Podcast Growth and SEO Strategies for Entrepreneurs | Podcasting Problem Solver

Leah Bryant | Podcast Coach and Growth Strategist
  • 5.0 (8)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Your podcast isn't growing because you're solving the wrong problem. As an entrepreneur, you're following all the podcast advice, posting consistently, sharing more clips, and showing up everywhere, but your downloads are stuck, and your show isn't generating leads. You're chasing bad advice instead of investigating the real issue blocking your podcast growth. This show delivers actionable strategies to help you uncover what's blocking your podcast growth, then gives you the strategic SEO, workflows, and systems to fix it.  We'll cover questions like: Why isn't my podcast growing even though I'm doing everything "right"? How does podcast SEO actually work on Apple Podcasts and Spotify? Which podcast categories should I choose to improve discoverability? How do I optimize for search without my podcast sounding robotic? How can I batch record and save 3-5 hours per episode? What's keeping my podcast from converting listeners into leads? How do I create content based on what people are actually searching for? Should I use keywords or my brand name in my podcast title? How do I know if my podcast strategy is actually working? Can I grow my podcast without being all over social media? What metrics should I track besides download numbers? Former fraud investigator Leah Bryant applies pattern recognition to podcast strategy. After producing 2,000+ episodes and working with over 70 podcasters, she identified the patterns that separate growing podcasts from stagnant ones and built the SEAMless Podcast Framework™ to address them. She doesn't give generic best practices. She uncovers YOUR specific problem and shows you how to fix it. With solo strategy episodes, live coaching sessions, and guest episodes, you'll learn exactly how to turn your podcast into a searchable, lead-generating asset for your business. Perfect for entrepreneurs and small business owners who love podcasting but need it to work harder for their business. 🔍 Follow Podcasting Problem Solver™ and let's crack your growth case. 💌 Behind the Mic → leahbryantco.com/newsletter 📱 Let's be social → @leahbryant_co

  1. 68: Why Your Podcast Isn't Getting Clients And How to Fix It

    2D AGO

    68: Why Your Podcast Isn't Getting Clients And How to Fix It

    Your podcast is getting listens but not leads. You're creating genuinely good content and showing up consistently, yet your business remains completely silent. If you've ever wondered why your podcast isn't converting listeners into clients, this episode is for you.  I'm walking you through the 3 silent conversion killers I find hiding on nearly every show I audit — the ones that quietly cost you, clients, even when your content is solid. You'll learn why speaking to everyone is costing you conversions, how to fix your call-to-action placement so it actually moves people, and why your podcast needs a conversion strategy, not just a content calendar. Plus, hear how one client went from zero inquiries to 3 booked discovery calls without recording a single new episode.  Positioned and Found Waitlist - http://leahbryantco.com/positioned-and-found 00:00 – Why Your Podcast Isn't Converting Listeners to Clients  01:19 – What a Podcast Conversion Audit Looks For  02:12 – Podcast Lead Generation vs. Growing an Audience  03:41 – The Real Difference Between Entertaining and Converting  09:55 – How Narrowing Your Audience Language Changes Everything  11:17 – How to Audit Your Last 5 Episodes for Conversion Intent  13:05 – Why Your Podcast Is an Expensive Hobby Without a Strategy  Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-lead-generation-strategy-not-working 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    16 min
  2. 67: 5 Podcast Discoverability Fixes to Increase Your Audience Growth This Week

    FEB 25

    67: 5 Podcast Discoverability Fixes to Increase Your Audience Growth This Week

    Your podcast content is solid, your teaching is clear, but your downloads are stuck at the same number every month. If you're wondering why your good content isn't translating into podcast growth, this episode walks you through the five specific things blocking your discoverability. I'm breaking down the exact things podcast algorithms (aka the robots) scan for and the five fixes that control whether anyone can find your show. You'll learn why clever titles hurt visibility, what language works for podcast SEO, and how one client got 47% more downloads in 60 days by fixing these things. Your content is probably already good enough. You just need to help the platforms find you. 👉 Book your Get Found Audit: https://leahbryantco.com/getfound (Use code "PODCAST" for a special listener discount) 00:59 – Why Good Content Doesn't Equal Podcast Growth  02:30 – Fix #1: What Your Show Title Is Costing You  04:48 – Fix #2: The Show Description Mistake Killing Discoverability  13:57 – Fix #5: The Consistency Pattern Algorithms Look For  17:25 – Results: 47% Download Increase in 60 Days  20:42 – How to Audit Your Podcast This Week Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-discoverability-fixes 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    22 min
  3. 66: Why Your Podcast Isn't Growing: 4 Attraction Gaps Blocking Discoverability

