The Writing at the Red House Podcast

Kathi Lipp

Welcome to The Writing at the Red House Podcast where we gather at the table to break bread and tell tales with some of our favorite writers and speakers. Our heart is to equip and encourage men and women to be the communicators God has created them to be.

  1. 4D AGO

    The Micro Story Formula: Write Something Meaningful in Five Minutes Without Spiraling (Part 2)

    Do you ever stare at a blank screen, knowing you have something to say but feeling paralyzed by the pressure to be brilliant? What if you could create meaningful, compelling content in just five minutes—without spiraling into overthinking? In this episode of the Writing at the Red House podcast, Kathi Lipp and storytelling expert Tenneil Register unpack a simple four-part framework that will transform how you approach micro content. Whether you're crafting Instagram reels, blog introductions, newsletter copy, or social media posts, this formula gives you the container you need to share your message with clarity and confidence. What You'll Discover in This Episode The Magnet: How to create an irresistible hook that stops the scroll—using contradiction, observation, tension, or a direct promise The Moment: Why a snapshot beats backstory every time, and how to capture your reader's attention in three to five sentences The Meaning: The bridge that connects your story to a deeper truth your audience needs to hear The Move: Five types of content direction—reflective, practical, reframing, invitation, and permission—that transform passive readers into engaged followers Why This Matters for Your Writing Journey Here's the truth Kathi shares: You only get one or two big, dramatic stories every decade. The rest of your content—the posts, reels, and emails that build your platform—comes from small, honest moments you're already living. You don't need to be brilliant. You just need to be clear. Tenneil offers a powerful reminder: if you're living, breathing, and moving through life, you already have these moments. From shower curtain rings getting tangled to sitting at your kitchen table with a half-written outline, your ordinary life is full of extraordinary teaching opportunities. Key Takeaways Clarity trumps brilliance—your audience needs to understand you, not be impressed by you If your hook could belong to anyone, it belongs to no one—make it uniquely yours The "move" is what transforms a nice story into content that changes lives You don't need all four elements at once—capture the moment now, and let the meaning emerge Your big messages are built from small, honest moments

    25 min
  2. FEB 17

    From Overthinking to Posting: How to Map a Micro Story in Minutes (Not Hours)

    Do you find yourself overthinking every social media post, waiting for the perfect story, or saving your best moments for "someday"? You're not alone. Many writers and creators feel paralyzed when it comes to content creation, believing everything needs to be big and polished to matter. In this episode, Kathi Lipp and Tenneil Register introduce a game-changing framework called Micro Message Mapping—a simple four-word system that's already helping writers transform their social media engagement. One collective member went from 5 views to 200 on a single reel, and Tenneil Register herself saw 20,000 views and 400 comments using this approach. What You'll Learn in This Episode The four-word framework that simplifies content creation: Magnet, Moment, Meaning, Move Why most of your writing life doesn't need big stories—just clear moments with direction How to stop overwriting, overthinking, and waiting for perfection A real-life example of how a simple photo of picnic baskets generated massive engagement Why the "flim flam of life" is actually what connects you with your audience Where to Use Micro Stories This framework works perfectly for: Podcast intros Social media captions Email and newsletter openers Blog subheads Teaching illustrations About pages Your Challenge This Week Kathi Lipp challenges you to practice noticing tiny moments that almost become stories—the ones you usually dismiss. Grab a photo, capture the moment, and ask yourself: What is this moment about? Come back next week when Kathi Lipp and Tenneil Register will help you map out your micro messages together. If content creation has felt heavy lately, it might be because the container is too big for the moment you're trying to carry. This episode will help you simplify, connect, and finally stop waiting for perfect.

