Making the Brand | Marketing with a Pop Culture Twist

  1. 03/20/2024

    #104 - Goodbye Nostalgia? Adapting Marketing in a Fragmented Culture w/ Ted Harrison

    In a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as we sit down with Ted Harrison, founder of neuemotion, to explore how nostalgia as we know it is evolving, presenting new challenges and opportunities for marketers. We'll Cover: Millennial vs. Gen Z Nostalgia: We dive in on how our shared experiences differ. We also reminisce about the one commercial every millennial remembers. CRUNCH Framework Exploration: Ted breaks down the CRUNCH framework, highlighting its relevance in today's marketing landscape. The Fading Allure of Nostalgia: We discuss the challenges marketers face as nostalgia loses its grip in a society fractured by diverse interests. Navigating Fragmentation: Explore innovative strategies for brand connection amidst a cultural landscape where memories are scarce. Tune in for an insightful discussion on crafting compelling marketing campaigns in an era where nostalgia runs dry. Connect with Ted: Twitter @TedVid LinkedIn Check out Ted's book, Entrepreneurial Creativity This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation! Work smarter with tools that help you: • Create targeted segments without sifting through lists • Write and A/B test subject lines • Determine the best send time • Develop smart SMS campaigns AND replies • Translate audience data into actionable insights See how it works: https://bit.ly/3T1N5hF

  2. 03/06/2024

    #103 - Dave Portnoy's Pizza Power: Harnessing Influence to Help Small Businesses

    Would you ever consider yourself an influencer? Spoiler alert: you are one. In this episode, we discuss everyone's power to influence and make an impact in your community, with a little inspiration from Dave Portnoy's One Pizza Bite Reviews. Dave is the controversial founder of the multimedia company and pop culture website, Barstool Sports — and it turns out, people either love him or hate him! But one positive thing Dave does is put small businesses on the map. I share how one simple video made an impact for a local pizza shop here in South Florida. I also share how you can inspire your own customers to leave reviews and amplify your business! This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation! Work smarter with tools that help you: • Create targeted segments without sifting through lists • Write and A/B test subject lines • Determine the best send time • Develop smart SMS campaigns AND replies • Translate audience data into actionable insights See how it works: https://bit.ly/3T1N5hF

  3. 02/21/2024

    #102: Pop Culture in the Classroom —Lessons from Trending Topics w/ Kate Stewart

    In this episode, we explore the intersection of PR and social media education with Kate Stewart, an assistant professor at Jacksonville State University! Kate shares insights into her courses, preparing students for diverse job roles in PR and social media. She discusses her innovative teaching style, which incorporates pop culture references to engage students effectively. We delve into the power of pop culture in the classroom, making complex concepts relatable and captivating students across generations. Kate challenges stigmas associated with social media education and emphasizes the value of internships in the industry. She offers valuable advice to aspiring social media professionals, emphasizing the importance of continuous learning and staying current with industry trends. Kate also mentioned several resources to help anyone stay up-to-date in pop culture, trending topics, and the social media industry. Here are the links! BLOG: Homemade Social, boutique marketing agency in Phoenix, AZ  https://www.homemadesocial.com/blog   TWITTER FOLLOW: Annie-Mai shares social media platform updates every Wednesday on Twitter  https://twitter.com/anniemaisocial/status/1750195832995852611?s=20 NEWSLETTER: girlpowermarketing Weekly Social Media Tea https://www.girlpowermarketing.co.uk/newsletter NEWSLETTER: Matt Navarra's Geekout Newsletter  https://geekout.mattnavarra.com/   PODCAST: Talking Points https://open.spotify.com/show/6zoUhcIKRzONWMj0DVhUSGsi=ab35143e131a488f&nd=1&dlsi=7f932e0021f04292   NEWSLETTER: ICYMI | weekly creators and social media pro insights  https://liahaberman.substack.com/ PODCAST: “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising and research  https://jcira.buzzsprout.com/ NEWSLETTER: Social Cat | influencer insights  https://influencerinsights.thesocialcat.com/ NEWSLETTER: Marketing Millennials  https://themarketingmillennials.com/podcast/ Kate is an absolute gem who you'll want to follow! Connect with her on social at @thekatestewart: Website - www.thekatestewart.com  Twitter/X - https://twitter.com/thekatestewart Instagram - https://www.instagram.com/thekatestewartLinkedIn - https://www.linkedin.com/in/thekatestewart/ TikTok: https://www.tiktok.com/@thekatestewart YouTube - https://www.youtube.com/@thekatestake  For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 ⁠⁠https://briannefleming.com/newsletter Tune in to gain valuable insights and guidance from Kate, a seasoned educator and PR expert, whether you're a student exploring social media studies or a newcomer to the field.

