73 episodes

I’m Chris Mechanic, a growth marketer and co-founder at WebMechanix, one of the fastest-growing digital consultancies.



One day, I thought, we got to make a marketing podcast. But not any podcast. The podcast has to be short, value-packed, focused on acquisition, and have the best of the best minds.



So, if you’re in charge of performance marketing, you’ll love these crunchy bite-sized micro interviews. We bring on some of the best ideas from growth leaders from brands like Amazon, Poshmark, Motley Fool, ADA, and Gong.

Performance Marketing Insiders Chris Mechanic

    • Business
    • 5.0 • 8 Ratings

I’m Chris Mechanic, a growth marketer and co-founder at WebMechanix, one of the fastest-growing digital consultancies.



One day, I thought, we got to make a marketing podcast. But not any podcast. The podcast has to be short, value-packed, focused on acquisition, and have the best of the best minds.



So, if you’re in charge of performance marketing, you’ll love these crunchy bite-sized micro interviews. We bring on some of the best ideas from growth leaders from brands like Amazon, Poshmark, Motley Fool, ADA, and Gong.

    Being the organic social algorithm’s BFF with Brendan Kane

    Being the organic social algorithm’s BFF with Brendan Kane

    Today’s guest helps the most prominent brands and celebrities make their content go viral through organic social media. The brands they have worked with include MTV, IKEA, and Vice Magazine. They have also worked with celebrities like Taylor Swift, Rihanna, and Adriana Lima on their digital strategy.







    Brendan Kane is the Managing Partner of Hook Point and the author of One Million Followers and Hook Point: How to Stand out in a 3 Second World. Brendan reveals how you can increase your social traffic, tell better stories through your content, and what social media algorithms actually want from your content.



















    Takeaways:







    * There are over 200 billion messages sent daily through social media platforms. The only way your content won’t be swept immediately is if you understand how the algorithms work and create great content. * Social media algorithms are designed to increase user retention so users will remain on the platform longer and are served more ads. Algorithms are looking for content that can grab people’s attention and hold it for a period of time.* Traditional content that is created with a specific message for a specific audience does not mesh with the social media algorithms of today, which means it will have decreased organic traffic. * The real key to growing organic traffic is to take a generalized approach to content creation that can make anyone interested in the subject matter while using the subtext to play to your core audience* Two great examples of this approach to content creation are Graham Stephan and ClearValue Tax. Both cover “boring” topics that relate to their businesses but do so in the context of exploring larger topics that have some association with their expertise. * Great social media content relies on effective storytelling and all of the nuanced elements that requires, such as pacing, tonality, tension, and editing.* One of the biggest elements of storytelling is building tension. Similar to the game, Jenga Theory is built around the fact that you know the end outcome, but not when or how it will happen. With each block that is removed, there is a build-up and release of tension.







    Quote of the Show:







    * “You have to grab attention and hold attention for as long as possible in order to go viral” – Brendan Kane







    Links:







    * LinkedIn: https://www.linkedin.com/in/brendanjkane/ * Personal website: https://brendanjkane.com/ * Company website: https://hookpoint.com/ * OneMillionFollowers: https://onemillionfollowers.com/ * Viral Trends Community: https://goviral.hookpoint.com/ 







    Shoutouts:







    * ClearValue Tax – YouTube Channel* Graham Stephan – YouTube Channel* Alex Stemplewski – TikTok Creator







    Ways to tune in:







    * Amazon Music: https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic * Apple Podcast: a href="https://podcasts.apple.

    • 34 min
    How to scale performance by using your baseline with Josh Harris

    How to scale performance by using your baseline with Josh Harris

    It’s too easy to get disconnected from the core processes of a company as it grows, but it’s imperative that you stay in contact with that baseline and the people carrying out the processes.







    Today’s guest is a master performance marketer and entrepreneur who had built and sold multiple companies by the age of 33. Josh Harris is the Founder of Agency Growth Secrets and a veritable fountain of knowledge. Josh explains the importance of establishing your baseline, what effective management looks like in scaling companies, and where the future of marketing is headed.



















    Takeaways:







    * It’s crucial to establish a strong baseline understanding of what your role is in order to become competent enough at something to excel beyond the standard. When you move away from this competency, issues arise from a lack of competency or process change.* When you become disconnected from the processes and operations of the company, the best way to learn about how to fix problems is to go and work directly with the people involved in the processes. This gives you a 360-degree view of the problems.* While it’s important for executives to buy their time back, they should also be looking for ways to buy their employees’ time back. * The two keys to reconnecting with the baseline are to establish a culture where you are investing in your employees’ success and to shadow their work. * If you empower your employees to troubleshoot issues before escalating them to you, you’ll find there are very few things coming across your desk. * A few ways to shadow your employees include physically watching them work, watching their shared screen through Zoom, and using screen recording software. * When observing your employees, it’s important to emphasize that you’re sold on them as a person and that you’re just trying to optimize their workflow.







