Podcasting Tech

Mathew Passy

Welcome to Podcasting Tech, the go-to show designed specifically to help busy entrepreneurs and content creators of all levels succeed in the world of podcasting. Led by podcasting veteran, Mathew Passy, this show will keep you up-to-date with the latest trends and cost-effective solutions in both hardware and software. Tune in for expert interviews and behind-the-scenes studio tours, and succeed in podcasting without breaking the bank. For more podcasting resources, please visit podcastingtech.com.

  1. NOV 11

    AI-Driven Podcast Growth: Simplifying Guest Booking and Research with Podengine

    Have you ever wondered how AI can help you find the perfect podcast guest—or land you on your dream show? If you’re a podcaster or want to up your podcast research game, you don’t want to miss this conversation! In this episode of Podcasting Tech, host Mathew Passy is joined in-studio by Luke Belbina, co-founder of Podengine, to dive into the rise of AI-powered podcast guest discovery and research tools—and how these innovations are set to change the landscape for hosts and guests alike. You’ll hear about why Podengine was built, powerful (and sometimes surprising) use cases for podcast AI, and the evolving challenge of standing out amid a flood of AI-generated content. Luke also shares what makes a podcast “authoritative,” the real value of transcripts and show data, and how Podengine is intentionally designed to prevent spam while boosting real podcast connections. This episode is a must-listen for anyone looking to make podcast research, booking, or promotion more efficient—and for those worried about the “work slop” that can creep in when AI isn’t curated thoughtfully. Luke and Mathew share practical ideas you can implement right now to level up your show’s quality and outreach. IN THIS EPISODE, WE COVER: Where Podengine came from, why AI-based podcast search is different, and how Luke transitioned from healthcare to podcast tech (00:00–00:02:24)What makes Podengine’s recommendations and authority scoring unique, and how it supports both guest seekers and podcast hosts (00:02:24–00:07:24)How podcasters and researchers can use transcripts, show data, and AI analysis to prepare better interviews and standout pitches (00:07:24–00:10:59)The challenges and pitfalls of AI-generated podcasts, filtering low-quality content, and the bigger questions about fact-checking and bias in the age of “content slop” (00:11:46–00:14:51)Who Podengine is for right now, what’s changing in podcast guest booking, and the surprising ways AI impacts workflow, team size, and product development (00:15:25–00:23:21)Luke’s wish list for the future of podcast tech: supercuts, smarter video tools, and more transparent, human-centric discoverability (00:25:46–00:28:30)Favorite podcasts, gear frustrations, and a call to reclaim your algorithm! (00:28:30–end) Links and resources mentioned in this episode: Podengine AI — https://podengine.ai/Breaking Points podcast — https://www.breakingpoints.com/Lenny’s Podcast (Product Management & Tech) — https://www.lennysnewsletter.com/podcastWant to connect with Luke? LinkedIn: https://www.linkedin.com/in/lukebelbina/Previous recommended episode: The Future of Podcasting: Engaging Listeners Through TrailerGram Don’t forget: Visit Podengine to claim your show and see your Authority Score, or try out their AI-powered research and guest booking tools! If you loved this episode, leave a review and share it with your podcasting friends. **As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and...

    32 min
  2. The One Tool Podcast Agencies NEED: Inside Northflow.io with Fran Melo & Simona Constantini

    JUL 29

    The One Tool Podcast Agencies NEED: Inside Northflow.io with Fran Melo & Simona Constantini

