Changing the Business of Golf

  1. Oct 6

    Episode 32 | Why Golf Can't Afford to Lose Its Public Courses with Mark Mungeam

    Welcome to Syngenta Golf's Changing the Business of Golf podcast. In this episode, host Gary Firkins sits down with Mark Mungeam, golf course architect at Mungeam Golf Design and President of the American Society of Golf Course Architects (ASGCA). A lifelong passion for sustainability, nature and wildlife conservation sits at the core of Mark's design approach – a commitment that began at the age of 18 and continues to define his work. Mark's path into golf course architecture began on the maintenance crew. Working as a greenkeeper while at college, he became involved in the redesign of the course he was looking after – the start of a career that has since included the renovation of Olympia Fields' North Course ahead of the 2003 U.S. Open. Having grown up playing public golf, he now does much of his work on public courses, giving him a first-hand view of the pressures they face and what's at stake for the future of the game if they disappear. In this conversation, Mark shares his three changes for the business of golf: 1. Develop more alternative-length, low-cost public golf courses – As affordable, public courses close, golf is losing the places where beginners start. Mark explains how municipalities and clubs can replace them, pointing to the 9-hole course he designed at Lyman Orchards as a successful, financially sustainable model. 2. Grow a more diverse customer base through community programs – Golf needs to do more to welcome players from ethnic minority backgrounds. Mark explains why a positive first introduction is critical, and why each club needs a facilitator who makes newcomers feel comfortable. 3. Educate players on the true cost of perfect course conditions – Rising maintenance standards are putting superintendents under pressure. Mark makes the case for balancing good conditions with sustainability, and calls for superintendents to lead that conversation with customers. If you’re looking to manage rising expectations, strengthen your facility's role in the community and build a model that's financially sustainable for the long term, this episode is essential watching. ___ Timestamps: 00:00 Introduction 00:21 About Mark Mungeam 05:30 Change #1: Develop more alternative-length, low-cost public golf courses 13:01 Change #2: Grow a more diverse customer base through community programs 18:43 Change #3: Educate players on the unsustainable cost of perfect course conditions ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 32 | Why Golf Can't Afford to Lose Its Public Courses with Mark Mungeam

  2. Sep 1

    Episode 31 | Growing Together: Renee Geyer on Mentorship, Technology, and the Future of Turf

    Welcome back to Syngenta Golf's Changing the Business of Golf podcast. In this episode, host Gary Firkins sits down with Renee Geyer, Superintendent at Canterwood Golf & Country Club, Washington. Renee was drawn to the outdoors from an early age. She found her way into turfgrass management almost by instinct, chasing a career that let her work with her hands and stay close to nature. She picked up her first golf club at age 12, introduced to the game by her godfather, and that spark grew into a lifelong career in the industry. In this conversation, Renee shares her three changes for the business of golf: 1. Engage and mentor the next generation of turf – Renee explains the actions superintendents can take to encourage and guide young professionals, and how initiatives like Leading Turf Together are helping drive that change. 2. Make agronomy technology more accessible – Renee wants to see more superintendents make full use of data and platforms, and for companies to help make this possible by supporting their education and making these tools accessible to all. 3. Create more opportunities for sharing knowledge – Renee points to the importance of local networks as a vital opportunity for superintendents and turf professionals to come together and share practical insights. She wants to see more get involved to help the industry grow together. If you're looking to build a stronger mentorship culture, close the technology gap on your team, and get more value from your local turf network, this episode is essential listening. Timestamps: 00:20 Introduction to Renee Geyer 04:55 Change 1: Superintendents to engage the next generation of turf professionals 13:00 Change 2: Making agronomy technology easy to access and user-friendly 21:18 Change 3: Create more opportunities for the sharing of knowledge across local and regional turf networks

    Episode 31 | Growing Together: Renee Geyer on Mentorship, Technology, and the Future of Turf

  3. Jul 7

    Episode 30 | How Data is Transforming Golf Course Management with the USGA's Matt Pringle

    In this episode of Changing the Business of Golf, host Gary Firkins sits down with Matt Pringle, Managing Director of the USGA Green Section and one of the most influential voices shaping the future of golf course management. With a foundation in mechanical engineering, Matt has spent his career bridging innovation and the game – from inventing the pendulum test for spring effect in drivers to developing the USGA TruFirm turf firmness measurement system, now the standard at USGA championships, PGA TOUR events, and major championships worldwide. In 2019, Matt turned his full attention to the USGA Green Section, where he's driving a fundamental shift in how the industry thinks about golf course science, sustainability, and the people behind it. In this conversation, Matt shares the three changes that he believes will help rethink how golf courses are led, measured, and sustained for generations to come: 1️⃣ Outcome-driven decision making – Superintendents must move beyond habit and tradition, using data to focus on what actually drives course performance and business results. 2️⃣ A seat at the leadership table – The golf course is a club's single most valuable asset. According to Matt, the professionals who steward it belong at the decision-making table. 3️⃣ Building the next generation of turf talent – The industry faces a real labour shortage. Matt makes the case for why superintendents need to become champions for their profession, and how to do it. If you’re looking to adopt smarter course management, stronger leadership, and a sustainable talent pipeline, this episode is essential watching. ___ Timestamps: 00:00 About Matt Pringle 08:05 Change #1: Become more focused on outcomes 16:41 Change #2: Make superintendents part of the leadership team 22:57 Change #3: Increase awareness of careers in turf ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 30 | How Data is Transforming Golf Course Management with the USGA's Matt Pringle

