PodFather

Roy Coughlan

The Podfather Podcast is your go-to resource for starting, growing, and sustaining a podcast that actually gets results. Hosted by Roy Coughlan — Business Podcast Coach and the man behind 9 podcasts, five of which have reached the global top 0.5% and one the top 1% — this show is built on real experience, not theory. Roy's shows chart daily in 20+ countries and have hit No.1 in over 20 countries worldwide. Each episode is packed with practical, usable tips from Roy and fellow podcasters sharing their secret sauce — the strategies, systems, and lessons that keep shows growing and hosts in the game. Whether you are just starting out or ready to move to the next level, this is the show for you. 🎙️ Start or grow your podcast: https://roycoughlan.com/ 👥 Join the Podfather community: skool.com/podfather/about

  1. 2d ago

    #71 Be a Standout Podcast Guest: David Goldberg's Masterclass on Professional Presence (Part 5)

    Being a great podcast guest is a unique skill that can dramatically boost your career—or erode your professional image if done poorly. In the final part of our series, David Goldberg, founder of Edge Studio, shares a masterclass on how to be a standout guest. We explore the importance of prosody, vocal etiquette, and virtual presence, ensuring you show up prepared, confident, and memorable. David and Roy discuss practical tips for handling technical glitches with grace, the power of a 10-second elevator pitch, and why you should never "wing it" when it comes to your audio quality. Whether you're looking to share your passion or boost your resume, these final lessons will ensure you're the guest every host wants to invite back.     ⏱️ Accurate YouTube Chapters & Timestamps 0:00 Welcome & Introduction to David Goldberg   1:11 Why Be a Guest? Fun, passion, and career boosting   1:41 The Risk of Poor Guesting: How it can erode your professional image   2:23 Preparation: Why looking at notes is better than forgetting points   3:41 Banter and Connection: The importance of host-guest chemistry   4:33 Prosody for Guests: Staying in your natural pitch and tailoring your tone   6:56 International Audiences: Cleaning up enunciation and avoiding local slang   7:00 Volume and Headphones: Why you should never scream at your audience   7:50 Pacing and Spacing: Lessening your words and leaving room for the listener   26:00 Handling Glitches: Staying calm and reacting without panic   28:00 Vocal Etiquette: Giving the host space and avoiding interruptions   29:00 The 10-Second Elevator Pitch: Being prepared to explain who you are   31:00 Listening to Previous Episodes: Researching the host's style and theme   32:00 Slowing Down Keywords: Ensuring your name and business are heard   33:00 Admitting You Don't Know: Admitting it with confidence vs. waffling   35:00 Virtual Presence: Testing quality a week before and an hour before   37:00 The 25% Credibility Hit: Why audio quality is non-negotiable   39:00 Acoustic Treatment: The 80% rule and practical "pillow fort" tips   41:00 Microphone Choice: Investing in a decent USB mic for professional sound   64:00 Avoiding Filler Words: Cutting out "um," "ah," "you know," and "like"   65:00 Responding with "So": Why you should avoid starting answers with "so"   66:00 Positive Reaffirmation: Avoiding annoying "yeah, yeah, yeah" interruptions   67:36 Where to Find David: Edge Studio and final contact details   68:25 Outro: RoyCoughlan.com and the PodFather Network   68:42 End of Episode     🔗 Where to Find David Goldberg •Email: david@edgestudio.com   •Website: EdgeStudio.com   •Services: Voiceover recording, directing, and communication coaching. 🔗 About Your Host (Roy Coughlan) •Listen to this episode on Podbean: https://awakeningpodcasts.podbean.com/   •Explore more podcasts: Find all podcasts at the PodFather Network   •Website: RoyCoughlan.com   •Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations. •Virtual Assistants: VA.world   •Private Networking Group: Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members https://connectedleaders.academy/   •Brain Upgrade: BrainUpgrade.org     #DavidGoldberg #PodFather #PodcastGuest #GuestingTips #ProfessionalPresence #VocalEtiquette #PublicSpeaking #CareerBoost #AudioQuality #ElevatorPitch #EdgeStudio #RoyCoughlan #PodcastSuccess #CommunicationSkills #StandoutGuest

    1h 9m
  2. 4d ago

    #70 Don't Let Your Guests Ruin Your Show: David Goldberg's 8-Step Guide (Part 4)