    Are you a podcast agency, producer, or busy podcaster drowning in fragmented tools, missed deadlines, and endless email chains? Discover Northflow.io, the all-in-one platform built to revolutionize your podcast production workflow. Join us as Northflow.io CEO Fran Melo(a serial entrepreneur whose last startup was acquired for $3.5M!) and CMO Simona Constantini (who runs a real-world podcast production agency!) reveal how they're bringing sanity, efficiency, and seamless project management to the podcasting world. Say goodbye to "duct-taping" solutions. Northflow.io integrates everything you need – from task management, guest booking, and asset organization to team collaboration – all under one roof. Learn how this platform helps you reclaim your time, boost team productivity, and achieve a clear "bird's eye view" of every podcast episode from creation to publishing. What You'll Discover in This Episode: The REAL Podcast Production Pain: Why scattered tools are your biggest enemy.Northflow.io's Unique Solution: How integrated features eliminate chaos & manual work.Agency Secrets Revealed: Simona shares how Northflow.io manages 20+ clients and prevents missed deadlines.The Future of Podcasting: Fran unveils Northflow.io's vision for AI automation & effortless distribution.Unlock Podcast Discoverability: Expert tips to get your show found in a crowded audio landscape.Pro Tool & Podcast Picks: Hear what tech our guests love and their must-listen podcasts. Key Timestamps: 00:00 Introduction and Guest Welcome00:54 The Origin of Northflow: Born from Real Problems02:46 The Core Challenges in Podcast Production Today03:50 Northflow’sIntegrated Features & Key Benefits04:58 Simona's Real-World Agency Perspective on Streamlining Work12:22 Northflow’s Future: Automation, AI, & Beyond17:22 Critical Insights on the Podcasting Industry & Discoverability24:09 Our Guests' Dream Tech Wishlist for Podcasters27:10 Favorite Podcasts & Final Thoughts About Our Guests: Fran Melo is the CEO of Northflow.io. A seasoned entrepreneur, he has a strong background in building startups, with his previous venture (focused on solopreneurs in South America) having been acquired last September. Fran's passion lies in identifying real-world problems and developing innovative solutions, leading him to co-found Northflow.io after extensive research into the struggles faced by podcast producers. He's a product person at heart, dedicated to creating seamless and intuitive tools. Simona Constantini is the CMO of Northflow.io and a true industry expert. She runs her own successful podcast production agency, providing her with...

    31 min
  3. How Katana Video is Revolutionizing Podcast Editing: AI-Powered Solutions with Sam Bhattacharyya

    JUL 22

    How Katana Video is Revolutionizing Podcast Editing: AI-Powered Solutions with Sam Bhattacharyya

    Are you frustrated with the headaches of editing Zoom podcast recordings? Wish you could turn raw footage into polished video podcasts—without hours of tedious work or a big budget? This episode is for you. In this episode, host Mathew Passy sits down with Sam Bhattacharyya, CEO of Katana Video, to explore how AI is transforming video podcast editing—especially for creators working with Zoom recordings. Whether you’re a seasoned podcaster or just starting out, you’ll learn how Katana Video’s AI-powered editing brings pro-quality video podcasts within anyone’s reach—no editing background required. Check out this episode to hear Sam’s story, understand common editing pitfalls, and get actionable strategies for making your next podcast sound and look its best, fast. Episode Highlights: Sam’s Journey to Video Tech Innovation: Sam recounts his unconventional career path, starting with building an e-learning platform for West African students, and how his early work in video compression and AI-powered streaming tech led to forming partnerships with Streamyard and eventually, the launch of Katana Video.  [00:01:11] The Real Problem with Editing Zoom Podcasts: Why so many podcasters still use Zoom, despite its limitations, the challenges editors face with Zoom’s single-track recordings and how Katana Video bridges the gap: using AI to separate speakers, automate camera angle switching, add name tags, and create professional-grade visuals with minimal effort. [00:07:36] The Future of AI in Video Editing: Sam’s perspective on the current state of AI tools like Opus and Descript, and why true “creative” edits are still a human domain, but automation can handle repetitive, standardized editing tasks. [00:17:53] . Trends & Tech Wishlist for Podcasters: Sam encourages creators to focus less on terminology and more on making content accessible and valuable, and his wish for smarter AI quality control, so creators only get surfaced with high-value, relevant clips. [00:23:17] Resources & Links: Katana Video — Try Sam’s platform for editing Zoom recordings into video podcasts.Connect with Sam Bhattacharyya on LinkedInSubscribe to Katana Video Youtube page. Podcast Recommendations from Sam: Dwarkesh Patel Podcast — In-depth conversations on AI and technology. Stay Connected: Visit podcastingtech.com for weekly episodes, insights, and podcast newsEnjoying the show? Leave us a rating and review **As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and...

