Podcast Growth and SEO Strategies for Entrepreneurs: Podcasting Problem Solver

Leah Bryant, Podcast Coach and Growth Strategist
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  • UPDATED WEEKLY

Your podcast isn't growing because you're solving the wrong problem. As an entrepreneur, you're following all the podcast advice, posting consistently, sharing more clips, and showing up everywhere, but your downloads are stuck, and your show isn't generating leads. You're chasing bad advice instead of investigating the real issue blocking your podcast growth. This show delivers actionable strategies to help you uncover what's blocking your podcast growth, then gives you the strategic SEO, workflows, and systems to fix it.  We'll cover questions like: Why isn't my podcast growing even though I'm doing everything "right"? How does podcast SEO actually work on Apple Podcasts and Spotify? Which podcast categories should I choose to improve discoverability? How do I optimize for search without my podcast sounding robotic? How can I batch record and save 3-5 hours per episode? What's keeping my podcast from converting listeners into leads? How do I create content based on what people are actually searching for? Should I use keywords or my brand name in my podcast title? How do I know if my podcast strategy is actually working? Can I grow my podcast without being all over social media? What metrics should I track besides download numbers? Former fraud investigator Leah Bryant applies pattern recognition to podcast strategy. After producing 2,000+ episodes and working with over 70 podcasters, she identified the patterns that separate growing podcasts from stagnant ones and built the SEAMless Podcast Framework™ to address them. She doesn't give generic best practices. She uncovers YOUR specific problem and shows you how to fix it. With solo strategy episodes, live coaching sessions, and guest episodes, you'll learn exactly how to turn your podcast into a searchable, lead-generating asset for your business. Perfect for entrepreneurs and small business owners who love podcasting but need it to work harder for their business. 🔍 Follow Podcasting Problem Solver™ and let's crack your growth case. 💌 Behind the Mic → leahbryantco.com/newsletter 📱 Let's be social → @leahbryant_co

  1. 80: Before You Guest On Another Podcast, Do This

    11H AGO

    80: Before You Guest On Another Podcast, Do This

    You've been showing up as a podcast guest, delivering great interviews, and walking away with almost nothing to show for it. This episode is for podcasters who are done spinning their wheels on guesting and want to know what actually has to be in place before it works.  We're getting into why podcast guesting strategy fails without a solid show foundation, what three things have to be true about your podcast before guesting is worth your time, and how two podcasters with the same guest appearance got wildly different results and why. If you've been guesting and not converting, this one will show you exactly where the gap is. 00:00 – Why Your Podcast Guesting Strategy Isn't Converting  01:11 – What Has to Be in Place Before You Pitch Yourself as a Guest  03:39 – The Three Things Every Podcast Foundation Needs  05:56 – What a Podcast Conversion Path Looks Like  08:40 – The Three-Question Audit to Run on Your Show Right Now  10:00 – Why Strategy Has to Come Before Attraction  Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-guesting-strategy Join the waitlist for Positioned and Found - http://leahbryantco.com/positioned-and-found 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    11 min
  2. 79: Your Podcast Isn't Failing, Your Expectations Are

    5D AGO

    79: Your Podcast Isn't Failing, Your Expectations Are

    Your downloads aren't where you thought they'd be, and you're quietly wondering if your podcast is working. This episode is for business owners who are done measuring the wrong things and are ready to find out what podcast success looks like for a show built to grow a business.  Spoiler: it's not your download numbers. In this episode, we're getting into why the benchmarks you've been measuring yourself against were never built for you, what three metrics matter for a business podcast, and how coaches and consultants are landing clients from shows with audiences smaller than you'd expect.  If you've ever felt embarrassed by your numbers or come close to quitting, this one's going to reframe all of it. 01:02 – The Wrong Benchmark Podcasters Are Using  02:20 – The Real Math Behind a Business Podcast  03:32 – The Three Podcast Metrics That Matter  05:19 – Sarah's Story: 80 Downloads and Two New Clients  06:56 – What to Focus on Instead of Downloads  Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-success-metrics Join the waitlist for Positioned and Found - http://leahbryantco.com/positioned-and-found 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    11 min
  3. 78: How to Grow Your Email List from Your Podcast w/ Allison Hardy

