Podcasts from Adobe Experience Cloud

This show is very informative, and I’ve been learning a lot from it! The only suggestion I really have for the show is that they invest a little more time in the production.. The narrator is great, but it would be nice to have it broken up into some interviews.

This is a review of “Your Business Has A New Secret Weapon.” I recommend that any organization that’s written a white paper should create an audio version. This one for the Adobe Marketing Cloud is an excellent example of how it should be done. The white paper itself is well-structured, cites external authorities for its major assertions, uses a journalistic voice throughout (never falling into a sales pitch for a specific Adobe product), and delivers on the promise in the title. The only places where it could have been improved: 1) Identifying the author. 2) Fleshing out examples of viable competing solutions and citing experts as to why these don’t work. 3) Giving an example of a current company measurably succeeding with this exact solution. Otherwise great job. I’m going to start point to this as an example of how an audio white paper should be done. Brian Boys author of “How To Write A White Paper In One Day"