Podcasting Secrets

Nathan Gwilliam
  • 4.7 (15)
  • MARKETING
  • UPDATED WEEKLY

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more.  Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!

  1. 2D AGO

    The Podcast Strategy That Booked 90 Guest Spots and 11 Clients Without Selling (with Eileen Noyes)

    Most podcasters wait until everything is ready before they launch their next offer. Eileen Noyes signed 11 high-ticket coaching clients in two weeks, right before Thanksgiving, from a podcast she almost never started. A mom of eight who spent 16 years in a marriage where her voice was treated as property, Eileen rebuilt everything, launched The Unsidelined Life Podcast, and turned it into the engine behind a book, a coaching business, and a brand that sells without a sales pitch. Eileen Noyes is the host of The Unsidelined Life Podcast, founder of Lady Bellator, author of Sidelined No More and Rise Up, Lady Bellator, speaker, mentor, and coach helping family-devoted women reclaim their identity, voice, and purpose. In this episode of Podcasting Secrets with host Nathan Gwilliam, Eileen shares how 90 shows wanted her as a guest in just two months and what she learned about saying no, why she launched coaching before Thanksgiving instead of waiting for the right moment and signed 11 high-ticket clients in two weeks, how she built a podcast and book as one connected ecosystem where each asset feeds the other, and the one question that sharpened her show and drives everything she creates. Want a podcast that builds your brand, fills your offers, and grows without a sales pitch? Start before you feel ready. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly insights from creators building shows that grow and convert. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Eileen Noyes: Website: https://www.eileennoyes.com/ | Podcast: https://theunsidelinedlife.com/ | Lady Bellator: https://www.ladybellator.com/ | LinkedIn: https://www.linkedin.com/in/eileenpnoyes/ | Instagram: https://www.instagram.com/eileenpnoyes/ | Facebook: https://www.facebook.com/eileennoyes | Apple: https://podcasts.apple.com/us/podcast/the-unsidelined-life/id1759219138 | Spotify: https://open.spotify.com/show/54xYIHjkcIn2wbFFSExkxE |YouTube: https://www.youtube.com/@TheUnsidelinedLife |Books: https://www.amazon.com/Eileen-Noyes/e/B0CXD2Y4RP EndFragment

    37 min

  2. APR 28

    Turn Your Podcast Into a Content Gold Mine Using 5 Monetization Paths (with J. Kevin Tumlinson)

    Most podcasters sit on a content library worth far more than any ad deal they will ever sign. J. Kevin Tumlinson launched the Wordslinger Podcast with a $25 Fiverr theme song and a soundproofed spare closet. Today that show reaches 80,000 listeners. He spent seven years as the public face of Draft2Digital, one of the leading indie publishing platforms, and has published more than 70 novels alongside it. J. Kevin Tumlinson is the author of more than 70 award-winning novels, host of the Wordslinger Podcast, and a leading voice in the indie publishing world. In this episode of Podcasting Secrets with host Nathan Gwilliam, Kevin reveals why a nonfiction book built from your existing podcast episodes outperforms any business card, how Amazon's search engine gives nonfiction podcasters a built-in discoverability advantage, the content repurposing approach he calls using the whole buffalo, a psychological trigger from the book Influence that gets more listeners to share your show, and how to simplify production so burnout never becomes a reason to quit. Want to turn your existing podcast content into revenue without waiting for a sponsor? Start treating your episodes as raw material. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly strategies from creators building businesses through their shows. Follow, Like & Subscribe:    Podcasting Secrets:  Website: https://podcastingsecrets.com/  YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/  LinkedIn: https://www.linkedin.com/company/poduppodcasting/  Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241  Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam:  LinkedIn: https://www.linkedin.com/in/nathangwilliam/ J. Kevin Tumlinson:  Website: https://www.kevintumlinson.com/  LinkedIn: https://www.linkedin.com/in/kevintumlinson/  YouTube: https://www.youtube.com/c/KevinTumlinson  Substack: https://kevintumlinson.substack.com/  X / Twitter: https://x.com/kevintumlinson  Instagram: https://www.instagram.com/kevintumlinson/  Wordslinger Podcast: https://wordslingerpodcast.com/

    51 min

  3. APR 21

    What 100 Podcasts and 30 Years in Broadcast Taught This Producer (with Marc Aflalo)

    Most podcasters spend hours preparing question lists. Marc Aflalo has produced more than 100 podcasts across 30 years in radio, TV, live events, and digital media. He has been doing it since before the word "podcast" existed. And his single biggest lesson is this: interviews get answers, but conversations create moments that move people to act. Marc Aflalo is the CEO of Aflalo Communications and has spent three decades in broadcast, producing shows, engineering live events, and helping creators develop their voice and brand across borders. In this episode of Podcasting Secrets with host Nathan Gwilliam, Marc reveals how one unscripted conversation generated $38,000 in overnight product sales, why throwing out the question list is the most underrated podcasting strategy, how broadcasting live from events with real crowd noise creates authenticity studio recordings cannot match, and how technology lets podcasters build audiences across borders without a single flight. Want to create episodes that actually connect and convert? Stop reading questions. Start listening. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly insights from creators and producers building shows that grow and convert. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Marc Aflalo: Website: https://aflalo.com/ LinkedIn: https://www.linkedin.com/in/marcaflalo/ Instagram: https://www.instagram.com/marcaflalo/ Facebook: https://www.facebook.com/people/Aflalo-Media/61566367914530/