  4. Jun 9

    Episode 29 | Golf's Sustainable Future: People, Planet & Profit

    Welcome back to the Changing the Business of Golf podcast. In this special edition, host Gary Firkins is joined by three of the industry's leading sustainability experts, fresh from a landmark Syngenta-hosted discussion at the Golf Business Technology Conference in Belfast. Joining Gary in this episode: - Simon Elsworth – Global Head of Professional Solutions, Syngenta - Gina Rizzi – President, Radius Sports Group - Jonathan Smith – Founder, GEO Foundation for Sustainable Golf Together, they work through the good, the difficult and the different, taking an honest look at where golf's sustainability journey currently stands and mapping out a clear path forward for the industry. Best Management Practices are already delivering measurable environmental results, digital tools for sustainable course management are more accessible than ever — golf is doing the sustainability work, but does it need to do more to communicate it? In this episode, you'll discover how golf can close the gap between the work it's doing and the story it's telling, and what the panel believe needs to change for the industry to take control of its own sustainable future. This is a conversation every golf course business needs to hear.

    Episode 29 | Golf's Sustainable Future: People, Planet & Profit

  5. May 12

    Episode 28 | Roll More, Mow Less: Dr. Thomas Nikolai on the Future of Sustainable Turf

    Welcome to Syngenta Golf’s Changing the Business of Golf podcast. In this episode, host Gary Firkins is joined by Dr. Thomas Nikolai, popularly known as the "Doctor of Green Speed." Thom is a Senior Turfgrass Academic Specialist at Michigan State University, specializing in putting green mechanical and cultural practices. He earned his nickname through groundbreaking research into the relationship between turfgrass health, maintenance practices, and golfer satisfaction. Thom is a pioneer of the industry, best known for his discovery that lightweight rolling actually decreases dollar spot and other pests - a finding that challenged decades of conventional wisdom. In this wide-ranging discussion, Thom shares his unconventional journey from a "troubled youth" working in factories to becoming a leading global voice in turf science. He shares his three changes for the business of golf: * Implement best management practice in water conservation * Introduce robotics into greens maintenance * Stay ahead of regulation through innovation Timestamps 00:20 Introduction to Dr. Thomas Nikolai 01:00 Thom’s journey: From factory worker to the "Doctor of Green Speed" 03:33 Change 1: Implement best management practice in water conservation 13:40 Change 2: Introduce robotics into greens maintenance 27:55 Change 3: Stay ahead of regulation through innovation 31:40 The "Leaf Mulching" discovery: How tree leaves could become the next natural herbicide 38:40 Why golf is leading the charge in environmental concerns About Dr. Thomas Nikolai: Beyond his academic work at Michigan State University, Thom is the author of The Superintendent's Guide to Controlling Putting Green Speed and is the creator and host of the long-running GCSAA Turfgrass Talk Show. ____ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 28 | Roll More, Mow Less: Dr. Thomas Nikolai on the Future of Sustainable Turf

  6. Apr 14

    Episode 27 | Why Sustainability Needs to Be at the Core of Every Golf Business

    Welcome to the Changing the Business of Golf podcast from Syngenta Golf. In this episode, host Gary Firkins sits down with Christine Kane, CEO of Audubon International – a leading non-profit dedicated to environmental stewardship and sustainable practices in golf. Christine has spent her entire career in the non-profit and environmental world. Now, with golf experiencing a significant boom and a new generation of players entering the game, she sees an opportunity to reshape how the industry thinks, talks and invests in sustainability – not as a compliance exercise, but as a genuine driver of business growth. Christine shares the three changes she believes every golf business can make today, including: - Why sustainability must be built into every part of a golf business – from course operations and F&B to staffing and culture – and why a dedicated sustainability point person could be the most impactful hire a club makes. - How creating partnerships with non-traditional partners and proactive storytelling through marketing and social media is a major opportunity for golf course businesses. - Why third-party validation is no longer optional, providing golf courses with credibility and resilience when it counts. Is your golf course business ready for the future? Learn how to get ahead of the curve with sustainable practices that drive business growth and long-term stability. __ Timestamps: 00:00 Introduction 06:25 Change #1: Build sustainability into every operational decision 13:55 Change #2: Create partnerships with non-traditional partners 23:57 Change #3: Seek third-party validation

