Performance Evaluation: When Targets Create the Wrong Behaviour

Performance measures are meant to improve performance — but what happens when they do the opposite?

In this episode, we explore a real-world style scenario involving Ken and Barbie, two employees in the same organisation, and a well-intentioned performance target that ends up driving dysfunctional behaviour.

Using this story, we break down:

• How employees “game” poorly designed targets

• What ACCA PM means by dysfunctional behaviour

• How this links directly to the Building Block Model

A must-listen for ACCA PM/APM students looking to strengthen their evaluation skills and avoid common exam traps.