Measure Up

Jim Gianoglio, Simon Poulton
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Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.

  1. 27 АВГ.

    Retail Media Networks: Measurement Challenges & Opportunities with Skye Frontier

    Ever wonder how Walmart, Kroger, Home Depot, and Instacart are different from a guy in a trench coat? They ask for consent before exposure! Join Simon and Jim as they dive into the often misunderstood world of retail media networks with Sky Frontier, EVP at Incremental.Discover why retail media is the Wild West of advertising, how it's moving up the funnel, and the unique challenges it poses. Learn about Sky's journey from philosophy to advertising, and why your branded search strategy might need a rethink. Plus, we tackle Amazon's recent Google Shopping mystery – did they just pull off the greatest experiment of all time? Links from the show: Skye Frontier on LinkedIn IncrementalShow Notes:00:00 Welcome Back and Summer Catch-Up00:34 AI Measurement Solutions and Future Prospects01:10 Retail Media Networks: An Introduction02:21 Guest Introduction: Sky Frontier04:15 Defining Retail Media Networks06:46 Challenges in Retail Media Measurement14:12 Incrementality in Retail Media18:42 Operational Challenges and Clean Rooms22:55 Challenges in Retail Media Experimentation23:41 Econometrics and Granularity in Retail Media25:18 Synthetic Experimentation and Difference-in-Differences Analysis28:30 Future Trends in Retail Media32:28 Amazon's Strategic Shift in Advertising41:55 Concluding Thoughts on Retail Media Measurement

    46 мин.

  2. 25 ИЮН.

    Decoding the Future of SEO (Measurement) with Mike King

    Should you measure SEO by its ability to climb a tree? Hear Mike King's take on all things SEO - how AI is disrupting the space, and how measurement is (or should be) changing for this channel.Mike King is the founder and CEO of digital marketing agency iPullRank. King's journey from battle rapping with the Wu-Tang Clan to decoding Google's algorithms lays the foundation for a spirited discussion on the future of SEO, the impact of AI on search behavior, and innovative measurement techniques.Listen as we explore the shift from traditional click-based metrics to more complex, probabilistic methods driven by AI. Learn how SEO is adapting to changes in user behavior, including the rise of AI overviews and the challenges of measuring their impact.Plus, don't miss King's tips on leveraging advanced tools and strategies to stay ahead in the ever-changing SEO landscape. Links from the episode: Mike King on LinkedIn iPullRank Qforia Show Notes:00:00 Introduction to Mike King00:23 Mike King's Early Career and Achievements00:38 Transition to Digital Marketing01:08 Future of SEO and Measurement Challenges01:51 Understanding SEO Metrics04:36 Google's AI Overviews and User Behavior05:21 SEO as a Brand Channel07:45 Challenges in Measuring SEO Effectiveness09:21 Impact of AI on SEO Traffic11:49 Evolving SEO Measurement Techniques18:22 Tools and Strategies for SEO Measurement25:07 Understanding Query Fan Out and Reasoning in SEO28:42 Client Education and Shifts in Search Behavior32:57 Improving Relevance and Content Structure36:04 Measuring SEO Performance and Authoritativeness43:25 Sentiment Analysis and Query Fan Out46:03 Reframing SEO for Better Investment48:41 Final Thoughts and Incremental Insights

    50 мин.

  3. 11 ИЮН.

    Where is Google Headed with Measurement?

    Google Marketing Live 2023: Key Announcements, AI in Search, and the Future of Measurement Simon and Jim unpack the highlights of Google Marketing Live 2025. Fresh from the conference, Simon "delves" (yes, AI was a big part) into key announcements, including AI in Search, AI Max for Search, VEO advancements, and measurement challenges. They discuss the excitement around AI mode, scenario planning in Google Analytics, and the evolving landscape of Marketing Mix Modeling (MMM). Additionally, they touch on insights from Google's new tools and partnerships, underscoring a shift towards more integrated and accessible marketing strategies. ▶️ Watch on YouTube 00:00 Introduction and Casual Banter 00:15 Google Marketing Live Highlights 01:23 Shaq and T-Pain at GML 03:19 Measurement Announcements at GML 05:13 Incrementality Testing 13:01 Google Analytics and Attribution 20:44 Meridian Scenario Planning 25:21 Making MMM Accessible: A Double-Edged Sword 25:57 The Complexity of Tagging and MMM 28:14 Validation and the Dangers of Simplification 32:11 AI's Role in MMM and Marketing 37:48 Google Marketing Live: Key Announcements 38:53 The Future of AI in Search and Advertising 42:42 VEO and the Evolution of Creative Development 47:37 Final Thoughts and Community Engagement