    APR 29

    78: How to Grow Your Email List from Your Podcast w/ Allison Hardy

    You're showing up every week, publishing episodes, and building real relationships with your listeners, but if you don't have an email list to catch them when they're ready to act, that effort doesn't compound the way it should. This episode is for podcasters who are done leaving that connection on the table and are ready to make email work alongside their podcast. Allison Hardy is an email marketing strategist for coaches and online business owners who want to sell on autopilot, and today she's breaking down exactly why podcasters can't afford to treat email as an afterthought, and what to do instead. From lead magnets that convert to email nurture sequences that build trust and move people toward your offers, this conversation covers the foundational email marketing strategy every podcaster needs. 00:00 – Why Email Marketing Matters for Podcasters  04:41 – Why Your Lead Magnet Isn't Converting  08:54 – Turning Your Podcast Into a List-Building Engine  12:52 – Building an Effective Email Nurture Sequence  16:45 – How Often Should Podcasters Send Emails?  19:14 – Setting Up a Simple Email Funnel  21:45 – The #1 Email Mistake Podcasters Make Check out the show notes and resources at https://leahbryantco.com/podcast/grow-your-email-list-from-your-podcast Connect with Allison Instagram 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    27 min
  4. 77: 3 Email Automations That Put Your Podcast Back Catalog to Work

    APR 23

    77: 3 Email Automations That Put Your Podcast Back Catalog to Work

    You've got a back catalog full of episodes that new subscribers have never heard, and most of them never will unless you have a system that brings those episodes back to the surface. This episode is for podcasters who are ready to stop leaving that content on the table and start letting email do the work for them.  Email marketing strategist Hannah Davis is back for part two, and this time we're getting tactical. She walks through how to automate your back catalog, build the email nurture sequences that guide listeners toward your offers, and set up the systems that keep compounding even when you're not actively creating. 01:02 – Two Ways to Promote Old Episodes Through Email  03:45 – What a Bottomless Broadcast Is and How It Works  05:06 – Using Email to Bridge Offers and Build a Conversion Sequence  08:21 – The Minimum Viable Email Setup Every Podcaster Needs  12:37 – How to Reverse Engineer Your Content Plan From Your Next Launch  17:00 – How to Mention Your Email List in a Podcast Episode Naturally  20:51 – The Mindset Shift That Makes Email Feel Like an Asset   Check out the full show notes and resources at https://leahbryantco.com/podcast/email-automation-for-podcasters   Related Episode  76: How to Use Email to Make Your Podcast Work Harder w/ Hannah Davis Connect with Hannah Free Newsletter Copy Template 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    26 min
  5. 76: How to Use Email to Make Your Podcast Work Harder w/ Hannah Davis

    APR 22

    76: How to Use Email to Make Your Podcast Work Harder w/ Hannah Davis

    You're recording consistently, you have an email list, and you know you should be using it, but somewhere between the mic and the inbox, the momentum stalls. This episode is for podcasters and creative entrepreneurs who are already showing up and want their podcast and email list to finally work together. Email marketing strategist Hannah Davis joins the show to break down what sustainable podcast email marketing actually looks like outside of launch season. You'll learn where email fits into your overall podcast growth strategy, what to send in your weekly newsletter when you're not promoting anything, and how your back catalog of episodes can become one of the most powerful assets in your email strategy. 00:00 – Why Your Podcast Episodes Are Sitting Idle After Week One  02:04 – Where Email Fits Into Your Podcast Growth Strategy  05:32 – Why You Need Both a Freebie and a Newsletter Sign-Up  10:05 – What to Send in Your Weekly Newsletter When You're Not Launching  16:25 – The Simple Formula for a Sustainable Weekly Email Check out the full show notes and resources at https://leahbryantco.com/podcast/email-marketing-strategy Connect with Hannah Free Newsletter Copy Template 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    20 min
  6. Why You Keep Abandoning Your Own Goals w/ Tasha and Brandon Skillin

    APR 21 ·  BONUS

    Why You Keep Abandoning Your Own Goals w/ Tasha and Brandon Skillin

    You're doing the work, showing up every day, and still drifting back into other people's expectations without even realizing it. If you're a high-achieving entrepreneur who keeps losing yourself in the to-do list and wondering why your goals still feel out of reach, this episode is for you. This is part two of our conversation with Tasha and Brandon Skillin, founders of Rules and Rebellion. Today is when it gets practical, and it centers on the one tool that holds it all together. In part two, you'll learn why vision boards for high achievers are actually a nervous system regulation tool, how vision board neuroscience makes achieving your goals feel inevitable instead of overwhelming, and how to stop abandoning yourself through a simple daily practice you can build into the time you already have. 00:35 – Why Vision Boards for High Achievers Are a Brain Tool, Not a Craft Project  08:19 – How to Use a Vision Board Every Day Without Letting It Collect Dust  11:17 – Who This Work Is Really For: ADHD, Chronic Illness, and Complex Lives  14:05 – Overcoming Perfectionism and the Lie That You Just Need to Work Harder  18:10 – A Client Story That Shows What's Possible  Check out the full show notes and resources at https://leahbryantco.com/podcast/vision-board-for-high-achievers Related Episode Breaking Hustle Culture Burnout and Building a Business You Want w/ Tasha and Brandon Skillin Connect with Tasha and Brandon Skillin April 25 and 26 Boldly Becoming You Workshop  Instagram 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    26 min
  7. Breaking Hustle Culture Burnout and Building a Business You Want w/ Tasha and Brandon Skillin