    You put immense effort into your podcast—marketing, sponsors, and refining your own voice—but what happens when a high-profile guest sounds terrible? In Part 4 of our series, David Goldberg, founder of Edge Studio, shares his essential 8-step guide to ensuring your guests elevate, rather than weaken, your show. We explore the critical impact of first impressions and why guest preparation is non-negotiable for maintaining professionalism and authority. David provides practical, low-cost solutions for acoustic treatment—from "pillow forts" to the "80% rule"—and breaks down the pros and cons of different microphone types. Learn how to guide your guests to sound as good as you do and keep your audience engaged from the very first word.     ⏱️ Accurate YouTube Chapters & Timestamps 0:00 Welcome & Introduction to David Goldberg   1:14 The Risk of Poor Guest Quality: Don't let a guest ruin your show   2:12 First Impressions: Why the first word your guest speaks is critical   3:02 The Power Dynamic: Why talk show hosts sit higher than their guests   4:02 Preparation Timeline: The two-week and one-hour rules   4:30 The 8-Step Checklist: Sound Quality vs. Speech Patterns   5:53 Acoustics: Understanding reverb and the "ping-pong" flutter echo   7:46 Flutter Echoes and Reverberation: Why hard surfaces are the enemy   10:08 Acoustic Treatment: Thick carpeting, foam squares, and the 80% rule   11:28 The Blanket Trick: Using sleeping bags and moving blankets for the ceiling   13:00 Creating a "Pillow Fort": Practical tips for recording while traveling   15:00 The Table Surface: Using thick towels to stop sound reflections   16:00 Microphone Types: Why expensive isn't always better   17:00 Shotgun Microphones: Directional focus and the risk of guest movement   71:14 Don't Wing It: The importance of listening on high-quality earphones   71:58 Where to Find David: Edge Studio and email contact   72:31 Outro: RoyCoughlan.com and the PodFather Network   72:54 End of Episode     🔗 Where to Find David Goldberg •Email: david@edgestudio.com •Website: EdgeStudio.com •Services: Voiceover recording, directing, and communication coaching. 🔗 About Your Host (Roy Coughlan) •Listen to this episode on Podbean: https://awakeningpodcasts.podbean.com/   •Explore more podcasts: Find all podcasts at the PodFather Network   •Website: RoyCoughlan.com   •Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations. •Virtual Assistants: VA.world   •Private Networking Group: Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members https://connectedleaders.academy/   •Brain Upgrade: BrainUpgrade.org     #DavidGoldberg #PodFather #GuestPreparation #SoundQuality #Acoustics #MicrophoneTips #Podcasting101 #ProfessionalSound #VocalPatterns #EdgeStudio #RoyCoughlan #PodcastProduction #GuestSuccess #AudioEngineering #Engagement

    1h 13m
  3. 5d ago

    #69 Prosody: The One Word Every Podcaster Needs to Know with David Goldberg (Part 3)

    Why do some podcasters instantly connect with their audience while others struggle to keep listeners engaged? The answer lies in one word: Prosody. In Part 3 of our series with David Goldberg, founder of Edge Studio, we dive deep into the "how" of human communication. David explains that it’s not just what you say, but how you say it—your pitch, tempo, tone, and rhythm—that makes all the difference. We explore why this essential skill is rarely taught in schools and how you can harness your natural pitch to mask nervousness and project confidence. Whether you're a seasoned host or just starting out, David’s insights on effective vocal patterns will dramatically elevate your podcast presence.     ⏱️ Accurate YouTube Chapters & Timestamps 0:00 Welcome & Introduction to David Goldberg   0:57 Prosody: The one word that defines how you say your words   1:36 What is Prosody? Inflection, intonation, pitch, and rhythm   2:12 The Education Gap: Why prosody isn't taught in grade school   3:24 The Fear of Public Speaking: How a lack of training leads to humiliation   5:54 Communication Skills: The key to success in corporations and colleges   6:52 The Search for Synonyms: Why "speaking patterns" doesn't cover it all   7:51 Prosody for Podcasters: Breaking down the seven categories   9:52 Pitch: The musical note of your voice and its role in engagement   11:28 Masking Nerves: How lowering your pitch increases credibility   13:00 Finding Your Natural Pitch: The humming and meditation techniques   15:00 Pitch Range Exercises: Moving from monotone to engaging   18:00 Tempo: The speed of your words and the importance of clarity   21:00 Handling Single-Syllable Words: Ensuring your audience can decipher the message   23:00 Tone and Volume: Tailoring your voice to the topic and audience   25:30 Pacing and Spacing: The rhythm of your delivery   26:50 Variety: Keeping the listener engaged through vocal shifts   74:11 Final Advice: Loosening up and having fun with your performance   74:52 Where to Find David: Edge Studio and coaching services   76:31 Outro: RoyCoughlan.com and the PodFather Network   76:53 End of Episode     🔗 Where to Find David Goldberg •Email: david@edgestudio.com •Website: EdgeStudio.com •Services: Voiceover recording, directing, and communication coaching. 🔗 About Your Host (Roy Coughlan) •Listen to this episode on Podbean: https://awakeningpodcasts.podbean.com/   •Explore more podcasts: Find all podcasts at the PodFather Network   •Website: RoyCoughlan.com   •Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations. •Virtual Assistants: VA.world   •Private Networking Group: Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members https://connectedleaders.academy/   •Brain Upgrade: BrainUpgrade.org     #DavidGoldberg #PodFather #Prosody #VocalPatterns #PublicSpeaking #CommunicationSkills #Voiceover #PodcastingTips #AuthenticVoice #PitchAndTempo #EdgeStudio #RoyCoughlan #SpeakerCoaching #VocalEngagement #PodcastGrowth

