Party Like a Marketer

  1. 11/26/2024

    Ep 68: State of Cannabis Marketing 2024

    This podcast episode is pulled from CMA's annual State of Cannabis Marketing webinar conducted for CMA members. It is a comprehensive overview of the 2024 cannabis marketing landscape. It explores trends we’ve seen in 2024, the election, and predictions for next year.   Join CMA as a Member. Follow us on Linkedin and Instagram. Questions? Email membership@marketingcannabis.org

  2. 10/15/2024

    Ep. 67: Innovating Together: CMA's Support for Cannabis Marketers

    Emily Wells and Lisa Buffo discuss the evolving landscape of cannabis marketing as 2024 draws to a close. They explore significant industry changes, including Ohio's recent legalization of adult-use cannabis, the implications of upcoming political shifts, and the transformative role of AI in marketing strategies. Listeners will gain insights into new CMA resources designed to support marketers, upcoming events, and the future direction of cannabis marketing.

  3. 09/26/2024

    Ep. 66: Bridging the Gap: How Companies Doing Good Connects Cannabis and Community

    Discover how Courtney Mathis and her team at Companies Doing Good are working to change perceptions of cannabis businesses and position them as valuable community assets. Hear about their strategies for creating positive social impact. Learn more and connect with Courtney & CDG: https://www.linkedin.com/in/courtneymathis/ CDG: https://companiesdoinggood.org https://www.linkedin.com/company/cdgsocials/ https://www.instagram.com/cdgsocials/ https://www.facebook.com/cdgsocials/ https://twitter.com/cdgsocials CIF: https://cannabisimpactfund.org https://www.linkedin.com/company/cannabis-impact-fund/ https://www.instagram.com/cannabisimpactfund/ https://www.facebook.com/cannaimpactfund/ https://twitter.com/CannaImpactFund

  4. 09/19/2024

    Ep. 65: Consumer Experience and Brand Loyalty: Strategies for Success in an Oversaturated Market

    Jesse Tolz discusses his transition from agriculture to cannabis marketing and the unique challenges faced in New York's competitive market. He shares insights on building a brand that resonates with consumers while navigating regulatory complexities.   Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com Contact us: info@marketingcannabis.org Instagram: https://www.instagram.com/cannamarketing/ Facebook: https://web.facebook.com/CannaMarketingAssociation Twitter: https://twitter.com/cannamarketing LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

  5. 08/26/2024

    Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI

    Learn how to overcome data integration challenges and leverage analytics to drive successful marketing campaigns in highly regulated markets. CMA Member Keri Branch, Director of Marketing at Vytal Options, shares insights on programmatic advertising, loyalty programs, and educating customers within compliance.

  6. 08/14/2024

    Ep. 63: Mastering SEO and Brand Reputation in Cannabis

    Uncover the power of branded search and the impact of brand reputation in the cannabis industry. Learn from Stella Morrison, Founder and Content Strategist at CannaContent about the importance of establishing authority and maintaining a positive brand image.   Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellamorrison/

  7. 06/25/2024

    Ep. 62: Beyond Profit: How Social Impact Drives Success in the Cannabis Industry

    In this episode of Party Like a Marketer, Luna Stower, Chief Impact Officer at Ispire, shares her expertise on authentic marketing, social impact, and advocacy in the cannabis industry. Luna discusses the importance of storytelling, community engagement, and lobbying in shaping cannabis policy and building successful brands.She emphasizes the power of authenticity in personal branding and corporate communications, especially in an era of AI-generated content. Luna also provides practical advice on how individuals and businesses can get involved in cannabis advocacy and make a meaningful impact on the industry's future. Learn more about Luna and connect with her at lunastower.com   Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com Contact us: info@marketingcannabis.org Instagram: https://www.instagram.com/cannamarketing/ Facebook: https://web.facebook.com/CannaMarketingAssociation Twitter: https://twitter.com/cannamarketing LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

  8. 05/14/2024

    Ep. 61: Cannabis Branding Excellence: Tactics for Market Leadership

    Kate Biggs, Senior Director of Ad Sales at LeafLink dissects the marketing strategies driving growth in the cannabis industry. Gain insights into effective advertising campaigns, compliance issues, and the role of technology in enhancing sales.

  9. 04/26/2024

    Ep. 60: Financial Strategies for Cannabis Entrepreneurs

    Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.

  10. 04/17/2024

    Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices

    Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space.

  11. 03/21/2024

    Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations

    Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.

  12. 03/14/2024

    Ep. 57: Understanding Retail Media in Cannabis Marketing

    Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.

  13. 03/06/2024

    Ep. 56: Tech-Forward Cannabis Marketing: Bridging the Gap

    Hear from Vib Gupta, Founder & CEO of CannMenus about how cannabis marcom professionals can bridge the gap between cutting-edge technology and innovative marketing strategies to navigate the ever-evolving landscape of cannabis advertising. Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com Contact us: info@marketingcannabis.org Instagram: https://www.instagram.com/cannamarketing/ Facebook: https://web.facebook.com/CannaMarketingAssociation Twitter: https://twitter.com/cannamarketing LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

  14. 02/28/2024

    Ep. 55: Proactive Legal Planning for Cannabis Marketers

    Explore the potential impact of cannabis rescheduling with Jay Kotzker, Managing Partner at Holon Law Group. From changes in legal landscapes to interstate commerce challenges, learn how this shift could reshape marketing strategies and legal compliance for cannabis businesses.

