Podcasting Secrets

Nathan Gwilliam
  • 4.7 (15)
  • MARKETING
  • UPDATED WEEKLY

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more.  Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!

  1. 2D AGO

    This Podcaster Built Two 7-Figure Companies Using a Podcast Webinar Framework l Andrew Chesnutt

    Most podcasters treat guests like content and wonder why the show never makes money. Andrew Chesnutt built two seven-figure companies by doing the opposite. He uses every podcast episode to build a real relationship, offers a free authority audit after recording, and lets the connection lead to business naturally, no pitch required. In this episode of Podcasting Secrets with host Nathan Gwilliam, Andrew breaks down his seven step, story driven conversion framework that replaces the Perfect Webinar's hard sell with a softer approach that still closes, why he runs live webinars twice weekly instead of going evergreen, how authority by proximity makes your guests' credibility flow through to you, and the single funnel strategy that replaced seventeen scattered lead magnets. He also shares why requiring guests to share their episodes is the growth lever most hosts miss, and how building systems behind the podcast freed him to focus on relationships instead of production. Want to turn your podcast into an authority engine that converts guests into clients? Learn Andrew's full framework and see how podcast and webinar symbiosis creates warm leads without cold outreach. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly conversations with creators who are turning their shows into real businesses & grab the FREE 101 PODCASTING SECRETS GUIDE by signing up for the newsletter at podcastingsecrets.com Try out the all-in-one platform to create, grow, and monetize your podcast without stitching together separate tools, start your free trial at PodUp.com. #PodcastingSecrets #PodcastMonetization #WebinarStrategy #AuthorityByProximity #PodcastGrowth #PodcastGuests #StoryDrivenSales #FunnelStrategy #PodUp #PodAllies #CreatorEconomy #ThoughtLeadership #PodcastMarketing Follow, Like & Subscribe to the Podcasting Secrets Channel Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Follow, Like & Subscribe to Nathan Gwilliam LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Follow, Like & Subscribe to Andrew Chesnutt Website: https://theauthorityforge.com Free Resource: https://theauthorityforge.com/quickstart Masterclass: https://theauthorityforge.com/masterclass Instagram: https://www.instagram.com/theauthorityforge/ Facebook: https://www.facebook.com/profile.php?id=61575562620634 LinkedIn: https://www.linkedin.com/company/the-authority-forge/

    48 min

  2. APR 2

    This podcaster made $1.93 Million from a Free Ebook that he wrote in 4 Hours (with Tom Antion)

    Most podcasters wait months to monetize, chasing sponsors who pay $8 to $12 per thousand downloads. Tom Antion took the opposite approach and started making money from day one. He is the host of the Screw the Commute podcast with more than 1,060 episodes, an internet entrepreneur since 1994, and a self-made multimillionaire who has never held a traditional job. In this episode of Podcasting Secrets with host Nathan Gwilliam, Tom reveals how one free ebook written in four hours during an airport layover generated $1.93 million through residual affiliate income, why he recorded 50 episodes before releasing a single one to crush pod fade, how editing 1,060 episodes himself saved over $100,000, why he refuses sponsors and sells his own products at every price point from $7 to $59,000, and how building a 100,000 person email list became the real engine behind his podcast income. Ready to stop waiting on sponsors and start building real podcast revenue? Create your own products, move listeners to your email list, and monetize from episode one. Share this with any podcaster stuck chasing ad deals when they should be selling their own offers. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, monetization, audience building, and long-term podcast success.  Podcasting Secrets:  Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj  Nathan Gwilliam:  LinkedIn: https://www.linkedin.com/in/nathangwilliam/  Tom Antion:      Website: https://screwthecommute.com/ LinkedIn: https://www.linkedin.com/in/tomantion/ YouTube: https://www.youtube.com/@ScrewTheCommute Instagram: https://www.instagram.com/screwthecommute/

    50 min

  3. MAR 31

    How One Podcast Guest Led to $1 Million in Revenue (with Josh Thomas)