    1h 17m
  4. Jun 14

    #68 Strategic Words: 7 Categories to Command Authority and Build Trust with David Goldberg (Part 2)

    Did you know that your audience decides whether to trust you, like you, or do business with you in just a quarter of a second? In Part 2 of our exclusive 5-part series with David Goldberg, CEO of Edge Studio, we dive deep into the "Strategic Words" that define your professional presence. David reveals the seven critical categories of wording that can either elevate your authority or quietly sabotage your message. From the psychological trap of "hedge words" to the simple shift from "but" to "and," this episode is a masterclass in intentional communication. Whether you are a podcaster, a business leader, or a public speaker, David’s insights will help you ensure that your first impression isn't just good—it's unforgettable.     ⏱️ Timestamps 0:00 Welcome & Introduction to David Goldberg   1:26 The Power of the First Impression: Why a quarter of a second matters   3:15 The Science of Swift Decisions: From grocery aisles to podcasting   4:50 Introducing the 7 Categories of Strategic Wording   7:56 Category 1: Being Interactive — The right and wrong way to ask questions   9:22 The "Show-Off" Trap: Why you shouldn't ask questions your audience can't answer   12:41 Visual Presence: Camera angles, hand positions, and the "fingertip" mistake   14:35 Category 2: Avoiding Hedge Words — "Probably," "Maybe," and "I think"   16:13 Strengthening Your Message: Replacing "I think" with "I believe" or "I know"   25:57 Category 3: Avoiding the Word "But" — How it negates everything you said before   27:11 The "And" Solution: Maintaining positive momentum in conversation   29:03 Category 4: Positive First Word Responses — Using "Exactly," "Absolutely," and "Yes"   30:14 Category 5: Avoiding Interrupting Yourself — Staying on track and finishing your thoughts   36:31 Category 6: Avoiding Filler Words — The "Um," "Ah," and "Like" habit   43:26 Category 7: Organizing Your Content — The importance of a clear roadmap   55:56 The "Fine" Example: How prosody (tone) changes the meaning of words   68:48 How to Connect with David: EdgeStudio.com and the "Roy's Shows Rock" subject line   69:22 Looking Ahead: Preview of Session 3   69:51 Outro: RoyCoughlan.com and the PodFather Network     🔗 Where to Find David Goldberg •Website: EdgeStudio.com •Email: David@EdgeStudio.com (Mention "Roy's shows rock" in the subject line for a responsive reply!) •Location: Times Square, NYC 🔗 About Your Host (Roy Coughlan) •Listen to this episode on Podbean: https://podfather.me/e/david-goldberg-strategic-words-part-2/ •Explore more podcasts: Find all podcasts at the PodFather Network •Website: RoyCoughlan.com •Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations. •Virtual Assistants: VA.world •Communities: BrainGym.fitness •Private Networking Group: Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members https://connectedleaders.academy/     #Podcasting #DavidGoldberg #EdgeStudio #StrategicWords #FirstImpressions #CommunicationSkills #PublicSpeaking #AudioQuality #ProfessionalDevelopment #LeadershipCommunication #RoyCoughlan #PodFather #ContentCreation #VoiceoverTraining #BusinessCommunication