    FEB 18

    66: Why Your Podcast Isn't Growing: 4 Attraction Gaps Blocking Discoverability

    You're publishing consistently, your content is solid, and you still can't figure out why new listeners aren't finding you. This episode is for the podcaster who's doing all the right things but hitting a discoverability ceiling they can't see. If that's you, the problem probably isn't your content but your attraction signals. I'm walking you through the 4 quiet gaps that block podcast discoverability even when your strategy is strong. Your episode titles that confuse search instead of clarifying it, episode descriptions that exist but don't work, category and tag choices that limit your reach, and why consistency alone will never fix any of it. You'll learn why clever titles hurt you with cold listeners, what your episode description's first two sentences need to do, and how one client's organic downloads started climbing within 6 weeks, including episodes she'd already published, just by fixing these four things.  Your attraction layer is either working for you or quietly working against you. This episode shows you how to tell the difference. 00:00 – Why Your Podcast Isn't Growing (Even When You're Doing Everything Right)  01:14 – What Attraction Gaps Are and Why They're Blocking Your Discoverability  02:05 – The Real Problem: Misalignment, Not Absence  02:38 – The 4 Attraction Gaps That Quietly Kill Podcast Growth  10:54 – The 4-Part Fix That Started Growing Her Downloads in 6 Weeks  11:28 – How Fixing Attraction Signals Makes Your Back Catalog Work for You  12:05 – What the Attraction Phase of the SEAMless Podcast Framework Actually Does  12:38 – A Quick Discoverability Gut Check You Can Do Right Now  Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-discoverability-attraction-gaps Related Episodes 53: How to Write Podcast Episode Titles That Get More Downloads 55: How to Write Episode Descriptions That Get More Downloads 65: Double Your Podcast Downloads Without Recording New Episodes (Using Strategic Podcast SEO)  📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    16 min
  4. 65: Double Your Podcast Downloads Using Strategic Podcast SEO

    FEB 11

    65: Double Your Podcast Downloads Using Strategic Podcast SEO

    You're publishing every week like clockwork, but your podcast downloads stay basically the same. You're stuck thinking you just need to keep cranking out more content, but what if the problem isn't what you're creating, it's that your episodes stop working after the week it goes live? If you're a podcaster ready to stop starting from zero every single week and finally build sustainable podcast growth, this episode shows you how to make your back catalog work as hard as your newest episode. When you optimize podcast episodes for discoverability, they don't just spike and disappear. They keep getting found months later through search results and platform recommendations. That's compounding visibility, and it's how you increase podcast downloads without publishing more content. I'll walk you through exactly which old podcast episodes are worth optimizing, and how podcast SEO works like compound interest for your back catalog. 00:00 – Why Your Podcast Downloads Stay the Same Every Week  01:28 – Why Your Back Catalog Is Collecting Dust  02:40 – How Podcast SEO Works Like Compound Interest  03:39 – Should You Optimize Old Podcast Episodes or Focus on New Ones?  04:19 – Which Episodes Are Worth Optimizing for Podcast Visibility  05:59 – Download Spikes Don't Mean Sustainable Podcast Growth  06:43 – How Backlog Visibility Creates Growth While You Sleep  10:14 – My Highest Download Month Happened During an Unexpected Break  12:27 – How to Identify Which Episodes Are Compounding vs Not  13:22 – Finding Quick Wins and Gaps in Your Podcast Catalog  Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-seo-double-downloads-back-catalog 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    15 min
  5. 64: How to Optimize Your Podcast for Search

    FEB 4

    64: How to Optimize Your Podcast for Search

    Your audience loves your podcast, they're sending you DMs about how your episodes changed their lives, but only three new people found your show last week. If you're getting great feedback from existing listeners but your download numbers won't budge, this episode shows you exactly why the algorithm can't figure out who else needs to hear you. The podcast algorithm isn't listening to your episodes. It's scanning your show title, description, episode titles, and metadata for specific signals that tell it who to recommend your show to. When those signals are vague or missing, the algorithm moves on. I'm walking you through exactly how to translate your content into language the algorithm understands so new podcast listeners can find you.  00:00 – Why Your Podcast Isn't Getting New Listeners  02:51 – The Podcast Discoverability Problem Most Hosts Face  05:38 – How to Write Searchable Podcast Descriptions  06:57 – Case Study: 34% Discovery Increase from Better Episode Titles  08:57 – Podcast SEO Signals: Title, Description, and Categories  10:02 – Episode Description Examples That Work for Search  14:05 – Shareable vs Searchable: Why You Need Both  16:30 – How to Fix Your Podcast Visibility This Week  Check out the full show notes and resources at https://leahbryantco.com/podcast/how-to-optimize-your-podcast-for-search 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    18 min
  6. 63: Your Podcast Isn't Bad, It's Just Invisible to the Algorithm

