Building an asset-heavy business is difficult. Building one that can scale, raise capital, and become profitable requires even more than ambition.In this episode of Periscope, Lola Masha sits down with Adetayo Bamiduro, Co-Founder and CEO of MAX, to unpack how capital-intensive companies can raise the right funding, build infrastructure, and create a path to profitability. From mobility and electric vehicles to fleet financing, OEM partnerships, venture capital, debt, automation, and discipline, this conversation is a practical guide for founders building in complex, infrastructure-heavy markets.Tayo shares lessons from his journey through technology, oil and gas, MIT Sloan, Techstars, and building MAX into one of Africa’s leading mobility platforms. He explains why asset-heavy businesses need a different funding strategy, how MAX moved from an app-based logistics idea into a mobility infrastructure company, and why profitability depends on discipline, accountability, and strong internal systems.Bamiduro Adetayo is the Co-Founder and CEO of MAX, a mobility company providing drivers with access to vehicles, financing, electric mobility solutions, and the infrastructure they need to earn a living.He explains:• Why asset-heavy startups need a different approach to fundraising• How founders should think about equity, debt, and fleet financing• Why early-stage companies should avoid taking debt too soon• How MAX used OEM partnerships to unlock asset financing• Why infrastructure can become a competitive advantage• How MAX evolved from logistics into mobility and electric vehicles• Why credibility matters when raising capital• How automation and AI are changing the future of workFollow Adetayo BamiduroLinkedIn: https://www.linkedin.com/in/adetayobamiduro/Learn More About MAXWebsite: https://www.maxdrive.ai/Follow PeriscopeLinkedIn: https://www.linkedin.com/company/periscope-podcast/Instagram: https://www.instagram.com/periscope.podcastX/Twitter: https://x.com/perismediaTikTok: https://www.tiktok.com/@periscope.podcastWebsite: https://www.periscope.media/Subscribe for more conversations with founders, operators, investors, and business leaders shaping the future of African business.#startupfunding #businessgrowth #mobility #venturecapital #africanbusiness
