PHOTO ROI Kelly Heck

Meet Stefani Pautz Stephenson and Jessica Walter. They are my podcast guests today on Photo ROI to talk about The Transformative Power of the Photograph in Shaping Self-Image & Confidence.

Both Stefani and Jessica are previous portrait clients of Kelly Heck Photography. They share their story and perspectives on both their beginning-to-end "Kelly Heck Experience", from the preparation leading gup to photo day, the photo shoot itself, and the reveal and use of their new professional photographs.

We can all list the benefits of working with a professional photography... great photos for your website and social media and print advertising... having a collection of portrait to choose from for press and publication and speaking opportunities... the list could go on and on. But if you decide to treat yourself to the services of a professional photographer, you should be blown away by the mental and emotional impact of the experience. To finally love photos of yourself is a huge deal, and a permanent confidence boost. Listen to this episode to hear testimony from both Stefani and Jessica, and learn why they too think you should treat yourself to a professional level portrait session.



MORE ABOUT THE GUESTS:


Stefani Pautz Stephenson, Ed.D., Senior Director, Educator Community Partnerships at Digital Promise Global. And founder and operator of The Reindollar Carriage House, which hosts the Makers Market every 2nd Saturday as well as creative workshops. The venue is available for party and meeting space rentals. And in 2022, Stefani and her husband Mark founded the Stephenson Neonatal Foundation to support the care of infants in the NICU by providing financial assistance to families for the associated non-medical costs.

Jessica Walter is the creator of the Energizing LeadershipSM courses and the Energy CodeSM employer brand methodology and the author of “Shifting the Energy: How Love Leads Remarkable Teams. Jessica is a speaker and advisor using behavioral science to help leaders solve culture, engagement, and communication challenges by teaching them an energizing and emotionally healthy style of leadership.


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In this episode of Photo ROI, photographer Kelly Heck shares her Photo Day Tips, directly from her client-facing guide. From what to wear and what to avoid to make-up, hair care, and skin care tips, this guide overview has you covered to look and feel your best for your next photo shoot.


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A headshot is no longer enough! In this episode, photographer Kelly Heck discusses the value of four different types of portraits and additional photographs that are necessary for an the most effective marketing campaign possible. From Studio Portraits, Environmental Portraits, Candid Portraits, and Behind-the-Scenes, to pictures of your venue, your team, your products, and staged photos of what you offer. Take control of your professional image... prepare yourself for exciting opportunities to market your business and be press-ready with photographs that illustrate your story effectively with your audience!


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In an oversaturated market of "professional" photographers, how do you pick the right one to work with your business? This podcast goes over 7 critical questions to ask photo vendors to ensure that they are the right fit for your business, and what answers you may expect. What does it cost? How can I uses the photographs? What generes do you serve? Who have you worked with in the past? And more! A photographer needs the experience and skills to create imagery that fulfills your technical knees while also matching your brand aesthetics. You can succeed in finding a photographer who understands the needs of YOUR business. This podcast episode will help to ensure that your next professional photography experience goes well with effective resulting photographs!


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Why are photographs an important factor in your marketing plan? Drawing in new and return customers is the sign of a successful marketing campaign. And it is proven time and time again that photography is one of the #1 tools to strategically connect with your audience. 10 statistics follow:

FACT #1: People remember only 10% of information three days after reading it. Adding a photo can improve recollection by 65%.

FACT #2: Images on Facebook receive 20% more engagement than videos and 352% more engagement than (text only) posts.

FACT #3: Articles with relevant images get 94% more views compared to articles without images.

FACT #4: Consumers are 60% more likely to consider or contact a business that has an image show up in local search results.

FACT #5: 67% of consumers say the quality of a product image is “very important” in selecting and purchasing the product.

FACT #6: Press releases with photo(s) and/or multimedia received 40% more views than text-only releases.

FACT #7: 44% of people said they’d ditch reading a (web)page altogether if the images weren’t loading correctly.

FACT #8: When a real photo of a client was tested against a top-performing stock photo, visitors who saw the real customer were 35% more likely to respond.

FACT #9: 22.6% of all web searches in the United States happen on Google Images.

FACT #10: Marketers reached their goals with visual content: stock photography ranked at 13% while original photography & graphics ranked at 40%.

Winning new customers has a lot to do with trust. To build trust, you must build a deeper connection. REAL photographs allow you to share pieces of yourself, your company, and your personality.

If you have been dragging your feet to hire that photographer, or even to take your own custom photos, I hope I’ve provided you the confidence to make that leap! Used correctly, and regularly, photography has the potential to not only earn back your investment, but to keep profits coming in again and again.

To dive deeper into my thoughts on each stat, visit https://www.kellyheckphotography.com/10-statistics-photography-best-marketing-tool/


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Welcome to PHOTO ROI! In this introductory episode, you get to meet me, Kelly Heck of Kelly Heck Photography! I share my backstory with you and how I got into photography. Tune in to find out what to expect from PHOTO ROI, a podcast for savvy business owners, entrepreneurs, and influencers like you to get the most out of your photo shoots and your photographs! (And if intros aren't for you, skip this episode and jump right into episode one all about the statistics of photography in marketing.)


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