In this episode of the Pixel Retentive Podcast, Carl sits down with Carolin Vedder, multisensory designer, futures thinker, and motion designer, to explore why designing only for the eyes is no longer enough. Carolin explains how brands, museums, hospitality, retail, and cultural institutions can create unforgettable experiences by intentionally designing for sight, sound, scent, touch, texture, temperature, and even memory. Together they discuss the science behind human perception, how multisensory experiences influence trust, emotion, and recall, and why tomorrow's designers must think beyond logos and visual identity. From MTV motion graphics to museum exhibitions and future-focused brand strategy, this conversation offers a fascinating look at where design is heading next. Here's a Glimpse of What You'll Learn: What multisensory design really is—and why it matters How motion design led Carolin into sensory experience design Why sight alone doesn't create memorable experiences The surprising relationship between scent, color, sound, and memory How restaurants, museums, retail, and hospitality already use multisensory design Why perception shapes brand value more than aesthetics alone The concept of a "sensory signature" for brands How museums can create deeper emotional connections through sensory storytelling Why future-focused design requires foresight, not just creativity How brands can intentionally design memorable customer experiences The role neuroscience plays in design decisions Why "Form Follows Foresight" may become the next evolution of design thinking Guest Links 🌐 Multisensory Design: https://multisensory-design.com 🌐 Design in Motion: https://design-in-motion.com 🔗 LinkedIn: https://www.linkedin.com/in/carolin-vedder/ Special Thanks Special thanks to Carolin Vedder for sharing her groundbreaking perspective on multisensory design, perception science, and the future of brand experiences. This conversation offers a completely new lens through which designers, marketers, creatives, and business leaders can think about creating deeper emotional connections with the people they serve. Connect with Epic Made For more conversations about creativity, branding, storytelling, game development, design, animation, innovation, and the intersection of business and art, visit: 🌐 https://www.epicmade.net/resources/category/Podcast If you enjoyed this episode, share it with a designer, marketer, museum curator, creative director, brand strategist, architect, or anyone passionate about creating unforgettable experiences. Until next time, ✌️ – Carl #CarolinVedder #MultisensoryDesign #BrandExperience #ExperienceDesign #SensoryBranding #CreativeStrategy #DesignThinking #MotionDesign #MuseumDesign #Neuroscience #BrandStrategy #PixelRetentivePodcast #EpicMade