    1h 10m
  5. Jun 11

    #67 Part 1: The Foundation of Sound Quality & First Impressions

    In this exclusive 5-part mini-series on the Podfather Podcast, we sit down with David Goldberg, CEO of Edge Studio in New York City. David has worked with over 10,000 speakers, including CEOs, politicians, and celebrities like Snoop Dogg and Michael J. Fox. This series is a deep dive into the technical and psychological elements that make a podcast sound professional, build trust, and keep listeners engaged.     📝 Part 1: The Foundation of Sound Quality Intro: Why does sound quality matter more than content in the first three seconds? David Goldberg shares his journey from a musician and drug-free studio owner to a voiceover industry leader. We explore the "Low Budget Ad" analogy and why your first impression is decided in a fraction of a second. Timestamps:   0:00 Welcome & Introduction to David Goldberg   2:44 David's Musical Roots: From piano prodigy to off-Broadway   4:32 The 4-Track Cassette: How David started recording and overdubbing   7:12 The Transition to Voiceover: Why a drug-free studio changed everything   9:38 The Importance of Sound Quality: Why listeners tune out in 3 seconds   10:54 The Low Budget Ad Analogy: How production value impacts credibility   12:24 The Fraction of a Second: How first impressions build trust   15:21 Choosing the Right Microphone: The car analogy for audio gear   18:06 David's Home Setup: Recording in a cement basement with foam   20:00 The AT2020: Why a $100 mic can sound like $3,000 in the right room     📝 Part 2: Acoustics and Environment Intro: You can have a $5,000 microphone, but if your room sounds like a bathroom, you've wasted your money. David explains the critical role of acoustics, how to "de-echo" a room on a budget, and why your guest's environment is just as important as yours. Timestamps:   22:15 The Room vs. The Mic: Why acoustics are 80% of the battle   24:30 Dealing with Echo: Using blankets, foam, and "cushy chairs"   26:45 The Guest's Setup: How to train your guests to sound professional   29:36 Adobe Enhance & AI: Can technology really fix a "crappy laptop" recording?   32:00 Lapel Microphones: The pros and cons of clip-on mics for guests   34:28 The "Mouth Click" Problem: Why voice recording is less forgiving than music     📝 Part 3: Visual Presence and Lighting Intro: If you're on video, you are being judged by more than just your voice. David breaks down the "Triangle of Lighting," the importance of camera angles (no more looking up noses!), and why a cluttered background erodes your professional image. Timestamps:   35:13 Video Quality: Why looking good is as important as sounding good   36:12 Camera Angles: The "Eyebrow Height" rule for lenses   37:08 Background Clutter: How your environment impacts your perceived organization   38:42 Managing Light: Dealing with windows, glares, and black felt hacks   40:26 The Ring Light Setup: Creating the perfect triangle of light   41:48 The Glasses Glare: Is there a real solution for reflections?     📝 Part 4: The Art of Speaking for Podcasts Intro: Speaking on a podcast is different from speaking on a stage. David discusses the "Intimacy of the Ear," managing filler words, and how to use pacing and spacing to keep your audience hanging on every word. Timestamps:   44:34 The Intimacy of the Ear: Why you're talking directly into someone's head   46:12 Filler Words: How to minimize "um" and "uh" without sounding robotic   48:22 Pacing and Spacing: Using silence as a tool for engagement   50:45 Intonation: Avoiding the "monotone trap" in long-form interviews   52:30 Body Language on Camera: Conveying confidence through visual presence     📝 Part 5: Setting Up Your Guests for Success Intro: Your podcast is only as strong as your weakest guest. In the series finale, David shares his secrets for "training" guests, ensuring they don't ruin your audio, and how to make sure they enhance your show rather than weaken it. Timestamps:   55:09 The "Weak Guest" Risk: How a bad guest can sink your episode   57:22 Pre-Interview Coaching: Setting expectations for sound and behavior   59:15 The "Gift" Strategy: Shipping inexpensive mics to high-value guests   61:42 Final Advice: Why there's no excuse for not doing it right   65:43 Where to Find David: Edge Studio and the "Daily Stand"   66:32 Outro: RoyCoughlan.com and the PodFather Network     🔗 Where to Find David Goldberg •Website: EdgeStudio.com •Email: David@EdgeStudio.com (Reference this podcast for a responsive reply!) •Location: Times Square, NYC 🔗 About Your Host (Roy Coughlan) •Listen to this episode on Podbean: https://podfather.me/e/david-goldberg-series/ •Explore more podcasts: Find all podcasts at the PodFather Network •Website: RoyCoughlan.com •Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations. •Virtual Assistants: VA.world •Communities: BrainGym.fitness •Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members: https://connectedleaders.academy/     #Podcasting #DavidGoldberg #EdgeStudio #SoundQuality #Voiceover #PodcastTips #AudioEngineering #PublicSpeaking #FirstImpressions #DigitalMarketing #RoyCoughlan #PodFather #SpeakingSkills #ContentCreation #Entrepreneurship

