Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

MindFire (David Rosendahl)
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This is where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.

  1. How Leading Companies Are Using Data - Driven Marketing

    23.06.2023

    How Leading Companies Are Using Data - Driven Marketing

    In this engaging session, we will uncover real-life examples and success stories that showcase the transformative impact of data-driven strategies. We are thrilled to announce we have some leaders in the print industry joining us: - Elly Chichester, Chief Marketing Officer, Allied Printing Co. - Dan Cornelius, Director of Integrated Marketing, Think Patented - David Rosendahl, President, MindFire, Inc. Tune in as we dive into topics such as personalization, data utilization, predictive analytics, trends in direct mail, creative formats, AI, and so much more. Benefit from their vast experience as they reveal the secrets behind successful campaigns and cutting-edge strategies. Learn from the experiences of top companies and understand the practical applications of data-driven marketing across various industries. Gain inspiration from the achievements of these industry leaders and discover actionable strategies that you can implement in your own marketing endeavors. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/?p=13216

    1 ч. 16 мин.
  2. Sales Power Hour - Pixels And Ink 90

    09.06.2023

    Sales Power Hour - Pixels And Ink 90

    Join us for an exclusive webinar where legends in the industry come together to reveal the untold secrets of empowering your legacy sales team and equipping them with the art of selling integrated marketing/omnichannel solutions with print. Are you ready to take your enterprise accounts to new heights, gaining more loyal and stickier clients, and even tripling your print volume? Imagine being the sole printer your enterprise accounts turn to, becoming an indispensable partner in their success. The key lies in offering data-driven direct mail and integrated marketing solutions, but how can you transform your print-only sales team into masters of this complex marketing lan ed with ways to help! We will uncover the hidden formula, the “secret sauce” that will enable you to achieve unprecedented success with your current team. Hear from our experts about the essential training, coaching, and innovative thinking required to navigate and excel in this intricate marketing environment. Don't miss out on this rare opportunity to learn from the best in the industry. Join us and discover the proven strategies for selling full marketing solutions with print, transforming your business, and securing your position as the go-to printer in the market. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/?p=13216

    1 ч. 14 мин.
  3. Pixels & Ink - Podcast 89: Ring Digital - Preparing for the Enrollment Cliff

    25.05.2023

    Pixels & Ink - Podcast 89: Ring Digital - Preparing for the Enrollment Cliff

    Over the course of the webinar, we will explore the topic Preparing for the Enrollment Cliff: What Higher Ed Needs to Know that informs and educates the market on how to connect with the right students for your university. In this session, our panelists will break it all down and discuss four hot topics: How to prepare for the enrollment cliff The critical importance of defining the right target students How to address changing demographics and diversifying enrollment The surprising digital technology that can supercharge enrollment You’ll get straight answers from three leaders in higher education who deliver the insight and strategies you need. You’ll hear from: - Bart E. Caylor, President, Caylor Solutions - Marty Gray, Vice President, Ring Digital - Mary Parker, VP, Enrollment Management and Associate Provost, University of Florida - David Rosendahl, President, MindFire Inc., Moderator Trust us, if you’re in higher education and concerned about future enrollment, you don’t want to miss it. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/ring-digital-preparing-for-the-enrollment-cliff-what-higher-ed-needs-to-know/

    1 ч. 19 мин.
  4. Five Considerations for Implementing an Effective Additive Manufacturing Cell

    17.11.2022

    Five Considerations for Implementing an Effective Additive Manufacturing Cell

    In this session, our panelists break it all down and discuss what is needed to leverage best-in-class 3D Print manufacturing processes with these five considerations: 1] Why it is imperative to write an effective proposal to convince the required executives and the technical team that new 3D print technology is a worthy investment. The need to justify the expenditure. 2] The importance of designating a project lead and the value they bring to achieving a practical implementation. 3] The project leader’s ability to focus on part development that leverages the additive manufacturing cell effectively. 4] The need for understanding the proper AM cell setup and the expected production processes. 5] The key to success also includes focusing on the factory blueprint layout that outlays the physical workflow from print to finish. Many companies are turning to additive manufacturing as a solution—and you can, too. But you may wonder where to start, why, and how to hit the ground running. If these questions are on your mind… In the third of our three-panel discussions, you get straight answers from three additive manufacturing leaders who don’t shy from the truth and have tons of guidance to share. Panelists: Kevin Carr, President, MasterGraphics David Tucker, Business Development Consultant, New Wave Manufacturing Michael Rosplock, Manager of Digital Manufacturing, Enerpac David Rosendahl, President, MindFire Inc., Moderator RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/mastergraphics-5-considerations-for-implementing-an-effective-additive-manufacturing-cell/

    1 ч. 14 мин.
  5. How to Increase Direct Mail Response by 20-30% With Only 2 Simple Changes

