Make It Visible

Michelle Kuei

Make It Visible Podcast is for coaches who want to build a coaching business, get their first paying client, and keep signing their next clients with simple, practical marketing strategies. Hosted by Michelle Kuei, business coach and visibility marketing coach, this podcast breaks down coaching business marketing, messaging, visibility, content marketing, and client attraction into clear steps you can actually follow and repeat. Whether you’re a new coach, a coach in training, or growing your online coaching business without relying on confusing strategy, complicated funnels, or constant social media pressure, you’ll find honest advice, real talk, and actionable support here. Each episode helps you learn how to market your coaching business, attract coaching clients, talk about what you do with confidence, create content that connects, and build a profitable coaching business that feels aligned and sustainable. Because being a great coach is one thing.Knowing how to get clients is another. And this podcast helps you do both.

  1. 2D AGO

    #240: Before You Build Your Coaching Website… Do This First

    When I first started my coaching business, one of the first things I did was build a website. I thought having a website would make my business look legitimate. So I bought the domain, started designing the pages, and planned to send people there. But what I didn’t realize at the time was this: A website only works when the foundation behind it is clear. Without the right messaging, niche, and copy, a beautiful website won’t bring you clients. In this episode, I’m sharing two of the biggest mistakes I see coaches make when building their website — mistakes that can cost thousands of dollars and months of frustration. If you're thinking about building a website (or already have one), this episode will help you make sure it actually works. In this episode we talk about: Why many coaches build their website too earlyThe real purpose of a coaching websiteWhy copy should come before designThe messaging mistake that makes websites confusingWhy nobody will visit your website unless you promote itThe two foundational things every coaching website needs🔗 Links Mentioned Website  https://elevatelifecoaching.org Free Resource:  7-Step Roadmap to Build Your Coaching Business & Get Clients YouTube Channel Marketing, But Easier for coaches Drop me a line and share your thoughts! Meet Your Host: Hey, I’m Michelle — The coaches’ coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!” More clarity, more clients, more champagne moments. 🥂 Because building your dream business shouldn’t be a nightmare — it should feel like coming home. 🐦 SOCIAL STUFF: Instagram ➔ / elevatelifecoach Facebook ➔ / coachmichellekuei Linkedin ➔ / michellekuei Website ➔ http://elevatelifecoaching.org Book a strategy call with Michelle ➔ http://coachwithclients.com/strategycall

    12 min
  2. FEB 25

    #239: Attention, Trust, Conversion: The Path That Grows A Coaching Business

    Some of the most horrifying stories I hear from coaches? They spend thousands of dollars building funnels, websites, and memberships…and they still don’t have paying clients. So in today’s episode, I’m breaking down what a funnel actually is — and how to set up a simple funnel as a new coach without complicated tech or expensive software. Because a funnel isn’t magic. It’s just the path that turns strangers into clients:  how people find you → how they trust you → how they pay you. In this episode, we cover: What a funnel really is (in plain English)The 3 stages of a simple funnel: Attention, Nurture, ConversionWhy your funnel won’t be a straight line (and what to do instead)How to stop chasing clients and let the system do the workThe beginner-friendly way to build your funnel🎁 Resources Mentioned ✅ Free 7-Step Roadmap to Build Your Coaching Business & Get Clients 📩 Want feedback on your funnel idea?  Email me: michelle@elevatelifecoaching.org ✅ Coaching Business Lounge (ongoing support + feedback) Drop me a line and share your thoughts! Meet Your Host: Hey, I’m Michelle — The coaches’ coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!” More clarity, more clients, more champagne moments. 🥂 Because building your dream business shouldn’t be a nightmare — it should feel like coming home. 🐦 SOCIAL STUFF: Instagram ➔ / elevatelifecoach Facebook ➔ / coachmichellekuei Linkedin ➔ / michellekuei Website ➔ http://elevatelifecoaching.org Book a strategy call with Michelle ➔ http://coachwithclients.com/strategycall

    34 min
  3. FEB 18

    #238: Should You Start Your Coaching Business While You’re Still in Training?

