49 episodes
Perpetual Adam Ryan, A Workweek Friend
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- Business
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4.5 • 6 Ratings
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The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. Make sure to subscribe wherever you get your podcasts.
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S4 BONUS EPISODE: The Secret B2B Formula for Conquering Multiple Verticals, with Endeavor Media GroupCEO Chris Ferrell
Figuring the right marketing fit as a B2B can feel like throwing spaghetti at a wall—sooner or later at least one strategy has to stick… right? But how can you optimize the path to finding the right verticals in the meantime?
Join Adam Ryan as he sits down with Chris Ferrell, CEO of Endeavor Business Media, to discuss the ins and outs of the media industry and the strategies behind building a successful B2B brand.
From choosing the right verticals to navigating acquisitions, Chris shares his expertise and insights on how to thrive in the B2B media space.
Discover the secrets behind Endeavor's rapid growth, its unique approach to team development, and its plans for the future—directly from the mouth of one of the B2B industry's most accomplished leaders himself.
00:01:41 - From Internet Startup to Media Mogul
00:04:27 - Choosing Verticals: Buy vs Build
00:06:38 - Defining Success: Revenue or Audience?
00:07:48 - Building a Company with Local Investors
00:11:53 - Endeavor's Sustainable Growth: 25 Acquisitions, 700 Employees
00:14:08 - Building an Executive Team for Long-Term Success
00:18:19 - Acquiring Deals of Varying Sizes
00:22:05 - Challenges in Selling Small Media Companies
00:24:44 - The Evolution of Hosted Buyer Conferences
00:27:38 - Structuring a Team for Verticals
00:30:08 - Changing Perceptions of the Media Industry
00:34:46 - The Impact of AI on B2B Marketing
Want to get into it further?
Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual
And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
Thank you so much!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
S4 BONUS EPISODE: M. Scott Havens - The Secret To Bloomberg's Enduring Success
In this very special episode Adam sits down with the CEO of Bloomberg Media as he unpacks exactly what it means to build an audience-first media company.
Adam and Scott get into the weeds of what getting back to basics really looks like when it comes to UI, how the world’s largest newsroom is leveraging AI (and has done for some time), and the secret sauce to retaining top talent.
Plus you’ll also hear Scott’s secret formula to success in the media. Spoiler: It's what Bloomberg has been doing for years.
Want to get into it further? Follow Adam on Twitter:
https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into media:
https://workweek.com/brand/perpetual
And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
Thank you so much!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Perpetual: Series Trailer
The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow.
Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future..
Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through.
Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months.
Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry.
Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss.
It’s time to get ahead of the curve.
With new episodes every Tuesday and Thursday, make sure to subscribe wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
S4 Ep7: Staying Under the Wave
What happens to media companies during a recession? If you’re in a startup, this is your episode.
Adam gets into advertising, recession, and why smaller companies benefit from being under the macro wave during tough economic times.
Want to get into it further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual
And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
Thank you so much!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
S4 E6: Storytelling - The Media Superpower With The Power To Build Or Destroy
How did a guy who looks like a poorly-dressed substitute teacher wind up at the heart of a scandal that rocked the world?
Through the power of storytelling.
Adam takes a short, deep dive into the FTX collapse and specifically its founder Sam Bankman-Fried. SBF’s personal brand was so compelling it convinced high-profile investors and celebrities to invest in him. And media operators have that exact same power at their fingertips.
Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual
And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
Thank you so much!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
S4 E5: Adam's Hot Take: Ben Smith Commentary
What makes Ben Smith different from so many journalists? He’s not reporting the news, he’s breaking it.
Adam takes 5 minutes to deep dive into exactly what this means, how it sets Ben up as the go-to journalist in media, and why he has an athlete mindset.
And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual
And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
Thank you so much!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
Insights that I actually care about
Excited for this pod! Media is changing rapidly and Adam’s perspective on media is refreshing. Can’t wait to hear from more guests! Sherrell Dorsey from The Plug is building something refreshing and very necessary.