    APR 20 ·  BONUS

    Breaking Hustle Culture Burnout and Building a Business You Want w/ Tasha and Brandon Skillin

    You're productive, busy, hitting the marks, and still, something underneath it all doesn't match the effort you're putting in. If you've ever wondered whether you're building the right thing or just really good at building the wrong one, this episode is for you. The high-achieving entrepreneur who is tired of running on empty and wants to finally understand why. Tasha and Brandon Skillen are a married coaching team and the founders of Rules and Rebellion. They help business owners break hustle culture burnout and build something sustainable, and they didn't arrive at this work through theory. They lived it. In part one, you'll learn why high achiever perfectionism keeps showing up even after you've committed to changing, what "the swamp" is, and how to move through it, and why nervous system regulation is the infrastructure that makes building a sustainable business actually possible. 01:39 – How Hustle Culture Burnout Broke Everything and Built Something Better 09:07 – What High Achievers Get Wrong About Goals 15:32 – The Gap Between Knowing and Doing 20:08 – What the Swamp Is and How High Achievers Get Stuck There Check out the full show notes and resources at https://leahbryantco.com/podcast/hustle-culture-burnout-sustainable-business Related Episodes Why You Keep Abandoning Your Own Goals w/ Tasha and Brandon Skillin Connect with Tasha and Brandon Skillin Instagram April 25 and 26 Boldly Becoming You Workshop  📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    29 min
  8. 75: Why Podcasting Feels Hard (It Might Be Your Chart) w/ Breanna Owen

    APR 16

    75: Why Podcasting Feels Hard (It Might Be Your Chart) w/ Breanna Owen

    Recording your podcast sometimes feels effortless, and other times it feels like pulling teeth. If you've ever wondered why, your human design chart might have the answer. This episode is for podcasters who are showing up consistently but feel that their delivery, scripting, and email content are all working harder than they should. Email strategist Breanna Owen breaks down what human design in business looks like, specifically for your voice. You'll learn what your throat center says about how you should be scripting your episodes, why defined vs undefined throat center completely changes your approach, and how the energy you're in when you record or write is the exact energy your audience receives — in their earbuds and in their inbox. 00:00 – Why Recording Feels Natural for Some Podcasters and Not Others  08:10 – Why Your Emotional Energy Shows Up in Your Podcast and Email Content  09:51 – Batch Content Creation and Writing from Your High-Energy Windows  12:42 – The Biggest Mistake People Make With Human Design in Business Check out the full show notes and resources at https://leahbryantco.com/podcast/human-design-in-business-podcast-email Connect with Breanna Instagram 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

    15 min
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About

Your podcast isn't growing because you're solving the wrong problem. As an entrepreneur, you're following all the podcast advice, posting consistently, sharing more clips, and showing up everywhere, but your downloads are stuck, and your show isn't generating leads. You're chasing bad advice instead of investigating the real issue blocking your podcast growth. This show delivers actionable strategies to help you uncover what's blocking your podcast growth, then gives you the strategic SEO, workflows, and systems to fix it.  We'll cover questions like: Why isn't my podcast growing even though I'm doing everything "right"? How does podcast SEO actually work on Apple Podcasts and Spotify? Which podcast categories should I choose to improve discoverability? How do I optimize for search without my podcast sounding robotic? How can I batch record and save 3-5 hours per episode? What's keeping my podcast from converting listeners into leads? How do I create content based on what people are actually searching for? Should I use keywords or my brand name in my podcast title? How do I know if my podcast strategy is actually working? Can I grow my podcast without being all over social media? What metrics should I track besides download numbers? Former fraud investigator Leah Bryant applies pattern recognition to podcast strategy. After producing 2,000+ episodes and working with over 70 podcasters, she identified the patterns that separate growing podcasts from stagnant ones and built the SEAMless Podcast Framework™ to address them. She doesn't give generic best practices. She uncovers YOUR specific problem and shows you how to fix it. With solo strategy episodes, live coaching sessions, and guest episodes, you'll learn exactly how to turn your podcast into a searchable, lead-generating asset for your business. Perfect for entrepreneurs and small business owners who love podcasting but need it to work harder for their business. 🔍 Follow Podcasting Problem Solver™ and let's crack your growth case. 💌 Behind the Mic → leahbryantco.com/newsletter 📱 Let's be social → @leahbryant_co

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