    If you ever wonder... When should you actually start building your coaching business? In this episode, I’m breaking down why waiting until you finish certification could slow your visibility, delay your income, and keep you stuck longer than necessary. Over the years, I’ve had countless new coaches ask me: Do I really need certification?When should I start marketing myself?What do I say when someone asks what I do?How do I build an audience if I’m just getting started?If building your coaching business is on your list this year, this episode is for you. Inside this episode: ✔ Do you really need certification?  ✔ When should you begin marketing yourself?  ✔ What do you say when someone asks what you do?  ✔ How to build an audience before you’re “ready”  ✔ The 3 actions every coach should take this week  ✔ The biggest mistake beginners make when testing offers If becoming a working coach is on your goal list this year, hit play. 🎁 Resources Mentioned Free 7-Step Roadmap to Build Your Coaching Business & Get Clients  👉 Get It Here Want the referral email template I used to get early clients?  Email me at: michelle@elevatelifecoaching.org 🎧 Coming Next Next week: How to create a simple funnel as a beginner coach — so you always know where your next client is coming from. Drop me a line and share your thoughts! Meet Your Host: Hey, I’m Michelle — The coaches’ coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!” More clarity, more clients, more champagne moments. 🥂 Because building your dream business shouldn’t be a nightmare — it should feel like coming home. 🐦 SOCIAL STUFF: Instagram ➔ / elevatelifecoach Facebook ➔ / coachmichellekuei Linkedin ➔ / michellekuei Website ➔ http://elevatelifecoaching.org Book a strategy call with Michelle ➔ http://coachwithclients.com/strategycall

    14 min
  4. FEB 11

    #237: You Don’t Need Permission Or A Certificate On The Wall To Start Serving Clients

    New coach. Still in certification. Business dreams ready to go. But then the brain kicks in… Who am I to call myself a coach? Should I wait until I graduate? What if people judge me? In this episode, I'm tackling one of the biggest identity blocks keeping talented coaches invisible and broke.  💡 What You’ll Learn Why waiting to finish your program delays your incomeThe real reason new coaches hesitate to use the titleHow identity affects visibility and confidenceWhat happens when you coach but never invite someone to continueThe difference between helping and actually servingThree steps to start seeing yourself as a coach nowA weekly action challenge to build momentum immediately🎁 Free Resource Mentioned Ready for a step-by-step plan? 👉 Download Michelle’s 7-Step Roadmap to Build Your Coaching Business & Get Clients 🚀 Want Support Building Your Coaching Business? Check out Michelle’s programs, coaching, and free resources:  https://elevatelifecoaching.org Drop me a line and share your thoughts! Meet Your Host: Hey, I’m Michelle — The coaches’ coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!” More clarity, more clients, more champagne moments. 🥂 Because building your dream business shouldn’t be a nightmare — it should feel like coming home. 🐦 SOCIAL STUFF: Instagram ➔ / elevatelifecoach Facebook ➔ / coachmichellekuei Linkedin ➔ / michellekuei Website ➔ http://elevatelifecoaching.org Book a strategy call with Michelle ➔ http://coachwithclients.com/strategycall

    32 min
  5. FEB 5

    #236:“I Didn’t Recognize Myself Anymore” – What Coaches Experience When Clarity Finally Clicks

    If you’ve ever thought: “I love coaching… but my business feels all over the place”“I have so many tools, but I don’t know how to package them”“I’m doing a lot… and still not getting clients”This episode is for you. In today’s conversation, I’m sharing real client stories and the behind-the-scenes shifts that happen when coaches stop guessing and finally get clear on: who they’re meant to serve (without spiraling)how to merge their skills, story, and experience into one clear offerhow to market in a way that feels grounded instead of exhaustingwhy confidence grows when you have a real planYou’ll hear what it looks like when coaches go from scattered to clear, from overthinking to taking action, and from hiding to actually being seen. This isn’t about becoming louder or more “salesy.”  It’s about clarity, support, and building a business that actually fits you. In this episode, we cover: The internal shift coaches don’t expect when they do this workWhy having more tools isn’t the answerThe “Who do I serve?” question that keeps coaches stuckHow niche clarity shows up through the right questionsThe difference between having an idea and taking actionWhy introverted coaches thrive with simple, clear strategyWhat changes when fear turns into curiosity🚪 Coaching Biz Builder is OPEN If you’re ready to stop guessing and want support building your message, offer, and client-getting plan step by step, Coaching Biz Builder is open for a limited time. This is my 8-week live cohort where we build: a clear message people recognize themselves inan offer that’s easy to say yes toone visibility path you can stick witha simple enrollment process that doesn’t feel awkward or salesy➡️ Learn more and join here: http://coachingbizbuilder.com Drop me a line and share your thoughts! Meet Your Host: Hey, I’m Michelle — The coaches’ coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!” More clarity, more clients, more champagne moments. 🥂 Because building your dream business shouldn’t be a nightmare — it should feel like coming home. 🐦 SOCIAL STUFF: Instagram ➔ / elevatelifecoach Facebook ➔ / coachmichellekuei Linkedin ➔ / michellekuei Website ➔ http://elevatelifecoaching.org Book a strategy call with Michelle ➔ http://coachwithclients.com/strategycall

    24 min
  6. JAN 21

    #235: Is That a Client Prospect… or Someone Else’s Funnel?

