private lenders move faster than traditional banks 23:01–24:47 - Who is best suited for active investing vs. lending capital 24:47–26:24 - How investors can participate as private lenders without managing properties 26:24–27:33 - Where private credit fits inside a diversified investment portfolio 27:33–29:00 - Risks investors must understand before lending privately 29:00–30:17 - Liquidity considerations when investing in private real estate deals 30:17–31:19 - The importance of knowing the operators behind private investments 31:19–33:20 - Final thoughts and where listeners can learn more about Little Guy Loans

    34 min
  5. Choose Hard Now, Live Free Later

    MAR 12

    Choose Hard Now, Live Free Later

    Episode Summary In this reflective episode of Perennial Pride, Tom Suvansri shares lessons sparked by a college visit trip with his son — and how that experience became a powerful metaphor for life, finances, and long-term fulfillment. Tom explores the idea that life is a compounding journey shaped by daily decisions. Whether in finances, health, relationships, or personal growth, the choices we make today determine whether life becomes easier or harder tomorrow. The episode challenges listeners to rethink comfort, discipline, and planning by asking a simple question: Are you choosing easy now — or freedom later? Through practical examples and personal stories, Tom explains why discipline, planning, education, and intentional discomfort are essential tools for building resilience, wealth, and meaningful success over time. Ultimately, this episode is about embracing the right kind of hard — the kind that compounds into freedom, confidence, and fulfillment in the future. Links & Resources perennialpride.com  Keywords Compounding growth Long-term thinking Financial discipline Life planning Personal development Delayed gratification Wealth mindset Financial education Decision making Comfort vs discipline Planning vs reacting Stoic philosophy Personal responsibility Intentional living Freedom through discipline Mindset growth Family and legacy Resilience building Behavioral finance Self-improvement Episode Highlights 00:00–01:25 - A college visit sparks reflections on life transitions and growth 01:25–02:45 - Life as a compounding journey rather than an overnight destination 02:45–03:39 - Easy choices today vs hard consequences tomorrow 03:39–04:33 - Studying, training, and saving as examples of compounding effort 04:33–05:37 - Planning versus reacting in financial and personal decisions 05:37–06:33 - Discipline as the foundation of freedom and resilience 06:33–07:20 - The hidden cost of being "cheap" in life and finances 07:20–08:22 - When short-term savings create long-term expenses 08:22–09:12 - Paying for expertise, planning, and guidance as investments 09:12–10:22 - Education and coaching as lifelong growth tools 10:22–11:14 - Applying compounding principles to health and relationships 11:14–12:25 - Avoiding hard conversations and long-term relational costs 12:25–13:13 - Why humans naturally choose comfort and ease 13:13–14:13 - Fear, unfamiliarity, and financial avoidance 14:13–15:15 - Ego as a barrier to learning and growth 15:15–16:11 - Growth requires discomfort and effort 16:11–17:19 - Practical decision filter: choose the harder path intentionally 17:19–18:29 - Thinking about future costs before making decisions 18:29–19:34 - Getting comfortable being uncomfortable 19:34–20:22 - Building mental resilience through small challenges 20:22–21:08 - Designing decisions around long-term vision 21:08–22:03 - Discipline vs regret: both are hard — choose wisely 22:03–23:05 - The hard choices today that create freedom tomorrow