    Episode 27 | Why Sustainability Needs to Be at the Core of Every Golf Business

  7. Mar 10

    Episode 26 | Why Golf Businesses Need Superintendents at the Leadership Table with Rhett Evans

    Welcome to Syngenta Golf’s Changing the Business of Golf podcast. In this episode, host Gary Firkins is joined by Rhett Evans, CEO of the Golf Course Superintendents Association of America (GCSAA). For more than 15 years, Rhett has led the association’s 22,000 members in elevating the voice of superintendents across the industry, advancing environmental progress and helping facilities strengthen their bottom line. Drawing on Rhett’s extensive industry experience, the conversation explores why golf course businesses would benefit from superintendents having a seat at the table in operational, financial and strategic decisions. Evans discusses how elevating the superintendent into higher leadership roles would lead to better playing conditions, smarter investment decisions and stronger alignment across golf organizations. Throughout the episode, Rhett shares his three changes for the business of golf: - Fully integrate the superintendent into the leadership of every golf business - Embrace Best Management Practices as a core business strategy - Build more accessible and affordable green-grass golf experiences Watch now to discover why putting the individuals at the heart of golf courses is crucial to improving a facility’s long-term business sustainability. ___ Timestamps: 00:21 About Rhett Evans and the GCSAA 02:31 Fully integrate the superintendent into the leadership of every golf business 08:50 Embrace Best Management Practices as a core business strategy 16:53 Build more accessible and affordable green-grass golf experiences ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 26 | Why Golf Businesses Need Superintendents at the Leadership Table with Rhett Evans

  8. Feb 17

    Episode 25 | Strengthening Golf Clubs for Future Success with Renate Roeleveld

    Welcome to the Changing the Business of Golf podcast from Syngenta Golf. Each episode, we speak to industry leaders, sustainability experts and superintendents to identify three actionable changes to shape golf’s future. In this episode, we’re joined by Renate Roeleveld, CEO of the Golf Course Association Europe (GCAE). Renate’s journey into the game has been far from traditional — first picking up a golf club at the same time she entered the industry. Now as CEO of the GCAE and a golf course owner herself, Renate brings a unique perspective on what needs to change to ensure a sustainable future for golf. Across this 30-minute conversation, Renate shares the key shifts she believes will create a more inclusive, positive and profitable golf industry, including: - Why golf club managers must start thinking like new golfers — from flexible membership models to facilitating spaces where people can connect through the game - Why increasing the number of women in leadership roles isn’t about diversity targets, but better decision-making and long-term business success - Why golf needs to do more to challenge outdated perceptions and present itself as a fun, social and accessible experience Watch now to hear practical insights for golf club leaders looking to better understand their customers, strengthen their communities, and future-proof their businesses. ___ Timestamps: 00:00 Introduction 03:10 Change #1: Adapt to Changing Customers 11:02 Change #2: More Women in Leadership Positions 20:58 Change #3: Change the Image of Golf ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 25 | Strengthening Golf Clubs for Future Success with Renate Roeleveld

  9. Jan 13

    Episode 24 | What Does a Well-Run Golf Club Look Like Today? With Henry DeLozier

    Welcome to another episode of Syngenta Golf’s Changing the Business of Golf podcast. In this episode, host Gary Firkins is joined by Henry DeLozier, Principal at GGA Partners, to explore a key question for today’s industry: what does a well-run golf club really look like? Drawing on Henry’s vast experience across golf club leadership, strategy, and industry insight, this conversation looks at why many clubs still make investment decisions without a clear, long-term plan - often driven by assumption rather than insight - and why understanding members and anticipating change are now critical for success. The episode also focuses on two major opportunities shaping the future of golf: the growth of women’s golf and environmental sustainability. From creating more inclusive clubs to recognising the role of superintendents as environmental stewards, the discussion highlights how clubs can take advantage of these opportunities for long-term business profitability. Throughout the episode, Henry reveals his three changes for every golf club leader and board members: - Make smarter, evidence-led investment decisions - Accelerate the growth of women’s golf, the industry’s $35b opportunity - Recognize the importance of environmental sustainability and empower golf superintendents to take the lead in sharing golf’s story to the public. Watch now to discover the decisions your golf course business can make today to ensure long-term sustainability. ___ Timestamps: 00:00 Introduction 05:03 Change #1: Make better investment decisions 14:11 Change #2: Accelerate the growth in women’s golf 20:50 Change #3: Recognize the importance of environmental sustainability ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 24 | What Does a Well-Run Golf Club Look Like Today? With Henry DeLozier

