Pixel Perfect Podcast

White Rabbit Group
  • 5.0 (2)
  • TECHNOLOGY
  • UPDATED MONTHLY

Welcome to The Pixel Perfect Podcast, presented by White Rabbit Group. Join us for engaging discussions with leading creatives and entrepreneurs. We delve into their experiences in design and business, offering you meaningful insights and advice.

  1. The Loud Introvert: Chris Do on Craft, Confidence, and Charging What You're Worth

    5D AGO

    The Loud Introvert: Chris Do on Craft, Confidence, and Charging What You're Worth

    Chris Do, Founder and CEO of The Futur, and Adam Weil start from a place a lot of agency owners will recognize. You can be “good with people” and still be an introvert. Chris explains introversion as energy management, then gets specific about how he built tolerance over time. Teaching used to wipe him out for a day and a half. Now he can teach twice in a day because he treated it like exposure therapy and reframed the discomfort as part of growth. From there, the conversation stays personal and practical. Chris talks about identity, style, and freedom. Early on, he leaned into a “business guy” persona on camera. Later, once he was creating on his own, his style shifted into something closer to who he already was. He also shares a simple way to look at strengths and weaknesses using the yin and yang concept, then ties that back to positioning and being meaningfully different. In the second half Adam brings the “Change My Mind” segment on pricing. What follows is a real conversation about positioning, communication, and why the best developers Chris has ever hired charged $2,000 a day and delivered more than entire teams combined. Chris doesn't sugarcoat it. If you measure time, you get time. If you measure outcomes, you get outcomes. And most agencies are stuck in the first model because they haven't figured out how to articulate what makes them different. This conversation is for agency leaders who are tired of defending their hours, creatives who want to build confidence in what they're worth, and anyone trying to figure out how to price work that doesn't fit neatly into a spreadsheet.

    55 min
  2. The Webinar Rebuild: Logan Lyles on Turning Virtual Events Into Demand Engines

    FEB 11

    The Webinar Rebuild: Logan Lyles on Turning Virtual Events Into Demand Engines

    Logan Lyles spent an entire year running monthly webinars that resulted in fewer than ten sales calls and only one closed deal. Instead of abandoning webinars altogether, he rebuilt his approach from scratch and turned those same virtual events into his agency's second highest source of new leads. In this conversation with Adam Weil, Logan walks through what changed, why most B2B webinars struggle to generate real pipeline, and the specific system he uses now to book five times more sales calls than the industry average. The problem isn't that webinars don't work. The problem is that most companies treat them like content marketing when they should be treating them like demand generation. Logan breaks down how to design webinars around audience intent instead of topic appeal, starting with who's asking the question rather than just what the question is. He explains his two-step signup process that qualifies attendees before they even register, how to structure webinar content so it actually drives action instead of just engagement, and why planning your first three webinars as a connected series makes it easier to build momentum and capture attention over time. Logan also gets into the practical details that separate webinars that convert from webinars that just attract registrations. He talks about the importance of tracking outcomes from the start, mapping topics to the pain points your audience is already searching for, and creating follow-up systems that don't rely on hope or manual outreach. For agencies investing time and budget into webinars without seeing real results, this episode offers a clear path forward built on what Logan learned the hard way and what he's proven works consistently since.

    37 min
  3. Culture as Currency: Shawn Kessler on Building Employer Brands That Attract Talent

    FEB 4

    Culture as Currency: Shawn Kessler on Building Employer Brands That Attract Talent

    Recruitment marketing used to be simple. Post the role, pay the job board, hope the right person finds it. Shawn Kessler has been watching that whole system change for 25 years, and the last year has been the real shift. Candidates are starting to search differently, and AI is changing what gets surfaced first. That has big implications for agencies, because they sell the collective excellence of their people.  In this episode, Shawn and Adam talks about what AI search seems to reward now. Context. Credibility. Real employee voice. Shawn explains why a company that doesn’t invest in its own stories ends up letting third party sites define them, and why that can skew negative fast. Then we get into the idea of a strong employer brand doing what any good brand does. It pulls the right people in and quietly pushes the wrong people away. This episode also zooms in on what leaders can do if they actually want this to work. Encouraging thought leadership across levels, making room for younger perspectives, and building the kind of environment where people will advocate for the company when leadership isn’t in the room. Shawn shares why “take your own medicine” is the play for agencies, and why the only version of employer branding that lasts is the one that’s true.

