Maximum Lawyer

Tyson Mutrux
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Maximum Lawyer is the podcast for law firm owners who want to scale with intention and build a business that works for their life. Hosted by Tyson Mutrux, each weekly episode features candid conversations with law firm owners, business experts, and industry leaders sharing real strategies and lessons learned in the trenches. If you're ready to grow your firm with less stress and more support, this is your next must listen. Subscribe today.

  1. 360 Strategic Success: Grow Without Growing Pains

    -3 J

    360 Strategic Success: Grow Without Growing Pains

    Watch the YouTube version of this episode HERE Alexis Austin is the founder of 360 Strategic Success and the creator of the Virtual Chief Sales Officer (VCSO) Program, a proven system that helps law firms double their revenue, and even triple close rates, without increasing marketing spend. After building her own seven-figure criminal defense firm, Alexis discovered what many law firm owners eventually learn: more ad spend isn’t the answer. Fixing intake and sales is.  By focusing on conversions instead of clicks, she doubled her firm’s revenue while cutting marketing costs in half. Through 360 Strategic Success, Alexis helps firms implement proven sales training, simple law-firm-specific tracking tools, an on-demand call coaching tool with unlimited use, and weekly live training with detailed hot seats. Her mission is to help law firm owners escape the revenue roller coaster, stop wasting money on marketing, and finally build a firm that grows strategically and consistently. Website: https://www.360strategicsuccess.com/sales-accelerator-program 00:13 How Alexis’s role in the law firm changed after marriage3:20 How the firm operates independently, with its own systems 12:13 The firm’s team-based approach17:27 The firm’s approach to hiring experienced litigators 51:45 Breaking self-sabotage patterns in lawConnect with Alexis: 360 Strategic Success Website Instagram Facebook  Linkedin Right Law Group Website X Instagram Facebook  Linkedin Youtube

    1 h 1 min
  2. The Greatest Shift in Marketing: From Traditional Ads to Authentic Influencer Connections

    -6 J

    The Greatest Shift in Marketing: From Traditional Ads to Authentic Influencer Connections

    Watch the YouTube version of this episode HERE Are you in the legal space but also looking to utilize AI more? In this episode of The Guild Live Show, Tyson explores the latest in AI and digital marketing. He reviews Perplexity’s new AI email assistant, shares insights from a Bloomberg article on Mr. Beast’s business finances, and highlights a customer journey infographic by Chase Diamond.  AI can be used for many systems and processes within law firms. Tyson shares the benefits of Perplexity’s new AI email assistant. This AI tool can manage your emails, schedule your meetings and can draft emails. Additional features include categorizing your emails into different buckets and utilizing labels so that you can see what priority items require attention. It is truly an incredible tool that can make any attorney’s life so much easier.  Tyson talks about AI-driven personalization in marketing. AI can be used to create unique and personalized digital marketing campaigns. It can also enhance precision and campaign effectiveness through data driven insights. Individuals in the space can use it to know how their campaigns are performing across a network of micro influencers, through tracking key metrics and engagement rates. If a particular type of content is performing exceptionally well with a specific audience segment, AI can recommend allocating more resources to similar content. Listen in to learn more! 1:09 Discussion of Perplexity’s new AI email assistant6:45 Analysis of Mr. Beast’s business model14:44 Exploration of AI-driven personalization in marketing 20:01 Influencer marketing versus traditional advertising25:22 The importance of transparency for modern influencersTune in to today’s episode and checkout the full show notes here.

    27 min
  3. The Best Product and Service Review Platform for Law Firm Owners: Introducing Becca's List

    30 SEPT.

    The Best Product and Service Review Platform for Law Firm Owners: Introducing Becca's List

    Watch the YouTube version of this episode HERE Are you an attorney looking for a place to get reliable vendor reviews? In this episode of the Maximum Lawyer Podcast, Tyson and Becca introduce “Becca’s List,” a new, free review platform designed for law firm owners to share authentic feedback on vendors and service providers.  Tyson and Becca share about how Becca’s List came to be. After hearing from a Guild member about spending money on a vendor and not getting the services they paid for, Becca and Tyson created a product list where legal vendors can be reviewed. This can then be used by members who are looking for vendors and can do some research before they commit to spending money with them. This is a great tool for new law firms who don't have a big budget and need to be mindful of the vendors they partner with. Tyson and Becca go through the development journey of Becca’s List. The website uses smiley faces to rate vendors, which does not leave users confused on how to use the platform. The development process has been tricky due to working with developers who usually have more say in how something can be created. The process also involved coming to a happy medium on certain aspects of the platform and this is important when collaborating on a product. 1:43 Explanation of the idea of Becca’s List2:44 How the new platform changes vendor behavior 9:13 Overview of the development journey11:13 Issues with the platform, including frustrations with developers14:16 The difference from building a standard law firm websiteTune in to today’s episode and checkout the full show notes here. Check out Becca’s List here.