    40 min

  4. APR 21

    Stop Chasing Sponsors and Sell Your Own Products From Episode One (with Tom Antion)

    Most podcasters wait months to monetize, chasing sponsors who pay pennies per download. Tom Antion took the opposite approach and started making money from day one. He is the host of the Screw the Commute podcast with more than 1,060 episodes, an internet entrepreneur since 1994, and a lifelong entrepreneur who has never held a traditional job. In this episode of Podcasting Secrets with host Nathan Gwilliam, Tom reveals how one free ebook written during an airport layover became his top earning asset through residual affiliate income that paid him every month for 18 years, why he recorded 50 episodes before releasing a single one to crush pod fade, how editing every one of his 1,060 episodes himself kept his costs low and his profits high, why he refuses sponsors and sells his own products at every price point so anyone in his audience can buy from him, and how building a 100,000 person email list became the real engine behind his podcast business. Ready to stop waiting on sponsors and start building real podcast revenue? Create your own products, move listeners to your email list, and monetize from episode one. Share this with any podcaster stuck chasing ad deals when they should be selling their own offers. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, monetization, audience building, and long-term podcast success. Follow, Like & Subscribe:   Podcasting Secrets:  Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj  Nathan Gwilliam:  LinkedIn: https://www.linkedin.com/in/nathangwilliam/  Tom Antion:      Website: https://screwthecommute.com/ LinkedIn: https://www.linkedin.com/in/tomantion/ YouTube: https://www.youtube.com/@ScrewTheCommute Instagram: https://www.instagram.com/screwthecommute/

    49 min

  5. APR 16

    How to Monetize Your Podcast Through E-Commerce Instead of Sponsors (with Danna Crawford)

    Most podcasters sit around waiting for sponsors who pay pennies per download. Danna Crawford, host of the Power Selling Podcast and known as Power Selling Mom, has been selling online since 1997 and built podcast revenue through e-commerce instead of chasing ad deals. Beanie Babies bought her a house in Florida, and she still sells across eBay, Poshmark, Mercari, Depop, and Facebook Marketplace today. In this episode of Podcasting Secrets with host Nathan Gwilliam, Danna shares why her reels and shorts consistently get more views than her full episodes, how she uses Google Lens to research and price products instantly at thrift stores, why she prints podcast branding on every shipping bag and sticker to turn customers into listeners, how an 83 year old woman runs an entire online selling business from her phone with no computer or printer, why A/B testing YouTube titles helped increase her downloads, and how the timer method keeps her productive without falling into social media rabbit holes. Want to stop waiting on sponsors and start building podcast revenue through selling? Diversify across platforms, brand every package you ship, and turn your short form content into your biggest growth tool. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, monetization, and building a podcast that pays. Follow, Like & Subscribe: Podcasting Secrets:- Website: https://podcastingsecrets.com/  YouTube: https://www.youtube.com/@podcasting-secrets  Instagram: https://www.instagram.com/podcastingsecrets/  LinkedIn: https://www.linkedin.com/company/poduppodcasting/  Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241  Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Danna Crawford:-   Website: https://powersellingmom.com Podcast: https://powersellingpodcast.com LinkedIn: https://www.linkedin.com/in/dannacrawford/ Instagram: https://www.instagram.com/dannacrawford

    34 min

  6. APR 14

    This Partially Blind Veteran Built a Profitable Podcast Through Relationships (with Richard Kaufman)

    Most podcasters chase downloads and algorithms, while Richard Kaufman built 1,400 episodes and a 99% guest share rate by doing things most creators stopped doing years ago. Richard Kaufman is the host of the Vertical Momentum Resiliency Podcast 2.0, a veteran, comeback coach, and author of The Podcasting Blueprint. After a Humvee crushed his skull and left him nearly blind, he spent 18 months on his couch before a single text pulled him back. He hit record and never stopped. In this episode of Podcasting Secrets with host Nathan Gwilliam, Richard reveals the one calendar checkbox that locks in a 99% guest share rate, how giving away free sponsorships for five years led to Monster Energy reaching out first, why tagging brands daily in real product content works better than any pitch, and how sending handwritten thank-you notes to every guest built a network that includes John Lee Dumas and Robert Kiyosaki. Richard also breaks down the three P's of podcasting, purpose, power, and profit, and why ignoring any one of them is exactly why the average podcast dies at 12 episodes. Want to build a podcast that grows through relationships, not reach? Start by serving your audience and your guests before you ask for anything. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators who are building shows that last. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/  YouTube: https://www.youtube.com/@podcasting-secrets  Instagram: https://www.instagram.com/podcastingsecrets/  LinkedIn: https://www.linkedin.com/company/poduppodcasting/  Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241  Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Richard Kaufman: LinkedIn: https://www.linkedin.com/in/richard-kaufman-989757139/   YouTube: https://youtube.com/channel/UCqH4fxTUerT6JaFIaJ0_Zew   Spotify: https://open.spotify.com/show/1AVDzGn31ZRpzBdBIREhgo   Book: https://www.amazon.com/dp/B0D7NLYP2W   Linktree: https://linktr.ee/VerticalMomentum