    29 min
  3. FEB 9

    The Gap and the Gain: Why Measuring Your Book Against the Finish Line Is Sabotaging Your Writing

    Have you ever found yourself in the middle of writing a book, feeling like you should be further along? Like everyone else writes faster, thinks clearer, and somehow has it all figured out? You're not alone—and you're probably measuring the wrong things. In this episode, Kathi Lipp and Roger Lipp introduce a powerful framework from Dan Sullivan and Dr. Benjamin Hardy's book The Gap and the Gain and explore how it applies specifically to the writing journey. If you've ever felt stuck in the "messy middle" of your book, this conversation will help you understand why—and give you a new way to measure your progress. The Hidden Emotional Cost of Writing a Book Writing a book takes more than time and energy—it takes a chunk of your life. The thinking, clarifying, discarding, revising, editing, and waiting all carry an emotional weight that most writers don't talk about enough. And when you're in the thick of it, it's easy to feel perpetually behind. Understanding the Gap vs. the Gain The gap is the space between where you are and where you want to be—all those unchecked boxes, unwritten chapters, and comparisons to other writers. The gain is everything you've learned, clarified, and accomplished along the way. Most writers focus on the gap, but the gain is where the real progress lives. Why Writers Quit in the Messy Middle Most writers don't quit at the beginning or the end—they quit in the middle, where the effort is high and the affirmation is low. This is where the gap mindset can sabotage you, leading to constant restructuring, over-editing, or starting over entirely. Recognizing this danger zone is the first step to pushing through. Key Takeaways for Your Writing Journey By the time you write your first word, you may already be 20-30% done—all that research, speaking, and thinking countsClarity is progress, even when you can't measure it on a spreadsheetDiscernment about what doesn't belong in your book is just as valuable as what doesNothing has to be wasted—content that doesn't fit your book can become social media posts, speeches, or future projectsAsk yourself weekly: What do I understand now that I didn't before?Four Questions to Track Your Gain Kathi Lipp shares four powerful questions to help you see your own progress: What do I understand now that I didn't understand before?Is there a part of my message that feels clearer?What false version of this have I released?How have I grown as a writer, not just someone producing words?If you're in the midst of writing a book and feeling stuck, this episode offers the perspective shift you need. Stop measuring yourself against the book you haven't finished—and start celebrating the writer you're becoming.

    35 min
  4. FEB 2

    Self-Published to Traditionally Published: What Actually Moved the Needle (And What Didn't)

    Have you ever wondered what it really takes to go from self-published author to landing a traditional publishing contract? If you've been dreaming of seeing your book on shelves with a traditional publisher's backing, this episode pulls back the curtain on exactly what that journey looks like. What You'll Discover in This Episode Sue Donaldson joins the podcast to share the real, unfiltered story of how she went from four self-published books to signing her first traditional publishing deal for her book Never Alone. Whether you're just starting your writing journey or you've been self-publishing for years, Sue's insights will help you understand what publishers are actually looking for. The Unexpected Advice That Changed Everything Sometimes the best feedback comes from unexpected places. Sue shares how her daughter's blunt critique—"Mom, is this a Bible study?"—became the turning point that shaped her entire book. Learn why being open to tough feedback (even from family members) can transform your manuscript. Book Proposal Strategies That Stand Out With publishers receiving hundreds of proposals, how do you make yours memorable? Sue reveals two specific techniques she used that made her proposal easy to navigate and compelling to read—including a simple table of contents trick that most authors overlook. Building Platform When Speaking Gigs Are Scarce If you've relied on speaking engagements to grow your audience and those opportunities have dried up, you're not alone. Sue shares practical alternatives, including how Instagram giveaways became an unexpected source of new followers during a speaking dry spell. The Hardest Part of Traditional Publishing Getting the contract is just the beginning. Sue gets honest about what surprised her most about working with a traditional publisher—and why letting go of control might be harder than you think. Key Takeaways for Your Publishing Journey Start gathering endorsements early—Sue had 21 people willing to endorse her book before she even had a publisher Make your book proposal scannable with a clear table of contents Match your pain points with how you address them in parallel bullet points Consider your book as a ministry tool, not just a product to sell Be willing to self-publish if traditional doesn't work out—believe in your message either way

    16 min
  5. JAN 26

    Beyond the Book: How One Author Built a Quiz, Podcast Series, and Facebook Community Around Her Message

