Pivot to Profit

Pam Jordan

Are you making money but not keeping enough of it? Do you feel like you’re working harder than ever, yet your bank account doesn’t reflect your effort? Welcome to Pivot to Profit—the podcast that helps entrepreneurs like you increase profit, reduce taxes, and grow lasting wealth by focusing on the numbers that actually matter.

  1. She Left Silicon Valley at 43 | Now Leads 100+ Authors | Deepika Sandhu

    5D AGO

    She Left Silicon Valley at 43 | Now Leads 100+ Authors | Deepika Sandhu

    Visit https://www.pamjordan.com to work with Pam’s team. ✖️✖️✖️ What happens when a high-performing Silicon Valley executive realizes success isn’t enough? In this powerful episode of Pivot to Profit, CFO Pam Jordan sits down with Deepika Sandhu—six-time award-winning author and founder of SoulSparks Press—to unpack how she turned burnout into a thriving publishing company helping over 100 authors share their stories. From a 25-year corporate career to launching a fast-growing business rooted in purpose, Deepika shares: ✖️✖️✖️ Deepika shares: •The mindset shift that changed everything in her 40s •How SoulSparks Press scaled to 100+ authors •Why “everyone saying yes” might mean you’re underpricing •The truth about publishing (traditional vs. self vs. boutique) •How books create visibility, authority, and legacy If you’re a high achiever feeling the pull toward something more—this episode is your permission slip. ✖️✖️✖️ Connect with Deepika:  Instagram: https://www.instagram.com/deepikasandhu.co   SoulSparks Press: https://www.instagram.com/soulsparkspress  ✖️✖️✖️ Want More Financial Clarity? YouTube: https://www.youtube.com/@pamjordancfo LinkedIn: https://www.linkedin.com/in/pamjordan Instagram: https://www.instagram.com/pamjordancfo/ Facebook: https://www.facebook.com/PamjordanCFO/ Remember—it’s not what you make that matters, it’s what you keep.

    21 min
  2. 7 Tax Mistakes Costing Business Owners Thousands (And How to Fix Them Fast) | Pam Jordan

    MAR 31

    7 Tax Mistakes Costing Business Owners Thousands (And How to Fix Them Fast) | Pam Jordan

    Visit https://www.pamjordan.com to work with Pam’s team. ✖️✖️✖️ In this episode of Pivot to Profit, CFO Pam Jordan breaks down the 7 most common tax mistakes that are costing entrepreneurs thousands (and sometimes hundreds of thousands) of dollars every year. From choosing the wrong entity structure to waiting until tax season to take action, these mistakes are incredibly common and completely fixable with the right strategy. Pam shares real client examples and practical insights from helping business owners save millions in taxes, including $13 million saved in just one year. ✖️✖️✖️ In this episode, you’ll learn: • Why choosing the wrong entity structure can cost you six figures • The difference between legal vs. tax structure (and why it matters) • How using after-tax dollars instead of pre-tax strategies drains your wealth • Why waiting until March or April is too late to reduce your tax bill • Simple strategies like the Augusta Rule and Accountable Plan • The dangers of messy bookkeeping and mixing personal + business finances • The critical difference between a tax professional vs. a tax strategist Pam also walks through how proactive tax planning can shift money away from the IRS and into your pocket—helping you build real, long-term wealth. If you’re a business owner who wants to keep more of what you earn, this episode is a must-listen. ✖️✖️✖️ Want More Financial Clarity? YouTube: https://www.youtube.com/@pamjordancfo LinkedIn: https://www.linkedin.com/in/pamjordan Instagram: https://www.instagram.com/pamjordancfo/ Facebook: https://www.facebook.com/PamjordanCFO/ Remember—it’s not what you make that matters, it’s what you keep.

    24 min
  3. The AI Opportunity Most Entrepreneurs Are Missing Right Now | Kim Doyal

    MAR 24

    The AI Opportunity Most Entrepreneurs Are Missing Right Now | Kim Doyal

    Visit https://www.pamjordan.com to work with Pam’s team. ✖️✖️✖️ AI isn’t replacing entrepreneurs—it’s creating a massive opportunity for those who know how to solve real problems. In this episode of Pivot to Profit, CFO Pam Jordan sits down with longtime entrepreneur Kim Doyal to explore how AI is reshaping business and why this moment feels like a modern-day gold rush. Kim shares her journey from retail management and early online business experiments to building digital products, scaling a planner to nearly half a million dollars in sales, and now diving deep into AI-powered solutions. The conversation highlights a powerful shift: it’s no longer about mastering every tool—it’s about understanding your customer’s problem and using technology to solve it faster, smarter, and more profitably. ✖️✖️✖️ In this episode, you’ll learn: • Why AI is creating a “gold rush” moment for entrepreneurs • How to turn your existing skills into scalable, tech-enabled offers • The biggest mistake founders make when approaching AI tools • Why simplicity and storytelling matter more than ever • How to build solutions without being technical • The importance of knowing your numbers while scaling new opportunities Pam guides the conversation toward what matters most: building a business that’s not only innovative but profitable, sustainable, and aligned with your life. If you’ve been curious (or overwhelmed) about AI, this episode will help you see the opportunity clearly and take your first step forward. ✖️✖️✖️ 🔗 Connect with Kim Doyal:  Website: https://kimdoyal.com   Substack: https://kimdoyal.substack.com  LinkedIn: https://linkedin.com/in/kimdoyal ✖️✖️✖️ Want More Financial Clarity? YouTube: https://www.youtube.com/@pamjordancfo LinkedIn: https://www.linkedin.com/in/pamjordan Instagram: https://www.instagram.com/pamjordancfo/ Facebook: https://www.facebook.com/PamjordanCFO/ Remember—it’s not what you make that matters, it’s what you keep.