    30 min
  4. The Future of Podcasting: AI-Powered Planning, Smart Repurposing & Automation Secrets (Ft. Slobodan Manic ‘Sunny’ of PodPacer)

    JUL 15

    The Future of Podcasting: AI-Powered Planning, Smart Repurposing & Automation Secrets (Ft. Slobodan Manic ‘Sunny’ of PodPacer)

    Tired of spending endless hours figuring out how to get your podcast content to work harder for you? Imagine having a tool that not only generates engaging show notes tailored to your voice, but also repurposes your episodes for maximum reach—all while freeing up time to focus on what you love: creating great conversations. In this episode 53 of Podcasting Tech, host Mathew Passy sits down with Slobodan Manic, aka Sunny, co-founder of PodPacer and host of the No Hacks Podcast. Sunny pulls back the curtain on how he transformed his own podcast—and sanity—by leveraging AI to supercharge show prep, automate content marketing, and make each episode resonate far beyond its original release.  Whether you’re chasing a more professional workflow, struggling with guest research, or looking to multiply your podcast’s impact on SEO and social media, this episode is packed with actionable insights you won’t want to miss. Tune in now to discover: How Pod Pacer streamlines episode planning and promotion, giving you back precious hours each week.Real-life strategies for using AI to mimic your own voice and style in written content.Tips on automating tedious podcasting workflows—without sacrificing creativity.Essential advice on the fine line between using and abusing AI in podcasting. In This Episode We Cover: Sunny’s Start in Podcasting: Sunny recounts his pivot from web development to podcast hosting during the pandemic, driven by a desire to build his professional network and connect with industry figures he admired. {00:01:26 – 00:02:43} Finding Your Style: The struggle between scripting and improvisation—Sunny reveals how he experimented to strike the perfect balance, landing on an approach that feels authentic for him and his guests. {00:02:43 – 00:03:53} The Pain Point that Sparked Pod Pacer: Sunny shares the story of interviewing 17 conference speakers in just 34 days, and how the lack of prep time led him to develop an AI-powered tool to automate guest research, outline creation, and question generation. {00:04:20 – 00:06:19} How Pod Pacer Works: Learn how Pod Pacer transcribes your episodes, detects your unique tone of voice, and churns out a variety of content (show notes, social media posts, newsletters, blogs, and more), customized for your podcast’s style and needs. {00:06:19 – 00:08:18} Making AI Your Copilot, Not Your Boss: Sunny and Mathew discuss the importance of not blindly trusting AI, insisting on human review for all AI-generated content, and using prompt engineering to let ChatGPT teach you how to get the best results. {00:08:18 – 00:13:34} Anecdotes & Measurable Differences: Sunny shares tangible evidence that using Pod Pacer enhanced his guest experience, deepened interview quality, and made episode promotion by guests more likely. {00:13:34 – 00:15:37} Tune and discover how to unlock Podcast Growth with AI including Sunny’s go-to can’t-miss podcasts listens such as Bad Friends (comedy), Behind the Bastards (historical deep-dives), and Real Dictators (narrative history)—perfect companions for a long run. Resources & Links Mentioned: PodPacer.com – Try Pod Pacer free for 7 days!No Hacks PodcastConnect with Slobodan ‘Sunny’ Manic ona...

