Podcast Monetization Secrets Christy Haussler

What do you automatically think of when I mention “monetizing a podcast”? If you’re like most people, your mind automatically goes to sponsors and advertisers. And while sponsors is a legitimate way to monetize a podcast, it is actually the hardest way to monetize a podcast. So today, I’m going to give you some much more attainable ways to monetize your podcast.
Let me give you some better options for making money from your podcast. Some of these options will not earn enough to live off by itself to start, however, as part of a multi-pronged approach to building different revenue streams of income from your podcast, over time they can add up to significant income:
Affiliate Income - takes a little bit of work to set up, but once you start putting out content with your affiliate links, you are building a web of your affiliate links on every piece of content and every post, so over time your affiliate income grows. If you want to learn more about affiliate marketing, you’ll want to check out this video I made specifically about affiliate marketing.Merchandise - for many podcasts, this is the first way they earn money. They create a t-shirt, mug or bumper sticker that relates to their show and tell their friends how they can buy it. Most podcasters use print on demand services, like Printify, or Custom Ink. While profit margins are a bit lower per item with these companies, you don’t have to stockpile inventory or ship products out yourself.Paid Communities or Memberships - This method has recurring income built into the model, and in my opinion, it is the best way to build full time income for the future. There are many different options for this income model from Patreon type subscriptions to ad free podcast feeds and everything in between, and even if you already have courses or programs, they can be turned into a recurring revenue model.Courses - Whether these are low ticket or high ticket, courses can be used to bring in significant monthly revenue. The problem with courses is that you have to constantly be in launch mode in order to get significant traffic to your course. There are websites like Udemy, or Teachable, where you can put your courses and get traffic directly from the platform, in addition to driving your own traffic there.Coaching - You can easily fill your coaching calendar with clients from your podcast, if that’s what you desire. When it comes to coaching, I’d recommend only starting group coaching programs where you are coaching 1 to many, vs 1:1. Based on my experience in coaching podcasters, many people are locked into 1:1 interactions in their private practice, and they are hoping their podcast will help them earn more income from the 1 to many option. You never want to create a revenue stream that you really don’t enjoy and want to support. So if you are already feeling burned out from your practice, or your day job, then 1:1 coaching is probably going to further drain you emotionally. So, I’d recommend building out lower touch group coaching programs, if you want to expand your coaching services. Sponsorship - Last on my list of ways to monetize your podcast is getting sponsors. Let me be clear, I manage ads and ad campaigns for some of the biggest podcasts on Apple, so I am not anti-sponsor. And sponsors can be a part of your overall revenue strategy, but most often I see podcasters getting taken advantage of by sponsor relationships, and often sponsors will play on our ignorance. Let me also give you a word of caution here…if you are going down the route of taking on sponsors, please make sure you are utilizing the dynamic ad insertion features that are built into many podcast hosting companies. Without doing this, you are giving away your value in perpetuity and that is terrible for you. I’ll do an entire episode later on...

Ideally, you're creating multiple streams of income with your podcast, and affiliate marketing is a legitimate way to earn money from your podcast.
You can't just expect to post an Amazon link or an Audible discount code and expect to get sales right away. Like everything else, you have to be strategic about affiliate marketing.
Today, I cover the 3 specific criteria I use for affiliate marketing, and how you can implement these strategies to start earning affiliate income with your podcast.
Need help with your podcast?
Visit https://teampodcast.com

Everyone says they are trying to monetize their podcasts, but when we really look under the hood, everything is not as it seems.
In this episode, I'll tell you what's not working and why, but most importantly, I'll show you how to fix it.

There are many tried and true methods of podcast monetization, but today I'm sharing 7 universal truths that we see over and over again when it comes to getting monetized. Sometimes it's just a matter of building a structure for yourself and giving yourself goals in order to start getting some traction.