    37 min

  7. APR 7

    This Podcaster Built Two 7-Figure Companies Using a Podcast Webinar Framework l Andrew Chesnutt

    Most podcasters treat guests like content and wonder why the show never makes money. Andrew Chesnutt built two seven-figure companies by doing the opposite. He uses every podcast episode to build a real relationship, offers a free authority audit after recording, and lets the connection lead to business naturally, no pitch required. In this episode of Podcasting Secrets with host Nathan Gwilliam, Andrew breaks down his seven step, story driven conversion framework that replaces the Perfect Webinar's hard sell with a softer approach that still closes, why he runs live webinars twice weekly instead of going evergreen, how authority by proximity makes your guests' credibility flow through to you, and the single funnel strategy that replaced seventeen scattered lead magnets. He also shares why requiring guests to share their episodes is the growth lever most hosts miss, and how building systems behind the podcast freed him to focus on relationships instead of production. Want to turn your podcast into an authority engine that converts guests into clients? Learn Andrew's full framework and see how podcast and webinar symbiosis creates warm leads without cold outreach. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly conversations with creators who are turning their shows into real businesses & grab the FREE 101 PODCASTING SECRETS GUIDE by signing up for the newsletter at podcastingsecrets.com Try out the all-in-one platform to create, grow, and monetize your podcast without stitching together separate tools, start your free trial at PodUp.com. #PodcastingSecrets #PodcastMonetization #WebinarStrategy #AuthorityByProximity #PodcastGrowth #PodcastGuests #StoryDrivenSales #FunnelStrategy #PodUp #PodAllies #CreatorEconomy #ThoughtLeadership #PodcastMarketing Follow, Like & Subscribe to the Podcasting Secrets Channel Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Follow, Like & Subscribe to Nathan Gwilliam LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Follow, Like & Subscribe to Andrew Chesnutt Website: https://theauthorityforge.com Free Resource: https://theauthorityforge.com/quickstart Masterclass: https://theauthorityforge.com/masterclass Instagram: https://www.instagram.com/theauthorityforge/ Facebook: https://www.facebook.com/profile.php?id=61575562620634 LinkedIn: https://www.linkedin.com/company/the-authority-forge/

    48 min

  8. MAR 31

    How One Podcast Guest Led to $1 Million in Revenue (with Josh Thomas)

    Most podcasters focus on growing their audience first and figuring out money later. Josh Thomas took the opposite approach. As host of the Leverage Everything Podcast and creator of the Conversion Podcast Blueprint, Josh generated over $1 million in income from a single guest relationship that started inside his first 20 episodes, then went on to sell a $27 podcast guide that made $100,000 in its first month. In this episode of Podcasting Secrets with host Nathan Gwilliam, Josh breaks down why the relationship with your guest matters more than audience size, how sponsoring yourself with a short anchor offer turns every episode into a conversion tool, and why keeping episodes tight with one repeatable ignition question removes prep time while creating better conversations. He also explains how turning transcripts into blog posts creates SEO content that search engines favor because it is original, not AI generated, and drives listeners back to the show long after episodes air. Want to turn your podcast into a client conversion machine? Stop treating episodes as content and start treating guests as potential partners. Share this episode with podcasters who are stuck chasing downloads instead of building relationships. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators who monetize smarter, not louder.  Podcasting Secrets:  Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets  Instagram: https://www.instagram.com/podcastingsecrets/  LinkedIn: https://www.linkedin.com/company/poduppodcasting/  Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241  Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Josh Thomas:     PodCourse: https://getconversions.net/podcast Website: https://vaiq.net/ Facebook: https://www.facebook.com/jtliterally Instagram: https://www.instagram.com/jtliterally LinkedIn: https://www.linkedin.com/in/jtliterally/ Podcast: https://leverage-everythingpodcast.castos.com/

    44 min
See All (104)

4.7
out of 5
15 Ratings

About

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more.  Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!

Information

  • Creator
    Nathan Gwilliam
  • Years Active
    2024 - 2026
  • Episodes
    104
  • Rating
    Clean
  • Copyright
    Copyright © 2023 PodUp. All rights reserved.
  • Show Website
    Podcasting Secrets