    24 min
  5. Turning Podcast Data Into Opportunity with Miguel Gonzalez, Founder of PodcastDB

    JUL 8

    Turning Podcast Data Into Opportunity with Miguel Gonzalez, Founder of PodcastDB

    Ever wondered how top marketers and podcasters find and pitch the right shows—fast? If you are tired of shooting in the dark when it comes to podcast growth, guesting, or sponsorship this episode of PodcastingTech is tailored for you. Get ready to uncover the tech and tactics that make podcast outreach smarter, more accurate, and more profitable. Today, host Mathew Passy sits down with Miguel Gonzalez, owner of PodcastDB, a platform packed with actionable podcast data, intuitive search, and breakthrough advertising tools.  From navigating the challenges of building in the podcasting space to how Miguel’s team estimates audience and streamlines PR outreach, this episode is loaded with real-world takeaways for podcasters, agencies, and brands alike. Why This Episode is a Must-Listen: Get a behind-the-scenes look at the realities and hurdles of building a podcast-tech SaaSDiscover how to leverage data to find and pitch podcasts in your niche (or find sponsors!)Learn what’s on the horizon for direct podcast monetization—and how you can get aheadBust myths about podcast data accuracy and control over your show’s online presence In this episode we cover: Miguel’s Journey: From Sales to PodcastDB: Miguel shares his background, how he acquired PodcastDB, and the challenges he faced being a non-technical founder. [00:00:45]  What is PodcastDB? Key Features Include: New hosting platform with direct founder feedback, outreach database of over 3.4 million podcasts, and downloadable info on contact, socials, and more. [00:04:32]  Where PodcastDB Data Comes From: Details on RSS scraping, data fields housed in RSS feeds, and data limitations [00:06:16]  Data Accuracy and Listener Numbers: How PodcastDB estimates listenership and ad rates (and why podcasters are skeptical) [00:08:10] PodcastDB’s New Ad Buying Feature: Step-by-step on how advertisers can directly buy podcast ads and how revenue sharing works [00:11:23]  PodcastDB Target Market: Ideal profiles: PR agencies, marketers, brands, podcast hosts, and aspiring guests [00:14:34]  Risks & Industry Dynamics: Discussion of CPM rates, quality control, and risk of new tech undervaluing podcasts [00:17:44]  State of the Podcasting Industry: Miguel’s take on inclusivity for newcomers and the often-protective industry culture [00:20:01]  Trust, Transparency, and Giving Podcasters Control:  Mathew and Miguel discuss the importance of letting hosts control their show profiles and data on platforms like PodcastDB [00:20:01]  Future Features for Podcasters: Planned opt-out, show-claiming, and more accurate control of your show’s data [00:25:07]  Miguel’s Podcast Tech & Must-Listen Shows: Miguel’s wishlist for a new mic, and his favorite podcasts [00:26:55]  Mentioned Links & Resources PodcastDB: https://podcastdb.io Contact PodcastDB via email - Support: support@podcastdb.ioPodcasting Tech: podcastingtech.comFollow PodcastDB on Social Media - a href="https://www.facebook.com/people/PodcastDb/61559561680907/#" rel="noopener noreferrer"...

    29 min
  6. Building Attorney Podcast Networks for Targeted Local Search and Client Growth