    29 min
  4. Reset Your Expectations: David C. Baker on Building Agencies That Actually Work

    FEB 2

    Reset Your Expectations: David C. Baker on Building Agencies That Actually Work

    David C. Baker joins Adam Weil with a simple starting point: calm down, reset your expectations, and stop letting the loudest voices set your priorities. He’s seen plenty of industry “moats” come and go, and he puts AI in that same bucket. Real change, yes. A reason to spiral, no. What matters more is how leaders respond when the noise gets louder, and whether they stay focused on fundamentals instead of headlines. From there, the conversation turns practical. David breaks down what new business looks like when you build it on purpose. Opportunity stays higher than capacity, so the gap gives you the freedom to say no. That’s what keeps you from compromising, discounting, or chasing work you never wanted in the first place. He also reframes positioning in a way that lands: it’s less about what you’ll take and more about what you go looking for. Then we get into the part most teams feel in their gut. Great work is invisible to clients when they don’t have your eye. The kerning example says it all. What they do notice is how they’re treated. David makes the case that account management and project management are where trust gets built, and where it falls apart first. He closes with a grounded perspective on agency life right now: treat this as the normal, decide what you need from the business, and pick a firm size that fits the life you want to run.

    47 min
  5. Outcome Based Pricing: Dan Mall on Why Saying No Drives Agency Growth

    JAN 21

    Outcome Based Pricing: Dan Mall on Why Saying No Drives Agency Growth

    Dan Mall, designer, agency founder, and one of the most transparent voices in the creative business space, joins Adam Weil to break down what it really takes to build an agency that is both profitable and calm. Dan shares why most agencies default to hourly pricing and how that choice quietly caps confidence, revenue, and leverage. Instead of treating pricing as a calculation tied to time, he reframes it as a strategic decision rooted in value, context, and expertise. The conversation gets practical around value based pricing and what Dan calls “pricing the moment.” He explains how the right price depends on where your business is today and what the work is worth to the client if it succeeds. Dan walks through the four modes agencies move through, where teams get stuck, and why many pricing problems are actually creativity problems. Rather than shrinking scope when budgets feel tight, he challenges agencies to design smarter offers that reflect outcomes, access, and insight, not just deliverables. Dan also connects pricing to leadership and sustainability. He explains how client selection and boundaries shape the day to day experience of your business, and why calm is not a personality trait, it is a set of decisions. His advice is grounded in over a decade of running his own agency, publicly sharing the wins and losses, and coaching other creatives through the same transformation. For agency owners who feel stuck underpricing their work or saying yes to clients they know aren't the right fit, Dan offers a clear framework built on confidence, intentionality, and the one question every agency should ask before taking on a project: does this move us toward the business we actually want?

    44 min
  6. Scaling Agencies That Convert: Tyler Pigott on Building Sales Systems That Drive Growth

    JAN 12

    Scaling Agencies That Convert: Tyler Pigott on Building Sales Systems That Drive Growth

    Tyler Pigott, Senior Director of Sales at StoryBrand and Co Founder at Agency Builders, joins the Pixel Perfect Podcast for a grounded conversation about what it really takes to scale an agency on purpose. Instead of relying on word of mouth or a few big wins, Tyler lays out how founders can move from hope driven pipelines to sales systems that consistently convert. Drawing on his experience leading sales teams and coaching agency owners, he shares how a clear vision, a defined why, and strong offers work together to create momentum that lasts instead of quick spikes that fade. Across the discussion, Tyler and Adam dig into the decisions that separate agencies that grow steadily from those that feel stuck. They explore how to shape offers that make it easy for clients to say yes, how messaging clarity shortens sales cycles, and when it is time to move beyond referrals and invest in a formal sales motion. Tyler breaks down the core components of a scalable sales system, from qualification and follow up to pricing, packaging, and the consultative behaviors that earn trust in every conversation. The episode also spends time on the human side of selling. Tyler talks about building sales teams that feel like advisors, not order takers, and how founders can define the metrics that actually matter for their stage of growth. He shares practical ideas for improving conversion quickly by tightening up a few key steps rather than overhauling everything at once. For agency leaders who want to grow in a way that feels aligned with their values, this conversation offers a practical playbook for clarifying vision, strengthening offers, and building sales systems that support both revenue and relationships.