    22 min
  6. Building Financial Freedom Through Real Estate

    MAR 6

    Building Financial Freedom Through Real Estate

    Episode Summary In this episode, host Tom Suvansri sits down with Josh Gilmore, SVP at SDIRA Wealth, to explore how real estate investing can serve as a long-term pathway toward financial independence. Drawing from personal experience and over a decade working with investors, Josh explains how direct ownership of rental properties can create predictable income, tax efficiency, and protection against market volatility. The conversation moves beyond traditional retirement planning and reframes wealth as the ability to work by choice rather than necessity. Together, they discuss why single-family rental properties remain attractive in today's economic environment, how investors can leverage financing strategically, and why market selection matters more than timing the market itself. Listeners will gain insight into cost segregation and tax advantages, the realities of building generational wealth, and how full-service real estate investing models help busy professionals participate in real estate without managing day-to-day operations. Ultimately, the episode highlights education, intentional planning, and long-term thinking as the foundation for sustainable financial freedom. Links & Resources SDIRA Wealth | Boost Your Real Estate Investments perennialpride.com  Keywords Real Estate Investing Financial Freedom Passive Income Rental Properties Cash Flow Investing Single Family Rentals Cost Segregation Tax Strategy Wealth Building Long-Term Investing Financial Independence Income Replacement Inflation Protection Property Ownership Real Estate Development Investment Strategy Generational Wealth Alternative Investments Portfolio Diversification Investor Education Episode Highlights 00:00–01:35 - Introduction and purpose of financial education beyond money 01:35–02:40 - Josh Gilmore's journey into real estate after the financial crisis 02:40–04:32 - Evolution of SDIRA Wealth and adapting through market cycles 04:32–06:06 - Defining financial freedom through income replacement 06:06–07:39 - Moving beyond job-based income toward asset ownership 07:39–09:24 - Why direct ownership differs from stocks and syndications 09:24–11:59 - Benefits of new construction properties and reduced maintenance risk 11:59–13:49 - Real estate as a long-term and generational wealth strategy 13:49–16:12 - Market selection and evaluating economic resilience 16:12–18:41 - Choosing stable markets and avoiding volatility traps 18:41–21:04 - The full-service investment model explained 21:04–23:28 - Ownership control and investor peace of mind 23:28–25:13 - Tax advantages and cost segregation strategies 25:13–28:05 - The rise of a renter nation and housing affordability trends 28:05–30:23 - Institutional investors and future housing dynamics 30:23–31:47 - Who real estate investing is best suited for 31:47–33:31 - Education-first approach to investor decision making 33:31–35:57 - Final advice: take action through learning and informed decisions

    33 min
  7. Proactive Tax Planning: How to Keep More of Your Wealth

    FEB 26

    Proactive Tax Planning: How to Keep More of Your Wealth

    EPISODE SUMMARY Taxes are not a once-a-year inconvenience. They are a system that quietly influences nearly every financial decision you make — how you earn, how you save, how you invest, how you use your money, and how you transfer wealth to the next generation. In this episode, we break down the five stages of wealth where taxes play a critical role: How you earn How you save How you invest How you distribute income How you transfer wealth Most people approach taxes reactively — filing returns in April and moving on. But the tax code is not broken. It simply rewards those who understand it and plan accordingly. From W2 income and business ownership… to retirement distributions, Roth conversions, Medicare coordination, estate planning, and even the "buy, borrow, die" strategy — this episode provides a high-level roadmap for thinking more strategically about taxation across your lifetime. Because keeping more of what you earn legally is not about avoiding taxes. It's about designing your financial life intentionally. LINKS & RESOURCES perennialpride.com  KEYWORDS Tax planning Proactive tax strategy W2 income taxation Business ownership benefits Tax efficiency Cash flow design Roth conversions Opportunity Zones Capital gains strategy Tax deferred accounts Medicare coordination Social Security taxation Estate planning Probate avoidance Buy borrow die strategy Wealth transfer Trust planning After-tax returns EPISODE HIGHLIGHTS 00:00–01:10 - Tax season reminder: why taxes feel seasonal but impact you year-round 01:10–02:19 - Taxes influence every financial decision you make 02:19–03:30 - The tax code as a behavioral incentive system 03:30–04:38 - W2 income and why employees are taxed first 04:38–06:19 - Why business owners often have structural tax advantages 06:19–07:24 - The difference between gross taxation and net taxation 07:24–08:49 - Saving money: why bank interest is taxed again 08:49–10:10 - Cash value life insurance as an alternative storage vehicle 10:10–11:48 - Investing: 401(k)s, mutual funds, and tax deferral tradeoffs 11:48–13:20 - Capital gains advantages and market inefficiencies 13:20–15:08 - Government-incentivized investments: real estate, energy, Opportunity Zones 15:08–16:22 - After-tax returns vs headline returns 16:22–17:40 - Retirement distributions and tax deferred account traps 17:40–19:07 - Social Security and Medicare coordination risks 19:07–20:32 - Roth conversion strategies before retirement 20:32–21:24 - Required minimum distributions and forced withdrawals 21:24–22:43 - Estate taxes vs probate costs 22:43–23:50 - Taxation of inherited retirement accounts 23:50–25:25 - The "buy, borrow, die" strategy explained 25:25–27:00 - Why proactive tax coordination requires a team approach 27:00–29:11 - Taxes reward planners, not procrastinators