    Most podcasters focus on growing their audience first and figuring out money later. Josh Thomas took the opposite approach. As host of the Leverage Everything Podcast and creator of the Conversion Podcast Blueprint, Josh generated over $1 million in income from a single guest relationship that started inside his first 20 episodes, then went on to sell a $27 podcast guide that made $100,000 in its first month. In this episode of Podcasting Secrets with host Nathan Gwilliam, Josh breaks down why the relationship with your guest matters more than audience size, how sponsoring yourself with a short anchor offer turns every episode into a conversion tool, and why keeping episodes tight with one repeatable ignition question removes prep time while creating better conversations. He also explains how turning transcripts into blog posts creates SEO content that search engines favor because it is original, not AI generated, and drives listeners back to the show long after episodes air. Want to turn your podcast into a client conversion machine? Stop treating episodes as content and start treating guests as potential partners. Share this episode with podcasters who are stuck chasing downloads instead of building relationships. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators who monetize smarter, not louder.  Podcasting Secrets:  Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets  Instagram: https://www.instagram.com/podcastingsecrets/  LinkedIn: https://www.linkedin.com/company/poduppodcasting/  Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241  Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Josh Thomas:     PodCourse: https://getconversions.net/podcast Website: https://vaiq.net/ Facebook: https://www.facebook.com/jtliterally Instagram: https://www.instagram.com/jtliterally LinkedIn: https://www.linkedin.com/in/jtliterally/ Podcast: https://leverage-everythingpodcast.castos.com/

    44 min

  4. MAR 24

    The $10 Trick That Keeps This Podcaster Publishing When Everyone Else Quits (with Leo Young)

    Most podcasters lose momentum because they rely on motivation instead of a system. Leo Young, founder of Cornell Communities and host of the Journey with Leo Young, coded his own allowance tracker app that deposits $10 for every completed podcast action and deducts $10 for every miss. His consistency system runs on immediate reinforcement, not willpower. In this episode of Podcasting Secrets with host Nathan Gwilliam, Leo explains why consistency beats guest quality and distribution combined because without reps the host never improves enough for either to matter, how dropping scripted questions and following curiosity leads to better guest answers, why the bartering system of trading podcast interviews grows both shows without spending a dollar, and why Alex Hormozi created content for six years before making serious asks proving that delayed monetization builds stronger trust. A real estate investor who burned out on Instagram short form content, Leo rebuilt his creator strategy around depth, systems, and long-term habits. Want to build a podcast that outlasts motivation? Build your own reinforcement system, focus on consistency over tactics, and stop scripting your best conversations. Share this with any creator who is struggling to stay consistent. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on building shows that last.  Podcasting Secrets:  Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj  Nathan Gwilliam:  LinkedIn: https://www.linkedin.com/in/nathangwilliam/  Leo Young:    LinkedIn: https://www.linkedin.com/in/leo-young/ Website: https://leoyoungrealestate.com/ YouTube: https://www.youtube.com/c/LeoYoungRealEstate Instagram: https://www.instagram.com/leoyoungrealestate/

    47 min

  5. MAR 17

    Stack Your Podcast With Affiliate Deals and Watch Revenue Grow (with Jennifer Butcher)

    Most podcasters think monetization means waiting for sponsors. Jennifer Butcher never bought that idea. She built She Talks Money while running a 25-year mortgage business with her husband, owning a gym, and raising two teenagers. The strategy is straightforward: use the podcast to generate mortgage referrals, stack affiliate deals with guests who already serve your audience, and build systems that keep the show running without wearing you down. In this episode of Podcasting Secrets with host Nathan Gwilliam, Jennifer explains the Instagram outreach approach she uses to find aligned guests, how she committed to 52 consecutive weekly episodes before ever reevaluating, why batching recordings is the single biggest time-saver in her workflow, and the hormone health episode that generated more personal responses than anything else she has published. She also shares the daily habits, mindset shift, and wellness routine that keep her showing up at a high level week after week. Want to stack affiliate income into your podcast and turn your existing skills into revenue? Focus on guest alignment and daily outreach, not just download counts. Share this episode with any podcaster still waiting for a sponsor deal before they start earning. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly conversations with creators who are turning their shows into real businesses.                       Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Jennifer Butcher:   LinkedIn: https://www.linkedin.com/in/jennifer-butcher-1717586/ Website: https://open.spotify.com/show/5BlfcvgVRT8hcBWK2kx1pL Instagram: https://www.instagram.com/jenniferbutcherofficial/ YouTube: https://www.youtube.com/@jenniferbutchermortgage

    27 min

  6. MAR 10

    Using Your Podcast to Drive Kingdom Impact Instead of Just Revenue (with Michelle Saunders-Gottsch)