  10. 12/02/2025

    Episode 23 | What Skills Will Future Turf Managers Need? | Mike O'Keeffe

    Welcome to the Changing the Business of Golf podcast from Syngenta Golf. Each episode, we speak to industry leaders, sustainability experts and superintendents to identify three actionable changes to shape golf’s future. In this episode, we’re joined by Mike O’Keeffe, Program Manager at the Ohio State University International Intern Program (TOP). Mike shares insights from his decades of experience connecting turf professionals around the world, including the story behind OSU’s long-standing partnership with Syngenta and the success stories that have come from it. In a conversation with host Gary Firkins, Mike outlines his three changes for the future of the turf industry: - Bring more young people into the industry - tackling the labour crisis through education, inspiration and better storytelling. - Give your turf team education and experience - how investing in people builds stronger teams and reputations. - Embrace next-generation technology - why adapting to rapid innovation is key to golf’s ongoing success. Watch now to discover how your golf course business can help the next generation shape the future of the golf industry. ___ Timestamps: 00:00 Introduction 05:42 Change #1: Bring more young people into the industry 14:30 Change #2: Give your turf team education and experience 21:33 Change #3: Embrace next generation technology ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 23 | What Skills Will Future Turf Managers Need? | Mike O'Keeffe

  11. 11/04/2025

    Episode 22 | Why Prioritizing Mental Health Matters with Dr. Stacy Stellflug & Kee Dunning

    Welcome back to the Changing the Business of Golf podcast. In this episode, host Gary Firkins is joined by Dr. Stacy Stellflug, Associate Professor at the University of Montana-Bozeman, and Kee Dunning, Clinical Professional Counselor based in Billings, Montana. Both specialize in mental health and wellbeing and have supported superintendents and course leaders for a number of years. In 2021, Syngenta’s mental health survey revealed that more than 60% of greenkeepers and superintendents had experienced increased work-related mental health challenges since the start of the pandemic. Following a particularly demanding few years for turf professionals, Stacy and Kee reveal why stress, isolation and stigma continue to affect so many within the profession, sharing stories and advice on what golf clubs can do to create safer, healthier workplaces. In this conversation, they outline three essential changes every golf business can make: - Recognize the importance of mental health and the impact it has on performance and wellbeing - Create a safe space to talk by listening, supporting, and building the right culture within the workspace - Communicate better through Kee’s six concepts of communication Tune in to learn how your golf business can build a culture that supports mental health, strengthens leadership, and helps every team member thrive. ___ Timestamps: 00:00 Intro 00:23 About Stacy and Kee and their work in the golf industry 05:10 Change #1: Recognize the importance of Mental Health 12:30 Change #2: Create a Safe Space to Talk about Mental Health 22:59 Change #3: Communicate Better ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 22 | Why Prioritizing Mental Health Matters with Dr. Stacy Stellflug & Kee Dunning

  12. 09/30/2025

    Episode 21 | The Future of Golf Course Management with Ed Pettit

    Welcome to the Changing the Business of Golf podcast. In this episode, host Gary Firkins is joined by Ed Pettit, Managing Director at Carr Golf Services. A former PGA Professional turned golf business leader, Ed draws on more than two decades of experience to share his practical strategies for building long-term business success in golf. Ed reveals findings from a survey, conducted by Carr Golf Services, which showed that while 90% of golfers believe the course is the most important part of their experience, only 22% were satisfied with year-round course conditioning. In this conversation, Ed outlines three critical changes that every golf club needs to consider today, including: Why prioritizing the conditioning your golf course is the key driver of revenue growth How clubs of all sizes can use data to improve decision making and course performance What golf clubs must do to meet future regulation challenges and ensure long-term business sustainability Tune in to learn how your golf business can prepare and adapt for the future. ___ Chapters: 00:00 Intro 00:22 About Ed and Carr Golf Services 05:20 Change #1: Prioritize Your Golf Course 11:35 Change #2: Use Data to Inform Your Decision Making 16:33 Change #3: Prepare for the Future ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - / syngenta-turf-landscape