    17 min
  4. Negotiation Ninja: Unleashing Your Inner Dealmaker

    27 SEPT.

    Negotiation Ninja: Unleashing Your Inner Dealmaker

    Watch the YouTube version of this episode HERE Are you a business owner looking for tips for success? In this episode of The Guild Live Show, Tyson delivers a concise yet insightful discussion on negotiation tactics, ChatGPT usage trends, and the realities behind AI research tools. Tyson critically examines bold claims about Thomson Reuters’ AI system, shares practical lessons for startups, and reflects on the importance of empathy in online interactions following a recent tragedy.  Tyson shares some effective negotiation strategies for lawyers. Being a successful negotiator involves spending a lot of time on anticipated areas of agreement. This means focusing on where you align with a client. It also involves planning more efficiently as opposed to the amount of time. Planning efficiently makes all the difference when you are in the negotiation phase of a deal. If you sit down and think through how you want the negotiation to go and have everything outlined for the discussion, it can really play out in your favour. Tyson provides some common mistakes made by startups that can actually lead to their downfall. One of the common mistakes is only hiring people based on experience. Because startups are so new, it needs the right people with the mindset to scale the business to where it needs to be. Experience won’t matter if they do not fit with the vision of the business. Another mistake is wearing too many hats as the owner. Though a startup can be small, wearing too many hats can lead to burnout and not putting the right energy into the right areas because you are spread too thin. Ensure to hire who is needed so you can focus on running the business.  Listen in to learn more! 1:07 Discussion of effective negotiation strategies5:41 OpenAI data on ChatGPT’s most common uses.8:08 Thomson Reuters’ AI that reduces research time12:24 Common mistakes that kill startups Tune in to today’s episode and checkout the full show notes here.

    21 min
  5. Why Do Lawyers Look Like They’re Reading a Script? Let’s Fix That!

    23 SEPT.

    Why Do Lawyers Look Like They’re Reading a Script? Let’s Fix That!

    Watch the YouTube version of this episode HERE Are you an attorney looking for tips on how to build a social media presence? In this episode of the Maximum Lawyer, Tyson interviews a former news anchor and media trainer, Kerry Barrett about how lawyers can improve their on-camera presence. Kerry shares practical tips for appearing more natural, including mindset shifts, breathing exercises, wardrobe advice, and script-marking techniques for teleprompters.  Kerry provides some tips on how lawyers can be more conversational on camera. Lawyers live in the language of their expertise and they tend to work in high stake settings where speech is very formal. But being on camera involves having a conversation with the viewer and making sure they understand you. A great tip is to imagine you are having a conversation with one person. Whether it's a friend or family member, this can help change the way you speak and can make your speech more easy going. Kerry shares the types of content lawyers should create to help with branding. Content for lawyers should be demand generation, trust building content and anonymized case studies. Content like this is focused on being on top of trends, building trust with your audience and analyzing case studies that might help someone who is going through something similar. Doing this content on rotation (ie. once every week) is a great way to build a following and get clients! Take a listen! 01:18 Tricks to Sound More Conversational04:18 Overcoming Nerves and Breathing Techniques06:06 Handling Mistakes on Live Video08:59 Appearance Tips for Camera10:47 Enunciation and Audio Clarity 16:32 What Lawyers Should Talk About in Videos20:48 Video Length and Platform Guidelines22:00 Video Structure Formula: Hook, Value, CTA23:55 Repurposing Long Videos into ShortsTune in to today’s episode and checkout the full show notes here.  Connect with Kerry: Website Linkedin Resources: Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

    1 h 8 min
  6. The Great Debate: Can AI Tools Really Understand What Users Want?

    20 SEPT.

    The Great Debate: Can AI Tools Really Understand What Users Want?

    Watch the YouTube version of this episode HERE Are you a lawyer looking for some AI hacks? In this episode of The Guild Live Show, Tyson explores the latest in AI and tech. He demos String, a new text-to-agent AI platform for building automated workflows, and reviews Google’s updated Notebook LM, highlighting its new flashcards, quizzes, and multimedia study tools. Tyson talks about the text-to-agent AI platform, String which is a workflow builder. The tool is an autonomous bot that can execute tasks and run automations. You type in what you want and it builds it for you, which is unique compared to other AI tools. For lawyers it can be a game changer. For Tyson, he created a workflow using personal injury cases to draft a comprehensive report. Tyson shares a workflow hack for lawyers involved with project management. When you create a project, you can automatically create a link connecting it to Google Contacts. That way you connect a project with the contact information for a client. So, when you start typing the client’s name, the email for the project comes up and you can continue working on it if you have stepped away. It is a great life hack to save you some time! Listen in to learn more! 1:18 The introduction of String, a text-to-agent AI platform7:59 Discussion of new features in Google’s Notebook LM25:59 A workflow hack for project management28:08 The value of adaptable employeesTune in to today’s episode and checkout the full show notes here.