  4. 02/07/2024

    #101: Behind the Screens - Inside Gillette Stadium's Fan Engagement Strategy

    Join us for an exclusive behind-the-scenes look at how Gillette Stadium and the New England Patriots amp up fan excitement both on and off the field. In this episode, we sit down with Kassie Epstein and Abbey Thistle from Gillette Stadium's social media and fan engagement team. They reveal the innovative strategies and creative tactics they use to connect with fans, from leveraging social media platforms to orchestrating unforgettable experiences on the stadium's iconic jumbotron, which is the largest outdoor video screen in the country! From NFL games to concerts and events, hear how the team is making these experiences something their fans will never forget! Follow Kassie Epstein on Twitter @kassieepstein Follow Abbey Thistle on Twitter @acthelin For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 ⁠⁠https://briannefleming.com/newsletter

  5. 01/24/2024

    #100 - Game Changer: Navigating NIL Strategy for Student Athletes w/ Ben Chase

    In this episode, I chat with Ben Chase the Director of NIL Strategy for the Florida Gators. We discuss the evolving landscape of Name, Image, and Likeness (NIL) in college sports. Ben shares insights into his journey to his current role, a brief history of NIL, and the initial goals of UF's NIL strategy. We discuss why universities have an interest in student-athletes as brands and what they stand to gain. Exploring brand collaborations, Ben talks about the diverse brands UF student-athletes have worked with and highlights notable partnerships. The conversation extends to high school athletes, their preparation for NIL, and crucial advice for entering NIL deals. Join us for a discussion on navigating NIL, relevant not only for student-athletes but also for creators and influencers aiming to build their personal brands and collaborate with others. Follow Ben on Twitter @BenGChase Connect with him on LinkedIn! For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 ⁠https://briannefleming.com/newsletter

  6. 01/10/2024

    #99 - Social Media Storytelling in Music City: Insights from Grand Ole Opry's Social Media Manager, Jenn Crim

    In this episode of Making the Brand, we dive deep into the world of social media storytelling with Jenn Crim, the Social Media Manager at Opry Entertainment Group in Nashville, Tennessee. Jenn shares her journey, strategies, and creative insights behind managing the social media presence for iconic music venues like the Grand Ole Opry, Ryman Auditorium, ACL Live, and Ole Red. From reaching 1 million followers on Instagram to navigating the challenges of the pandemic, Jenn discusses her unique approach to engaging with fans, working with diverse artists, and offering valuable advice for social media professionals and aspiring managers. Tune in for an inspiring conversation filled with behind-the-scenes anecdotes and valuable tips from the heart of country music's social media landscape. Connect with Jenn on LinkedIn: https://www.linkedin.com/in/jennifercrim/ Also mentioned — check out Jenny Li Fowler's book: Organic Social Media - How to Build Flourishing Online Communities

  7. 12/20/2023

    #98 - Behind the Beads: Little Words Project's Big Pop Culture Impact

    It's the year of friendship bracelets! In this episode, Mariah Grippo, Director of VIP Relations at Little Words Project, offers insights into the brand's 10-year journey and the power of "beads on a string." Taylor Swift Sparks Trend: Explore how Taylor Swift's Eras Tour ignited the friendship bracelet trend, setting the stage for Little Words Project's decade-long commitment. VMAs Celeb Endorsement: Get the full story behind the iconic moment at the VMAs when *NSYNC reunited, and Taylor Swift received Little Words Project bracelets. Hear about the PR benefits that followed. Philanthropy and Pop Culture: Learn about Little Words Project's philanthropic journey, selling 100K bracelets, collaborating with 2000+ partners, and donating $675,000 to over 160 causes. Dive into the brand's creative incorporation of pop culture. Evolution into Retail: Explore the strategic move into brick-and-mortar retail and the importance of community in LWP's "Nice Nation." Founders and Friends: Hear about Mariah's decade-long friendship with LWP founder, Adriana Carrig, and how they built the brand together. Follow Mariah Grippo on LinkedIn! Shop The Little Words Project Want more marketing lessons with a pop culture twist? Subscribe to my newsletter! 💌 https://briannefleming.com/newsletter

