Podcast Growth and SEO Strategies for Entrepreneurs | Podcasting Problem Solver

Leah Bryant | Podcast Growth Strategist and Coach
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  • UPDATED SEMIWEEKLY

Your podcast isn't growing because you're solving the wrong problem. If you want podcast growth strategies, podcast marketing tips, and podcast SEO that grow your podcast audience and generate leads, not just vanity metrics, you need to stop following generic advice and start investigating what's really missing. I'm Leah Bryant, former fraud investigator, trained in pattern recognition, and the podcast growth coach and strategist who's going to figure out why your podcast isn't working for your business. After producing over 2,000 episodes and helping entrepreneurs launch and grow podcasts, I've seen the same patterns repeat: podcasters following generic "post consistently!" advice while their podcast download numbers plateau. They're chasing false leads instead of investigating the real issue. This show is different. I approach podcast growth the way I approached fraud cases, by identifying the patterns everyone else misses. Most podcast coaches will tell you to show up more, be more consistent, post more clips. I'm going to show you why your podcast isn't searchable, why your podcast content isn't converting, and how to turn your show into an actual lead-generation asset that grows your business. I'll answer questions like... Why "consistency" advice is keeping your podcast stuck (and what drives podcast audience growth) What is podcast SEO and how does it help grow your podcast Podcast SEO optimization and search strategies that get you found by ideal clients How to grow a podcast audience without burning out on content creation How to measure podcast growth with the right analytics The strategic gaps between publishing episodes and generating business results How to monetize a podcast and turn podcast listeners into leads Podcast marketing and repurposing strategies that turn shows into lead-gen tools How to get more podcast downloads without posting more content I created the SEAMless Podcast Framework™ because I got tired of watching smart entrepreneurs burn out on bad podcast advice. If you're ready to stop guessing and start solving the actual problem with your podcast strategy, you're in the right place. 🔍 Follow Podcasting Problem Solver™ and let’s crack your growth case. 💌 Behind the Mic → leahbryantco.com/newsletter 📱 Let's be social → @leahbryant_co

  1. 65: Double Your Podcast Downloads Without Recording New Episodes (Using Strategic Podcast SEO)

    3D AGO

    65: Double Your Podcast Downloads Without Recording New Episodes (Using Strategic Podcast SEO)

    You're publishing every week like clockwork, but your podcast downloads stay basically the same. You're stuck thinking you just need to keep cranking out more content, but what if the problem isn't what you're creating, it's that your episodes stop working after the week it goes live? If you're a podcaster ready to stop starting from zero every single week and finally build sustainable podcast growth, this episode shows you how to make your back catalog work as hard as your newest episode. When you optimize podcast episodes for discoverability, they don't just spike and disappear. They keep getting found months later through search results and platform recommendations. That's compounding visibility, and it's how you increase podcast downloads without publishing more content. I'll walk you through exactly which old podcast episodes are worth optimizing, and how podcast SEO works like compound interest for your back catalog. 00:00 – Why Your Podcast Downloads Stay the Same Every Week  01:28 – Why Your Back Catalog Is Collecting Dust  02:40 – How Podcast SEO Works Like Compound Interest  03:39 – Should You Optimize Old Podcast Episodes or Focus on New Ones?  04:19 – Which Episodes Are Worth Optimizing for Podcast Visibility  05:59 – Download Spikes Don't Mean Sustainable Podcast Growth  06:43 – How Backlog Visibility Creates Growth While You Sleep  10:14 – My Highest Download Month Happened During an Unexpected Break  12:27 – How to Identify Which Episodes Are Compounding vs Not  13:22 – Finding Quick Wins and Gaps in Your Podcast Catalog  Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-seo-double-downloads-back-catalog 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundpodcast (Use code "PODCAST" for a special listener discount) Book a Podcast Strategy Audit https://leahbryantco.com/podcast-strategy Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Email: support@leahbryantco.com Threads: https://www.threads.com/@leahbryant_co This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    15 min
  2. 64: How to Optimize Your Podcast for Search