    32 min
  7. Proactive Tax Planning: Essential Strategies for Law Firms to Thrive Year Round

    16 SEPT.

    Proactive Tax Planning: Essential Strategies for Law Firms to Thrive Year Round

    Watch the YouTube version of this episode HERE Are you a law firm owner looking for advice on filing taxes? In this episode of the Maximum Lawyer Podcast, Jacqueline and Adam Williams, co-founders of Pennywise Tax Strategies, share their journey from traditional tax roles to building a firm focused on proactive, year-round tax planning for small businesses and law firms.  Proactive tax planning for small businesses is so important and needs to be prioritized. Many small business owners react to their numbers and don't think ahead when it comes to taxes. Because of this, businesses are in a bad situation due to not knowing how to make the most of their money, where the money is going or how to proactively plan ahead. Jacqueline and Adam work to ensure small businesses are not left behind and succeed during this stressful time. Jacqueline and Adam speak to the errors small businesses make during tax season. One of the biggest issues is a lack of communication between the tax preparer and the business owner. Most times, business owners hand accountants everything and call it a day. Sometimes, the business owner doesn't want to fill out the questionnaire, which means the dots are not connected. Big things can be missed, which can lead to issues after filing. Transparency between both parties is extremely important. Listen in to learn more! 03:21 Gap in Small Business Tax Planning 05:19 Trusted Advisor Model vs. Traditional Accounting 06:08 Proactive Tax Planning in Practice07:34 Monthly Client Check-ins and Accountability08:16 Common Mistakes by Law Firm Owners 09:36 Avoiding Numbers and Year-Round Tax Season 11:27 Regular Tax Planning Activities12:23 Understanding and Tracking Tax Liability  Tune in to today’s episode and checkout the full show notes here.  Connect with Adam and Jackie: Website FacebookLinkedin  Instagram

    28 min
  8. 3 Transformative Habits for Peak Performance and a Cautionary Tale for Business Owners

    13 SEPT.

    3 Transformative Habits for Peak Performance and a Cautionary Tale for Business Owners

    Watch the YouTube version of this episode HERE Are you a leader looking for some tips on improving your business? In this episode of The Guild Live Show, Tyson explores the new AI image generation tool Nano Banana, demonstrating its creative features and precise editing capabilities. Tyson also shares insights from Psychology Today on the three habits that set super performers apart. Tyson shares and tests the Nano Banana AI image tool, which can be used to improve your brand. The tool can be used to generate AI images that you can use to create brand logos or designs for your business. You can input words into the generator as well as colours for your image, which will pump out something you can use. You can even edit it further by giving it a command to make it more specific. It's an interesting tool to show your creativity in developing your brand. Tyson also chats about the three habits that set high achievers apart from other people. High achievers usually set transformative goals over transactional ones. Doing this allows individuals to prioritize actions and leave space for exploration. This is something that can set someone apart from others by setting clear expectations for themselves. The second is working backwards to reach a goal. This involves knowing every step of the way from the finish to the start and then figure out where you are. This allows individuals to understand everything they need to do to accomplish their goals. The third and final habit is spending time on things that will deliver returns. In order to reach a goal, it is important to prioritize tasks that will actually get you to the end. Listen in to learn more! 00:14 Introduction and testing of the Nano Banana AI image tool7:03 Discussion on habits that set high achievers apart17:06 Lessons for business owners on public behavior22:32 Exploring the push and win lawsuit Tune in to today’s episode and checkout the full show notes here.

    28 min
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À propos

Maximum Lawyer is the podcast for law firm owners who want to scale with intention and build a business that works for their life. Hosted by Tyson Mutrux, each weekly episode features candid conversations with law firm owners, business experts, and industry leaders sharing real strategies and lessons learned in the trenches. If you're ready to grow your firm with less stress and more support, this is your next must listen. Subscribe today.

Informations

  • Création
    Tyson Mutrux
  • Années d’activité
    2016 - 2025
  • Épisodes
    870
  • Classification
    Contenu explicite
  • Copyright
    © 2025 Maximum Lawyer
  • Site web de l’émission
    Maximum Lawyer

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