    49 мин.

  4. 14 МАЯ

    Plot your next move: From web dev to CRO to SaaS founder, with Sani Manić

    Are you wondering what to do next in your career? Is AI going to leave you living in a van, down by the river? What paths have others taken through this crazy measurement industry we're in?Let's learn from a sample of 1: Sani Manić - who has gone from web dev to CRO to co-founder of a SaaS company. Find out how he transitioned across various web development and CRO roles and how decided what to do next. ▶️ Watch on YouTube Links from the show: Sani Manić on LinkedIn Podpacer Cohesio Book - Can't Hurt Me (David Goggins) The School of Greatness podcast (ep. with Leila Hormozi) Show Notes:00:00 Introduction and Friendly Banter01:33 Career Backgrounds and Education01:57 Career Progression and AI Impact02:58 Guest Introduction and Career Journey06:08 WordPress Beginnings11:57 Transition to Marketing and SEO13:21 Bridging the Gap Between Teams19:36 Challenges in CRO and Statistics23:16 AI and Best Practices in Website Optimization23:59 The Future of Hyper-Personalized Experiences26:38 The Problem with Historical Data in CRO28:11 Universal Experiences vs. Individual Optimization31:53 The Journey to Becoming a Founder34:15 Building Tools to Solve Real Problems38:04 Advice for Aspiring Entrepreneurs39:16 The Importance of Focus and Small Steps48:09 Incremental Insights and Recommendations

    51 мин.

  5. 24 АПР.

    Live from MeasureCamp New York!

    Is MMM the right solution for your company? With seasoned professionals Gabriel Franco (Founder of Cassandra) and TS Kelly (Managing Director at Arima), we go deep into the world of Marketing Mix Modeling (MMM). What does the adoption of MMM look like? What's the role of open-source tools like Meta's Robyn and Google's Meridian? When is MMM the NOT the right solution? What do MMM critics get wrong? And what's in store over the next few years for MMM? ▶️ Watch on YouTube 00:00 Introduction and Opening Remarks 00:34 Introduction to Marketing Mix Modeling 00:55 Current Trends and Sponsors in Marketing Mix Modeling 01:36 Choosing the Right Marketing Mix Modeling Approach 02:55 Consultant vs. In-House vs. Open Source 04:17 Challenges and Success Stories in Marketing Mix Modeling 08:31 Adoption and Education in Marketing Mix Modeling 23:20 Future of Marketing Mix Modeling 30:18 Audience Q&A 37:10 Conclusion and Closing Remarks

    37 мин.

  6. 2 АПР.

    The MMM Zeitgeist with Elea Feit & Karen Chisholm

    A professor, an analytics director, and a podcaster walk into a bar and order a whiskey. Which brand do they order? And how does that data make it's way into a marketing mix model? That's what Simon and Jim wanted to know, so they asked Elea Feit - Associate Dean of Research and Professor of Marketing at Drexel, and Karen Chisholm, Director of Transformation Analytics at Pernod Ricard. Find out the biggest challenge marketers are facing today regarding measurement, and how they're tackling it.  Find out what's in store for marketing measurement and MMM in the next 3 years. Grab a drink and have a listen :) ▶️ Watch on YouTube Links from the show: Marketing Science Institute The Advertising Research Foundation Elea Feit on LinkedIn eleafeit.com Karen Chisholm (email about job opportunities!) 00:47 Today's Topic: Marketing Mix Modeling 02:10 Introducing the Guests 05:07 MSI and ARF Initiative 07:52 Survey Insights and Challenges 12:20 Measurement Techniques and Strategies 16:34 Brand-Level Optimization and Earned Media 22:44 Granularity in Marketing Mix Modeling 28:54 Understanding Marketing Mix Modeling 29:18 The Four Ps and Their Importance 30:20 Media Mix Modeling vs. Marketing Mix Modeling 32:29 Challenges in Media and Marketing Mix Modeling 34:09 Always-On Discounts and Their Impact 37:14 Data Quality and Availability Issues 40:38 The Future of Marketing Mix Modeling 43:08 Industry Perspectives and Best Practices 50:28 Open Source Solutions and In-House Modeling 54:58 Job Opportunities and Final Thoughts