    Episode 21 | The Future of Golf Course Management with Ed Pettit

  13. 09/02/2025

    Episode 20 | How to Achieve Golf’s Business Potential with Jay Karen

    Welcome to the Changing the Business of Golf podcast. In this episode, Jay Karen, CEO of the National Golf Course Owners Association (NGCOA), joins host Gary Firkins to share his vision for the future of golf. Named among the top 25 most powerful people in golf by Golf.Inc Magazine, Jay leads the golf industry’s trade association and initiatives, supporting over 4,000 golf course businesses across the United States. Throughout the 30-minute conversation, Jay outlines the key changes he believes will open the game to more people and strengthen the long-term growth of the industry, including: - Why partnering with Parks & Recreation associations is the key to attracting more players to the game. - How connecting green grass golf with off-course golf entertainment can fuel the industry’s growth. - How golf course businesses can speak up and share their environmental success story to change the public’s perception. Plus, Jay reveals his BONUS change, where he shares how golf courses can leverage the power of technology while maintaining control of customer relationships. Which of Jay’s changes do you believe could have the biggest impact? Let us know in the comments ⬇️ ___ Chapters: 00:00 Intro 00:26 Jay’s Golf Origin Story 04:59 Change #1: Fish Where the Fish Are 12:58 Change #2: Connect Off-Course Golf & Green Grass Golf 21:31 Change #3: Tell Golf’s Good News Environmental Story 29:27 BONUS Change ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 20 | How to Achieve Golf’s Business Potential with Jay Karen

  14. 07/01/2025

    Episode 19 | Building a Sustainable Future for Golf with Sandy Reid

    Join host Gary Firkins and Sandy Reid, Director of Greenkeeping at St Andrews Links Trust, in this episode of the Changing the Business of Golf Podcast. With over three decades of experience, including managing the historic 150th Open Championship, Sandy shares valuable insights into how the industry can build a sustainable future. Join host Gary Firkins and Sandy Reid, Director of Greenkeeping at St Andrews Links Trust, in this episode of the Changing the Business of Golf Podcast. With over three decades of experience, including managing the historic 150th Open Championship, Sandy shares valuable insights into how the industry can build a sustainable future. Learn how the Home of Golf is leading the way in sustainable practices and discover actionable strategies for golf courses to attract the next generation of greenkeepers. Sandy discusses initiatives such as working with local schools and apprenticeships, which help to highlight the importance of the greenkeeper's role on a golf course and address the industry's labor shortages. He also shares valuable insights into the automation technology his team has embraced across their seven courses, providing practical advice on how greenkeepers with limited budgets can implement innovative solutions to improve turf performance. In 25 minutes, find out… - How to better attract young people into greenkeeping - How embracing innovation and automation can reduce costs while enhancing turf performance. - Why the industry needs to ‘think big’ with sustainability Tune in to explore how the the business of golf can build its sustainable future today. ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 19 | Building a Sustainable Future for Golf with Sandy Reid

  15. 06/06/2025

    Episode 18 | How Golf Can Demonstrate Value, Growth & Environmental Leadership with Elizabeth Guertal

    In this episode of the Changing the Business of Golf Podcast, host Gary Firkins is joined by Beth Guertal, Ph.D, Project Director of the Sustainable Intensification Innovation Lab (SIIL) at Kansas State University. From growing up on her childhood family farm to becoming one of the leading researchers in the turfgrass field with more than three decades of expertise, Beth reveals the ways in which golf course businesses can demonstrate their true value to the environment and reshape the perception of the sport’s sustainability. In this insightful conversation, Gary and Beth explore… - How golf courses can position themselves as value-added ecosystems - The importance of continuous professional development for industry professionals - Communicating golf’s true environmental sustainability story. ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 18 | How Golf Can Demonstrate Value, Growth & Environmental Leadership with Elizabeth Guertal

  16. 05/13/2025

    Episode 17 | How to Build Inclusion & Retain Top Talent with Keith Wood

    Welcome to the Changing the Business of Golf podcast from Syngenta Golf. Each episode, we speak to industry leaders, sustainability experts and superintendents to identify three actionable changes to shape golf’s future. In this episode we are joined by Keith Wood, Director of Greens and Grounds at Quail Hollow Club in Charlotte, North Carolina. Keith speaks with us in the run up to hosting the 2025 PGA Championship, the second time the club has hosted the event. He tells us about the immense efforts required from his crew and volunteers to ready the course, and the important role team culture plays. In a wide-ranging discussion, Keith outlines his three changes to host Gary Firkins, including: - How he believes creating an inclusive team culture is key to success - Highlighting the importance of urban golf course green spaces - Why there is a pressing need to invest more to attract and retain turf professionals