    FEB 4

    64: How to Optimize Your Podcast for Search

    Your audience loves your podcast, they're sending you DMs about how your episodes changed their lives, but only three new people found your show last week. If you're getting great feedback from existing listeners but your download numbers won't budge, this episode shows you exactly why the algorithm can't figure out who else needs to hear you. The podcast algorithm isn't listening to your episodes. It's scanning your show title, description, episode titles, and metadata for specific signals that tell it who to recommend your show to. When those signals are vague or missing, the algorithm moves on. I'm walking you through exactly how to translate your content into language the algorithm understands so new podcast listeners can find you.  00:00 – Why Your Podcast Isn't Getting New Listeners  02:51 – The Podcast Discoverability Problem Most Hosts Face  05:38 – How to Write Searchable Podcast Descriptions  06:57 – Case Study: 34% Discovery Increase from Better Episode Titles  08:57 – Podcast SEO Signals: Title, Description, and Categories  10:02 – Episode Description Examples That Work for Search  14:05 – Shareable vs Searchable: Why You Need Both  16:30 – How to Fix Your Podcast Visibility This Week  Check out the full show notes and resources at https://leahbryantco.com/podcast/how-to-optimize-your-podcast-for-search 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundpodcast (Use code "PODCAST" for a special listener discount) Book a Podcast Strategy Audit https://leahbryantco.com/podcast-strategy Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Email: support@leahbryantco.com Threads: https://www.threads.com/@leahbryant_co This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    18 min
  3. 63: Your Podcast Isn't Bad, It's Just Invisible to the Algorithm

    JAN 30

    63: Your Podcast Isn't Bad, It's Just Invisible to the Algorithm

    Your podcast content is solid, but your downloads aren't moving and new listeners aren't finding you. You've stayed consistent, created quality episodes, and you're wondering why discovery still isn't kicking in. If you can't figure out why your good content isn't getting found, this episode shows you exactly what's blocking your podcast growth. I'm breaking down how podcast algorithms actually work, what signals platforms are scanning for, and why clever episode titles and vague descriptions kill discoverability. You'll learn how to translate your show so it actually appears in search results without gaming the system. Confusion kills podcast discoverability every time. Your show needs to clearly answer one question for the algorithm: "Who is this for?" If you've been creating great content but can't figure out why it's not showing up anywhere, this is what you're missing. 👉 Book your Get Found Audit: https://leahbryantco.com/getfound (Use code "PODCAST" for a special listener discount) Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-discoverability 00:54 – The Visibility Problem Most Podcasters Miss  01:43 – Why Podcast Platforms Don't Reward Quality  02:13 – What Podcast Algorithms Actually Scan For  02:41 – The One Question That Kills Podcast Discoverability  03:13 – Where Most Podcasts Confuse the Algorithm  06:42 – The Attraction Phase of Podcast Growth  07:24 – What Happens When You Get Found  📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundpodcast (Use code "PODCAST" for a special listener discount) Book a Podcast Strategy Audit https://leahbryantco.com/podcast-strategy Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Email: support@leahbryantco.com Threads: https://www.threads.com/@leahbryant_co This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    9 min
  4. 62: The Hidden Podcast Growth Problem That Has Nothing to Do with Your Content

    JAN 28

    62: The Hidden Podcast Growth Problem That Has Nothing to Do with Your Content

    Your episodes sound fine, but people keep dropping off and your podcast growth has stalled. You've tried better hooks, tighter editing, different formats, but your podcast retention is still dropping. If you can't figure out why your podcast isn't working even though your content is solid, this episode shows you the missing piece. I'm breaking down how energy levels and recording create structural problems that kill episode retention before you even finish editing. You'll learn exactly what happens when you record tired, rushed, or distracted, and how it affects through your intro, authority, best content, transitions, and call to action in ways you can't hear yourself. If you've been trying to improve podcast quality with tactics but it's still not landing, this is what you're missing. Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-growth-problem 00:57 – Energy as a Strategic Input, Not Woo Woo  02:35 – The Five Places Energy Issues Show Up  05:13 – Why You Can't Hear This in Your Own Episodes  05:56 – The Late-Night Batching Problem (Real Client Story)  07:32 – How to Structure Episodes That Actually Convert  10:26 – Why This Is Always Connected to Something Else 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundpodcast (Use code "PODCAST" for a special listener discount) Book a Podcast Strategy Audit https://leahbryantco.com/podcast-strategy Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Email: support@leahbryantco.com Threads: https://www.threads.com/@leahbryant_co This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    12 min
  5. 61: How to Keep Podcasting When You Want to Quit w/ Rafer Owens Jr

