Plus Up Podcast

Media Plus Advisors
  • 5.0 (3)
  • MARKETING

Media Plus Advisors is a consultancy specializing in the media, marketing, and advertising industry. We started Media Plus Advisors because we believe media performance and partner relationships can be improved with a fresh approach built to focus on what works for the demands of today’s media ecosystem.

  1. 09/02/2021

    Fifth of Five Keys to Maintaining Strong and Successful Partnerships

    In this episode we finish our deep dive into the five keys to maintaining strong and successful partnerships. We discuss the importance of monitoring and governing expectations, ways of working and the success metrics on an on-going basis.

    27 min

  2. 08/26/2021

    Fourth of Five Keys to Maintaining Strong and Successful Partnerships

    In this episode we deep dive on the fourth key to maintaining strong and successful partnerships. We discuss the importance of shared goals between marketers and agencies and measuring success.

    28 min

  3. 08/24/2021

    Third of Five Keys to Maintaining Strong and Successful Partnerships

    In this episode we continue to discuss the five keys to maintaining strong and successful partnerships. We deep dive into how building trust and transparency can help client and agency ensure they are achieving their goals.

    29 min

  4. 08/20/2021

    Second of Five Keys to Maintaining Strong and Successful Partnerships

    In this episode we continue our deep dive into the five keys of maintaining strong and successful partnerships. We discuss why it is so important to scope the agreement and staff the teams on both sides to match the expectations and business goals.

    27 min

  5. 08/18/2021

    First of Five Keys to Maintaining Strong and Successful Partnerships

    In this episode we begin our deep dive into the five keys of maintaining strong and successful partnerships. First up: Communicate and align on expectations.

    28 min

  6. 08/11/2021

    Agency Compensation Models: Sorting out Fact From Fiction

    This week we spoke to George Roumanis, Global Partner, Head of the Americas at RightSpend, about agency compensation models.  We covered a number of topics including: -Questions clients always have about agency remuneration -Pre-Covid changes to agency compensation models and how those are changing moving forward -Digital FTEs and how to account for AI and Automation -Changes to overhead stemming from changes in how we work -Is there really a talent crisis?

    59 min

  7. 08/02/2021

    The ANA Digital and Social Media Conference

    This week we discussed what we learned the ANA Digital and Social Media conference and our thoughts on the ANA Programmatic Study, Influencers, Measurement and Supply Chain Transparency.

    36 min

  8. 07/21/2021

    Partnerships are at the heart of everything we do

    In this episode we cover: Why maintaining strong and healthy partnerships is important Achieving shared goals through collaboration  Benefits of a guided pre-pitch appraisals Understanding your digital ecosystem and how your agency partners operate within it Focusing on risk avoidance rather than problems  The 5 essentials to maintaining a strong partnership

    24 min
See All (29)

Ratings & Reviews

5
out of 5
3 Ratings

About

Media Plus Advisors is a consultancy specializing in the media, marketing, and advertising industry. We started Media Plus Advisors because we believe media performance and partner relationships can be improved with a fresh approach built to focus on what works for the demands of today’s media ecosystem.

Information

  • Creator
    Media Plus Advisors
  • Years Active
    2020 - 2021
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © Media Plus Advisors
  • Show Website
    Plus Up Podcast