Lead Her

  1. Jul 30

    Ep. 183: [CLIENT SERIES] From single sessions "treating everyone" to a 3+ month program, pay in fulls, & high-caliber clients w/ Carol Soborowski

    Welcome back to the Client Series!  Today meet Carol, founder of @soundmindacu 🤝 She helps women stop endlessly working on themselves & finally come out of the low-level depression that has felt like a constant companion…so they can become their true self NOW through QNRT, NET, & acupuncture.   When she came to me…her practice was no longer fulfilling her (even though she’d established a consistent client base over YEARS).  Secretly, she was called to new modalities, a different ideal client, & a fresh approach to marketing.  Despite feeling trapped in the “session by session” model, change felt SCARY. She was used to clients finding her via Google search or referral…so selling online felt completely foreign. Fast forward?  🧲  After joining multiple rounds of Attraction by Design she:  ⭐️Created a 3+ month program (& filled spots immediately)  ⭐️Started receiving thousands in full vs. ~$75/hour (hello predictable revenue)  ⭐️Attracted clients with higher-commitment & higher success rates ⭐️Feels consistently relaxed vs. anxious as a practitioner  ⭐️Enforces boundaries & policies with 0 people pleasing spirals ⭐️Has more fun & authentically expresses herself on social media  After initially wondering “will my business fall apart?” & “will anyone invest into my new program?” she now has unwavering conviction that her work is EXACTLY what so many women need 🔥  Ow ow!  What Carol says to anyone on the fence about hiring me?  “You need a coach, flat out! If fear is the only thing holding you back, just jump in.” ❤️  My blend of practical systems & holding safe space for thoughts, feelings, & patterns was especially impactful. And pssst - constant live launching or creating new offerings was NOT required for her. Listen in for the BTS strategic & mindset shifts she made to have this transformation?  In the second half of the conversation, Carol also shares her wisdom about: Befriending your symptoms How subconscious beliefs keep us stuck (in all realms of life) How to approach short term vs. chronic symptoms Hit play now! 🎧  CONNECT WITH CAROL: Breakthrough Call booking: https://app.acuityscheduling.com/schedule/42667a3b/appointment/81590278/calendar/12517600  Website: soundmindacu.com IG: https://www.instagram.com/soundmindacu_carol  CONNECT WITH KRISTEN: ⁠Free Booked Out Business Blueprint Call ⁠Instagram⁠

  2. Jul 1

    Ep. 182: [CLIENT SERIES] From “no business” to quitting her job, sales every month, & a premium brand w/ Surya Milner

    Welcome back to the Client Case Study Series!  Today I’m talking to Surya Milner who’s the co-founder of Empress of Ghee, which makes small-batch, grassfed ghee in Montana. She's also the creator of East/West, a Substack devoted to helping women heal their bodies through ancestral foods, movement, and connection with the divine. I’ve had the pleasure of working with Surya for multiple rounds of Attraction by Design over the last 1+ years.  When she came to me, she had no business…she’d been selling her small-batch ghee at a farmers market as a hobby & had about 43 IG followers.  What’s covered in her case study:  Where Surya was before reaching out to me (no business, ~40 IG followers, dabbling at the farmers market, wondering “would anyone want this?”) Surya’s biggest wins (quitting her job, profitable year 1, charging premium prices, becoming a nationwide brand with 30+ retailers, won $20k at a venture competition, monthly sales, recurring revenue, hiring an employee)  The biggest strategic shifts (building an online/offline ecosystem to nurture customers, high-end brand positioning, launching bundles/a subscription program)  The biggest mindset shift (believing others would join her mission & love her product before the proof) Surya’s hesitations about investing in coaching for the first time (why Attraction by Design was “worth it 100x over”) We kept her strategy SIMPLE & leveraged AI so she was able to achieve all of this WHILE working full time (before quitting) AND planning her wedding.  The best part?  She was able to overcome the “cringe” factor & have fun with selling (in a way that felt 100% authentic to HER).  What’s covered in her spotlight: How Surya prioritizes nutrition, ancestral cooking, & Ayurvedic principles as a female founder  Benefits of ghee & daily uses  The power of in person community socially & professionally Surya’s closing advice for building a biz in 2026 (“done better than perfect”)  Don’t miss this conversation!  – Connect with Surya: Empress of Ghee website East/West Substack Connect with Kristen:  Instagram Free Booked Out Business Blueprint Call