    You've finally finished your book—congratulations! But here's the truth many authors discover too late: the finish line of writing is really just the starting line of getting your message into readers' hands and hearts. When Your Book Needs More Than Pages In this encouraging episode, Kathi sits down with Lori G Melton, author of Journey with a Giant and member of the Writing at the Red House Collective, to explore what happens after you type "The End." If you've ever wondered how to extend your book's reach without feeling overwhelmed by endless marketing tasks, this conversation is for you. Lori shares her journey of creating an entire ecosystem around her spiritual growth book—not because she had to do everything, but because she strategically chose what excited her most. From a 12-episode podcast series to a quiz built with ChatGPT, her story proves that thoughtful, passion-driven marketing can multiply your book's impact. What You'll Discover in This Episode Why treating your book as "the center of a larger experience" changes everything How to decide which companion resources to create without the pressure to do it all The power of starting with what excites you (like cleaning out one drawer instead of the whole closet) Practical tips for creating a discussion guide, podcast series, Bible study, and interactive quiz How to use a Facebook group to support readers who don't have an in-person community The surprising way ChatGPT can help you build tools for your readers Why your author website should be the central hub for all your resources Key Takeaways for Your Writing Journey Whether you're pre-publication and dreaming about launch day, or post-publication wondering what comes next, this episode offers a roadmap for building community around your message. Lori's approach reminds us that we don't have to do everything—we just need to start with what we're most passionate about and let the rest unfold. The goal isn't to exhaust yourself with marketing tactics. It's to create meaningful touchpoints that help readers engage deeply with your message and find the community they need to apply what they've learned.

    19 min
  6. JAN 20

    Traditional vs. Self-Publishing: The Real Questions to Ask Yourself Before You Decide

    You've finished your manuscript, and now you're facing one of the biggest decisions of your writing journey: Should you pursue traditional publishing or take the indie route? If you've ever felt paralyzed by this choice, you're not alone—and this episode is exactly what you need. Literary agent Sherri Wilson Johnson brings a unique perspective to this conversation. As both an agent at Gardner Literary and a self-published romance author, she's walked both paths and understands the real-world implications of each choice. In this candid conversation recorded during a Writing at the Red House Collective session, Sherry breaks down the essential questions you need to ask yourself before making this crucial decision. Key Questions to Guide Your Publishing Decision Before you can choose your path, Sherri encourages writers to honestly assess where they are: Are you a writer only, or are you willing to become a business person? Self-publishing requires entrepreneurial skills—or a team to provide them. Are you a solo creator or a collaborator? Traditional publishing means working with editors, marketers, and designers who will have opinions about your work. Do you want to pay people or have them pay you? With indie publishing, you invest upfront. With traditional, you receive an advance. How much of a hurry are you in? Traditional publishing timelines can stretch 18 months or longer from contract to bookshelf. Do you need full creative control? Traditional publishers have final say on covers, titles, and sometimes content. Do you need the validation of traditional publishing? Be honest about what success looks like for you. The Beautiful Truth: You Have Options One of the most freeing takeaways from this episode is that you don't have to choose just one path forever. The hybrid author model—where writers publish both traditionally and independently—is increasingly common. Kathi herself has done this, traditionally publishing books like Clutter Free while self-publishing companion Bible studies. What About Your Platform? Sherri addresses a common misconception: "I don't have a platform, so I'll just self-publish." Her honest response? That's fine, but then you might not sell any copies. Self-publishing isn't the easy way out—it's simply a different path with its own challenges. The key is knowing your goals before you begin. Does Self-Publishing Hurt Your Traditional Chances? Good news for indie authors: self-publishing generally doesn't count against you with traditional publishers. In fact, Sherri notes that despite her published novels, she would be considered a "debut author" if she pursued traditional publishing. However, if you traditionally publish and have poor sales, that can affect future opportunities. Finding the Right Support Whether you choose traditional or indie publishing, you'll need help. Sherri recommends vetted resources for editors through Gardner Literary's website and suggests 99 Designs for cover design. She also points listeners to the Christian Indie Authors Facebook group for community support. The bottom line? Your publishing path should align with your "why." As Sherri shares from her own experience, when her motivation shifted from ministry to money-making, she couldn't write at all. Regularly reassessing your goals and motivations will help you make decisions that serve both your message and your calling.

