Podcasting Secrets

Nathan Gwilliam

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more.  Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!

  1. 5D AGO

    How to Turn Podcast Guests Into Paying Clients and Affiliate Partners (with Shaheen Mazloom)

    Most podcasters view guests as content sources missing a massive monetization opportunity right in front of them. Shaheen Mazloom, founder and CEO of Versa Business Solutions, took the opposite approach to turning podcast guests into paying clients and affiliate referral partners. His company facilitated over $1 billion in capital for 1,000 plus businesses while hitting top 200 Apple charts without spending dollar on marketing. In this episode of Podcasting Secrets with host Nathan Gwilliam, Shaheen reveals how setting up calls immediately after episodes converts guests into business opportunities both directions, why he learned more from podcast guests than $250,000 spent on courses and coaching, and how starting with mentors as first guests created inbox flooded daily with requests within two months. After being named top entrepreneur alongside Damon John Grant Cardone and Richard Branson, Shaheen demonstrates guests become distribution partners, clients and affiliates simultaneously when you lead with mutual value creation. Grow your podcast organically? Stop chasing paid advertising and start booking strategic guests who become distribution partners. Share this guest selection strategy with podcasters spending thousands on ads without results. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators hitting top charts through quality guests over marketing budgets. Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Shaheen Mazloom:   Website: https://versabusinesssystems.com/ LinkedIn: https://www.linkedin.com/in/shaheen-mazloom-083052322/ YouTube: https://www.youtube.com/@versabusinesstips Facebook: https://www.facebook.com/shaheen.mazloom.2025/ Instagram: https://www.instagram.com/versabusinesssystems

  2. 12/23/2025

    How Selling Only Your Products on Your Podcast Grows Revenue with Shana and Vanessa

    Most podcasters assume building a profitable business requires borrowing capital to invest in professional equipment, marketing, and studio space before generating any revenue. Shana and Vanessa, hosts of the Budget Besties podcast, took the opposite approach building a multi-six figure business completely debt-free using Profit First methodology. In this episode of Podcasting Secrets with host Nathan Gwilliam, Budget Besties, Shana and Vanessa reveal how three episodes weekly accelerated growth from 4,000 to 1.5 million plays in two years without paid advertising, why one call to action per episode generates all revenue selling only their own coaching services and budget template. They demonstrate that bootstrap mentality, consistent imperfect action, and debt-free building outweigh borrowed capital and perfect planning. Ready to start your show? Stop waiting for the perfect plan, perfect equipment, and perfect content. Click record today and publish imperfectly.   Share this comprehensive growth strategy with aspiring podcasters convinced they need perfect setups before starting. Subscribe and follow Podcasting Secrets on Apple , Spotify and YouTube for weekly strategies from creators building profitable shows on their own terms. Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Budget Besties:   Website: https://budgetbesties.com TikTok: https://www.tiktok.com/@mybudgetbesties Instagram: https://www.instagram.com/mybudgetbesties Facebook: https://www.facebook.com/MyBudgetBesties Email:   hello@budgetbesties.com EndFragment

  3. How to Build a Profitable Podcast & Freedom Lifestyle Without Ads with Gabe Marusca

    12/09/2025

    How to Build a Profitable Podcast & Freedom Lifestyle Without Ads with Gabe Marusca

    Most podcasters assume monetization requires massive download numbers to attract advertisers or sponsors, spending years building an audience before generating meaningful revenue. Gabe Marusca, host of the Authority in the Wild podcast, took the opposite approach. He built a business model generating 50 percent of revenue directly from podcast relationships without running a single advertisement or selling sponsorships despite having the top 10 percent globally ranked show. In this episode of Podcasting Secrets with host Nathan Gwilliam, Gabe reveals how offering free breakthrough sessions to podcast guests converts 60 percent into discovery calls and 20 percent into long-term consulting clients, why strategic guest selection matters more than total downloads, and how building business around desired lifestyle creates sustainable success. After a journey from $200 monthly employee to living on a volcanic island in the Atlantic Ocean, Gabe demonstrates that adaptability, curiosity, and human connections outweigh traditional business metrics. Discover practical guest-to-client conversion strategies, relationship-based monetization models, and lifestyle design principles that prioritize time protection over revenue maximization. Subscribe and follow Podcasting Secrets on Apple , Spotify and YouTube for weekly strategies from creators building profitable shows on their own terms. Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Gabe Marusca:   Podcast: https://www.gabemarusca.com/podcast Website: https://www.gabemarusca.com/ LinkedIn: https://www.linkedin.com/in/gabemarusca/

