10 episodes

Planner Parley brings together marketing strategists under a flag of truce to talk about the challenges and triumphs they face every day. Listen along to learn strategies for strategy from some of the smartest marketers in the business.

Planner Parley is a production of Truth Collective in partnership with the 4A’s.

Planner Parley Truth Collective

    • Business

Planner Parley brings together marketing strategists under a flag of truce to talk about the challenges and triumphs they face every day. Listen along to learn strategies for strategy from some of the smartest marketers in the business.

Planner Parley is a production of Truth Collective in partnership with the 4A’s.

    EP10: Planner Parley Season Recap

    EP10: Planner Parley Season Recap

    Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies).

    Well, it’s been quite a season! From hacks to wallow pits to looking into the future, we've covered a lot of ground and uncovered loads of tips and tricks for agency planners and strategists. In this final episode of the season, join Truth Collective’s Director of Experience, Josh Coon, and, of course, CSO John Roberts, as they reflect on Season 1 of the Planner Parley Podcast and remind us all what strategic planning means for small agencies.

    Key Takeaways:
    - The Best of Season 1
    - Looking Back and Ahead at the Same Time
    - Download All the Episodes Today!

    • 24 min
    EP9: Fostering Diversity

    EP9: Fostering Diversity

    Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

    This week, our guests unwrapped the layers of diversity in agencies and the impact on strategy. They laid out the steps to the mentorship mentality, how to get things down to a human level, and the best way to avoid pitfalls along the way. Join our guests Mollie Rosen, EVP of member engagement & development, and Alecia Page, program manager of the MAIP Fellowship, both from the 4A's in New York, NY, and of course, John Roberts, CSO of Truth Collective in Rochester, NY, as they teach us how to attract and keep diversity, and what it means for small agencies.

    Key Takeaways:
    - Breaking Down Silos to Find Diversity
    - Finding Talent at a Local and Grassroots Level
    - Creating Opportunities for a Wide Range of Talent
    - 4As as Accelerator

    • 36 min
    EP8: Agency Culture – Where Strategy Can Actually Flourish

    EP8: Agency Culture – Where Strategy Can Actually Flourish

    Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

    In this week's episode, our panel shared – and shared about sharing – as they let us behind the scenes of agency leadership and creating culture. They defined the strategy wallow pit, provided tips on how to stay out of it, and, instead, taught ways to shoot from the heart, be playful, and stay mischievous. Join our guests, Mark Pollard, strategy CEO at Mighty Jungle in New York City, Julian Cole, strategy consultant joining from Melbourne, Australia, and, of course, John Roberts, CSO of Truth Collective in Rochester, NY, as they reveal new ways of looking at the things you look at all the time, and what it means for small agencies. Pull up a chair and listen in.

    Key Takeaways:
    - See It, Do It, Teach It
    - Take the Work Seriously, Take Yourself Less Seriously
    - Dare to Be Mischievous
    - Prove It

    • 46 min
    EP7: Evoking Emotion Through Scrappy Strategic Research

    EP7: Evoking Emotion Through Scrappy Strategic Research

    Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

    This week, our guests extracted the lifeblood of human decision making - emotion. They examined what makes us tick, where and when to find boundaries, and how to stay fearless in the face of challenges. Join our guests Brent Snider, Chief Revenue Officer for Maru/Matchbox in New York, NY, Gunny Scarfo, Co-Founder of NonFiction Research in Brooklyn, NY, and of course John Roberts, CSO of Truth Collective in Rochester NY as they break down the state of scrappy research and what it means for Small Agencies.

    Key Takeaways:
    - Balancing Rigor and Scrappy Research
    - Tips to Finding Deeper Insight and Drive Results
    - Emotion Is Everything

    • 38 min
    EP6: Strategy Hacking

    EP6: Strategy Hacking

    Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

    In this week's episode, our panel exposed the secrets of the strategy hack. They revealed what's in their bag of tricks, how to light the spark, and why it's important to stay original. Join our guests Ed Cotton, Experienced Strategy Consultant in New York City, CJ Gaffney, Director of Strategic Marketing at Partners + Napier, and of course John Roberts, CSO of Truth Collective in Rochester NY is they divulge the art of the strategy hack and what it means for Small Agencies.

    Key Takeaways:
    - The Art of the Strategy Hack
    - Tips to Getting Started and How to Make the Process Exciting
    - A Good Strategy Moves Cult to Culture

    • 39 min
    EP5: The Wild World of Comms Planning

    EP5: The Wild World of Comms Planning

    Welcome to Planner Parley, the show where we come together under a flag of truce to talk about the challenges and triumphs of small-agency planning. Planner Parley is brought to you by the 4A’s (American Association of Advertising Agencies).

    This week, our panel dug into what it means to be a comms planner. It dissected the role and its challenges and shared tips to avoid the most common pitfalls, as well as explored trends and insights into the way comms planning is changing today. Join our guests Eric Pakurar from Dirt Worldwide, Melissa Walker, a seasoned veteran of the discipline, and of course, John Roberts, CSO of Truth Collective in Rochester, NY, as they dig into the changing world of comms planning and what it means for small agencies.

    Key Takeaways:
    - Comms planning in the Modern Age
    - Tips to be successful for your team and the brands you work with
    - Struggles and solutions for comms planning today

    • 47 min

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