Plugged In, Switched On.

Splendid Group
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The conversations that matter in B2B Tech marketing  Generated by Splendid Group    If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look at their day to day and see if we can’t steal a few ideas for our own operations. You’re more than welcome to listen in and steal a few ideas for yourself. 

  1. What would your career look like if you knew you couldn’t fail? 20 Great Answers with Dorota Martinez, Head of Marketing for ANZ for Tech Data

    AUG 21

    What would your career look like if you knew you couldn’t fail? 20 Great Answers with Dorota Martinez, Head of Marketing for ANZ for Tech Data

    Join your host and Executive Creative Director Barrie Seppings as he asks Dorota our patented ‘20 Questions’, uncovering how working for a toxic boss made her a better leader today, why a walk in nature is part of her daily ritual and what you do when you arrive in a new country with only 500 pounds and you don’t even speak the language.  Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.  The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Dorota Martinez is the Head of Marketing for Tech Data ANZ. Connect with Dorota on LinkedIn. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn.  Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

    41 min
  2. What happens when you learn to get out of your own way? 20 Great Answers with Molly MacDiarmid, APAC Head of Marketing, Crayon.

    JUN 26

    What happens when you learn to get out of your own way? 20 Great Answers with Molly MacDiarmid, APAC Head of Marketing, Crayon.

    Join your host and Executive Creative Director Barrie Seppings as he quizzes Molly with our patented ‘20 Questions’, uncovering how working for bad managers can be a good thing, why ‘romantasy’ can be like therapy and the one ‘female trait’ that can be a career killer.    Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Molly MacDiarmid:  What’s the one moment in your career you wish you could undo? How do you create your work / life balance? What’s the best way to cope with constant change? How did the pandemic lockdowns change your approach to work? Molly MacDiarmid is the Crayon APAC head of marketing, a dedicated and motivated professional specialising in B2B & Channel marketing in the IT industry. Connect with Molly on LinkedIn  Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn.  Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

    38 min
  3. Would you have the courage to fire yourself? 20 Great Answers with Stephanie Challinor, General Manager of Customer Experience and Alliances for AC3. 

    MAY 15

    Would you have the courage to fire yourself? 20 Great Answers with Stephanie Challinor, General Manager of Customer Experience and Alliances for AC3. 

    Join your host and Executive Creative Director Barrie Seppings as he asks Stephanie our famous ‘20 Questions’ on the podcast. We get to discover what makes her brain explode, why she took up power lifting and all about that time she decided it was time for her to ‘just go’.   Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.  The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers.. Here are some of our favourite questions from our interview with Stephanie:  How can marketing gain a strategic seat at the leadership table? What’s the biggest misconception about marketing in the IT industry? How do you balance the thrill of trying something new with the fear of failure? What’s your perspective on the hype surrounding AI in marketing? What’s your superpower in your role, and how do you leverage it? Also on this episode, Stephanie dives into two classic books by Peter Drucker: Managing Oneself and The Practice of Management. She breaks down how Managing Oneself helps you discover your strengths, understand what drives you, and focus on what you do best. It’s all about finding clarity and purpose.  Then, she unpacks The Practice of Management, where Drucker famously said, “The purpose of a business is to create and keep the customer.” Stephanie shows how these insights aren’t just for business leaders—they’re for anyone who wants to grow and make a real impact.  Whether you're thinking about your next career move or your business strategy, this episode is packed with wisdom to help you level up. Tune in and get inspired!  Stephanie Challinor is the General Manager of Customer Experience and Alliances for AC3 has been working in the technology sector for the entirety of her career. Her guiding principle in business is to "come up with ideas and grow businesses". She is currently the executive sponsor and founder of Rise Up, a group for women at AC3 to connect, share, learn and better themselves. Connect with Stephanie on LinkedIn  Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn.  Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

    51 min
  4. What’s it like to be in competition with yourself? 20 Great Answers with Rushenka Perera, VP of Marketing for SAP, ANZ

    APR 7

    What’s it like to be in competition with yourself? 20 Great Answers with Rushenka Perera, VP of Marketing for SAP, ANZ

    Join your host and Executive Creative Director Barrie Seppings as he asks Rushenka our ‘20 Questions’ and discovers why managers need to ‘walk the talk’, how to use your superpower at work and why you should care what your agency thinks.   Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.  The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Rushenka:  What’s the most valuable lesson you’ve learned from a leader? What’s the one thing you’d change in B2B marketing? How do you keep up with the relentless pace of change? What’s your superpower? Rushenka Perera is the VP of Marketing for SAP, ANZ, with over 25 years of marketing experience. Rushenka has the rare ability to think strategically ability, build collaborative teams, and get the collective to translate into execution. Connect with Rushenka on LinkedIn  Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn.  Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