    53 min
  7. Orchestration Over Ownership: Ivan Fernandes on Building Agencies That Last

    JAN 5

    Orchestration Over Ownership: Ivan Fernandes on Building Agencies That Last

    Ivan Fernandes, a globally recognized marketing management consultant and M&A advisor, delivers a reality check on where agencies stand as AI, consolidation, and client sophistication collide. In this conversation with Adam Weil, Ivan argues that most agency leaders aren't asking the hard questions soon enough. They're waiting to see where things land instead of paying attention to the signals happening right now, from how consulting firms are carving out transformation work to how tech platforms are absorbing media budgets. The expertise that built agencies over the past two decades won't be enough going forward. What matters now is orchestration, vertical integration, and building intellectual property that creates recurring value, not just billable hours. The discussion digs into what this transformation actually requires. Ivan makes the case for agencies to stop trying to own everything and instead become orchestrators who partner with specialists, connecting the right capabilities at the right time while building products and platforms that clients can buy independently of services. He walks through how vertical integration works in practice, not as a grand strategy requiring massive investment, but as a deliberate move to capture more of the value chain around what you already do well, whether that's adding content production to social campaigns or offering CRM integration alongside website builds. Throughout, Ivan emphasizes that smaller agencies have the advantage here because they can pivot faster, but only if they're willing to challenge their assumptions about what makes them valuable. Ivan also tackles the uncomfortable truths about valuation, positioning, and exit readiness. He calls out the gap between how agencies think they create value and how buyers or investors actually measure it, pointing to the need for clear IP, scalable systems, and ecosystems that function beyond founder dependency. His advice is grounded in decades of working across independent agencies, holding companies, and private equity, blended with a blunt assessment of what's broken in the current model. For agency leaders wrestling with how to future proof their business or prepare for growth, Ivan offers a clear eyed framework built on focus, partnerships, and the one question every founder should ask their clients: how can I help you get promoted?

    44 min
  8. Built to Change: How Modern Agencies Evolve in the Age of Intelligence

    12/03/2025

    Built to Change: How Modern Agencies Evolve in the Age of Intelligence

    In this episode, Adam Weil sits down with Carl Smith, Owner of The Bureau, to unpack how the agency model is shifting as AI becomes deeply embedded in the work clients expect. Carl shares why he believes the traditional expertise model is reaching its limit. With clients now tapping into the same tools and information as agencies, the real value is no longer about knowing what can be done. It is about guiding clients toward what they should do and knowing where AI falls short. The conversation explores what this evolution looks like in practice, from moving away from transactional deliverables to building true partnership models with shared KPIs, accountability based pricing, and long term collaboration. Carl challenges the idea that scale is the only path forward and outlines a future centered on smaller, highly specialized teams working closely with a handful of committed clients. Throughout the discussion, he highlights the human skills that matter more than ever like reading a room, earning trust, and knowing when to push back. Carl also digs into the operational side of this shift. He talks about treating business development as a relationship driven function rather than a volume play, the growing role of fractional leadership, and how marketplaces of specialized agencies can work together to support complex client needs. His perspective comes from hundreds of conversations within The Bureau community along with lessons from his own years running shops. For agency leaders navigating an AI saturated market, Carl offers a grounded path forward that centers on focus, collaboration, and the irreplaceable value of human judgment.

    55 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to The Pixel Perfect Podcast, presented by White Rabbit Group. Join us for engaging discussions with leading creatives and entrepreneurs. We delve into their experiences in design and business, offering you meaningful insights and advice.

Information

  • Creator
    White Rabbit Group
  • Years Active
    2023 - 2026
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © White Rabbit Group
  • Show Website
    Pixel Perfect Podcast