    58 мин.

  7. 5 МАР.

    Is Google's Meridian a Game Changer for MMM?

    There's been a lot of excitement about Google's recent launch of Meridian - their open-source MMM framework. But does it live up to the hype? Jim and Simon explore what sets Meridian apart from other tools like Meta's Robyn and PyMC Marketing. They also discuss the evolution and impact of open-source MMM, the role of new data streams such as Google Query Volume and Reach & Frequency data, and how the availability of Meridian might shift industry standards. Listen in to understand the features, benefits, and the potential gaps Meridian fills within the marketing measurement ecosystem. ▶️ Watch us on YouTube Links from the show: Google's Meridian Meta's Robyn PyMC Marketing Recast - Validating MMM MMM Hub 00:00 Introduction and Host Switch-Up 00:37 Discussing Google's Meridian Announcement 02:00 Understanding Meridian's Name and Popularity 03:48 Google's Open Source MMM Framework 05:53 Comparing Lightweight MMM and Robyn 12:02 The Role of AI and Data in MMM 21:52 Debunking Meridian's Myths 22:13 Understanding Meridian's Role in Experimentation 22:54 The Importance of Competition in Open Source MMM 23:28 Unique Features of Meridian Compared to PyMC and Robin 23:49 Choosing the Right MMM Tool: Robyn, Meridian, or PyMC? 24:22 Explaining Time Varying Coefficients 24:30 Entry-Level Recommendations for MMM Tools 25:00 Static vs. Time Varying Baselines in MMM 28:44 Evaluating the Accessibility of MMM Tools 35:20 The Need for Robust Validation in MMM 37:38 Challenges in Incrementality Testing 39:07 Bridging the Gap Between MMM and Media Managers 43:17 Future of MMM: In-Platform Incrementality Testing 43:46 Final Thoughts and Joining the MMM Hub

    46 мин.

  8. 12 ФЕВР.

    From MMM to AI: Jim & Simon's Big Bets for 2025

    Big Bets for 2025: AI, Marketing Mix Modeling, and the Future of Retail MediaJoin Simon and Jim as they place their bets for 2025. Find out why Jim thinks MMM adoption is going to skyrocket, and why Simon is all in on retail media measurement.More importantly, find out why Simon's house was once listed on Google Maps as a Forever 21 location. ▶️Watch on YouTube 00:00 Introduction and Year-End Reflections00:24 Cauzle's First Year and Growth01:02 Podcast Popularity and Listener Engagement01:35 Career Transitions and New Roles03:49 The Future of Measurement and Media04:05 Big Bets for 202504:55 Big Bet #1: Retail Media Measurement14:33 Big Bet #2: Marketing Mix Modeling Predictions26:05 Big Bet #3: AI Answer Engines and Search Behavior30:55 Big Bet #4: AI's Role in Marketing33:18 Big Bet #5: Synthetic Audiences in Market Research43:39 Big Bet #6: External Performance Calibration59:48 Concluding Thoughts and Incremental Insights

    1 ч. 1 мин.
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Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.

Информация

  • Автор
    Jim Gianoglio, Simon Poulton
  • Годы выхода
    2023 - 2025
  • Выпуски
    38
  • Ограничения
    С ненормативной лексикой
  • Авторские права
    © Jim Gianoglio, Simon Poulton
  • Сайт подкаста
    Measure Up