  8. 12/14/2023

    #97 - The Good, the Bad, and the Unforgivable: Breaking Down Celebrity Apologies w/ Beth Booker

    In this episode, I chat with Beth Booker, founder of Gracie PR. We reflect on scandals, backlashes, and celebrity apologies in 2023 and beyond. Beth shares the strategic aspects of public relations behind these apologies, exploring the delicate balance between reputation management and genuine remorse. In our conversation, we also touch on cancel culture, emphasizing the challenges public figures face in navigating reputation crises. We also highlight the importance of empathy and the distinguishing elements that make a good apology vs. one that misses the mark. Key Points Covered: 🔍 Strategic PR Insights: Explore the nuanced techniques in crafting effective celebrity apologies. 🔄 Cancel Culture Discussion: Delve into the impact of cancel culture on the reputations of public figures. ❤️ The Empathy Factor: Highlight the importance of genuine empathy in the apology process. 🚀 Success or Backfire: Analyze the critical components that determine the outcome of a public apology. 🎧 Whether you're a PR pro or simply fascinated by the dynamics of fame and forgiveness, this episode offers a thought-provoking exploration into the art of making amends in the public eye. Follow Beth Booker on Twitter: @itsbethbooker Check out Gracie PR: https://www.graciepr.com/

  9. 12/06/2023

    #96 - Unfollow: Navigating Divorce in the Social Media Era w/ Kara Francis

    In this episode, we do a deep dive into the celebrity divorces of 2023 — the good, the bad, and the messy! Kara Francis, a seasoned divorce lawyer turned coach, discusses and the challenges that come with ending a relationship in the age of social media. What to Expect: Celebrity Divorces Unveiled: We dive into the high-profile divorces of the past year, dissecting headlines and discussing the unique challenges faced by celebrities in the public eye. Social Media's Role: Kara shares valuable insights into the impact of social media on the divorce process, offering practical tips on navigating the digital landscape while safeguarding your well-being and privacy. Empowerment Amid Change: Beyond legalities, we explore the shifting stigmas surrounding divorce. Kara discusses how individuals are reclaiming their power, finding strength in vulnerability, and embracing new beginnings with confidence. Practical Tips for Consideration: Kara doesn't just share insights; she provides actionable tips for anyone considering divorce. Gain valuable advice on preparation, effective communication, and self-care during this challenging time. Whether you're personally navigating a divorce, supporting someone through it, or just curious about the evolving dynamics of relationships, this episode is a must-listen. Visit Kara's website: https://www.karafranciscoaching.com/ Follow Kara on Instagram: @karafranciscoaching Connect with Kara on LinkedIn Special thanks to Fresh Starts Registry and their founders Olivia and Jenny for inspiring this episode and connecting me to Kara! If you're navigating a life change, check out their site here. And if you're on the job hunt in the marketing world, check out Olivia's job listing site, YentaList.com!

  10. 11/29/2023

    #95: Beanie Mania - Building a Digital Empire in the Beanie Baby Boom w/ Brent McCreary

    In this episode, I chat with Brent McCreary, the teenage visionary behind the go-to Beanie Baby information site in the late '90s. Brent takes us on a nostalgic journey, recounting the Beanie Baby mania and sharing insights into the tech stack that powered the site during that era (Geocities, anyone?) We also discuss why we love to collect things, and the sense of community among Beanie Baby enthusiasts. Brent also dives into the monetization strategies employed during the late '90s compared to today. Tune in for a fun conversation that intertwines nostalgia, old school tech, and the magic of Beanie Babies! Follow Brent on IG: @crazyforconcerts Follow Brent on X/Twitter: @gaygay4gaga

  11. 08/23/2023

    #94 - The 'Girl Boss' is Dead... 'Lazy Girl Job' is Trending 🔥

    From 'girl boss' to 'hot girl walk' and the latest phenomenon, 'girl math'... girl trends are taking over. Is this good or bad? In this episode, we discuss a thought-provoking Vox article by Rebecca Jennings called "Girl trends and the repackaging of womanhood" Why are these trends taking off and what can we learn from them? Are they problematic these days (isn't everything??)? We also discuss a copywriting framework to help you write messaging that resonates with your audience. This episode is sponsored by ⁠⁠⁠⁠⁠VNYL⁠⁠⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠vnyl.me/makingthebrand⁠