    Episode 17 | How to Build Inclusion & Retain Top Talent with Keith Wood

  17. 05/01/2025

    Episode 16 | NGF CEO: Radical Hospitality is the Key to Player Retention

    Welcome back to Syngenta’s Changing the Business of Golf podcast, now with a new name and refreshed format. Each episode, we speak to industry leaders, sustainability experts and superintendents to identify three actionable changes to shape golf’s future. In this episode, Greg Nathan, President & CEO of the National Golf Foundation (NGF), sits down with host Gary Firkins to discuss the critical changes golf clubs and courses can make to boost customer retention and reposition golf as a more accessible, growth-oriented sport, backed by NGF’s groundbreaking data. In 35 minutes, you’ll learn: - How and why golf businesses should sell golf like any other product - Radical Hospitality: A proven framework to increase retention - The ROI of free 10-minute golf lessons – converting casual interest into committed players. Plus, a BONUS change, where Greg reveals the one question golf club staff should be asking to help attract and retain customers. ___ Useful Links: National Golf Foundation: https://www.ngf.org/ Golf & Social Media: The Great Divide: https://www.syngentagolf.com/sites/g/files/kgtney646/files/media/document/2023/02/08/Golf%20%2B%20Social%20Media%20The%20Great%20Divide.pdf Follow our guest: Connect with Greg Nathan on LinkedIn: https://www.linkedin.com/in/greg-nathan-6381239/ ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 16 | NGF CEO: Radical Hospitality is the Key to Player Retention

  18. 11/11/2024

    Episode 15 | How to succeed in sustainability with Jonathan Smith

    In the latest episode of the Growing Golf podcast, we welcome Jonathan Smith, Founder and Executive Director of the GEO Foundation for Sustainable Golf. Jonathan’s journey in golf began at a young age, where he experienced firsthand how the game could positively impact mental, physical, and social well-being. After later earning a degree in Geography and Sustainable Development from the University of St Andrews, Jonathan’s commitment to golf’s sustainability mission took root. Today, Jonathan and the GEO Foundation are one of the only global organisations solely dedicated to the mission to inspire, support and reward credible sustainability action and to strengthen and promote golf’s social and environmental value. Jonathan believes golf courses have a unique role in promoting nature restoration, improving resource efficiency, cutting carbon emissions, and creating social value. He calls on golf clubs to act now, warning that failure to do so could threaten long-term success. "You've got to go out there and tell people what you're doing, what your commitments are, what your actions are and what results you're generating," says Smith. Speaking to host Gary Firkins, Smith also addresses the perception that sustainability is costly for many clubs. He notes that by tapping into GEO Foundation's free OnCourse program, they can find a range of no-cost, low-cost and cost-saving solutions to get started. He also highlights potential for grant funding or public and private partnerships if clubs can align their sustainability goals with those of their community. "The biggest success we see with clubs is where they make sustainability integral to their overall decision-making," he added. Tune in to learn more about Jonathan’s journey into the industry, and how golf clubs can successfully balance the needs of people, planet and profit. ___ Useful links: GEO Foundation for Sustainable Golf: https://sustainable.golf/ Golf & Social Media: Sustainability: https://www.syngentagolf.com/sites/g/files/kgtney646/files/media/document/2023/06/27/Golf%2BSocial%20Media%20Sustainability%20%281%29_0.pdf Follow our guest: Connect with Jonathan Smith on LinkedIn: https://www.linkedin.com/in/jonathan-smith-52408414/ Welcome to Syngenta Golf, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 15 | How to succeed in sustainability with Jonathan Smith

  19. 10/10/2024

    Episode 14 | Transforming golf course sustainability with John Clarkin

    In this episode of the Growing Golf podcast, host Gary Firkins sits down with John Clarkin, founder of international agronomy consultancy, Turfgrass. With a career spanning five decades, John has established a strong reputation as one of Europe’s leading golf course development and management advisors, blending his lifelong passion for golf with a commitment to environmental stewardship. The pair explore the delicate balance between maintaining the environmental and economic sustainability of golf courses, highlighting the importance of preserving quality while ensuring long-term viability. John also highlights the critical turf challenges facing the industry today, and how working with organisations such as GEO can help clubs promote the environmental benefits of golf. Elsewhere, John shares compelling stories from recent high-profile projects, including how Turfgrass has transformed Adare Manor into an environmentally sustainable Ryder Cup venue, and the innovative water management systems at Italy’s prestigious Castiglion del Bosco. Throughout the episode, John reflects on his personal journey in the golf industry, his deep-rooted passion for sustainable development, and the exciting future of Turfgrass. ___ Useful Links: Turfgrass: https://www.turfgrass.golf/ Golf & Social Media: Sustainability: https://www.syngentagolf.com/golf-ind... GEO Foundation for Sustainable Golf: https://sustainable.golf/ Follow our guest: LinkedIn: https://www.linkedin.com/in/john-clarkin-8544a419/ Welcome to Syngenta Golf, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 14 | Transforming golf course sustainability with John Clarkin