  3. Jun 4

    Ep. 180: [CLIENT SERIES] Breaking the 7+ month retainer drought, 4-5 figure contracts, & earning MORE with LESS effort w/ Jordanna Cheifetz 

    Welcome back to the Client Case Study Series, friend! Today I’m talking to Jordanna Cheifetz, the founder, CEO, & resident hype woman at JAC Digital Media. For 9 years, she's been helping brands stop chasing vanity metrics & start building real connections with their audiences.  That was just it…she’d created success – the multi 6-figure company, the team, the location freedom, & the clients who stayed with her since the very beginning. And? She had the marketing skill. So, she was extra frustrated that, nearly a decade in, she was suddenly feeling like an imposter, struggling to break her sales plateau, & even considering throwing in the towel.  What’s covered in her case study:  Where Jordanna was at before reaching out to me (retainer drought for 7+ months, chasing low-ticket sales for quick cash, working IN vs. ON the biz, hearing “no” from prospects)  Jordanna’s biggest wins (5 new 4-5 figure retainer clients in 2026 alone, raising her rates for content shoots while staying booked out, consistent high-quality leads, getting time back in her weeks, sold out panel event)  The biggest strategic shifts (restructuring her packages, ditching proposals, no more boutique pricing, a pre-qualification vetting process, selling ROI vs. features)  The biggest mindset shifts (believing people will invest long-term/high-end with HER, stepping into her leadership in the sales process) Jordanna’s hesitations about investing after “other coaches didn’t work” & why Attraction by Design was different What’s covered in her spotlight: Connection is the new currency: why clients come from connection FIRST  How video helps to pre-sell prospects BEFORE they come to a free consult or sales call Why we need more resilient entrepreneurs & less entitlement in the space  The best part?  She was able to do all this WITHOUT posting 3x daily, constantly launching new offers to “hold her audience's attention,” or sending spammy cold DM’s.  We hope you love this one! – Connect with Jordanna: FREE GIFT https://lp.constantcontactpages.com/sl/sY50c2l/jacfreebie https://www.jacdigitalmedia.com/ https://www.instagram.com/jac_digital/ https://www.linkedin.com/in/jordanna-cheifetz-240995a5/ Connect with Kristen:  Booked Out Business Blueprint CallFollow her on IGBooked Banked Unbothered free training

  4. 08/27/2025

    Ep. 172: [CLIENT SERIES] 2x-ing her rates, enrolling celebrity clients, & working LESS w/ Emily Ersher

    Welcome back to the Client Case Study Series (aka my most downloaded collection of episodes)! Today I’m talking to Emily Ersher, who is the CPA and business strategist behind The Creative CPA, a practice dedicated to supporting creative and wellness founders across the US. Her human-first approach to taxes and advising demystifies complex strategies and leaves her clients feeling empowered, clear, and truly seen. What’s Covered: Meet Emily & where she started (relying on referrals, undercharging-overdelivering cycle, misaligned clients, inconsistent income from 1-off packages) Emily’s biggest wins (2x-ing her rates, 2x-ing her client roster, creating recurring revenue, enrolling ideal clients (including celebrities/influencers!), getting her time/energy back each week, hosting events & shining online) The biggest strategic shifts (long-term packages, premium positioning around her it-factor, strong client boundaries, streamlined business processes)  The biggest mindset shifts (believing people want what she’s got, building conviction in the multiple ROI’s her clients get, simplicity is queen) How following her gut to invest BIG into herself paid off for Emily & the power of 1:1 coaching Who Emily works with The biggest mistakes small business owners are making from Emily’s POV Quick tips for early-stage vs. scaling entrepreneurs Emily’s closing message about community & receiving support for female founders – Connect with Emily: Get a FREE 30-min Year End Planning Call ($175 value). ***Available to the first 15 listeners who sign up on the waitlist & put Lead Her in the “how did you hear about us?” box. Get on her waitlist Follow her on IG– Connect with Kristen:  ⁠⁠⁠Schedule your Booked Out Business Blueprint Call⁠⁠⁠⁠⁠⁠⁠Attraction by Design Method⁠Client testimonial playlist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get on my email list (free)⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow me on IG (@iamkristenlynch)