    JAN 24

    61: How to Keep Podcasting When You Want to Quit w/ Rafer Owens Jr

    Staring at your download numbers wondering if you should just quit? Scrolling through other podcasters' success thinking they have something you don't? If you're stuck in a podcast plateau questioning whether any of this is worth it, this episode will help you find your way forward. This is part two of my conversation with Rafer Owens Jr., certified mindset coach, about building podcast resilience that actually lasts. You'll hear Rafer's raw story about almost giving up during a nine-mile run and the breakthrough that changed how he approaches everything, including his podcast. We're talking about how to keep podcasting when you want to quit, why your why matters more than your download numbers, and how to detach from the metrics and focus on impact. If you're in the messy middle right now, this conversation is your reminder: you can't fail if you're already showing up. Check out the full show notes and resources at https://leahbryantco.com/podcast/how-to-keep-podcasting-when-you-want-to-quit 00:46 – Resilience Is About How You Reset  02:04 – Running 1,000 Miles: The Long Game Lesson  08:23 – The Mile Four Breakdown That Changed Everything  12:42 – Your Why Matters More Than Downloads  15:34 – The Why That Makes You Cry Is the Real One  17:36 – Celebrate Small Wins or Burn Out Mentioned Links & Connect with Rafer Owens Jr Listen to Shifts & Giggles: https://pod.link/1811055783  Follow Rafer on Instagram: https://instagram.com/raferowensjr  📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundpodcast (Use code "PODCAST" for a special listener discount) Book a Podcast Strategy Audit https://leahbryantco.com/podcast-strategy Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Email: support@leahbryantco.com Threads: https://www.threads.com/@leahbryant_co This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    21 min
  6. 60: Why Doing Hard Things Builds the Podcast Mindset You Need w/ Rafer Owens Jr

    JAN 23

    60: Why Doing Hard Things Builds the Podcast Mindset You Need w/ Rafer Owens Jr

    Ever started recording an episode with that voice in your head saying nobody's listening anyway? If you've questioned whether you should quit or caught yourself comparing your downloads to everyone else's highlight reel, this episode is for you.  Your biggest obstacle isn't your content strategy or technical skills. It's your podcast mindset and the patience required to keep showing up when you can't see results yet. I'm sitting down with Rafer Owens Jr., certified mindset coach, to talk about the real work of podcasting, the stuff that happens between episodes when you're questioning everything. You'll hear why doing hard things is what actually builds patience, how to batch record when you have energy (not when you're exhausted), and what podcast growth looks like when it's not showing up in your dashboard. This is about building momentum that's sustainable, not just chasing vanity metrics. Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-mindset-that-builds-patience 00:00 – The Long Game Nobody Warns You About  02:54 – Shrinking Obstacles Into Hurdles You Can Step Over  04:39 – You Already Have What You Need  06:02 – The Instant Gratification Problem  09:22 – The Comparison Trap That Kills Momentum  16:11 – Legacy Thinking vs. Instant Results  17:35 – Catching Self-Defeating Thoughts Before They Spiral  21:04 – Growth Doesn't Always Look Like Numbers Trending Up Connect with Rafer Owens Jr Listen to Shifts & Giggles: https://pod.link/1811055783  Follow Rafer on Instagram: https://instagram.com/raferowensjr  📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundpodcast (Use code "PODCAST" for a special listener discount) Book a Podcast Strategy Audit https://leahbryantco.com/podcast-strategy Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Email: support@leahbryantco.com Threads: https://www.threads.com/@leahbryant_co This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    24 min
  7. 59: How to Convert Podcast Listeners Without More Downloads

