145 episodes

Pod Theory is a seasonal podcast that delivers tips, strategies, guidance, and commentary on the art and business of podcasting. Discover insights on all aspects of podcasting from host Jason Cercone, Founder of Cercone Consulting and a podcaster with over six years of podcasting experience. New seasons will also have a Featured Co-Host that teams up with Jason to bring you additional knowledge and value. Season 2 features Travis Brown, Founder of PodDecks.

Pod Theory Jason Cercone

    • Education
    • 5.0 • 35 Ratings

Pod Theory is a seasonal podcast that delivers tips, strategies, guidance, and commentary on the art and business of podcasting. Discover insights on all aspects of podcasting from host Jason Cercone, Founder of Cercone Consulting and a podcaster with over six years of podcasting experience. New seasons will also have a Featured Co-Host that teams up with Jason to bring you additional knowledge and value. Season 2 features Travis Brown, Founder of PodDecks.

    Don't Miss My New Podcast - Evolution of Brand!

    Don't Miss My New Podcast - Evolution of Brand!

    Evolution of Brand is officially live!

    This podcast is dedicated to bringing you stories and strategies from successful entrepreneurs and professionals who’ve taken their brand to the next level. Hosted by Jason Cercone, each episode features the perfect blend of unparalleled inspiration combined with proven, actionable tips, ideas, and tactics that you can add to your arsenal today. These professionals have built their brands from the ground up and offer practical advice so you can do the same.

    You can access Evolution of Brand by visiting evolutionofbrand.com, following and subscribing wherever you listen to your favorite inspirational and strategy-filled podcasts, and on my YouTube channel. You can also access primo, comprehensive show notes at evolutionofbrand.com - just click the link for each episode and you're in.

    I look forward to hearing what you think of Evolution of Brand. Enjoy the show!

    • 3 min
    The Best Way to Grow Your Audience That Most Podcasters Ignore

    The Best Way to Grow Your Audience That Most Podcasters Ignore

    One of the biggest things podcasters are concerned about is growth. No matter how many listeners you may have, chances are...you want more. And why is that? Mainly because we believe the bigger the audience, the better the chance for monetization. Landing a big sponsor or advertiser is linked to audience size, so it makes sense.

    The funny thing is we get so consumed with getting more listeners who haven't shown up to listen yet that we neglect the ones who already have. It's crazy...and definitely a subject we could talk about for days on end.

    But let's keep the focus on growth. There are several ways to go about it...and they all point to bringing your listeners to another platform to engage with them. And, in addition to that, there's a very important approach to growing your audience that many podcasters overlook.

    On Episode 135, Travis Brown and I break down a few ways you can grow your audience. Additionally, we cover the big one...the strategy you need to move to the top of your priority list if you want to grow your audience exponentially.

    Hit that play button to learn more!

    Click Here to check out PodPage


    Build Your Brand Through the Power of Podcasting!
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    MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

    • 29 min
    "My Podcast Will Suck If I Don't Invest In Expensive Equipment"

    "My Podcast Will Suck If I Don't Invest In Expensive Equipment"

    How much money do you need to spend on equipment to start your podcast? $50? $100? $1,000?

    The truth is, there is no exact number. But, if you really wanted to start a podcast this very second, you could do so for $0 with nothing but your smartphone. There's no rule that says you have to spend any money on equipment before you can bring a podcast to life. Yet many aspiring podcasters believe they need top-of-the-line equipment so they sound pristine and flawless before they release their first episode.

    On Episode 132 of Pod Theory, Travis Brown and I will shed some light on this misconception and let you know that you don't need to break the bank to get the equipment you need to launch or improve your podcast. We'll also share some important points about other aspects of podcasting that far outweigh the amount of money you invest into your microphones, headphones, and mixing board.

    Smash play now!


    Build Your Brand Through the Power of Podcasting!
    Click Here to Learn About My Comprehensive Podcast Guest Communications Service

    Is Your Podcast Guest Presentation 5-Star Worthy?
    Pick up my free guide 'How to Build a 5-Star Podcast Guest Presentation'

    Connect with Jason Cercone
    Website | YouTube | Instagram

    Buzzsprout: Podcasting's #1 Hosting Site
    Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

    MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

    • 28 min
    What Should Your #1 Point of Focus Be With Your Podcast?

    What Should Your #1 Point of Focus Be With Your Podcast?