  20. 09/05/2024

    Episode 13 | The misconceptions of sustainability in the golf industry

    In this episode, we welcome Bri Kenny, Manager of Environmental Science at Troon Golf, to the show. Based in Scottsdale, Arizona, Bri is a Biologist and Naturalist, and a leading voice on golf and sustainability. Host Gary Firkins sits down with Bri to explore the meaning of sustainability in today's world and discuss whether the sport of golf can truly embrace sustainable practices. Bri shares a personal story about her first experience on a golf course, an eye-opening moment that challenged her previously negative perceptions about the sport. The conversation also delves into the pressing issue of water scarcity in Arizona and the impact it has on golf courses in the region. Plus, Bri highlights the importance of the Arizona Alliance for Golf, a coalition dedicated to educating the public on the socio-economic and environmental benefits that golf courses bring to local communities. The alliance advocates for the continued growth of the game while promoting environmental awareness throughout the state. Tune in to learn how golf can be part of a sustainable future and what steps are being taken to balance the needs of the environment, people and business. ___ Useful links Troon Golf: https://www.troon.com/ Arizona Alliance for Golf: https://azallianceforgolf.org/ Golf & Social Media: Sustainability: https://www.syngentagolf.com/golf-industry-reports Follow our guest LinkedIn: https://www.linkedin.com/in/bri-kenny-5a4a4647/ Twitter / X: https://x.com/biolobrie Welcome to Syngenta Golf, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

    Episode 13 | The misconceptions of sustainability in the golf industry

  21. 08/07/2024

    Episode 12 | The challenges faced by greenkeepers with Jim Croxton

    In this episode, Chief Executive of the British and International Golf Greenkeepers Association (BIGGA) Jim Croxton, joins host to Gary Firkins to discuss the evolving challenges faced by turf professionals. They discuss the golfing boom during the pandemic and how more people playing the game more often is impacting greenkeepers. Jim outlines the urgent challenges golf courses face when it comes to water availability and use, and how the industry needs to come together to find solutions and communicate. Plus, the pair discuss concerning findings about the mental health and wellbeing of turf professionals and how BIGGA is helping its members overcome work-related stress. We also learn about Jim's upbringing and how he learned all aspects of golf course management from the time his father took over Cold Ashby Golf Club in Northamptonshire, England during his childhood. ___ Useful links British and International Golf Greenkeepers Association (BIGGA): https://www.bigga.org.uk/ BIGGA's Mental Health Resources for Greenkeepers: https://www.bigga.org.uk/resources/mental-health.html Golf & Social Media: Sustainability: https://www.syngentagolf.com/golf-industry-reports Follow our guest LinkedIn: https://www.linkedin.com/in/jim-croxton-b2175316/ Twitter / X: https://x.com/JimCroxton Connect with us: Web: https://www.syngentagolf.com/ LinkedIn: https://www.linkedin.com/showcase/syngenta-turf-landscape/ Twitter / X: https://x.com/Syngenta_Turf If you enjoyed this episode, please leave us a review on Apple Podcasts and share it with your friends in the golf community. Don’t forget to subscribe to Growing Golf for more inspiring stories and industry insights! Thank you for tuning in to Growing Golf. Stay tuned for our next episode where we continue to explore the people, stories and strategies that are shaping the future of golf.

    Episode 12 | The challenges faced by greenkeepers with Jim Croxton

  22. 06/27/2024

    Episode 11 | How golf can respond to environmental critics with Gina Rizzi

    In today's episode, we are joined by Gina Rizzi, President of Radius Sports Group, a sustainability consulting firm based in Reno, Nevada. Gina advises golf courses, organizations and governing bodies on how to manage their environmental, social, and economic impacts. She has also played a key role in developing numerous Best Management Practices (BMPs) guides across various states in the US, providing golf course superintendents with essential templates for environmental stewardship. Speaking with host Gary Firkins, Gina addresses the industry's response to growing criticism online about golf's environmental impact. Recorded live at the GCSAA Conference in Phoenix, the discussion begins with the hot topic of water usage in Arizona. We also discuss: - How the golf industry can address social media criticism and tackle misinformation - The role superintendents have to play in environmental stewardship and educating the wider public - The real value of golf courses - to their environment, society and local economy We also hear about Gina's background in Michigan, where she developed a deep appreciation for the environment that continues to fuel her passion for sustainability in golf today. Useful links Radius Sports Group: https://www.radiussportsgroup.com/ GCSAA Best Management Practices (BMPs): https://www.gcsaa.org/environment/bmp-planning-guide/best-management-practices Golf & Social Media: Sustainability: https://www.syngentagolf.com/golf-industry-reports Follow our guest LinkedIn: https://www.linkedin.com/in/ginarizzi/ Twitter / X: https://x.com/GDRizzi Connect with us: Web: https://www.syngentagolf.com/ LinkedIn: https://www.linkedin.com/showcase/syngenta-golf/ Twitter / X: https://x.com/syngentagolf If you enjoyed this episode, please leave us a review on Apple Podcasts and share it with your friends in the golf community. Don’t forget to subscribe to Growing Golf for more inspiring stories and industry insights! Thank you for tuning in to Growing Golf. Stay tuned for our next episode where we continue to explore the people, stories and strategies that are shaping the future of golf.