    31 min
  8. Designing Wealth for a 100-Year Life

    FEB 19

    Designing Wealth for a 100-Year Life

    EPISODE SUMMARY In this reflective and forward-looking episode, the host explores a question most people avoid: What if you live to 95… or even 100? After celebrating a 65th birthday and anticipating a 90th birthday in the family, he reflects on how quickly life moves — and how dramatically longevity is changing financial realities. With people living longer, traditional retirement models may leave individuals exposed, underprepared, and overly dependent on outdated financial advice. This episode challenges the average-life-expectancy mindset and instead encourages listeners to build wealth plans that account for longer runways, rising healthcare costs, tax exposure, and economic volatility. But the conversation goes deeper than money. The host introduces the concept of four forms of capital — financial, health, relationship, and purpose capital — arguing that true wealth requires balance across all four. Money alone does not equal wealth. Freedom, flexibility, optionality, and contribution define it more accurately. This episode is a call to rethink not just retirement… but the entire philosophy of wealth building. LINKS & RESOURCES perennialpride.com    KEYWORDS Longevity planning Retirement rethink Financial runway Cash flow investing Tax efficiency Optionality Flexibility Healthcare planning Sequence of return risk Four forms of capital Financial capital Health capital Relationship capital Purpose capital Wealth beyond money Abundant life strategy Lifestyle design Freedom planning EPISODE HIGHLIGHTS 00:00–01:00 - Reflecting on longevity: 65th and 90th birthdays spark perspective 01:00–02:10 - What if you live to 95 or 100? The planning gap most ignore 02:10–03:40 - The problem with using average life expectancy in financial plans 03:40–04:29 - Retirement could last longer than your working years 04:29–05:47 - Rethinking "retirement" as transition, not withdrawal from service 05:47–07:08 - Living longer means healthcare costs become a major threat 07:08–08:27 - Why planning for worst-case scenarios creates peace 08:27–09:37 - Traditional Wall Street retirement advice and its limitations 09:37–10:56 - Sequence of return risk, volatility, and taxation exposure 10:56–11:28 - Why building cash flow now creates optionality later 11:28–12:32 - Tax efficiency as the largest wealth lever most ignore 12:32–13:42 - Flexibility through multiple income streams 13:42–14:24 - Optionality: escaping the "stuck in a job" trap 14:24–15:07 - Introducing the Four Forms of Capital 15:07–15:52 - Financial capital: assets that produce income today 15:52–16:29 - Health capital: investing in your body like a portfolio 16:29–17:10 - Relationship capital: family, friends, and meaningful connection 17:10–17:48 - Purpose capital: meaningful work and contribution 17:48–18:53 - Money alone does not equal wealth 18:53–20:23 - Questions to evaluate your long-term wealth plan

    22 min
5
out of 5
19 Ratings

About

Tom Suvansri is passionate about protecting and growing his family's wealth and he shares how you can do it too. In this show, you will learn strategies that leverage economic principles in order to achieve increased financial control, cash flow, and tax advantages that last generations. It's time to eliminate uncertainty and create wealth strategies to build a family legacy.