Pivoting To Survive: Stan Vishnevskiy's Journey on Founding Discord

What desperate "Hail Mary" move saved Discord when it was about to fail? (Exclusive interview with rarely-interviewed co-founder)

Discord almost died at launch. Then a desperate Reddit post changed everything. In this rare conversation (only Stan's second recorded podcast ever), CTO and co-founder Stanislav Vishnevskiy reveals how an immigrant kid's passion for online gaming birthed one of the industry's most transformative platforms. Eden Chen (Pragma CEO) and Kevin Zhang (Upfront Ventures) dig into Discord's wild ride—from failed game studio to 200 million monthly users. "You can do everything right and people still won't care," Stanislav confesses, describing the moment their communication platform finally caught fire.

The technical challenges were brutal. DDoS attacks. Massive scaling hurdles. A game store that bombed. Yet Discord's team made smart, temporary architectural choices while planning for the future. Fresh off refocusing on their gaming roots post-pandemic, Stanislav explains their latest innovations: Quests for monetization and a Social SDK that bridges in-game features with Discord communities. What's next? A deeper push to help developers of all sizes connect with players. This isn't just company history—it's a masterclass in knowing when to pivot and when to persist.

Stanislav Vishnevskiy is the co-founder and CTO of Discord, the communication platform that now serves over 200 million monthly active users. Born in Ukraine and immigrating to the US at age five, Stan found community through online games while teaching himself programming. Before Discord, he built Guild Work, a tool for MMO guilds, and worked at several social gaming companies before meeting Jason Citron. Their collaboration began at Hammer & Chisel, initially developing mobile games before pivoting to create Discord in 2015. Vishnevskiy's technical leadership has been instrumental in scaling Discord's infrastructure to handle millions of simultaneous users while maintaining performance and reliability.

Discussion points:

• (00:00) Stanislav's journey - From Ukrainian immigrant to finding community in online games, developing technical skills, and building tools for MMO guilds

• (09:38) The birth of Discord - Pivoting from Hammer & Chisel's iPad MOBA game to creating a communication platform that solved gamers' biggest pain points

• (17:51) Finding product-market fit - A desperate Reddit Hail Mary, speaking directly to gamers in voice channels, and creating evangelists that sparked organic growth

• (22:28) Technical challenges and scaling decisions - Differentiating from competitors, handling DDoS attacks, and making strategic "two-way door" architecture choices

• (28:53) The game store experiment and pivot to Nitro - Building and launching a store in nine months, shutting it down, and discovering a sustainable monetization path

• (35:16) Refocusing on gaming after pandemic distractions - Returning to core customers while expanding capabilities beyond just players

• (41:03) The future of Discord - Quests for monetization, Social SDK for developers, and creating win-win scenarios that bridge in-game and community experiences

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The Gaming Founders Podcast is brought to you by Eden Chen, CEO of Pragma, and Kevin Zhang, Partner at Upfront Ventures.

Pragma is a venture-backed backend game engine founded by the engineering leaders who built the platforms for some of the largest live service games including League of Legends, Fortnight, Destiny 2, and Plants vs. Zombies 2.

Founded in 1996 in Los Angeles with investing professionals based in LA and SF, Upfront Ventures has backed startup teams across all technology sectors, with about half in Southern California, and the rest across the US and Europe.

Resources:

Stanislav Vishnevskiy LinkedIn

Gaming Founders Podcast

Eden Chen LinkedIn

Kevin Zhang LinkedIn

FirstLook.gg

Upfront Ventures

Pragma.gg