    JUN 3

    Building Attorney Podcast Networks for Targeted Local Search and Client Growth

    Have you ever wondered how attorneys can use podcasts not just to build an audience, but to reach their ideal clients at exactly the right moment? If so, you’re going to love this episode. If you’re in the legal industry or work with a niche professional service, this discussion will reshape how you think about podcasting and digital marketing. In episode 51 of the PodcastingTech show, we are chatting with Dennis DM Meador, founder and CEO of The Legal Podcast Network, to learn how he’s helping lawyers and legal professionals leverage podcasting and YouTube to amplify their reputation, authority, and discoverability online. Dennis Meador is a seasoned marketing professional with over 20 years of experience working with attorneys and building successful marketing agencies. He’s passionate about connecting the right clients with the right lawyers by harnessing the power of FAQ-driven, locally optimized podcasts and video content. Dennis and host Mathew dive deep into how The Legal Podcast Network facilitates cross-industry collaborations, boosting both their reach and the value they bring to both lawyers and listeners. DM shares his unconventional entry into legal marketing, and why he loves working with attorneys, and the importance of searchability, content discoverability, and why he believes video (YouTube) is key for modern legal marketing. Tune in and discover the common barriers for attorneys starting podcasts (tech pain points!) and how DM’s team makes content creation effortless—even for non-techies. IN THIS EPISODE, WE COVER: DM’s unconventional journey into legal marketing—from theology major to legal marketing expert—and why he’s passionate about working with attorneys (00:00–05:10)How Q&A-driven YouTube content boosts local SEO, helping attorneys reach high-value clients at the perfect moment (05:35–14:53)The power of The Legal Podcast Network—cross-industry collaborations, attorney directories, and how the platform connects lawyers with the right clients (07:11–09:19)YouTube vs. audio podcasts—why DM’s team prioritizes Google and YouTube for proven legal marketing results (10:20–16:17)Breaking down barriers for attorneys—how DM’s team simplifies podcasting tech so even non-techies can create content effortlessly (23:45–25:44)The future of podcast discoverability—why searchability and connectivity are the next big growth opportunities (21:08–22:44)DM’s take on deep-dive podcasts—how shows like Office Ladies reignite fan engagement and extend content lifespan (26:11–29:19) Links and resources mentioned in this episode: The Legal Podcast Network - https://thelegalpodcastnetwork.comConnect with Dennis DM Meador on LinkedIn: https://www.linkedin.com/in/dennismeador/ Facebook  Twitter (X)  Instagram Recommended platform for podcast/audio distribution: Podbean - https://www.podbean.comLearn more about targeted legal marketing strategies:Answer Engine Optimization (AEO):a href="https://answerengineoptimization.com" rel="noopener...

    31 min
  7. Tom Barrasso Reveals How PodLP Unlocks 3B+ Listeners Beyond Smartphones

    MAY 27

    Tom Barrasso Reveals How PodLP Unlocks 3B+ Listeners Beyond Smartphones

    Have you ever wondered how people without smartphones can access your podcast—or how big that untapped audience might be? Podcasts are a valuable source of information, education, and entertainment. If you are interested to know how to make your Podcast accessible to billions across the globe beyond smartphones you don’t want to miss this episode. If you want to claim a piece of the 3 billion–plus listeners not using iPhones or Androids, this episode is a must-listen. Today on episode 50, of the PodcastingTech Show, host Mathew Passy chats with Tom Barrasso, founder and developer of PodLP, the innovative app that brings podcasts to feature phones (“dumb phones”) around the world. If you’ve ever assumed your listeners all have iPhones or Androids, this episode will seriously open your eyes! Tom Barrasso is a software developer and entrepreneur based in New Zealand who created PodLP out of a desire for digital detox—and a personal challenge to prove that even “dumb phones” could be smart about podcasts. His unique expertise bridges podcast technology and truly global access. We discuss exactly how PodLP makes podcasts accessible to listeners in emerging markets in  India and beyond. Tom unpacks how PodLP is breaking Podcast barriers with feature Phone technology,, the surprising size and diversity of the feature phone landscape, and why Western podcasters should be paying attention. You’ll learn about the technical challenges Tom faced building for this underserved audience, how PodLP works on devices most of us never think about, and what this means for your show’s global reach. IN THIS EPISODE, WE COVER: Why Tom built PodLP: How a pandemic project turned into a worldwide feature phone podcast platform, and why digital detox was the spark. (1:00)The size of the feature phone market: India, the U.S., and beyond—find out who’s actually buying feature phones in 2024 (hint: it’s not just seniors!). (5:20)Why and how feature phone users matter for podcasting: Tom explains why emerging markets are the next frontier for English (and non-English) podcast consumption—and what makes audio perfect there. (7:00)How PodLP works: What’s different on a tiny screen, what features you’ll recognize, and why every PodLP download equals a real listen. (8:55)How to get your podcast listed: Good news—if you’re in Podcast Index, you’re already there. If not, you might be missing out on millions of potential listeners. (11:20)Technical tips & improvements for podcast accessibility: Why high-bitrate audio or huge artwork isn’t always best, and how thinking globally can help your show grow. (15:10) Links and resources mentioned in this episode: PodLP (explore the platform, check if your show is listed!): https://podlp.com/Podcast Index (ensure your show is included): https://podcastindex.org/NPR Planet Money (Tom’s recommended listening): https://www.npr.org/sections/money/How I Built This (Tom’s pick): https://www.npr.org/sections/how-i-built-this/Learn more about KaiOS: https://www.kaiostech.com/Read more on IPv6 and why it matters:...