    JAN 30

    63: Your Podcast Isn't Bad, It's Just Invisible to the Algorithm

    Your podcast content is solid, but your downloads aren't moving and new listeners aren't finding you. You've stayed consistent, created quality episodes, and you're wondering why discovery still isn't kicking in. If you can't figure out why your good content isn't getting found, this episode shows you exactly what's blocking your podcast growth. I'm breaking down how podcast algorithms actually work, what signals platforms are scanning for, and why clever episode titles and vague descriptions kill discoverability. You'll learn how to translate your show so it actually appears in search results without gaming the system. Confusion kills podcast discoverability every time. Your show needs to clearly answer one question for the algorithm: "Who is this for?" If you've been creating great content but can't figure out why it's not showing up anywhere, this is what you're missing. 👉 Book your Get Found Audit: https://leahbryantco.com/getfound (Use code "PODCAST" for a special listener discount) Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-discoverability 00:54 – The Visibility Problem Most Podcasters Miss  01:43 – Why Podcast Platforms Don't Reward Quality  02:13 – What Podcast Algorithms Actually Scan For  02:41 – The One Question That Kills Podcast Discoverability  03:13 – Where Most Podcasts Confuse the Algorithm  06:42 – The Attraction Phase of Podcast Growth  07:24 – What Happens When You Get Found  📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    9 min
  7. 62: The Hidden Podcast Growth Problem That Has Nothing to Do with Your Content

    JAN 28

    62: The Hidden Podcast Growth Problem That Has Nothing to Do with Your Content

    Your episodes sound fine, but people keep dropping off and your podcast growth has stalled. You've tried better hooks, tighter editing, different formats, but your podcast retention is still dropping. If you can't figure out why your podcast isn't working even though your content is solid, this episode shows you the missing piece. I'm breaking down how energy levels and recording create structural problems that kill episode retention before you even finish editing. You'll learn exactly what happens when you record tired, rushed, or distracted, and how it affects through your intro, authority, best content, transitions, and call to action in ways you can't hear yourself. If you've been trying to improve podcast quality with tactics but it's still not landing, this is what you're missing. Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-growth-problem 00:57 – Energy as a Strategic Input, Not Woo Woo  02:35 – The Five Places Energy Issues Show Up  05:13 – Why You Can't Hear This in Your Own Episodes  05:56 – The Late-Night Batching Problem (Real Client Story)  07:32 – How to Structure Episodes That Actually Convert  10:26 – Why This Is Always Connected to Something Else 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    12 min
  8. 61: How to Keep Podcasting When You Want to Quit w/ Rafer Owens Jr

    JAN 24

    61: How to Keep Podcasting When You Want to Quit w/ Rafer Owens Jr

    Staring at your download numbers wondering if you should just quit? Scrolling through other podcasters' success thinking they have something you don't? If you're stuck in a podcast plateau questioning whether any of this is worth it, this episode will help you find your way forward. This is part two of my conversation with Rafer Owens Jr., certified mindset coach, about building podcast resilience that actually lasts. You'll hear Rafer's raw story about almost giving up during a nine-mile run and the breakthrough that changed how he approaches everything, including his podcast. We're talking about how to keep podcasting when you want to quit, why your why matters more than your download numbers, and how to detach from the metrics and focus on impact. If you're in the messy middle right now, this conversation is your reminder: you can't fail if you're already showing up. Check out the full show notes and resources at https://leahbryantco.com/podcast/how-to-keep-podcasting-when-you-want-to-quit 00:46 – Resilience Is About How You Reset  02:04 – Running 1,000 Miles: The Long Game Lesson  08:23 – The Mile Four Breakdown That Changed Everything  12:42 – Your Why Matters More Than Downloads  15:34 – The Why That Makes You Cry Is the Real One  17:36 – Celebrate Small Wins or Burn Out Mentioned Links & Connect with Rafer Owens Jr Listen to Shifts & Giggles: https://pod.link/1811055783  Follow Rafer on Instagram: https://instagram.com/raferowensjr  📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    21 min
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Your podcast isn't growing because you're solving the wrong problem. As an entrepreneur, you're following all the podcast advice, posting consistently, sharing more clips, and showing up everywhere, but your downloads are stuck, and your show isn't generating leads. You're chasing bad advice instead of investigating the real issue blocking your podcast growth. This show delivers actionable strategies to help you uncover what's blocking your podcast growth, then gives you the strategic SEO, workflows, and systems to fix it.  We'll cover questions like: Why isn't my podcast growing even though I'm doing everything "right"? How does podcast SEO actually work on Apple Podcasts and Spotify? Which podcast categories should I choose to improve discoverability? How do I optimize for search without my podcast sounding robotic? How can I batch record and save 3-5 hours per episode? What's keeping my podcast from converting listeners into leads? How do I create content based on what people are actually searching for? Should I use keywords or my brand name in my podcast title? How do I know if my podcast strategy is actually working? Can I grow my podcast without being all over social media? What metrics should I track besides download numbers? Former fraud investigator Leah Bryant applies pattern recognition to podcast strategy. After producing 2,000+ episodes and working with over 70 podcasters, she identified the patterns that separate growing podcasts from stagnant ones and built the SEAMless Podcast Framework™ to address them. She doesn't give generic best practices. She uncovers YOUR specific problem and shows you how to fix it. With solo strategy episodes, live coaching sessions, and guest episodes, you'll learn exactly how to turn your podcast into a searchable, lead-generating asset for your business. Perfect for entrepreneurs and small business owners who love podcasting but need it to work harder for their business. 🔍 Follow Podcasting Problem Solver™ and let's crack your growth case. 💌 Behind the Mic → leahbryantco.com/newsletter 📱 Let's be social → @leahbryant_co

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