    34 min
  7. JAN 12

    The Publishing Decision No One Can Make for You: Weighing Traditional, Indie, and Everything In Between

    Are you stuck trying to figure out whether to self-publish or pursue traditional publishing? You're not alone. This decision can feel overwhelming, especially when you're juggling life responsibilities while pursuing your writing dreams. In this special replay from last year's Path to Publish conference, Kathi Lipp sits down with Sherri Johnson—a literary agent with the Gardner Agency who has also self-published 14 books and been traditionally published. Sherri offers a unique perspective that few in the industry can provide: she's literally done it all. What You'll Learn in This Episode The key differences between traditional publishing and self-publishing What the "Big Five" publishers are and how smaller presses differ Why hybrid publishing might not be your best option (and what to watch out for) The advantages of traditional publishing: expertise, marketing support, and validation The advantages of indie publishing: freedom, speed, and a bigger slice of the financial pie Why you shouldn't view self-publishing as a "consolation prize" The Bottom Line As Sherri reminds listeners, you get to decide. Whether you're drawn to the validation and support of traditional publishing or the freedom and speed of indie publishing, the choice is yours. The only thing you can't control is whether a publisher says yes—but that doesn't mean self-publishing is settling. It's simply a different path with its own unique rewards. About Our Guest Sherri Johnson is a literary agent with the Gardner Agency, a self-published author of 14 books, and has also been traditionally published. Her diverse experience gives her unparalleled insight into all aspects of the publishing industry. This episode is Part 1 of Sherri's Path to Publish session. Stay tuned for Part 2, where she dives into practical questions to help you decide which path is right for you!

    25 min
  8. JAN 5

    Stop Hoarding Your Writing: Why Your Old Articles, Reels, and Speaking Notes Are Book-Ready Ingredients

    Have you ever felt like you need to start from scratch every time you begin a new writing project? What if the material you've already created—your blog posts, speaking notes, Instagram reels, and journal entries—is actually the foundation for your next book? In this episode of the Writing at the Red House podcast, Kathi Lipp sits down with Becky Keife, author of the brand new book A Verse a Day for the Anxious Soul, to discuss how writers can strategically repurpose their existing content without feeling like they're cutting corners. What You'll Discover in This Episode If you've been building your platform by writing articles, creating social media content, or speaking on your topic, you've been unknowingly stockpiling ingredients for your book. Becky shares how God showed her that the years of content she'd created around anxiety weren't just a safety net—they were her launch pad. Key Insights for Writers Your backlog is a gift, not a shortcut. Instead of viewing repurposed content as lazy writing, recognize it as stewarding what God has already given you. Social proof matters. That Instagram reel that performed well? That conference talk that resonated? Those are signals pointing you toward content that connects with your audience. Research your own words first. Before diving into other experts' books, mine your own articles, journals, speaking notes, and social media posts. Repetition serves your reader. The same story told multiple times can bring fresh insight, deeper connection, and spiritual transformation. Old stories gain new insights. Your perspective evolves, and the Holy Spirit makes new connections over time. Practical Steps to Mine Your Archive Becky offers actionable advice for gathering your existing content: compile everything in one place, block out time to review your own social media, reread old journals, and capture significant paragraphs that apply to your current project. Whether you use Scrivener, Word docs, or simple folders, having your research organized in one space helps your brain stay focused. A Word of Encouragement If you're feeling anxious about writing your book (even if it's not about anxiety!), this conversation will remind you that God has been preparing you all along. The content you've created, the stories you've told, and the insights you've gathered are not random—they're the ingredients for something beautiful.

    17 min
5
out of 5
69 Ratings

About

Welcome to The Writing at the Red House Podcast where we gather at the table to break bread and tell tales with some of our favorite writers and speakers. Our heart is to equip and encourage men and women to be the communicators God has created them to be.

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