    Quote of the Show:







    * “Yesterday’s advantage is today’s prerequisite to success” – Josh Harris







    Links:







    * LinkedIn: https://www.linkedin.com/in/agency-training/ * Instagram: https://www.instagram.com/joshharrislife/?hl=en * Twitter: https://twitter.com/joshharrislife * Company website: https://aisales.systems/ * Company website: https://aigrowthsecrets.com/ 







    Shoutouts:







    * How to Win Friends and Influence People by Dale Carnegie* Man’s Search for Meaning by Viktor Frankl* The 4-Hour Workweek by Tim Ferriss* Tribe of Mentors by Tim Ferriss* Tools of Titans by Tim Ferriss







    Ways to tune in:







    * Amazon Music: https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic * Apple Podcast: https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950 * Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65 * Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz * Listen Notes: ht...

    • 42 min
    How to deliver your brand’s message with Alex Kelly

    How to deliver your brand’s message with Alex Kelly

    The world is full of neatly crafted messages, fine-tuned for specific personas. But the reason so many marketers have trouble getting their message across is the vast amount of other noise they have to compete with. Today’s guest not only knows how to cut through that noise but is also a creative and tactical marketing leader.







    Alex Kelly is the Director of Digital Marketing at Ceros and an expert in his craft. Alex shares why your message isn’t getting the traffic it deserves, how to improve your campaigns overall, and what your events need in order to stand out.



















    Takeaways:







    * Your message is not the medium. While crafting your message is very important, marketers should also focus on making sure that message is being seen. * It’s crucial to make your message grab your target’s attention and part of that comes down to exploring new mediums to deliver your message.* Part of the strategy to create an attention-grabbing campaign is to invest time into the design and visuals. This will make help break through the overcrowded noise that your target market deals with.* Because so many marketers are following the same digital marketing playbook, your strategy itself has to stick out in order to reach the right people. * You need to involve designers early on in the process of crafting your strategy. Designers look at content in a very different way than marketers and to stick out, you need their perspective when planning out your next campaign.* Intertwining your events and digital marketing content can create very immersive and interactive experiences that are great for delivering your message, ensuring your message is understood, and building your brand.* If you are utilizing events heavily in your marketing, think about how you can design an experience at your booth that really sticks out. For example, what are the different ways that you can physically represent your message?







    Quote of the Show:







    * “Your message does not mean a thing if nobody’s paying attention” – Alex Kelly







    Links:







    * LinkedIn: https://www.linkedin.com/in/alexjohnkelly/ * Company website: https://www.ceros.com/ 







    Shoutouts:







    * Abbey Schuyler – WebMechanix Creative Team Lead* Behind the Cloud by Carlye Adler* The Five Dysfunctions of a Team by Patrick Lencioni* Wizard’s First Rule by Terry Goodkind







    Ways to tune in:







    * Amazon Music: https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic * Apple Podcast: https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950 * Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65 * Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz * Listen Notes: https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs//a...

    • 43 min
    Black diamond-level marketing with Charles Groome

    Black diamond-level marketing with Charles Groome

    Too many B2B companies are missing out on 360-degree search-based affiliate marketing approach. However, today’s guest knows all about how to find success with affiliates.







    Charles Groome is a marketing and advertising leader and the Vice President of Marketing at Biz2Credit. Charles shares how to start working with affiliate partners, how to double your performance without doubling your costs, and how to uncover new marketing opportunities.



















    Takeaways:







    * Affiliate marketing is an extremely profitable channel for marketers because it is completely performance-driven. The new crop of affiliate marketers have built on what came before them and are now able to achieve great results. * One of the reasons many brands don’t utilize affiliate marketing is because it is not talked about as often as something like search. However in certain spaces, especially in B2B, it can be very effective.* When set up right, your affiliate marketing can build brand reputation, drive direct traffic, and have the affiliate partners bidding based on performance. * While influencer marketing gets all the buzz, it’s almost the same concept as affiliate marketing, just without driving the performance results. This is why in B2B, influencer marketing can be a real waste of time. * When setting up your affiliate program, check your own search accounts for the websites that show up on your keywords. These websites are already paying to be there and are a natural affiliate opportunity because you can get the traffic that they’re paying for.* Find the top 3 potential partners and negotiate with them in parallel to determine the market rates and effective CPC. Also, be open to affiliate partners that have organic offerings additionally because these can be very profitable as well.* You need a direct relationship with the affiliate and access to their marketing department so that you can set up the attribution to track your ad spend. Getting an API integration between your CRM and the affiliate’s could be the best investment that you make for affiliate marketing.







    Quote of the Show:







    * “The marketing department, to me, is really the brain of the company. It’s about thinking through what is the company trying to say, how are we trying to convey that, and what’s the best way for us to actually get that done” – Charles Groome







    Links:







    * LinkedIn: https://www.linkedin.com/in/charlesgroome/ * Twitter: https://twitter.com/CharlesGroome * Personal website: http://charlesgroome.com/ * Biz2Credit website: https://www.biz2credit.com/ * Biz2X website: https://www.biz2x.com/ 







    Shoutouts:







    * Impact – Affiliate Marketing platform* Brand Thinking by Debbie Millman







    Ways to tune in:







    * Amazon Music: https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic * Apple Podcast: https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950 * Spotify: a href="https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?

