Perfectly Content

Foleon
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  • MARKETING
  • UPDATED MONTHLY

Content strategy, tactics, and stories to unstick even the most stuck. Learn from industry leaders as they share their content marketing expertise.

Episodes

  1. How to Build a Thriving and Prolific B2B Content Team

    10/25/2022

    How to Build a Thriving and Prolific B2B Content Team

    B2B content marketing is complex; there's no way around that. You and your team are responsible for creating the fuel for your business. From white papers and ebooks to blogs, social media posts, and thought leadership content, your team's work is mission-critical for your entire organization.  That's why it's so crucial to have your ship in order. If you want to create effective, game-changing content, you need a stellar team.  So, what are the most critical elements of a highly functional B2B content marketing team? There's a lot to consider: PeopleProcessesStrategyTechnologyOptimizationInspired by the recent research report, How Modern Content Marketing Teams Thrive, we're joined by Foleon's Director of Brand & Comms, Julie Alexander, and Contentoo's Head of Marketing, Joost de Kok, and freelance writer and translator Will Gibbens, for a candid conversation around the best practices you might not have considered yet.

    44 min
  2. Investing in Tech: How to keep scaling up when everyone else is scaling down

    09/15/2022

    Investing in Tech: How to keep scaling up when everyone else is scaling down

    Ceasar Chevalier, SVP of Global Sales at Foleon, chats with Content Marketer Sim Samra, about his views and advice on the shifting economy. We've entered a time where money isn’t free, and organizations are having to double down and optimize spend. But optimizing spend alone isn't enough — businesses must do the work to increase their operational efficiency. Listen to this episode of Perfectly Content to learn how to increase your organization's operational efficiency, and to get more tips, takeaways, and predictions for stabilizing and growing your business. Video: Operational Efficiency is Always In Vogue Read more: Why Tech Is Your Best Bet in a Recession Read more: It’s Time to Think “Scale” Not Small With Content Production

    9 min
  3. Social media for B2Bs: Francesca Chong on nailing your B2B social strategy

    04/07/2022

    Social media for B2Bs: Francesca Chong on nailing your B2B social strategy

    In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Francesca Chong of Mention. They discuss how B2B companies can engage humans beings who aren't interested in work-related posts at the end of the day.

    28 min
  4. From zero to launch: Thomas Igou on starting a podcast

    03/08/2022

    From zero to launch: Thomas Igou on starting a podcast

    In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Thomas Igou of GetAccept, about the podcast he pioneered called The Sales Ladder. If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!

    29 min
  5. More than good intentions: Jonathan Davies on fixing internal comms

    02/16/2022

    More than good intentions: Jonathan Davies on fixing internal comms

    In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Jonathan Davies of Happeo about the intersection between content marketing and internal communications. They discuss how a good strategy empowers you to move away from simply appeasing internal stakeholders toward creating content that drives business value.  If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!

    26 min
  6. Finding your niche: Tom Hitch on creating engaging content for LinkedIn

    02/01/2022

    Finding your niche: Tom Hitch on creating engaging content for LinkedIn

    In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Tom Hitch, head of content at Oktra, about how he achieved success in building a massive LinkedIn following and consistently produces content people love and engage with.  If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!

    28 min
  7. Category creation: Jack Davies on creating demand for things no one's heard of

    01/18/2022

    Category creation: Jack Davies on creating demand for things no one's heard of

    In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Jack Davies, head of global content at Qualtrics, about how they created their own category (experience management) through content and clever storytelling. If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!

    26 min
  8. The well-oiled content machine: Erin Balsa and her internal content agency

    01/04/2022

    The well-oiled content machine: Erin Balsa and her internal content agency

    In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Erin Balsa, marketing director at The Predictive Index, about how (and why) she transformed her team of writers into an internal creative agency. If you like our podcast, please do rate it on whatever platform you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!

    33 min
  9. From vision to brand: Bianca Belman-Adam on branding and rebranding

    12/21/2021

    From vision to brand: Bianca Belman-Adam on branding and rebranding

    In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Bianca Belman-Adam, director of content at Elementor, about brand strategy and her extensive experience in helping companies build (and rebuild) their brands. If you like our podcast, please do rate it on whatever platform you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!

    28 min
  10. The human touch: Katie Leask on translating passion into powerful content

    12/07/2021

    The human touch: Katie Leask on translating passion into powerful content

    In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Katie Leask, global content manager at Contentsquare, about how seeking relationship-building over engagement led them into a super-successful content campaign. If you like our podcast, please do rate it on whatever platform you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!

    22 min
  • 10 Episodes

About

Content strategy, tactics, and stories to unstick even the most stuck. Learn from industry leaders as they share their content marketing expertise.

Information

  • Creator
    Foleon
  • Years Active
    2021 - 2022
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © 2023 Foleon
  • Show Website
    Perfectly Content