    21 min
  8. Data-Driven Growth for Podcasters: Targeting and Monetization Tips from David (Ledge) of Listen Network

    MAY 20

    Data-Driven Growth for Podcasters: Targeting and Monetization Tips from David (Ledge) of Listen Network

    Are you tired of vague podcast “growth hacks” and ready to get down to brass tacks on ROI, client retention, and results you can actually measure? “If you’re a business podcaster, thought leader, or agency, this episode just might change the way you think about podcast growth forever!” In episode 49 of the PodcastingTech Show, host Mathew Passy sits down with David (Ledge) Ledgerwood, cofounder and revenue lead at Listen Network, for a deep dive into growing your Podcast audience through hyper-targeted marketing. David breaks down how treating your podcast like a business startup can be the secret to unlocking consistent growth and ROI—even if you’re working in a super-niche B2B space. David and Mathew also discuss the future of podcasting tech—from fixing conversion paths to rethinking open RSS and integrating video, and the real reason most branded podcasts get canceled, and why “downloads don’t matter”—except when they do). David reveals how Listen Network’s audience intelligence technology helps podcasts grow with precise targeting and transparent reporting, especially for B2B shows. David Ledgerwood brings over two decades of entrepreneurial and podcasting experience, specializing in revenue generation, business development, and audience targeting. As the founder of Listen Network, he’s on a mission to help podcasters and agencies leverage data-driven strategies to grow audiences, retain clients, and show real results from their podcasting efforts. IN THIS EPISODE, WE COVER: Why account-based marketing (ABM) podcasting is still the #1 strategy for B2B shows—and how to make it work even with a long sales cycle. (00:04:33) How Listen Network uses paid media and targeting to drive downloads from your exact ICP (ideal customer profile) (00:08:15) Why most podcasters fail to treat their show like a business—and what to do instead if you want results and funding. (00:11:09) The realities of paid podcast promotion: how to think about spikes, retention, and what really matters for ROI. (00:16:03) The #1 thing holding most podcasts back when they come to Listen Network—and how to fix it before you spend a dollar on growth. (00:22:35) What tech and workflow improvements could change podcasting—and why conversion and audience engagement are at the heart of future innovation. (00:26:17)  Links and resources mentioned in this episode: Listen Network: https://listennetwork.coConnect with David Ledgerwood (“Ledge”) on LinkedIn: https://www.linkedin.com/in/davidledgerwood/Recommended podcast: Ramit Sethi’s “Money for Couples” – learn more at https://www.iwillteachyoutoberich.com/podcast/Previous episodes of Podcasting Tech: [ podcstingtech.com/48 ]Mentioned tech: Elgato Stream Deck, - https://amzn.to/3U3J3rk                            Elgato teleprompter - a href="https://amzn.to/3Tz0Qoh" rel="noopener noreferrer"...

    35 min

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4.9
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About

Welcome to Podcasting Tech, the go-to show designed specifically to help busy entrepreneurs and content creators of all levels succeed in the world of podcasting. Led by podcasting veteran, Mathew Passy, this show will keep you up-to-date with the latest trends and cost-effective solutions in both hardware and software. Tune in for expert interviews and behind-the-scenes studio tours, and succeed in podcasting without breaking the bank. For more podcasting resources, please visit podcastingtech.com.