  12. 08/02/2023

    #93 - How Taylor Swift Manifested my Viral Moment

    It's been a weird week — I went viral on Twitter (X?) and beyond! In this episode, I share the backstory behind the tweet and what happened next. Hear why trolls are calling me a bitch, and what I said after being approached by the @FuckJerry meme account. This episode is sponsored by ⁠⁠⁠⁠VNYL⁠⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠⁠ ⁠⁠⁠⁠vnyl.me/makingthebrand⁠

  13. 07/26/2023

    #92 - Laughs & Likes: Matt Rife's Lesson in Social Media Engagement

    In this episode of Making the Brand, we talk about the TikTok sensation, Matt Rife. The comedian who's breaking records and making millions laugh on social media. What makes Matt Rife different from most comedians? He doesn't make his act about him. His jokes are about people in his audience. We discuss why involving your followers is the key to creating a thriving community. From hilarious interactions to surprise moments, we unveil the strategies that make Matt Rife a master of engagement. We also discuss parallels between Matt Rife's comedy style and Taylor Swift's surprise songs while on tour. What makes this so brilliant? Listen and find out how you can apply lessons from their approach to your social media! This episode is sponsored by ⁠⁠⁠VNYL⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠ ⁠⁠⁠vnyl.me/makingthebrand⁠

  14. 07/19/2023

    #91 - Marketing in a Barbie World w/ Moshe Isaacian

    Get ready to experience the ultimate Barbie takeover in this episode! s I sit down with the brand strategist, Moshe Isaacian, whose tweet about the 100+ marketing activations for the upcoming Barbie movie went mega viral From being an astronaut to a veterinarian, Barbie already does it all, but now she's everywhere, and we mean EVERYWHERE! In this podcast, we'll discuss Barbie's history, exploring how this iconic brand has transcended generations. We'll also dive into Barbie's undeniable impact on pop culture. Learn how Barbie's 100+ brand activations are popping up in the most unexpected places, and how they've got us all buzzing with excitement! So, whether you're a Barbie fanatic or simply love a good marketing spectacle, tune in as we celebrate all things Barbie. Connect w/ Moshe: LinkedIn: https://www.linkedin.com/in/mosheisaacian/ Twitter: https://twitter.com/MosheIsaacian This episode is sponsored by ⁠⁠⁠⁠VNYL⁠⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠⁠ ⁠⁠⁠⁠vnyl.me/makingthebrand⁠ Want more marketing lessons with a pop culture twist? Subscribe to my newsletter! 💌 https://briannefleming.com/newsletter

  15. 05/31/2023

    #90 - The Eras Tour (Vegas Edition): How Cities are Becoming Swifties w/ Jennifer Davies & Kira

    When they heard Taylor Swift was coming to town on her Eras Tour, the City of Las Vegas went all-in. In this episode, I chat with Jennifer Davies and Kira Siqueiros from the city's digital team to discuss how they celebrated Taylor Swift's arrival and engaged with her fanbase on social media and beyond. We cover topics like: How the digital team prepped their Taylor Swift Eras Tour campaign The specific ways they sparked excitement on the Las Vegas strip and on social media The perfect Taylor Swift lyric that led to a viral tweet How the city marketed to both locals and tourists The misconceptions about government social media Why Taylor Swift's tour is such an opportunity for cities across the country What defined success for this campaign and what the city is planning for next... Check out the show notes to see some examples and content from the campaign here! Follow the @CityOfLasVegas on Twitter and Instagram. This episode is sponsored by ⁠⁠VNYL⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠Learn more at VNYL.org. ⁠⁠ ⁠⁠vnyl.me/makingthebrand⁠