  5. 06/25/2025

    Ep. 171: Make money in any environment

    🤔 Have you noticed that some coaches & healers are doubling or tripling their businesses in 2025? 🤔 While others are lowering their rates or even quitting their career altogether?  🤔 Or, how some seem to make sales wherever they go (yes, I sign clients at pilates classes & farmers markets, LOL) 🤔 While others are stuck & stressing, waiting for a referral, viral post, or random DM inquiry?  In this episode, I’m talking about what separates the businesses that continue to grow (despite the highly volatile economy, political landscape, online space, coaching industry, etc.)... …from the ones who crumble in the face of uncertainty or change.  I’m revealing the amateur mistakes that keep your revenue on a rollercoaster.  As well as the timeless principles that will keep people investing into your programs & services month after month, year after year. 🔥🔥 If you're ready to become the coach who makes money in any environment (instead of external circumstances making or breaking your business) this is for you. ✨ P.S. Ready to build your own predictable client attraction SYSTEM, so you can end 2025 celebrating your highest revenue year yet? I’ve opened slots on my calendar for free Booked Out Business Blueprint calls, where we’ll map out YOUR unique path to consistent $5K-$10K months & see how working together 1:1 can get you there faster. ☎️ DM me "BLUEPRINT" on IG or click the direct link below! LINKS: ⁠⁠⁠Schedule your Booked Out Business Blueprint Call⁠⁠⁠⁠⁠Attraction by Design Method (6 month private coaching)⁠⁠Client testimonial playlist⁠⁠⁠⁠⁠⁠⁠⁠⁠Get on my email list (free)⁠⁠⁠⁠⁠⁠⁠Follow me on IG (@iamkristenlynch)

  6. 04/30/2025

    Ep. 167: [CLIENT SERIES] Filling her group program, hosting a sought-out masterclass, & blending her gifts as a multipassionate w/ Katie Rose Brunner

    Welcome back to the Client Case Study Series! This has been a fan favorite since it begun…so get excited for today’s episode.  I’m joined by Katie Rose Brunner, who is a somatic coach, multidisciplinary artist, and tea ceremonialist who helps sensitive creatives reconnect with their inner world and bring their truest expression forward. Through a unique blend of somatic work, creative exploration, and the gentle wisdom of living tea, Katie guides heart-centered leaders to move through resistance, deepen their self-trust, and create from a place of embodiment and presence.  What’s Covered: Meet Katie & where she started (large IG platform yet not signing clients, had coaching certs but unsure how to structure an offering, deep resistance to selling online)  Katie’s biggest wins (>80% turnout rate to her first live masterclass, attracting ideal clients into her signature group program, getting raving reviews for her tea ceremonies, & going viral on IG by sharing authentically)  The biggest mindset shifts (adopting a “selling is serving” perspective, holding a long game vision, & building lasting skills vs. chasing hacks) The biggest strategic shifts (diversifying her marketing platforms, repositioning her IG, & selling her program before creating the module material) Katie’s experience investing into herself & the essential mindset she cultivated to guarantee walking away with value The biggest obstacles the artists face, from Katie's POV How Katie takes a different approach entirely from the common advice for artists to “push through the fear & keep grinding”  A simple practice to move through resistance in the creative process  How Katie has found her stride as a multipassionate & her advice for others What’s next for Katie & where to find her  – Katie’s Links: Website: katierosebrunner.com Instagram: instagram.com/tippytoes_flows Email list: https://katierosebrunner.myflodesk.com/workshop-opt-in Tea Mentorship Waitlist: https://katierosebrunner.myflodesk.com/tea-mentorship Creative Alchemy Waitlist: https://katierosebrunner.myflodesk.com/creative-alchemy -- Kristen’s Links: +Grab the ⁠Sold Out Offer Masterclass⁠⁠ (free instant access!)+⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠1:1 coaching info page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠+⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Client testimonial playlist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠+⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your free discovery call⁠⁠⁠⁠⁠⁠⁠⁠⁠+Follow me on IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@iamkristenlynch⁠⁠⁠⁠⁠⁠⁠⁠⁠