53 episodes

Insider Secrets for Digitial Marketing Success

Performance Delivered Steffen Horst and Dave Antil

    • Marketing
    • 5.0, 1 Rating

Insider Secrets for Digitial Marketing Success

    Lacy Boggs | Using Your Brand Personality To Become A Leader In Your Marketing

    Lacy Boggs | Using Your Brand Personality To Become A Leader In Your Marketing

    On this week’s episode of Performance Delivered, we’re speaking about leadership marketing with special guest Lacy Boggs. Lacy is the Director of The Content Direction Agency, which helps busy thought leaders to consistently publish content that moves them closer to their business goals and captures their voices perfectly.

    • 27 min
    Angelo Frisina | The 2 Biggest Factors in Quality SEO

    Angelo Frisina | The 2 Biggest Factors in Quality SEO

    What works in SEO is always evolving, says Angelo Frisina, founder of Sunlight Media. And that means if you provide SEO services, you have to always be evolving too to continue a steady flow of traffic to your site. Angelo shares the strategies he uses for staying on top of Google’s algorithm changes – and to make sure his clients’ websites stay highly ranked. We also explore some previous SEO techniques that don’t work today – and could even get your blacklisted.

    • 31 min
    Mattan Danino | A Better Way to Measure Marketing Success

    Mattan Danino | A Better Way to Measure Marketing Success

    Mattan Danino, CEO of WEBITMD, sees a gap in digital marketing services. And he’s passionate about working with small and medium-sized businesses who aren’t served by bigger agencies. To that end, he strives to provide better results for clients by looking not only at the performance from individual marketing channels but also activities across all channels. He leverages technology to track – and act on – those results, including CRM, advanced automation tools, and more.

    • 27 min
    Garrett Mehrguth | Short-Term Wins Vs. Long-Term Results

    Garrett Mehrguth | Short-Term Wins Vs. Long-Term Results

    Objectives and key results – OKRs – are a key part of a planning system that helps your team work in an organized way towards a common goal, explains Garrett Mehrguth, co-founder and CEO of Directive. Accountability is a key part of this strategy, with regular check-ins to make sure you’re on track to meet your quarterly goals.

    • 34 min
    Shana Starr | Why Consistent Messaging Is Key In Your Marketing

    Shana Starr | Why Consistent Messaging Is Key In Your Marketing

    On this week’s episode of Performance Delivered, we sit down with Shana Starr, CEO of Bastion Elevate, a PR, social media, and digital marketing firm that is part of Bastion Collective. In her role, Shana is dedicated to providing clients with rock star talent and a results-driven strategy for businesses around the world. She has over 20 years of experience running successful communication campaigns and working with both large and small brands.

    • 28 min
    Lindsie Nelson | The SEO Check-Up Your Site Needs Now

    Lindsie Nelson | The SEO Check-Up Your Site Needs Now

    If you’re losing web traffic, it’s time for a SEO audit, says Lindsie Nelson, VP of client strategy at Transistor, a digital marketing agency that specializes in SEO and PPC. In fact, any website that hasn’t done an in-depth SEO audit should do one because that will inform any SEO efforts and make them more effective.

    • 35 min

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