    40 min
  5. Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ

    MAR 10

    Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ

    Join your host and Executive Creative Director, Barrie Seppings as he takes Kimberly through our patented ‘20 Questions’ interview, where they questioned performance media, called out “the colouring in department’ and revealed the discipline needed to coach kids’ netball.  Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.  The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Kimberley:  - What did you want to be when you grew up?  - Who has the worst job in Tech marketing?  Why do you get out of bed in the morning?  - Who did you learn the most from in your career?  - What’s your professional ‘secret weapon’?  As the Head of Strategic Partnerships and Alliances for Kyndryl Australia and New Zealand, Kimberly Marlay’s role is to establish Kyndryl as the premier strategic partner for businesses across the region.     Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn.    Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

    54 min
  6. The true story of how Tim Sands built a global B2B tech agency without a physical footprint – on the Splendid Group podcast.

    FEB 10

    The true story of how Tim Sands built a global B2B tech agency without a physical footprint – on the Splendid Group podcast.

    What happens when you want to work for the world’s biggest brands but don’t (or can’t) want to go into an office every day? If you’re Tim Sands, you build your own agency (minus the office) and invite your favourite colleagues to join you.  Welcome to a ‘Behind The Curtain’ special edition of “Plugged In, Switched On’ podcast from Splendid Group where we talk with founder Tim Sands and Business Director for APJ Tina Semple about the pros and cons of a 100% remote agency model.  A ‘Behind The Curtain’ special edition of ‘Plugged In Switched On’ lets us take a closer look at how leaders and innovators are creating businesses, inspiring teams, changing models and re-thinking the way agencies work. We get technical, we get personal, we get philosophical. Here’s a little of what we covered when we went behind the curtain of a 100% remote agency:  What happens when you build a team on trust? Why do remote teams struggle when meeting IRL? Is the low-cost offshore talent model still relevant? How do clients feel when they can’t ’visit’ their agency? Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn.  Tim Sands is the Founder and MD of Splendid Group. Connect with Tim on LinkedIn.  Tina Semple is the Business Director for APJ, Splendid Group. Connect with Tina on LinkedIn.  Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

    39 min
  7. Ever wondered what top B2B tech Sellers really think of Marketing? Great Answers with Detlef Wagner, Client Director on the VW account for ServiceNow

    12/16/2024

    Ever wondered what top B2B tech Sellers really think of Marketing? Great Answers with Detlef Wagner, Client Director on the VW account for ServiceNow

    Join your host and Executive Creative Director, Barrie Seppings on a very special ‘deep dive’ episode where we ask one of the world’s most effective B2B technology salespeople: What does sales really want and need from marketing?   Detlef Wagner is the Client Director on the VW account for ServiceNow. He came into the Splendid Studio to talk specifically about the relationship between sales and marketing. And you’re going to love what he had to say.   Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.   Our special ‘deep dive’ episodes at Plugged In Switched On let us focus on a specific aspect of B2B technology marketing, a new trend or a particular skill. This month, we took advantage of exclusive access to a real heavy-hitter from the sales side of the equation and asked as many direct questions as we could think of, including:   What do Sales people want and need from Marketing?  How do they use programs like ABM?  How deep do Marketers need to get, with both the accounts and the technology?  Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

    30 min
  8. Have we forgotten the story we’re supposed to be telling? 20 Great Answers with Jorge Villalpando, Head of Marketing for HPE, South Pacific

    11/10/2024

    Have we forgotten the story we’re supposed to be telling? 20 Great Answers with Jorge Villalpando, Head of Marketing for HPE, South Pacific

    Join your host and Executive Creative Director Barrie Seppings as Jorge answers our exclusive list of ‘20 Questions’ and explains why he’s an eternal optimist – even after that time a supposed partner turned out to be an actual competitor.    Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.   The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers... Here are some of our favourites from our interview with Jorge:  What did Jorge at school think he was going to go and do? If you had your time again, but you couldn't do anything in technology or marketing, what would be your dream job? Was there a moment in your career where it became clear that you just learned a very valuable lesson?   Jorge Villalpando, Head of marketing for HPE, South Pacific describes himself as a hybrid: “Not a trendy car, not an electronic device. Simply an energetic and proactive sales and marketing professional who weaves the common thread between sales, marketing, and technology.”  Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn.  Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

    44 min
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About

The conversations that matter in B2B Tech marketing  Generated by Splendid Group    If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look at their day to day and see if we can’t steal a few ideas for our own operations. You’re more than welcome to listen in and steal a few ideas for yourself. 

Information

  • Creator
    Splendid Group
  • Years Active
    2024 - 2025
  • Episodes
    17
  • Rating
    Explicit
  • Copyright
    © 2025 Splendid Group
  • Show Website
    Plugged In, Switched On.