    Today, we’re fixing something that’s been driving coaches nuts: All the spammy “opportunities” that show up in your inbox, DMs, comments… and inside Facebook groups. Because some of these posts look legit… But in reality, they’re just the beginning of somebody else’s funnel. So the real question is: How do you tell if something is legit… or if you’re about to get pitched? In this episode, I’ll walk you through:Why coaches get targeted so much onlineThe open-ended questions to ask before you say yesHow to check audience quality (so you don’t waste your time)What to research before you hop on a callHow to stop feeling like you’re “missing out” if you don’t respond If you’re a new or newish life coach trying to get clients online and you feel bombarded by “opportunities”… this is for you. Drop me a line and share your thoughts! Meet Your Host: Hey, I’m Michelle — The coaches’ coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!” More clarity, more clients, more champagne moments. 🥂 Because building your dream business shouldn’t be a nightmare — it should feel like coming home. 🐦 SOCIAL STUFF: Instagram ➔ / elevatelifecoach Facebook ➔ / coachmichellekuei Linkedin ➔ / michellekuei Website ➔ http://elevatelifecoaching.org Book a strategy call with Michelle ➔ http://coachwithclients.com/strategycall

    23 min
  7. JAN 13

    #234: I broke my youtube channel (and here's how I'm fixing it)

    When I started my YouTube channel, I honestly had no idea what I was doing.  I tried educational videos. I tried teaching. I tried interviews, podcast-style content, random topics… And somehow, my channel grew before my message was clear. That’s how you end up with subscribers and followers but hearing crickets.  In this video, I’m sharing: what went wrong with my YouTube channel why hiring help too early made things messier and what I’m doing now to clean it up and realign the channel for 2026 This video is for you if: you’re thinking about starting a YouTube channel but don’t know what to talk about you already have a channel and feel stuck or inconsistent you’re wondering if YouTube is even worth it for coaches It’s a behind-the-scenes confession— and maybe permission for you to stop overthinking what to do with yours.  👇 Drop your case in the comments: Are you starting YouTube? Restarting? Or letting it sit because you don’t know what to do with it? Want to follow me on youtube?  👉🏼Subscribe Here: http://youtube.com/michellkueispeak Drop me a line and share your thoughts! Meet Your Host: Hey, I’m Michelle — The coaches’ coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!” More clarity, more clients, more champagne moments. 🥂 Because building your dream business shouldn’t be a nightmare — it should feel like coming home. 🐦 SOCIAL STUFF: Instagram ➔ / elevatelifecoach Facebook ➔ / coachmichellekuei Linkedin ➔ / michellekuei Website ➔ http://elevatelifecoaching.org Book a strategy call with Michelle ➔ http://coachwithclients.com/strategycall

    17 min
  8. JAN 6

    #233: How To Know Exactly Who You’re Meant To Coach(And Stop Attracting the Wrong Clients)

    Have you ever looked at your discovery calls and thought,  “Why do the wrong people keep showing up?” Or maybe people book a call… and then disappear? In this episode, I’m breaking down how to know exactly who you’re meant to coach—and why creating content for everyone is one of the biggest reasons coaches struggle to attract clients. I’m sharing real lessons from my own journey, including: Why my early content attracted all kinds of people—but not the right onesThe moment I realized I needed to be more intentional about who I wanted to work withHow your content should quietly pre‑sell the right clients before they ever book a callWhy niche clarity is allowed to evolve (and why that’s actually normal)Three powerful questions to help you identify who you’re truly meant to coach 📩 Want my Ideal Client worksheet? Email me at michelle@elevatelifecoaching.org, and I’ll send you the same worksheet I use with my private clients. 💬 I’d also love to hear from you—are you creating content just to stay visible, or are you being intentional about who you’re calling in? Drop me a line and share your thoughts! Meet Your Host: Hey, I’m Michelle — The coaches’ coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!” More clarity, more clients, more champagne moments. 🥂 Because building your dream business shouldn’t be a nightmare — it should feel like coming home. 🐦 SOCIAL STUFF: Instagram ➔ / elevatelifecoach Facebook ➔ / coachmichellekuei Linkedin ➔ / michellekuei Website ➔ http://elevatelifecoaching.org Book a strategy call with Michelle ➔ http://coachwithclients.com/strategycall

    22 min
4.8
out of 5
8 Ratings

About

Make It Visible Podcast is for coaches who want to build a coaching business, get their first paying client, and keep signing their next clients with simple, practical marketing strategies. Hosted by Michelle Kuei, business coach and visibility marketing coach, this podcast breaks down coaching business marketing, messaging, visibility, content marketing, and client attraction into clear steps you can actually follow and repeat. Whether you’re a new coach, a coach in training, or growing your online coaching business without relying on confusing strategy, complicated funnels, or constant social media pressure, you’ll find honest advice, real talk, and actionable support here. Each episode helps you learn how to market your coaching business, attract coaching clients, talk about what you do with confidence, create content that connects, and build a profitable coaching business that feels aligned and sustainable. Because being a great coach is one thing.Knowing how to get clients is another. And this podcast helps you do both.