10 episodes

Content strategy, tactics, and stories to unstick even the most stuck. Learn from industry leaders as they share their content marketing expertise.

Perfectly Content Foleon

    • Business

Content strategy, tactics, and stories to unstick even the most stuck. Learn from industry leaders as they share their content marketing expertise.

    How to Build a Thriving and Prolific B2B Content Team

    How to Build a Thriving and Prolific B2B Content Team

    B2B content marketing is complex; there's no way around that. You and your team are responsible for creating the fuel for your business. From white papers and ebooks to blogs, social media posts, and thought leadership content, your team's work is mission-critical for your entire organization. That's why it's so crucial to have your ship in order. If you want to create effective, game-changing content, you need a stellar team. So, what are the most critical elements of a highly func...

    • 44 min
    Investing in Tech: How to keep scaling up when everyone else is scaling down

    Investing in Tech: How to keep scaling up when everyone else is scaling down

    Ceasar Chevalier, SVP of Global Sales at Foleon, chats with Content Marketer Sim Samra, about his views and advice on the shifting economy.We've entered a time where money isn’t free, and organizations are having to double down and optimize spend. But optimizing spend alone isn't enough — businesses must do the work to increase their operational efficiency.Listen to this episode of Perfectly Content to learn how to increase your organization's operational efficiency, and to get more tips, tak...

    • 9 min
    Social media for B2Bs: Francesca Chong on nailing your B2B social strategy

    Social media for B2Bs: Francesca Chong on nailing your B2B social strategy

    In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Francesca Chong of Mention. They discuss how B2B companies can engage humans beings who aren't interested in work-related posts at the end of the day.

    • 27 min
    From zero to launch: Thomas Igou on starting a podcast

    From zero to launch: Thomas Igou on starting a podcast

    In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Thomas Igou of GetAccept, about the podcast he pioneered called The Sales Ladder. If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!

    • 29 min
    More than good intentions: Jonathan Davies on fixing internal comms

    More than good intentions: Jonathan Davies on fixing internal comms

    In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Jonathan Davies of Happeo about the intersection between content marketing and internal communications. They discuss how a good strategy empowers you to move away from simply appeasing internal stakeholders toward creating content that drives business value. If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the ...

    • 26 min
    Finding your niche: Tom Hitch on creating engaging content for LinkedIn

    Finding your niche: Tom Hitch on creating engaging content for LinkedIn

    In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Tom Hitch, head of content at Oktra, about how he achieved success in building a massive LinkedIn following and consistently produces content people love and engage with. If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!

    • 27 min

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