Podcast Growth and SEO Strategies for Entrepreneurs | Podcasting Problem Solver

Leah Bryant | Podcast Coach and Growth Strategist
  • 5.0 (8)
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  • UPDATED WEEKLY

Your podcast isn't growing because you're solving the wrong problem. As an entrepreneur, you're following all the podcast advice, posting consistently, sharing more clips, and showing up everywhere, but your downloads are stuck, and your show isn't generating leads. You're chasing bad advice instead of investigating the real issue blocking your podcast growth. This show delivers actionable strategies to help you uncover what's blocking your podcast growth, then gives you the strategic SEO, workflows, and systems to fix it.  We'll cover questions like: Why isn't my podcast growing even though I'm doing everything "right"? How does podcast SEO actually work on Apple Podcasts and Spotify? Which podcast categories should I choose to improve discoverability? How do I optimize for search without my podcast sounding robotic? How can I batch record and save 3-5 hours per episode? What's keeping my podcast from converting listeners into leads? How do I create content based on what people are actually searching for? Should I use keywords or my brand name in my podcast title? How do I know if my podcast strategy is actually working? Can I grow my podcast without being all over social media? What metrics should I track besides download numbers? Former fraud investigator Leah Bryant applies pattern recognition to podcast strategy. After producing 2,000+ episodes and working with over 70 podcasters, she identified the patterns that separate growing podcasts from stagnant ones and built the SEAMless Podcast Framework™ to address them. She doesn't give generic best practices. She uncovers YOUR specific problem and shows you how to fix it. With solo strategy episodes, live coaching sessions, and guest episodes, you'll learn exactly how to turn your podcast into a searchable, lead-generating asset for your business. Perfect for entrepreneurs and small business owners who love podcasting but need it to work harder for their business. 🔍 Follow Podcasting Problem Solver™ and let's crack your growth case. 💌 Behind the Mic → leahbryantco.com/newsletter 📱 Let's be social → @leahbryant_co

  1. 77: 3 Email Automations That Put Your Podcast Back Catalog to Work

    1D AGO

    77: 3 Email Automations That Put Your Podcast Back Catalog to Work

    You've got a back catalog full of episodes that new subscribers have never heard, and most of them never will unless you have a system that brings those episodes back to the surface. This episode is for podcasters who are ready to stop leaving that content on the table and start letting email do the work for them.  Email marketing strategist Hannah Davis is back for part two, and this time we're getting tactical. She walks through how to automate your back catalog, build the email nurture sequences that guide listeners toward your offers, and set up the systems that keep compounding even when you're not actively creating. 01:02 – Two Ways to Promote Old Episodes Through Email  03:45 – What a Bottomless Broadcast Is and How It Works  05:06 – Using Email to Bridge Offers and Build a Conversion Sequence  08:21 – The Minimum Viable Email Setup Every Podcaster Needs  12:37 – How to Reverse Engineer Your Content Plan From Your Next Launch  17:00 – How to Mention Your Email List in a Podcast Episode Naturally  20:51 – The Mindset Shift That Makes Email Feel Like an Asset   Check out the full show notes and resources at https://leahbryantco.com/podcast/email-automation-for-podcasters   Related Episode  76: How to Use Email to Make Your Podcast Work Harder w/ Hannah Davis Connect with Hannah Free Newsletter Copy Template 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    26 min
  2. 76: How to Use Email to Make Your Podcast Work Harder w/ Hannah Davis

    2D AGO

    76: How to Use Email to Make Your Podcast Work Harder w/ Hannah Davis

    You're recording consistently, you have an email list, and you know you should be using it, but somewhere between the mic and the inbox, the momentum stalls. This episode is for podcasters and creative entrepreneurs who are already showing up and want their podcast and email list to finally work together. Email marketing strategist Hannah Davis joins the show to break down what sustainable podcast email marketing actually looks like outside of launch season. You'll learn where email fits into your overall podcast growth strategy, what to send in your weekly newsletter when you're not promoting anything, and how your back catalog of episodes can become one of the most powerful assets in your email strategy. 00:00 – Why Your Podcast Episodes Are Sitting Idle After Week One  02:04 – Where Email Fits Into Your Podcast Growth Strategy  05:32 – Why You Need Both a Freebie and a Newsletter Sign-Up  10:05 – What to Send in Your Weekly Newsletter When You're Not Launching  16:25 – The Simple Formula for a Sustainable Weekly Email Check out the full show notes and resources at https://leahbryantco.com/podcast/email-marketing-strategy Connect with Hannah Free Newsletter Copy Template 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    20 min
  3. Why You Keep Abandoning Your Own Goals w/ Tasha and Brandon Skillin