    • 47 min
    Effectively using your first-party data with Elise Berger

    Effectively using your first-party data with Elise Berger

    Your company could be using the 1st-party data it already has to uncover incredible insights into its customers and what they actually want.







    Elise Berger is the Head of Performance and Direct Marketing at Earnest and a performance marketing badass that has led marketing efforts for other great companies like GE and Showtime. Elise shares how to make better use of your 1st-party data to drive your marketing, what resources are available to performance marketers regardless of their budget, and what lies at the core of performance marketing.



















    Takeaways:







    * Marketers need to use 1st party data for more than just reporting or attribution. By starting with the consumer, you can use that same 1st party data in your segmentation, analysis, and decision-making.* In order to really learn and discover insights from your 1st-party data, you need to invest the time and money into your Customer Data Platform (CDP) infrastructure along with other data such as demographic and psychographic data.* Using Dstillery is the first step on the roadmap towards your company implementing CDP and will provide you with not just who to target but also how to make your campaigns more effective.* Dstillery is a pixel that you can put on any of the pages on your site that will enrich your analytics with qualitative data referring to the users affinity segments, their path to visit, their path to conversion, and demographic data.* Performance marketing is so much more than getting cheap CPM on social media, it’s really about driving short terms sales and building a long term brand using data.* As a marketer you need to understand people along with the industry you’re in and how it’s changing. In doing so, you end up having to take on the role of a psychologist, budget analyst, accountant, researcher, etc.* The importance of research for marketers cannot be understated because the only way to know what’s coming next and how to adapt to it is to spend time researching.







    Quote of the Show:







    * “Brands are not using their 1st-party data in any type of meaningful way” – Elise Berger







    Links:







    * LinkedIn:https://www.linkedin.com/in/elisemeirama/* Instagram:https://www.instagram.com/emeirama/?hl=en* Company website:https://www.earnest.com/







    Shoutouts:







    * Dstillery –https://dstillery.com/* Digiday – Digital marketing publication* Emarketer – Marketing resource* Statista – Marketing resource* Noun Project – Icons* Pexels – Free Stock imagery







    Ways to tune in:







    * Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic* Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950* Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65* Google Podcast:a href="https://podcasts.google.

    • 40 min
    The State of TikTok Ads in 2022 with Ben Lisca

    The State of TikTok Ads in 2022 with Ben Lisca

    This week’s episode is a little special because it’s an excerpt from The Growth Clinic, WebMechanix’s weekly community call where we feature marketing leaders and cover the most important topics in marketing.







    This week’s expert is the Paid Social Manager at WebMechanix, Ben Lisca. Ben came from the world of affiliate marketing and has a wealth of knowledge when it comes to using TikTok in your advertising. You’ll hear about optimizing your ROAS, how to make great TikTok ads that convert, and what tools to use to inform your ads.



















    Takeaways:







    * TikTok has surpassed Facebook and Instagram for the most time on the platform. TikTok also outperforms all other social media platforms in driving engagement and spontaneous actions, such as unplanned purchases.* Compared to other platforms, TikTok provides extremely engaged traffic that’s more likely to approach and spend higher amounts of money while also being it’s cheaper to get in front of.* Because of the way TikTok’s algorithm works, you can hyper-target ads to specific hashtags and niches. Based on those hashtags, you are able to show people the ads they want to see and the products they might need.* The best-performing ads appear similar to the native content on the platform. For example, for a product, it’s probably best to show a review of the product.* One of the biggest learning curves is realizing that for TikTok, it’s better for your ads to resemble user-generated content than professionally produced content.* You need to constantly upload new ad creative onto TikTok because the algorithm will place recycled ads lower in the feed which produces lower engagement. You can add a new intro to the same video and TikTok will consider it new content.* While TikTok recommends using ads between 21 and 34 seconds in length, you should test different lengths for your ads which can be anywhere from 5 to 60 seconds long.







    Quote of the Show:







    * “The best ads on TikTok don’t look like ads” – Ben Lisca







    Links:







    * Twitter: https://twitter.com/WebMechanix* LinkedIn: https://www.linkedin.com/in/ben-lisca-22509547/* Company LinkedIn: https://www.linkedin.com/company/webmechanix/* Website: https://www.webmechanix.com/







    Ways to tune in:







    * Amazon Music: https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic* Apple Podcast: https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950* Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65* Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz* Listen Notes: https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/* YouTube: https://youtu.be/BKYokoCQaa0

    • 57 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Nabber90 ,

Super informative. They cover it all!

This podcast is awesome! Not only do the cover really technical marketing stuff but security and even account management. Great job! Keep it up.

ej-white-12 ,

Knowledgeable and Actionable

WebMechanix is at the top of their game as it pertains to digital marketing. These chats provide actionable insights into the bleeding edge of the industry. Easy to understand and access for the beginner practitioner up the the C-Suite executive.

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