    Episode 11 | How golf can respond to environmental critics with Gina Rizzi

  23. 06/27/2024

    Episode 10 | Karen Proctor’s Journey to Becoming a Global Golf Leader

    In this episode of Growing Golf, we sit down with Karen Proctor, Sales Director - Head of APAC for Textron Specialized Vehicles in Asia. Karen shares her inspiring journey from growing up in Saudi Arabia to becoming a vocal advocate for women leaders in the golf industry. Now based in Singapore, she brings a wealth of international experience and a passion for leadership and diversity. We discuss: - Karen’s early life and international background: Karen's upbringing in the Bahamas, Saudi Arabia, and England, and how it shaped her global perspective. - Career Beginnings: Her initial steps into the hospitality industry, working in hotels, and her unexpected transition into the golf sector. - Challenges and Growth: The early challenges Karen faced, her approach to leadership, and her development into a confident industry leader. - Gender Diversity in Golf: Karen’s experiences as a woman in a male-dominated field, the importance of representation, and her advocacy for diversity in the workplace. - Future Turf Managers Initiative (FTMI): Insights into the dedicated leadership program and its impact on young professionals in the golf industry. - Mentorship and Networking: The significance of mentorship in Karen's career and practical advice for young professionals looking to advance in the golf industry. Useful links McKinsey: How Inclusion Matters: https://www.mckinsey.com/featured-insights/diversity-and-inclusion/diversity-wins-how-inclusion-matters ‘Greater visibility of golf careers needed’: https://www.syngentagolf.com/greater-visibility-golf-careers-needed Follow our guest: LinkedIn: https://www.linkedin.com/in/karen-proctor/ Connect with us: Web: https://www.syngentagolf.com/ LinkedIn: https://www.linkedin.com/showcase/syngenta-golf/ Twitter / X: https://x.com/syngentagolf If you enjoyed this episode, please leave us a review on Apple Podcasts and share it with your friends in the golf community. Don’t forget to subscribe to Growing Golf for more inspiring stories and industry insights! Thank you for tuning in to Growing Golf. Stay tuned for our next episode where we continue to explore the people, stories and strategies that are shaping the future of golf.

    Episode 10 | Karen Proctor’s Journey to Becoming a Global Golf Leader

  24. 11/13/2023

    Episode 9 | What is life like for a female golf coach in a profession full of men?

    What’s it really like to be a female golf coach in a world where 93% of coaches are men? We asked Amy Millward, Molly Moore and Jamie Taylor, three leading teaching professionals on three different continents, in this no-holds-barred roundtable discussion. Hosted by Sarah Gwynn, the trio talk through the challenges they have faced, the omnipresence of stereotypes, and how the industry can attract more new golfers. We also discuss what’s happening in their respective regions – Dubai, the UK and the US – for women in golf, and whether the sport is genuinely doing enough to welcome greater diversity. Amy tells of the success she has had building a strong community of women golfers at the Claude Harmon Academy in Dubai; Jamie surprises us with a statistic about African American LPGA professionals; and Molly suggests how golf can rethink participation. Golf venues everywhere can learn from the valuable insights and ideas of these three ambitious women. Share your questions, opinions and comments with Syngenta Growing Golf on LinkedIn or X, or by writing to us: golf.syngenta@syngenta.com Syngenta Golf: www.syngentagolf.com | @syngentagolf

    Episode 9 | What is life like for a female golf coach in a profession full of men?

  25. 10/25/2023

    Episode 8 | Miranda Robinson: The Smiling Superintendent

    Miranda Robinson used to be regularly mistaken for a drinks cart girl when she was a golf course superintendent. But, as her name nickname ‘The Smiling Superintendent’ suggests, she would always laugh it off and focus instead on “showing them why I belonged there and why I was a leader”. “It’s very easy to be sensitive to other people’s perceptions of you, but you can’t control how someone else thinks,” she says. “All you can control is how you present yourself, and becoming negative doesn’t give you any advantage.” Miranda came into golf purely by chance. Despite playing every sport going at high school, she never considered a career in turf until two of her friends found summer jobs at the local golf club and encouraged her to join them. She quit her well-paying role in a factory, immediately fell in love with working on the course and has spent the best part of two decades as an assistant or superintendent. Miranda tells host Gary Firkins why she was always destined to succeed in a male-dominated industry, her hopes to encourage more women into the industry, and what helped her through a struggle with mental health as a 20-year-old. Share your questions, opinions and comments with Syngenta Growing Golf on Twitter, LinkedIn or by writing to us: golf.syngenta@syngenta.com Syngenta Golf: www.syngentagolf.com | @syngentagolf Miranda Robinson: @turfmow

    Episode 8 | Miranda Robinson: The Smiling Superintendent