  15. 01/25/2024

    Ep. 54: Dispensary Dilemmas: Website Concerns and SEO Strategies

    Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Max Juhasz, CEO of DopeSEO and Co-Founder of Bud Plug, to discuss predatory website development practices, uncover concerns for dispensaries, and gain valuable insights into SEO strategies for cannabis businesses. Discover the impact of Google's algorithm changes on marketing strategies in the cannabis industry and explore the importance of owning and controlling your data. Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com/ Contact us: info@marketingcannabis.org Instagram: https://www.instagram.com/cannamarketing/ Facebook: https://web.facebook.com/CannaMarketingAssociation Twitter: https://twitter.com/cannamarketing LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

  16. 12/18/2023

    Ep. 53: Identifying and Reaching the Ideal Customer Where They Are

    Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Jason Smallheer, CEO and Lead Strategist of Elevated Growth Group to discuss targeted audience insights, data-driven tactics for limited budgets, and the impact of price competition.

  17. 12/13/2023

    Ep. 52: Strategic IP and Securing Trademarks: What Cannabis Marketers Need to Know

    Lisa Buffo, Founder and CEO of Cannabis Marketing Association sat down with Mary Shapiro, Founder & Managing Director at Evoke Law to discuss the complex landscape of IP rights, trademark laws, and the unique challenges faced by businesses within the cannabis industry.

  18. 11/30/2023

    Ep. 51: State of Cannabis Marketing: Holiday Marketing

    Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down to present on the state of cannabis marketing for 2024, focusing on the holiday season. In this session, she explores the latest trends, strategies, and best practices for effective holiday marketing in the cannabis industry.

  19. 10/30/2023

    Ep. 50: Beyond Buzzwords: Authentic Strategies in Cannabis Marketing

    Lisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with John Shute, Founder and CEO of PufCreativ to chat about authentic strategies in cannabis marketing.

  20. 10/20/2023

    Ep. 49: Crafting Compelling Video Content

    Lisa Buffo sat down with Julie Batkiewicz, Founder and Owner of Onward Content, to discuss crafting compelling video content.

  21. 06/13/2023

    Ep. 48 - Public Relations During Tough Economic Times

    Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tatiyana Brooks Director of Emerging Markets at Comprise Agency, to discuss Public Relations During Tough Economic Times.

  22. 06/02/2023

    Ep. 47 - Radio Cannabis Marketing: Boom or Bust?

    Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Andy Gonzales, Marketing Account Executive at Townsquare Media, to discuss Radio Cannabis Marketing: Boom or Bust?

  23. 05/18/2023

    Ep. 46 - Building a Winning Marketing Team from an Agency Pro

    Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Michele Ringelberg, Owner & CEO at ThrivePOP, to discuss Building a Winning Marketing Team from an Agency Pro.

  24. 03/20/2023

    Ep. 45: The Power of Cannabis PR: Insights from a Leading Media Relations Expert

    In this episode, Lisa Buffo sat down with seasoned PR pro Rosie Mattio, Founder & CEO of MATTIO Communications. Rosie shares her journey into the world of cannabis PR, offering valuable insights into how clients can work with a PR firm and what to expect from the process. Lisa and Rosie explore the importance of crafting a compelling pitch, building a brand, and staying up-to-date with the latest trends in the industry. Rosie also shares advice for those who are doing PR on their own and want to work with reporters. Whether you're an entrepreneur in the cannabis space or just curious about the power of PR, this episode is sure to inform and inspire. Tune in and discover how effective media relations can help take your business to the next level.   Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com/ Contact us: info@marketingcannabis.org  Instagram: https://www.instagram.com/cannamarketing/ Facebook: https://web.facebook.com/CannaMarketingAssociation Twitter: https://twitter.com/cannamarketing LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

  25. 02/13/2023

    Ep. 44: Navigating Cannabis Marketing: From Retail to Tech

    Lisa Buffo sat down with Jeremy Johnson, Business Development Manager at Dispense to discuss how he got started in the cannabis industry and his contribution to building Dispense into a thriving business. Lisa and Jeremy delve into the importance of starting small and growing conscientiously, as well as the differences between product-based SEO and iframe-based SEO. Jeremy shares his insights on what product-based SEO is and how it works, and highlights some of his favorite marketing tools. Finally, the pair discusses the most important thing to consider when building a tech stack, and how this can impact the success of your business. Whether you are new to the cannabis industry or a seasoned veteran, this episode provides valuable insights and tips that you can use to grow your business. Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com/ Contact us: info@marketingcannabis.org  Instagram: https://www.instagram.com/cannamarketing/ Facebook: https://web.facebook.com/CannaMarketingAssociation Twitter: https://twitter.com/cannamarketing LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/