plugin.fm

Freemius
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plugin.fm

plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts. In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.

  1. Optimizing Your Software Pricing Page for Results with Vova Feldman

    APR 30

    Optimizing Your Software Pricing Page for Results with Vova Feldman

    Vova Feldman is the founder and CEO of Freemius, an all-in-one payments, subscriptions, and taxes platform for selling software, plugins, themes, and SaaS. With over a decade’s experience, he’s also an expert on pricing page optimization and the meaningful impact it can have on the sales process. And, because his company works with solopreneurs and SMBs, Vova has developed a deep understanding of his customers’ pricing models that further enriches his knowledge. In the final episode of plugin.fm season 2, Vova unveils common mistakes and shares strategies to optimize your pricing page for results that turn visitors into customers.

    1 hr
  2. The Art of Scaling: Unlocking the Secrets to Business Growth with WP Engine's Jason Cohen

    APR 23

    The Art of Scaling: Unlocking the Secrets to Business Growth with WP Engine's Jason Cohen

    Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an investor and startup mentor. His journey as a founder includes various undertakings — including co-founding Smart Bear Software — which makes him an expert in growing businesses and organizations.

    52 min
  3. From SEO Maestro to Investing Magician: Joost de Valk on the Power of Raising Funds In Bootstrapping Ecosystems

    APR 16

    From SEO Maestro to Investing Magician: Joost de Valk on the Power of Raising Funds In Bootstrapping Ecosystems

    Joost de Valk quite literally changed the WordPress SEO landscape with his company Yoast. What started as a small bootstrapped product grew into a business empire with 140 employees and over 12 million websites using the product… And incredibly, this was just the beginning of Joost’s journey. In 2021, Joost and his wife Marieke van de Rakt exited Yoast, which set him on a new, exciting path into the world of investing with Emilia Capital, a fund he started with Marieke.

    36 min
  4. Freemium to Premium: Amir Helzer Reveals Key Lessons from WPML's Business Model Transformation

    APR 9

    Freemium to Premium: Amir Helzer Reveals Key Lessons from WPML's Business Model Transformation

    Amir Helzer is the founder of OnTheGoSystems, the company behind WPML, a leading multilingual plugin used by over a million websites. Originally, WPML was a freemium plugin, but due to unfortunate — even somewhat controversial — circumstances, Amir and his team decided to make the product paid only. This business model shift would end up transforming his company for the better.

    41 min
  5. David vs. Goliath: Justin Ferriman on How Underdog Entrepreneurs Can Overpower Bigger Software Competitors

    APR 2

    David vs. Goliath: Justin Ferriman on How Underdog Entrepreneurs Can Overpower Bigger Software Competitors

    Justin Ferriman is the founder and former CEO of LearnDash, a platform that he grew from a simple blog to one of the leading solutions in the LMS space through a mixture of aggressive marketing and clever ‘guerilla’ tactics that helped him take on bigger competitors. He’s a non-technical founder who approaches business with a competitive streak that’s seen him go from underdog to top dog in the eLearning industry.

    50 min
  6. Bootstrapping in the Spotlight: Arvid Kahl on How Software Creators Can Perfect the Art of Building in Public

    MAR 26

    Bootstrapping in the Spotlight: Arvid Kahl on How Software Creators Can Perfect the Art of Building in Public

    Arvid Kahl co-founded FeedBack Panda, which he bootstrapped and later sold for a life-changing amount. He is also a published author and writes extensively about entrepreneurship and bootstrapping. On top of this, Arvid also hosts a weekly podcast called ‘The Bootstrapped Founder’. In this episode, he shares his insights about how software product founders can balance transparency and business strategy as well as why building in public can be life-changing.

    53 min
  7. Promotion Through Education: How Courses Can Help You Grow Your Software Business

    MAR 19

    Promotion Through Education: How Courses Can Help You Grow Your Software Business

    Chris Badgett is the co-founder and CEO of LifterLMS, a popular LMS (learning management system) plugin for creating, launching, and scaling courses. So far, LifterLMS has helped achieve 8 million+ enrollments and 12 million+ completed courses and lessons. Chris is rightfully regarded as one of the leading voices in open-source eLearning and educational technology and discusses how software product creators can benefit from marketing through course creation.

    44 min
  8. Love, Marriage & Bootstrapping: Kim & Jason Coleman on Building a Software Company With Your Spouse

    MAR 12

    Love, Marriage & Bootstrapping: Kim & Jason Coleman on Building a Software Company With Your Spouse

    Kim Coleman and Jason Coleman are two entrepreneurs who have shared the journey of building a software company. However, their mission has been much more than a professional partnership. They’re a married couple with two kids who’ve built a successful company and several software products together. In this episode, they discuss navigating personal and professional challenges while maintaining a harmonious marriage.

    46 min
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About

plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts. In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.

Information

  • Creator
    Freemius
  • Years Active
    2023 - 2024
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © 2023 - plugin.fm
  • Show Website
    plugin.fm

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