    3D AGO ·  BONUS

    Why You Keep Abandoning Your Own Goals w/ Tasha and Brandon Skillin

    You're doing the work, showing up every day, and still drifting back into other people's expectations without even realizing it. If you're a high-achieving entrepreneur who keeps losing yourself in the to-do list and wondering why your goals still feel out of reach, this episode is for you. This is part two of our conversation with Tasha and Brandon Skillin, founders of Rules and Rebellion. Today is when it gets practical, and it centers on the one tool that holds it all together. In part two, you'll learn why vision boards for high achievers are actually a nervous system regulation tool, how vision board neuroscience makes achieving your goals feel inevitable instead of overwhelming, and how to stop abandoning yourself through a simple daily practice you can build into the time you already have. 00:35 – Why Vision Boards for High Achievers Are a Brain Tool, Not a Craft Project  08:19 – How to Use a Vision Board Every Day Without Letting It Collect Dust  11:17 – Who This Work Is Really For: ADHD, Chronic Illness, and Complex Lives  14:05 – Overcoming Perfectionism and the Lie That You Just Need to Work Harder  18:10 – A Client Story That Shows What's Possible  Check out the full show notes and resources at https://leahbryantco.com/podcast/vision-board-for-high-achievers Related Episode Breaking Hustle Culture Burnout and Building a Business You Want w/ Tasha and Brandon Skillin Connect with Tasha and Brandon Skillin April 25 and 26 Boldly Becoming You Workshop  Instagram 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    26 min
  4. Breaking Hustle Culture Burnout and Building a Business You Want w/ Tasha and Brandon Skillin

    4D AGO ·  BONUS

    Breaking Hustle Culture Burnout and Building a Business You Want w/ Tasha and Brandon Skillin

    You're productive, busy, hitting the marks, and still, something underneath it all doesn't match the effort you're putting in. If you've ever wondered whether you're building the right thing or just really good at building the wrong one, this episode is for you. The high-achieving entrepreneur who is tired of running on empty and wants to finally understand why. Tasha and Brandon Skillen are a married coaching team and the founders of Rules and Rebellion. They help business owners break hustle culture burnout and build something sustainable, and they didn't arrive at this work through theory. They lived it. In part one, you'll learn why high achiever perfectionism keeps showing up even after you've committed to changing, what "the swamp" is, and how to move through it, and why nervous system regulation is the infrastructure that makes building a sustainable business actually possible. 01:39 – How Hustle Culture Burnout Broke Everything and Built Something Better 09:07 – What High Achievers Get Wrong About Goals 15:32 – The Gap Between Knowing and Doing 20:08 – What the Swamp Is and How High Achievers Get Stuck There Check out the full show notes and resources at https://leahbryantco.com/podcast/hustle-culture-burnout-sustainable-business Related Episodes Why You Keep Abandoning Your Own Goals w/ Tasha and Brandon Skillin Connect with Tasha and Brandon Skillin Instagram April 25 and 26 Boldly Becoming You Workshop  📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    29 min
  5. 75: Why Podcasting Feels Hard (It Might Be Your Chart) w/ Breanna Owen

    APR 16

    75: Why Podcasting Feels Hard (It Might Be Your Chart) w/ Breanna Owen

    Recording your podcast sometimes feels effortless, and other times it feels like pulling teeth. If you've ever wondered why, your human design chart might have the answer. This episode is for podcasters who are showing up consistently but feel that their delivery, scripting, and email content are all working harder than they should. Email strategist Breanna Owen breaks down what human design in business looks like, specifically for your voice. You'll learn what your throat center says about how you should be scripting your episodes, why defined vs undefined throat center completely changes your approach, and how the energy you're in when you record or write is the exact energy your audience receives — in their earbuds and in their inbox. 00:00 – Why Recording Feels Natural for Some Podcasters and Not Others  08:10 – Why Your Emotional Energy Shows Up in Your Podcast and Email Content  09:51 – Batch Content Creation and Writing from Your High-Energy Windows  12:42 – The Biggest Mistake People Make With Human Design in Business Check out the full show notes and resources at https://leahbryantco.com/podcast/human-design-in-business-podcast-email Connect with Breanna Instagram 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    15 min
  6. 74: Fix Your Email Marketing with Human Design w/ Breanna Owen