    We've spent Season 2 of Pod Theory debunking myths and misconceptions in the podcast space that could potentially trip you up. Now, it's time to wrap up the season with a simple questions: What should your #1 point of focus be with your podcast?

    More than likely, you're probably thinking it could be a number of different aspects. And while there are several important factors to keep in play, nothing is more important than providing your audience with that one little word that will keep them coming back for every episode you release, will keep them engaging with you on platforms outside of your podcast, and will keep them recommending your show to others.

    In Episode 136 of Pod Theory, Travis Brown and I put a bow on Season 2 by answering the aforementioned question and elaborating on some of the best ways to do it.

    Thank you for being part of the entire season! I look forward to reconnecting with you again when Season 3 is ready to rock and roll.


    Build Your Brand Through the Power of Podcasting!
    Click Here to Learn About My Comprehensive Podcast Guest Communications Service

    Is Your Podcast Guest Presentation 5-Star Worthy?
    Pick up my free guide 'How to Build a 5-Star Podcast Guest Presentation'

    Connect with Jason Cercone
    Website | YouTube | Instagram

    Buzzsprout: Podcasting's #1 Hosting Site
    Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

    MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

    • 27 min
    5 More Myths & Misconceptions About Podcasting

    5 More Myths & Misconceptions About Podcasting

    As Season 2 of Pod Theory rolls on, we wanted to keep the myth and misconception debunking going strong. In that spirit, we decided to bring you a list of five more myths and misconceptions podcasters hear about in their plight to create the best possible show.

    In Episode 134, Travis Brown and I drop some insights on podfading, competition, perfectionism, and much, much more.

    This is an episode you don't want to miss. Hit that play button now and, if you like what you hear, be sure to recommend Pod Theory to someone who's looking for podcast guidance!


    Build Your Brand Through the Power of Podcasting!
    Click Here to Learn About My Comprehensive Podcast Guest Communications Service

    Is Your Podcast Guest Presentation 5-Star Worthy?
    Pick up my free guide 'How to Build a 5-Star Podcast Guest Presentation'

    Connect with Jason Cercone
    Website | YouTube | Instagram

    Buzzsprout: Podcasting's #1 Hosting Site
    Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

    MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

    • 34 min
    "My Podcast Has Been Live For a Month. Why Aren't I Famous Yet?!"

    "My Podcast Has Been Live For a Month. Why Aren't I Famous Yet?!"

    Throughout Season 2 of Pod Theory, we've talked about various myths and misconceptions that plague podcasters in their attempts to bring the very best podcast content to life. At the same time, we've shared some tips, strategies, and advice for overcoming said myths and misconceptions and pointed you towards aspects that will truly drive the success of your production.

    Episode 133 is no different, because there are many people who start a podcast and expect fame to fall at their feet. SPOILER ALERT: That's not going to happen. People aren't going to just show up and listen to your podcast because you started one. You have to earn your audience's attention through consistent effort, focus on their listener experience, and valuable content that not only keeps them coming back for more, but gets them recommending your podcast to others.

    Today, Travis Brown and I will drop the hammer on the myth that podcasting leads to quick, instant fame. As we've spoke about earlier in Season 2, if you're looking for a get-rich-quick play, podcasting is definitely not the medium you want to explore.


    Build Your Brand Through the Power of Podcasting!
    Click Here to Learn About My Comprehensive Podcast Guest Communications Service

    Is Your Podcast Guest Presentation 5-Star Worthy?
    Pick up my free guide 'How to Build a 5-Star Podcast Guest Presentation'

    Connect with Jason Cercone
    Website | YouTube | Instagram

    Buzzsprout: Podcasting's #1 Hosting Site
    Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

    MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

    • 21 min

Customer Reviews

5.0 out of 5
35 Ratings

35 Ratings

Ouchie Boo Boo Fixer ,

Value-rich content

I discovered Pod Theory on YouTube and started binging listening from Season 1. Jason’s knowledge and delivery of this podcast-related content is incredible and more importantly it’s easily digestible for a new podcaster. Excellent show and I highly recommend!

jcander2 ,

Binge worthy!

Yes I say binge worthy because I just binged season 2 in less than a week! This show is loaded with a lot of gems for anyone looking to have success in podcasting!!

-Jake A

MandLShow ,

Season 2 is a home run

Jason and guest host Travis manage to keep it real, put podcasting into perspective and have fun while doing so. If you really want to learn about podcasting and what’s behind it (and what’s not), give this series a listen!

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