The continuous rise of technology and many innovative programs and websites have greatly contributed in providing faster and more efficient labor. In fact, what once was an hour’s job can now be accomplished in a shorter span of time through the help of the internet and other AI tools.
In the world of podcasts, there have been a lot of improvements throughout the years and one of the major trends is the usage of AI tools that help podcasters to massively decrease the amount of time they spend on creating content.
A famous tool that’s being used by many creators now is called ChatGPT (Generative Pre-Trained Transformer). And today, we’re going to talk all about that.
ChatGPT and the problem with it.
Before there was ChatGPT, there were other writing tools which I personally used like Jasper.AI and it has been working well for me. Recently, I tried ChatGPT which has altered my preferences.
I switched my subscription to ChatGPT because of how incredible and high quality its service is. The cost doesn’t even matter because it’s worth it. However, ChatGPT is still in beta and so, they’re experiencing issues the same way as anyone else does in beta.
Sometimes, there are time periods where the server tends to get overloaded and shuts down and that’s understandable considering that many users are now discovering the greatness of such an AI tool. 
Introduction to ChatGPT.
These AI tools use a combination of machine learning, human behavior and sort of human conversation flows. It creates human-like responses to create conversations and content based on artificial intelligence that greatly mimics it.
It actually exceeds what we can produce sometimes as humans. If you're worried about humans getting replaced by robots or other technology. That age is upon us and we just have to make sure that we are using things properly and not contributing to our own demise with this kind of stuff. 
As for ChatGPT, it is a system that open AI has built and they have continued to improve it which made the industry stand back in awe with its efficiency and creativity. It even gives prompts informing you that the server is down or that there are other users engaging with the AI chatbot.
Using ChatGPT to write podcast outlines, scripts, and courses.
ChatGPT is such a creative tool and it greatly helps when writing podcast outlines and scripts. In fact, there's a podcast that my company is launching right now with a highly influential person in their specific niche. 
We are using AI tools to create all of the podcast art - making content outlines, determining what topics to talk about, writing podcast scripts, and more. That highly influential person will just have to sit down and record their own voice which is truly and unbelievably amazing.
Using ChatGPT is easy. In fact, I used it the last time I created a brand new podcast and I just asked some questions I wanted in order to get the content out then I combined all the responses I got into one podcast script that I could use.
You could also use AI to help determine what keywords people in your audience would be looking for. You can even ask it to write headlines for you which can also be potential podcast episodes.
Once you use the technology, you begin to understand how it responds to you. Likewise, it begins to understand what information you want it to provide to you and so it just gets better and better with each use. 
Besides creating podcast outlines and scripts, you can also use ChatGPT for creating courses. It is such a time saver as it pulls out information out of the internet faster than having to research it on your own. However, always keep in mind that these tools aren't perfect and it requires a bit of manual intervention. 
Using AI to create artwork for your podcast.
There’s this

Are you looking for tips, tricks and strategies that you can use to engineer your podcast for monetization? Or maybe just wondering how most podcasters, who have come a long way, monetize their podcasts without selling out to sponsors who don’t value the community? 
If you’re one of the podcasters who have been putting in so much effort in their work for a long time now, take this as a sign for you to get something back out of it. And that's why I’m here to help you do that as the CEO of Team Podcast which is a full service podcast production company. 
Podcasts that are ahead of the curve are evergreen
It’s not much of a surprise when podcasters walk away from their shows for quite a while and come back wanting to rebrand and resurrect their podcast. However, there are many factors to consider prior to resurrecting one’s abandoned podcast back to life.
First things first, it’s important that you recognize the content of your abandoned podcast because some may still be relevant and valuable to listeners which can ultimately save your podcast. 
There are many podcasters who have stopped producing podcasts for years because of this matter alone but despite their inactivity, they continue to get tons of likes on their page. Some still get thousands of downloads for their shows because they have an evergreen topic that people are interested in.
So as much as possible, what we want is that the topics you have for the podcast are going to be evergreen and timeless yet the great quality must always be there. Likewise, the information that you've shared is just as useful today as when the show was first recorded. 
Bringing an abandoned podcast back to life
Besides having a podcast that covers relevant topics or in demand content, it’s also important to consider your audience for the show which is equally important when resurrecting an abandoned podcast.
We want to make sure that there’s still a strong audience for the show so that when we bring it back to life, there’s an assurance that we’ll be getting support from a dedicated group of listeners who are going to be excited to see new episodes. Regardless of the podcast’s inactivity, they’re going to jump right back in. 
You should also take into consideration the fact that because of the popularity of podcasts and the explosion that we've had in recent years, it's still growing every year. Hence, if you have a podcast that has a track record of producing great content, it could be a perfect timing for the market to rebrand that podcast, bring it back into the growing market and make it more relevant and appealing to today's audiences than it was when you first brought it out.
The value of bringing back an old podcast feed
The dilemma that podcasters often face when coming back after having been away for some time is whether or not they should bring back an old abandoned podcast feed or should they just bring on a completely new show and start a new feed.
As long as you have the same target audience for your show as what you previously had before going inactive, your podcast is going to have the perception of longevity which can be greatly beneficial since people will perceive your podcast as the “OG” of whatever your niche is.
The podcast industry is a competitive field which is why even if you were early to market in your niche with a podcast and there weren’t other podcasts in the same niche, that’s no longer the case now. There may now be many shows covering the same topics as you once had with the same target audience. 
The key is to outlast your competitors and keep your show going despite how challenging the journey might be. Keep producing your shows and enjoy making them.
The advantage of being the last man standing
Outlast your competitors and in the long run, you will have