Playback

Accedo

Playback focuses on discussing tech advancements, trends, deployment strategies, certification best practices, and news around the OTT and streaming industry.

  1. JAN 20

    Surviving in the streaming industry and what to look out for in 2026, ft. Accedo’s co-founders Michael Lantz and Fredrik Andersson

    In this episode of Accedo Playback, host Neil Van Zyl is joined by Accedo co-founders Michael Lantz and Fredrik Andersson for a forward-looking conversation on where the streaming industry is headed and what video businesses should be preparing for next. Drawing on decades of industry experience, they reflect on how recent market shifts are influencing strategic decision-making across OTT, and what these changes mean for sustainable growth in the years ahead. The discussion offers practical perspectives on how streaming services can navigate increasing complexity, balance innovation with profitability, and make smarter long-term choices around monetization, technology, and operations. You will gain insight into how industry dynamics are evolving, where real opportunities may emerge, and how media organizations can position themselves to stay competitive as the market continues to mature. This episode is aimed at anyone looking to better understand the strategic forces shaping the future of OTT and to gain informed, experience-driven guidance on how to adapt in an increasingly fragmented and fast-changing video landscape. 00:55 Reflections on the biggest macro surprises in 2025 and how they will shape 2026 03:50 What types of M&A could actually deliver value next year? 06:45 Why sports rights remain so valuable 11:50 Advice for those starting an OTT service: strategy before tech 14:30 What could be the best-positioned niches for 2026 16:50 Agentic AI use cases in 2026; how will Accedo Compose help? 25:28 What is the industry paying too much attention to, and what isn’t getting enough focus? 30:10 Final remarks and what to look out for in 2026.

    32 min
  2. 12/11/2025

    Inside XRSA: Building the business case for immersive sports experiences, lessons from real-word deployment

    Host Lucy Trang Nguyen (Director of Strategic Alliances & Business Development for Emerging Technologies, Accedo) is joined by Laurence Boyd (Chief Content & Product Officer, E1 Series) and Charles-Edwin Root (Digital Manager, HBS) to unpack the first pilot of the XR Sports Alliance (XRSA) — and what it means for rights holders, broadcasters, and tech partners who are beginning to take immersive seriously. Using XRSA’s real-world deployment with the E1 Series as a case study, the discussion goes behind the scenes of bringing XR into live sports. You’ll hear how the teams approached strategy, operations, and collaboration, and what they learned from capturing immersive content on boats, buoys, podiums, and in XR headsets. Learn where XR in sports is today, what actually resonates with fans, and how to build toward sustainable monetization instead of isolated experiments. What XRSA is and why it matters for the industry – 02:00 Why now is the moment to test and learn in XR – 05:30 XRSA’s first deployment with the E1 Series and lessons learned – 08:40 What immersive really adds for fans, and who needs to be convinced internally – 19:45 User testing insights: motion sickness, content formats, and reuse for social – 22:18 Interactive XR, brand engagement, and the path to monetization – 29:00 Practical advice on KPIs, rights constraints, and how to get started with XR today – 39:00

    47 min

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Playback focuses on discussing tech advancements, trends, deployment strategies, certification best practices, and news around the OTT and streaming industry.