    23 min
  4. Why Service Businesses Undercharge: Pricing Strategy That Changes Everything | Shannon Mattern

    MAR 16

    Why Service Businesses Undercharge: Pricing Strategy That Changes Everything | Shannon Mattern

    Visit https://www.pamjordan.com to work with Pam’s team. ✖️✖️✖️ Most service providers don’t have a marketing problem—they have a pricing problem. In this episode of Pivot to Profit, CFO Pam Jordan sits down with pricing strategist Shannon Mattern to unpack why so many talented service providers are undercharging for their work—and how shifting from hourly pricing to value-based pricing can transform profitability. Shannon shares her journey from a six-figure corporate marketing role to building a thriving online business helping service providers price their work based on outcomes instead of time. Along the way, she reveals the mindset shifts, pricing strategies, and business model changes that allowed her to build a business that supports her life—not the other way around. ✖️✖️✖️ In this episode, you’ll learn: • Why hourly pricing keeps service providers stuck • The mindset traps that cause founders to undervalue their work • How value-based pricing transforms both revenue and profitability • Why high-ticket offers can actually be easier to sell than low-ticket ones • The “Package Matrix” strategy that helps clients choose between time vs money • What numbers successful founders track every month to stay profitable Pam and Shannon also discuss the importance of knowing your numbers—from direct overhead costs—so that your pricing actually supports the life and business you want to build. If you're a service provider ready to stop undercharging and start building a more profitable business, this conversation is packed with practical insights. ✖️✖️✖️ 🔗 Connect with Shannon Mattern: Website: https://shannonmattern.com  Web Designer Academy: https://webdesigneracademy.com ✖️✖️✖️ Want More Financial Clarity? YouTube: https://www.youtube.com/@pamjordancfo LinkedIn: https://www.linkedin.com/in/pamjordan Instagram: https://www.instagram.com/pamjordancfo/ Facebook: https://www.facebook.com/PamjordanCFO/ Remember—it’s not what you make that matters, it’s what you keep.

    28 min
  5. 3 Profit Leaks Costing Your Service Business Six Figures (And How to Fix Them Fast) | Pam Jordan

    MAR 10

    3 Profit Leaks Costing Your Service Business Six Figures (And How to Fix Them Fast) | Pam Jordan

    Visit https://www.pamjordan.com to work with Pam’s team. ✖️✖️✖️ In this episode of Pivot to Profit, CFO Pam Jordan reveals the three hidden profit leaks that are costing many service-based businesses six figures a year especially as they scale past $1M in revenue. Many founders assume profitability problems mean they need more sales. But in reality, profit often disappears through small operational inefficiencies, pricing gaps, and overhead decisions that compound over time. Pam walks through the three most common leaks she sees when working with founders between $1M and $5M in revenue, and explains exactly how to fix them quickly. ✖️✖️✖️ You’ll learn: • Why profit problems are rarely revenue problems • How underpricing and scope creep destroy margins • The hidden cost of poor team utilization • Why overhead bloat often disguises itself as “investment” • How to calculate the true cost of delivering your services • A simple 30-minute expense audit every founder should run If you’re scaling your service business and want to keep more of the money you’re making, this episode will help you identify where your profit is leaking and how to plug those gaps. ✖️✖️✖️ Want More Financial Clarity? YouTube: https://www.youtube.com/@pamjordancfo LinkedIn: https://www.linkedin.com/in/pamjordan Instagram: https://www.instagram.com/pamjordancfo/ Facebook: https://www.facebook.com/PamjordanCFO/ Remember—it’s not what you make that matters, it’s what you keep.

    20 min
  6. Why Hitting $1M Feels Harder Than You Thought | Brett Gilliland

    MAR 3

    Why Hitting $1M Feels Harder Than You Thought | Brett Gilliland

    Visit https://www.pamjordan.com to work with Pam’s team. ✖️✖️✖️ Hitting seven figures isn’t the finish line—it’s where the real leadership test begins. In this episode of Pivot to Profit, CFO Pam Jordan sits down with Brett Gilliland, Founder and CEO of Elite Entrepreneurs, to unpack why so many businesses stall between $1M and $3M—and what it actually takes to scale to $10M and beyond. ✖️✖️✖️ You'll learn: Why only 3–5% of businesses ever reach $1MThe “gear shift” growth stages from $30K to $10MWhy founders feel more stressed (and sometimes make less money) after hitting seven figuresHow to build purpose, values, and meeting rhythms that drive real accountabilityThe difference between transactional employees and emotionally invested teamsThe key financial metrics every scaling CEO must track If you’re stuck in the one-to-three million range—or determined to get there without burning out—this episode is your roadmap. ✖️✖️✖️ 🔗 Connect with Brett Gilliland:  LinkedIn: https://www.linkedin.com/in/builttolastchamp   Website: https://growwithelite.com   Instagram: https://www.instagram.com/eliteentrepreneurshq/  ✖️✖️✖️ Want More Financial Clarity? YouTube: https://www.youtube.com/@pamjordancfo LinkedIn: https://www.linkedin.com/in/pamjordan Instagram: https://www.instagram.com/pamjordancfo/ Facebook: https://www.facebook.com/PamjordanCFO/ Remember—it’s not what you make that matters, it’s what you keep.

    29 min
5
out of 5
21 Ratings

About

Are you making money but not keeping enough of it? Do you feel like you’re working harder than ever, yet your bank account doesn’t reflect your effort? Welcome to Pivot to Profit—the podcast that helps entrepreneurs like you increase profit, reduce taxes, and grow lasting wealth by focusing on the numbers that actually matter.