    Most podcasters chase downloads and revenue, while nonprofit leaders measure success differently. Michelle Saunders-Gottsch built the Altered Stories Ministry, reaching 80-plus countries and 160-plus women with God stories, focusing on kingdom impact rather than vanity metrics. Her measure of success is testimonies, faith transformations, marriage healing, and women feeling heard, not dollar signs. In this episode of Podcasting Secrets with host Nathan Gwilliam, Michelle reveals how childhood cult survivor story took 30 years to share becoming foundation for giving other women voices, why donations come FROM impact not the other way around when listeners in persecuted countries need hope, and multiple nonprofit monetization strategies including book royalties, fundraising events, sponsorships proving money enables MORE impact not less. Started after Focus on the Family broadcast training, Michelle demonstrates that kingdom metrics outweigh revenue metrics when building a sustainable ministry podcast. Want to build a podcast waitlist through relationships, not transactions? Focus on kingdom metrics like testimonies and transformations, not just downloads. Share this approach with ministry leaders chasing vanity metrics without measuring real change. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building mission-driven shows through impact over income.                   Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Michelle Saunders-Gottsch:   LinkedIn: https://www.linkedin.com/in/mischelle-saunders-gottsch/ Website: https://alteredstories.org/ YouTube: https://www.youtube.com/@alteredstoriesministryyout7063

    40 min

  7. MAR 4

    Build a 6 Month Podcast Waitlist by Treating Every Guest Like a Relationship (with Carl J. Cox)

    Most podcasters beg for guests, while successful hosts attract high-caliber experts effortlessly. Carl J. Cox of the Measure Success Podcast, built a six month podcast waitlist with 2-3 daily guest requests by stopping selling and starting giving. His biggest mistake was trying to sell too hard, forgetting the podcast wasn't about him but about guests wanting to share their knowledge, wisdom, and gifts to the world. In this episode of Podcasting Secrets with host Nathan Gwilliam, Carl reveals his transformation. He stopped scripting interviews and started being genuinely curious. He asked every guest for referrals, bringing Sean Covey and high-level experts to his show. He stopped doing prep interviews because time matters. Someone in a million dollar business makes 500 dollars per hour. Why waste it? Started in 2021 after a burst appendix during COVID, Carl built the fourth best strategic employment podcast by treating guests like real human beings with trust and caring instead of transactions. Want to build a podcast waitlist through relationships, not transactions? Stop selling to guests and start giving first with genuine curiosity. Share this strategy with podcasters treating interviews like business deals without building trust. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly  insights from creators building quality guest lists through relationships over vanity metrics.              Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Carl J. Cox:   Website: https://40strategy.com/ LinkedIn: https://www.linkedin.com/in/carljcox/

    39 min

  8. FEB 24

    This Podcaster Emailed an FBI Most Wanted Guest and Got a Yes (with Mischa Zvegintzov)

    Most podcasters quit after three episodes when download numbers disappoint, chasing vanity metrics instead of serving an audience. Mischa Zvegintzov, host of the Table Rush Talk Show, took the opposite approach. He focused on service by asking how he could be of service and what he could bring to the table, building confidence to speak anywhere despite discouraging metrics. In this episode of Podcasting Secrets with host Nathan Gwilliam, Mischa explains why one person getting value from 100 episodes matters more than download numbers, how podcasting built the confidence to speak to more than 200 people with only two weeks’ notice, and an overlooked growth tactic of telling everyone you meet about your podcast and guiding them to follow immediately. With 39 years of sobriety and service in the recovery community, Mischa shows that consistency and service matter more than numbers or viral attention. Want to grow your podcast without relying on paid ads? Stop chasing vanity metrics and start showing up consistently for one listener at a time. Share this mindset with podcasters refreshing analytics dashboards without clarity. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building sustainable shows through consistency over numbers.                Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Mischa Zvegintzov:   Website: https://tablerush.simplecast.com/ LinkedIn: https://www.linkedin.com/in/mischaz/

    42 min
See All (99)

4.7
out of 5
15 Ratings

About

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more.  Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!

Information

  • Creator
    Nathan Gwilliam
  • Years Active
    2024 - 2026
  • Episodes
    99
  • Rating
    Clean
  • Copyright
    Copyright © 2023 PodUp. All rights reserved.
  • Show Website
    Podcasting Secrets