  16. 05/17/2023

    #89 - From Idols to Clients: Turning Fandom into Business w/ Cassie Petrey

    Imagine if the musicians you once idolized became your clients. That's the case for Cassie Petrey, the co-founder of Crowd Surf. Crowd Surf is a digital marketing company with a roster of massive stars including Guns N Roses, Backstreet Boys, Ed Sheeran, and Britney Spears. In this episode, we discover how Cassie went from running the Backstreet Boys newsletter at age 12 to becoming a marketing leader and prominent figure in the music industry. We discuss: Getting a start in the music industry: Discover how Cassie entered the music industry and built her way up to becoming a marketing powerhouse Working with massive celebrities: Gain insights into the unique dynamics and experiences of collaborating with some of the world's biggest stars Overcoming imposter syndrome: Cassie candidly addresses the challenges of imposter syndrome and shares her strategies for conquering self-doubt Finding creative inspiration: Learn where Cassie finds her creative spark and how she translates it into successful marketing campaigns Managing a personal brand: Cassie discusses the importance of managing one's personal brand and leveraging it for professional growth Follow Cassie: Instagram | Twitter | LinkedIn This episode is sponsored by ⁠VNYL⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠Learn more at VNYL.org. ⁠ ⁠vnyl.me/makingthebrand⁠ ⁠Access the show notes here!

  17. 05/03/2023

    #88 - The Social Network that Loves You Back: How LinkedIn Fuels Career Growth

    Every millennial got started social networking thanks to MySpace, but there's another platform that deserves some love: LinkedIn. In this episode, I chat with Joe Ray, a marketing and experience manager who shares how LinkedIn can fuel your career growth: In this episode, we discuss: Misconceptions people may have about LinkedIn Joe's experiences on LinkedIn and why he prioritizes the platform Who LinkedIn is right for and what kind of goals you should have Experimenting on LinkedIn and the formats/posts that perform well Whether LinkedIn is as formal or stuffy as people may think Dealing with imposter syndrome on LinkedIn The advantages of LinkedIn and what it does better than other platforms LinkedIn Dont's to be aware of Tune in to the podcast to learn more about these topics and get expert tips on making the most of LinkedIn for your professional growth and career development! Follow Joe Ray on LinkedIn! This episode is sponsored by the ⁠⁠University of Florida College of Journalism and Communications Online⁠⁠. If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. ⁠⁠Enroll now⁠ ⁠and take the next step in your career.  LEARN MORE: ⁠https://info.jou.ufl.edu/PopChat

  18. 04/26/2023

    #87 - It's Gonna Be a Meme! w/ Kianna Davis [REPLAY]

    Boy bands and memes are colliding on this episode! I had the chance to interview Kianna Davis, the original creator behind a meme we all know and love, the IT'S GONNA BE MAY meme featuring Justin Timberlake. Hear the story about how she came up with this meme in 2012, and the cool things that have happened since. We also touch on the importance of giving credit to creators like her.  ⁠Follow Kianna on Instagram at @astro_kianna⁠ For marketing and pop culture wisdom sent straight to your inbox, ⁠subscribe to my newsletter here!⁠ 💌

  19. 04/05/2023

    #86 - Branding with Star Power: Celebrity Packaged Goods w/ Dhruv Patel

    Get ready to explore the exciting world of celebrity branding! I chat with Dhruv Patel, founder of CelebrityPackagedGoods.com. His website is a detailed directory of celebrity brands and latest news! In this episode, we discuss Dhruv's passion for celebrity branding and what inspired him to create Celebrity Packaged Goods The differences between marketing a celebrity brand versus a non-celebrity brand Trends and insights in the celebrity branding space Industries that work well with celebrity branding and potential drawbacks How celebrities use social media to promote their brands What makes a celebrity brand feel authentic Notable and successful celebrity brands in the industry right now Dhruv’s newsletter is one of my favorite resources! It features breaking news about celebrity brands, and it’s the most interesting way to stay in-the-know. Subscribe here: Celebrity Packaged Goods newsletter Follow: @celebritypackagedgoods on Instagram @foundedbycelebs on Twitter Dhruv’s Twitter  This episode is sponsored by the ⁠University of Florida College of Journalism and Communications Online⁠. If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. ⁠Enroll now⁠ and take the next step in your career.  LEARN MORE: https://info.jou.ufl.edu/PopChat

  20. 03/29/2023

    #85 - Celebrity Audition Stories That Will Inspire Your Job Search Game

    Get ready to be inspired by this episode! We're taking a cue from celebrities and their audition stories to explore how we can apply their tenacity to job hunting. We're diving into the similarities between auditions and job searches, and uncovering practical tips that can help you stand out in a crowded job market. Whether you're just starting out or a seasoned pro, this episode is packed with inspirational wisdom and valuable advice that will help you on your job search journey. So, let's get ready to help you land that dream job! This episode is sponsored by the University of Florida College of Journalism and Communications Online. If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. Enroll now and take the next step in your career.  https://info.jou.ufl.edu/PopChat Access the show notes here!