  4. Monetize Your Podcast Through Collaborations & Build Global Reach with Alejandra Avalos Carranza

    12/03/2025

    Monetize Your Podcast Through Collaborations & Build Global Reach with Alejandra Avalos Carranza

    Most podcasters unknowingly limit their growth by focusing only on the United States market, ignoring that 90 percent of internet users live outside America. Alejandra Avalos Carranza, founder and CEO of ACMG Digital, took the opposite approach. She built a global network through strategic podcasting, landing high-profile guests like the CEO of Dreamworks and 20th Century Fox as a relatively new podcaster. In this episode of Podcasting Secrets with host Nathan Gwilliam, Alejandra reveals how to pitch big-name guests on LinkedIn by offering marketing value they actually want, why podcasters should charge flat collaboration fees instead of giving away free audience access, and how to handle rejection after being turned down 20 to 30 times. After retiring through real estate and Airbnb investments, Alejandra discovered that podcasting opens doors to international business opportunities impossible through traditional marketing, connecting her with entrepreneurs across Europe, Mexico, and Latin America. Discover how to grow your network globally through authentic collaborations. If you know a podcaster trying to expand their reach, share this with them. Subscribe and Follow Podcasting Secrets on Apple , Spotify and YouTube for weekly strategies from creators who've cracked the code. Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Alejandra Avalos Carranza: Website: https://theacmgcompany.com/ LinkedIn: https://www.linkedin.com/in/alejandra-carranza-281788297/

  5. How Working Smarter Online Earns More Than Working Harder Offline with Tobias Young

    11/26/2025

    How Working Smarter Online Earns More Than Working Harder Offline with Tobias Young

    Most fitness coaches fail to build sustainable online businesses because they try to serve everyone, watering down their message until it resonates with no one. Tobias Young, former professional bodybuilder and now CEO of TNT Fit Pro Coaching, avoided that trap. Over 16 years, he built multiple six- and seven-figure coaching companies by focusing on one niche, solving one core problem, and following a structured, repeatable business framework. In this episode of Podcasting Secrets with host Nathan Gwilliam, Tobias breaks down his signature 9XSN method, a system that helps coaches clarify their bullseye client avatar, build authority, and create irresistible offers that consistently scale past six figures. With 26 years in the fitness industry, seven magazine covers, and a pro bodybuilding career, Tobias eventually realized something bigger: helping coaches build businesses creates multiplier impact. Helping one coach with 50 clients means impacting 50 lives at once, giving an exponential ripple effect. Discover practical podcast monetization ideas, sponsorship approaches, and revenue strategies you can start exploring right away - without waiting years to get noticed. If you know a podcaster trying to figure this out, share this with them. Subscribe and Follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators who've cracked the code. Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Tobias Young,TNT Fit Pro Coaching:   Podcast: https://thefitbizaccelerator.com LinkedIn: https://www.linkedin.com/in/tobiasyoung/ Instagram: https://www.instagram.com/tobiasyoung1/ YouTube: https://www.youtube.com/@tntfitprocoaching Facebook: https://www.facebook.com/TNTfitprocoaching Schedule  Free Online Growth Call: https://www.tntfitprocoaching.com/schedule-page Tobias Young Lead Magnet: https://tntfitprocoaching.com/10k-in-90-days-organic-growth