    15.09.2022

    How to Increase Direct Mail Response by 20-30% With Only 2 Simple Changes

    Direct Mail is under attack. Whether paper or envelope shortages, increasing pressure to demonstrate ROI, or digital ads stealing more of the marketing budget, there’s no escaping the uncomfortable reality most mailers and their clients face. And yet, a growing number of leading Direct Mailers have learned to employ an unusual and differentiated Direct Mail offering that starts with adding a Personalized URL (“PURL”) and Personalized QR Code (“PQR”) to the printed Mail. While simple on the surface, everything you don’t see makes a significant difference in helping these mailers not only acquire new clients but also protect their existing revenue in the face of extreme pressure. In this 90-minute Web Class, taught by MindFire president David Rosendahl, you’ll learn: [1] The 4 Direct Mail Problems Most Mailers Ignore (Puts Printers at Significant Risk) [2] How the Deceptively Simple Addition of PURLs & PQRs to Direct Mail Eliminates These Risks [3] The Steps to Build High-Performing Campaigns (It’s What You Don’t See That Makes the Difference) [4] How Leading Mailers Sell These Campaigns (and Build a Revenue “Moat” Around the Client) Who Should Listen: Printers or Brands who sell/employ Direct Mail, where the marketed product/service is a considered B2B or B2C purchase RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/they-laughed-when-i-said-this-would-increase-leads-but-when-they-saw-the-results/

    1 ч. 30 мин.
  6. Breaking Into Additive Manufacturing - The 5 Steps To Successfully Adopting 3D Printing

    16.08.2022

    Breaking Into Additive Manufacturing - The 5 Steps To Successfully Adopting 3D Printing

    What you’ll learn… In this session, our panelists break it all down and discuss: 1] Why now IS the right time to invest in additive manufacturing and reshore your supply chain (in the face of a looming recession). 2] Surefire ways to find and land profitable opportunities, assess cost-effectiveness, and prove the value of AM. 3] The best ways to avoid common startup challenges and set yourself up for success. 4] How learning to design for AM will enable you to maximize your capabilities and profit. 5] Determine when/how to bring AM in-house and what to consider once you do! Does the looming recession have you paralyzed with fear? Confused about the path forward for your business? Or terrified to make a costly misstep? If so, you’re not alone. Many companies are turning to additive manufacturing as a solution—and you can, too. But you may be wondering where to start, why now, and how to hit the ground running. If these questions are on your mind... In the second of our three panel discussions, you’ll get straight answers from three additive manufacturing leaders who don’t shy from the truth and have tons of guidance to share. You’ll hear from: Kevin Carr, President, MasterGraphics Dennis Richards, CO, Certified Orthotist, 3D Stability Vince Anewenter, Director of Rapid Prototyping Consortium, Milwaukee School of Engineering David Rosendahl, President, MindFire Inc., Moderator RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/mastergraphics-pr…pting-3d-printing

    1 ч. 16 мин.
  7. Are You Ready For A Looming Recession?

    16.08.2022

    Are You Ready For A Looming Recession?

    Is a recession coming? How can our business survive the rising costs? Should we change our marketing and sales strategies? What should we be doing right now? In this webinar, our business experts discussed the looming recession’s impact on business and the counterintuitive strategies innovative business leaders use to grow during a recession. Hear from industry titans who have been there before and have come out the other side more vital than ever. What you’ll learn… In this session, our experts discussed: Top tips for recession-proofing your business Innovative strategies to help you prepare and stay afloat What you should (and shouldn’t) do to respond Why you should do things differently from the 2008 recession Answers to your top questions Our speakers: – Andrew Ettinger, Owner & CEO of The Best Postcards – Ellen Rohr, President, Zoom Drain Franchise, LLC – John J. Holt, COO of PLNTF Holdings, LLC Join these seasoned experts who have navigated the importance of brand quality, customer retention, the tough times, and coming out the other end as a premier brand. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/are-you-ready-for…looming-recession

    1 ч. 21 мин.
  8. Six Strategies to Deliver Results in 2022

    16.08.2022

    Six Strategies to Deliver Results in 2022

    During this webinar, our panel reviewed innovative strategies, tactics, and programs necessary to deliver the results you want and need for the second half of 2022. Such as: NEW OptiChannel Marketing Solutions you may not be aware of and why they are essential in today’s world. NEW Customer Loyalty Strategies for Growth and Success. Customer Acquisition Program Must-Haves. Employee Recruitment Program Opportunities. NEW Avenues for Fulfillment & Engagement Efficacy. Fully Integrated Marketing Programs. This session’s expert panelists are: Daniel R Cornelius, Director of Integrated Marketing Solutions, Think Patented Jeromy Manser, Strategic Account Manager, Think Patented Joseph Manos, EVP Customer Success, MindFire, Inc. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/six-strategies-guaranteed-to-deliver-exceptional-results-for-the-second-half-of-2022-2/

    1 ч.
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This is where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.

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