27 episodes

An events and content marketing podcast for real talk, with real people. Pull up a stool, grab a cold brew, and hear from today’s most innovative leaders in business, marketing, and live events — from Cramer’s very own studio. Connect with us: www.Cramer.com

Pivot Points with Cramer Cramer

    • Business

An events and content marketing podcast for real talk, with real people. Pull up a stool, grab a cold brew, and hear from today’s most innovative leaders in business, marketing, and live events — from Cramer’s very own studio. Connect with us: www.Cramer.com

    The Strategy Behind Brand Transformations

    The Strategy Behind Brand Transformations

    On this episode of Pivot Points, Cramer’s Tripp Underwood is joined by Ted Nelson, CEO and co-founder of Mechanica. Ted is a brand transformation expert helping organizations to shape strategies to stay on track with business growth while meeting customer needs. In this conversation we will explore knowing when your company may need to undergo a brand transformation, how this process is different from a refresh, and where to get started. 

    • 20 min
    The Digital Evolution in Healthcare Marketing

    The Digital Evolution in Healthcare Marketing

    The pandemic forced marketers, especially in healthcare, to innovate and reimagine the touchpoints along a customer journey. Key questions needed new solutions. How were products going to be demoed? How could you reach new customers without the appeal of a tradeshow? How do you ensure you are reaching the right people with your marketing campaigns? It was time to consider different ways to keep the conversation going with audiences. In this episode of Pivot Points, Cramer's Tripp Underwood and Julie Walker are joined by Kelly St. Vrain, VP of Digital Marketing Communications & Creative at Siemens Healthineers as they discuss the innovations and lasting changes in the healthcare marketing industry over the last few years. 

    • 14 min
    Expand Your Online Presence & Content Activation

    Expand Your Online Presence & Content Activation

    How can your brand stand out online?  What makes a successful marketing campaign? It takes 3 key pieces - research, measurement, and goal setting. Without them, you can't build out your content. On this episode of Pivot Points, Managing Partner of Market Vantage, Devin Littlefield, stops by to discuss best practices for activating content with Cramer's Tripp Underwood and Erin Martin. 

    • 19 min
    Demystifying Virtual Production Technology

    Demystifying Virtual Production Technology

    Pixotope's a virtual production software company creating AR, XR and VR solutions. Joining us, with over 20 years of experience in the virtual reality space is Pixotope's Brian Olson, VP of Sales, North America. Cramer's Mark Wilson and Pat Drumm sit down with Brian as he helps demystify the technology and shares how his team is making it more accessible. 

    How can you incorporate virtual reality into your next event Could XR technology improve your next video shoot? Learn more on this episode of Pivot Points! 

    • 17 min
    Trade Shows & Strategic Growth Opportunities

    Trade Shows & Strategic Growth Opportunities

    On this episode of Pivot Points, Cramer's Tripp Underwood and Angel Micarelli are joined by Jeff Loeb, Partner and CMO of Chief Outsiders. Jeff's an expert in helping CEOs build brands with strong strategic initiatives. Today, he shares the value of attending trade shows and their rare opportunity to interact directly with your audience. 

    How do you determine success after a trade show? Are there opportunities for content creation while there? What are best practices for encouraging people to stop by your booth? When should you consider sponsorship? Jeff breaks it all down for us here on Pivot Points. 

    • 19 min
    The Future of Video Strategy

    The Future of Video Strategy

    On this episode of Pivot Points, Cramer's Scott Palmer and Elise Orlowski answer your top questions about video strategy. How do you effectively align video to your larger marketing goals? Does your anthem video clearly convey what you want known about your company? Are you creating video assets efficiently? Scott and Elise share the best ways to utilize video and what's next for the future of video marketing. 

    • 21 min

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