  21. 03/22/2023

    #84: Uncovering the Art of Storytelling in American Idol Auditions

    We're watching TV like it's 2002! In this episode, we delve into the world of American Idol auditions to explore the role of storytelling in the competition. From heartwarming personal anecdotes to inspiring journeys of overcoming adversity, we discover how contestants use their stories to capture the hearts and attention of both the judges and the audience. We explore how the power of storytelling can make a contestant more memorable and build a deeper connection with their audience, helping them stand out from the rest of the pack. Tune in to discover the lessons in vulnerability and storytelling that you can apply in your own life and career. This episode is sponsored by ⁠VNYL⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠Learn more at VNYL.org. ⁠ ⁠vnyl.me/makingthebrand Access the show notes here! Clips used in this podcast for critique and commentary are not our property and are being used under fair use. Ownership of these clips remains with their original owners.

  22. 03/15/2023

    #83 - Real Talk: Analyzing the Legacy of MTV's The Real World w/ Dana Bowling

    Get ready to discuss the true stories of seven strangers, picked to live in a house. I'm joined by my friend Dana Bowling - a former casting director, pop culture enthusiast, and video and personal branding coach. In this episode, Dana shares her insights on the enduring influence of MTV's The Real World and its impact on pop culture and marketing.  We discussed the following: Memories of watching The Real World and why the show's concept was so successful The evolution of the show's reputation from addressing contemporary issues to showcasing immaturity and irresponsible behavior The importance of vulnerability in creating compelling content and how The Real World's focus on personal struggles and growth contributed to its popularity The show's place in pop culture and its influence on reality TV and youth culture The casting process for the show and what might have been involved in selecting the right candidates What makes a good pitch or audition tape from a personal branding perspective, and how to stand out and showcase one's unique personality and experiences Join us as we delve into the cultural significance of this groundbreaking reality TV show and explore what marketers can learn from its success! Follow Dana! Socials: Twitter, TikTok, and Instagram Podcasts: Show Up on Video and Daily Dose of Dana Website: DanaBowling.com This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org.  vnyl.me/makingthebrand Access the show notes here!

  23. 03/08/2023

    #82 - From Wannabes to Icons: The Marketing and Strategy Behind the Spice Girls

    We're celebrating Women's History Month the best way we know how - with the Spice Girls... the best-selling girl group of all time! In this episode, we explore: The marketing and strategy that propelled the Spice Girls to worldwide fame The iconic merchandise that helped solidify their image Ginger Spice's unforgettable Union Jack dress and its coverage in the press The lasting impact of Girl Power and how it empowered young women everywhere to be themselves and pursue their dreams The importance of embracing your unique personality as your biggest advantage in a world of fierce competition. Tune in to learn more about the incredible legacy of the Spice Girls and their role in women's history. This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org.  vnyl.me/makingthebrand  Access the show notes here!

  24. 02/22/2023

    #80: Why Even Kim Kardashian Needs Influencers w/ Ngozi Musa

    Does your company have a dedicated influencer marketing team? Despite being one of the most influential people on the planet, Kim Kardashian is investing in influencer marketing for her shapewear brand, SKIMS. On today's episode, I chat with Ngozi Musa, a Harvard grad and influencer marketing manager about sociology and social media, the latest trends in the creator economy, and why bigger influencers aren't always better. She also shares her three categories to keep in mind when sourcing influencers for your brand.  Follow Ngozi on LinkedIn Connect with her at @ngozimusa on Instagram and TikTok For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter

  25. 02/15/2023

    #79 - Marketing Taylor Swift Dance Parties w/ Victoria Morton

    Is there anything Swifties can't do? In this episode, I chat with Victoria Morton — a marketer by day and Taylor Swift dance party host by night. She co-founded TSwift Dance Party CA and offers a safe space for Swifties to scream the lyrics on the dance floor. Hear the story of how Victoria turned her passion for Taylor's discography into a community of fellow fans. Learn more about TSwift Dance Party CA  Follow @tswiftdancepartyca For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter Access the show notes here!