    APR 15

    74: Fix Your Email Marketing with Human Design w/ Breanna Owen

    Your podcast listeners are engaged, they're joining your email list, and then something shifts. The connection drops, and the conversion from listener to client just isn't happening. If your podcast-to-email funnel feels like it's speaking a different language than your episodes, this one's for you.  Email strategist Breanna Owen joins the show to break down how human design email marketing can help you stop guessing and start communicating in a way that actually feels like you. You'll learn where to start in your chart if you're brand new to human design, how your energy type shapes the way you show up in email, and why your welcome sequence strategy might be the exact place your listener-to-client conversion is breaking down. 01:54 – Where to Start in Your Human Design Chart  03:39 – Human Design Energy Types Explained  06:40 – How Breanna Used Her Own Design to Fix Her Email Marketing Strategy  10:15 – What Your Profile Lines Tell You About Content Creation  15:05 – Welcome sequence Strategy: Why You Should Sell in Email One  19:36 – How to Use Your Motivation Type to Write CTAs That Convert Check out the full show notes and resources at https://leahbryantco.com/podcast/human-design-and-email-marketing Connect with Breanna Instagram 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    23 min
  7. 73: Why Your Quiz Isn't Converting w/ Maiko Sakai

    APR 9

    73: Why Your Quiz Isn't Converting w/ Maiko Sakai

    You spent months building a quiz, and it's just sitting there. If your lead magnet isn't converting listeners into buyers, the problem probably isn't the quiz itself. This one's for podcasters who are done guessing why their funnel isn't working. Quiz strategist Maiko Sakai is back for part two, and we're getting into the mistakes that kill conversion before your quiz ever gets a chance. You'll learn why a segmented email sequence is where the real sales happen, how to use your quiz as a single point of entry for every visibility effort you make, and why your bounce rate isn't the number you should actually be watching. 00:00 – Quiz Funnel Mistakes That Kill Conversions Before You Start  03:24 – Why Your Quiz Copy Is the Real Lead Magnet 06:04 – How to Use Your Quiz as a Single Point of Entry 09:01 – How Diagnostic Quizzes Pre-Qualify Your Podcast Listeners 13:12 – The Simple 3-Tool Tech Setup for Your Quiz Funnel Check out the full show notes and resources at https://leahbryantco.com/podcast/quiz-funnel-strategy-for-podcasters Connect with Maiko LinkedIn 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    17 min
  8. 72: How a Diagnostic Quiz Turns Podcast Listeners Into Leads w/ Maiko Sakai

    APR 8

    72: How a Diagnostic Quiz Turns Podcast Listeners Into Leads w/ Maiko Sakai

    You're showing up, publishing consistently, and your podcast still isn't generating leads. If your listeners are tuning in but not taking the next step, this episode is for you. Maiko Sakai, high-conversion quiz design strategist, breaks down why a quiz for lead generation outperforms a traditional lead magnet by more than 40%, and how a diagnostic quiz gives your cold but ready-to-buy audience exactly what they need to say yes. We also get into what a segmented email sequence after a quiz should look like, and why self-discovery changes the entire sales conversation. Your listeners aren't uninterested; they may just be cold to you, not to the problem. This is how you close that gap. 02:59 – Quiz vs. Lead Magnet: The Conversion Rate Difference  08:00 – Cold But Ready-to-Buy Leads: Why They Behave Differently  15:27 – The Email Sequence After a Quiz And What That First Email Must Do Check out the full show notes and resources at https://leahbryantco.com/podcast/quiz-for-lead-generation-vs-lead-magnet Connect with Maiko LinkedIn 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    24 min
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About

Your podcast isn't growing because you're solving the wrong problem. As an entrepreneur, you're following all the podcast advice, posting consistently, sharing more clips, and showing up everywhere, but your downloads are stuck, and your show isn't generating leads. You're chasing bad advice instead of investigating the real issue blocking your podcast growth. This show delivers actionable strategies to help you uncover what's blocking your podcast growth, then gives you the strategic SEO, workflows, and systems to fix it.  We'll cover questions like: Why isn't my podcast growing even though I'm doing everything "right"? How does podcast SEO actually work on Apple Podcasts and Spotify? Which podcast categories should I choose to improve discoverability? How do I optimize for search without my podcast sounding robotic? How can I batch record and save 3-5 hours per episode? What's keeping my podcast from converting listeners into leads? How do I create content based on what people are actually searching for? Should I use keywords or my brand name in my podcast title? How do I know if my podcast strategy is actually working? Can I grow my podcast without being all over social media? What metrics should I track besides download numbers? Former fraud investigator Leah Bryant applies pattern recognition to podcast strategy. After producing 2,000+ episodes and working with over 70 podcasters, she identified the patterns that separate growing podcasts from stagnant ones and built the SEAMless Podcast Framework™ to address them. She doesn't give generic best practices. She uncovers YOUR specific problem and shows you how to fix it. With solo strategy episodes, live coaching sessions, and guest episodes, you'll learn exactly how to turn your podcast into a searchable, lead-generating asset for your business. Perfect for entrepreneurs and small business owners who love podcasting but need it to work harder for their business. 🔍 Follow Podcasting Problem Solver™ and let's crack your growth case. 💌 Behind the Mic → leahbryantco.com/newsletter 📱 Let's be social → @leahbryant_co

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