  6. Podcast Monetization Secrets: How Scott Carson Made $4K Before Episode One

    11/11/2025

    Podcast Monetization Secrets: How Scott Carson Made $4K Before Episode One

    How do successful podcasters monetize before recording episode one? Scott Carson generated $4000 monthly podcast revenue from four podcast sponsors before launching The Note Closer Show by building audience through 150 consecutive Facebook Lives, proving market demand first. In this episode of the Podcasting Secrets, host Nathan Gwilliam explores Scott's podcast monetization strategy that reversed the traditional timeline, which entailed building an audience first, then podcast sponsorship commitments. Discover podcast marketing tactics showing guest episodes dropped engagement 50 percent compared to solo teaching episodes, forcing strategic format changes maximizing podcast growth. Learn how Scott launched six city-specific podcasts simultaneously. Explore AI podcast automation uploading 1000 episodes training clone answering questions 95 percent accurately, and email repurposing strategies boosting podcast downloads an additional 10 percent targeting non-openers. After 1000 episodes dominating niche podcasting over eight years, Scott reveals podcast consistency systems and podcast income strategies that replaced travel speaking with podcasting from home reaching larger audiences. Get actionable podcast monetization secrets, podcast sponsorship tactics, and podcast revenue generation methods proving monetization solutions that beats waiting years hoping sponsors eventually notice your show. Share this with podcasters struggling to monetize; Subscribe and Follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators who've cracked the code. Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Scott Carson, CEO, We Close Notes:   Website: https://weclosenotes.com/ LinkedIn: https://www.linkedin.com/in/1scottcarson/   Instagram: https://www.instagram.com/1scottcarson/       Facebook: https://www.facebook.com/scott.carson.18049/ Twitter/X: https://x.com/1scottcarson Podcast Note-Closers-Show-Podcast:  Website: https://weclosenotes.com/note-closers-show-podcast/ Instagram: https://www.instagram.com/noteclosers/ YouTube: https://www.youtube.com/@WeCloseNotes

  7. Breaking Free From The Monthly Guest Crutch And Building Your Own Credibility with Sadaf Beynon

    11/04/2025

    Breaking Free From The Monthly Guest Crutch And Building Your Own Credibility with Sadaf Beynon

    In this episode of Podcasting Secrets with host Nathan Gwilliam, Sadaf Beynon founder of Pod Junction podcast reveals how she discovered after two years that she was using guests as crutch to avoid being center stage, relying on their expertise to make her show sound credible instead of building her own authority voice. Discover why solo episodes simplify production by eliminating scheduling coordination follow-up emails and waiting on guest availability making process faster lighter and more agile, how monthly recording made every episode feel like starting from scratch while more frequent recording accelerates learning curve building voice confidence faster, the strategy of sprinkling your perspectives into guest conversations instead of just asking questions then handing microphone over, and why balance between solo episodes building your voice and guest interviews providing networking benefits prevents borrowed authority trap while maintaining audience reach. Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Sadaf Beynon: LinkedIn: https://www.linkedin.com/in/sadafbeynon/ YouTube: https://www.youtube.com/@PodJunctionPodcast Instagram: https://www.instagram.com/sadafbeynon/

  8. 10/28/2025

    How 'Quilter on Fire' Built a Global Community Across 30+ Countries with Brandy Maslowski

    In this episode of Podcasting Secrets with host Nathan Gwilliam, Brandy Maslowski reveals how she transformed from firefighter to award-winning Quilter on Fire podcast host serving the global quilting community through 230+ episodes over five years. After 100 failed episodes as Canadian Quilt Talk with regional branding that limited growth, Brandy rebranded inspired by Entrepreneurs on Fire, opening the USA market that now represents 75 percent of listeners and recently won the 'Women in Podcasting Award' for community-centered content creation. Discover the monetization strategy that invites 10 potential advertisers weekly until converting one, then bundling ads into media kits; Learn why hiring a professional podcast producer drastically improved quality and boosted listener-ship. Share this with niche podcasters struggling to monetize specialized audiences and subscribe to Podcasting Secrets for weekly strategies from creators who've cracked the code. Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Brandy Maslowski: LinkedIn: https://www.linkedin.com/in/brandy-maslowski-88017926/ Website: https://quilteronfire.com/ Podcast: https://quilteronfire.com/podcast/ YouTube: https://www.youtube.com/@QuilteronFire Instagram: https://www.instagram.com/quilteronfire/ Facebook: https://www.facebook.com/QuilteronFire/

4.7
out of 5
14 Ratings

About

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more.  Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!