    JAN 21

    59: How to Convert Podcast Listeners Without More Downloads

    Staring at your podcast dashboard wondering why those numbers aren't turning into clients? This episode reveals the one metric that shows whether your podcast is converting so you can stop guessing and start booking.  You'll hear how one client had solid downloads but zero conversions. We clarified one action and made it unmistakable. Within weeks, she landed her first podcast-sourced client.  Book your growth audit! - https://leahbryantco.com/podcast-growth-audit 00:00 – Are Your Podcast Downloads Converting to Clients?  01:06 – Why Podcast Downloads Can Be Wildly Misleading  02:19 – The One Metric That Shows Podcast Conversion: Listener Action Rate  03:57 – How to Track Listener Actions (Even Starting From Zero)  04:55 – Real Example: Good Downloads, Zero Conversions  06:45 – Why This Lives in the Momentum Phase (Podcast Metrics That Matter)  07:24 – Stop Measuring Applause, Start Measuring Behavior  07:53 – Your Action Step: Build Podcast Momentum Today  Check out the full show notes and resources at https://leahbryantco.com/podcast/convert-podcast-listeners-without-downloads 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundpodcast (Use code "PODCAST" for a special listener discount) Book a Podcast Strategy Audit https://leahbryantco.com/podcast-strategy Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Email: support@leahbryantco.com Threads: https://www.threads.com/@leahbryant_co This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    9 min
  8. 58: Podcast Not Growing? You're Fixing the Wrong Problems

    JAN 7

    58: Podcast Not Growing? You're Fixing the Wrong Problems

    Your podcast looks consistent. You're showing up, publishing episodes, doing everything you're supposed to do. But your downloads feel stuck, your leads are nonexistent, and growth feels completely random. Sound familiar? Here's what's happening: you're reacting to metrics instead of investigating what's blocking your podcast growth strategy. Before I ever worked in podcasting, I investigated fraud. And the number one rule I learned? The loudest clue is rarely the right one. In this episode, I'm showing you how to read your podcast data like an investigator, the three patterns I see in every stuck podcast, and how one client increased downloads by 61% by clarifying just three things. This is how you stop guessing and start growing. 00:00 – Why Isn't My Podcast Growing? The Investigation Problem  01:01 – What I Learned From Investigating Fraud  03:59 – Strategy Before Everything Else 05:12 – When I Stopped Playing Small 06:30 – The 61% Growth Story 08:20 – What a Podcast Growth Audit Actually Uncovers Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-growth-strategy-downloads-to-leads 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundpodcast (Use code "PODCAST" for a special listener discount) Book a Podcast Strategy Audit https://leahbryantco.com/podcast-strategy Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Email: support@leahbryantco.com Threads: https://www.threads.com/@leahbryant_co This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    9 min
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About

Your podcast isn't growing because you're solving the wrong problem. If you want podcast growth strategies, podcast marketing tips, and podcast SEO that grow your podcast audience and generate leads, not just vanity metrics, you need to stop following generic advice and start investigating what's really missing. I'm Leah Bryant, former fraud investigator, trained in pattern recognition, and the podcast growth coach and strategist who's going to figure out why your podcast isn't working for your business. After producing over 2,000 episodes and helping entrepreneurs launch and grow podcasts, I've seen the same patterns repeat: podcasters following generic "post consistently!" advice while their podcast download numbers plateau. They're chasing false leads instead of investigating the real issue. This show is different. I approach podcast growth the way I approached fraud cases, by identifying the patterns everyone else misses. Most podcast coaches will tell you to show up more, be more consistent, post more clips. I'm going to show you why your podcast isn't searchable, why your podcast content isn't converting, and how to turn your show into an actual lead-generation asset that grows your business. I'll answer questions like... Why "consistency" advice is keeping your podcast stuck (and what drives podcast audience growth) What is podcast SEO and how does it help grow your podcast Podcast SEO optimization and search strategies that get you found by ideal clients How to grow a podcast audience without burning out on content creation How to measure podcast growth with the right analytics The strategic gaps between publishing episodes and generating business results How to monetize a podcast and turn podcast listeners into leads Podcast marketing and repurposing strategies that turn shows into lead-gen tools How to get more podcast downloads without posting more content I created the SEAMless Podcast Framework™ because I got tired of watching smart entrepreneurs burn out on bad podcast advice. If you're ready to stop guessing and start solving the actual problem with your podcast strategy, you're in the right place. 🔍 Follow Podcasting Problem Solver™ and let’s crack your growth case. 💌 Behind the Mic → leahbryantco.com/newsletter 📱 Let's be social → @leahbryant_co

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