    1h 22m
  6. Jun 4

    #66 There Is No Tiger: Dr. Brian E. Arnold on Overcoming Overthinking and Anxiety

    What if the "tiger" chasing you—the one keeping you up at night with worst-case scenarios—doesn't actually exist? In this episode of the Podfather Podcast, we sit down with Dr. Brian E. Arnold (better known as Dr. B), a professor, author, and mindset coach who literally wrote the book on overcoming overthinking. We explore the "frontal cortex overload" that keeps us stuck and how to reclaim the present moment. Dr. B also pulls back the curtain on his professional podcasting setup, sharing how he built a high-end studio using DIY materials and clever tech like teleprompters. Whether you're looking to master your mental game or scale your business through the power of podcasting and relationship-building, Dr. B’s "seven-minute mindset" offers actionable wisdom you can use today.     Timestamps Timestamp Topic Description 0:00 Welcome & Introduction to Dr. Brian E. Arnold 1:15 "There Is No Tiger": Overcoming overthinking and cognitive overload 1:50 The Evolution of "Dr. B": Branding, initials, and standing out in a crowded market 4:37 The Power of Branding: Why your visual identity matters in business 5:17 The DIY Studio: Building a professional background with plywood and Amazon finds 6:10 Lighting and Natural Light: How to look your best on camera without a pro budget 8:15 Audio Gear Deep Dive: The Jabra mic vs. high-end studio microphones 9:50 The Teleprompter Secret: How to maintain eye contact while delivering a script 12:15 StreamYard and Workflow: Recording and practicing for a seamless show 23:50 Monetizing Your Podcast: Why YouTube views aren't the only way to make money 25:57 The Real Estate Example: Using a podcast to open doors that were previously closed 27:51 Podcasting as a Skill: Mastering the lost art of listening and questioning 29:03 Expanding Your Sphere: Why you need to talk to people outside your neighborhood 30:46 Dealing with Different Guest Types: The quiet guest vs. the riveting storyteller 33:05 The Marcy Ng Story: Learning when to stop asking questions and just listen 66:37 Upcoming Research: The "7 Voices Not to Listen To" and creative marketing 67:01 50 Ways to Monetize Your Podcast: A special resource from Dr. B 67:20 Outro: RoyCoughlan.com and the PodFather Network       🔗 Where to Find Dr. Brian E. Arnold •Website: BrianEArnold.com •Book: There Is No Tiger (Available on Amazon) •Podcast: The Seven-Minute Mindset 🔗 About Your Host (Roy Coughlan) •Listen to this episode on Podbean: https://podfather.podbean.com/e/dr-brian-e-arnold-there-is-no-tiger/ •Explore more podcasts: Find all podcasts at the PodFather Network •Website: RoyCoughlan.com •Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations. •Virtual Assistants: VA.world •Communities: BrainGym.fitness •Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members: https://connectedleaders.academy/     #Podfather #DrB #Mindset #Overthinking #PersonalDevelopment #PodcastingTips #BusinessBranding #MentalHealth #AnxietyRelief #Networking #Monetization #DIYStudio #RoyCoughlan #SevenMinuteMindset #SuccessHabits

    1h 8m
  7. Jun 2

    #65 The Search Bar Truth: Stephan Bajaio on SEO, AI, and the Future of Marketing

    What if the most honest data in marketing is what people type into a search bar at 2 AM? In this episode of the Podfather Podcast, we sit down with Stephan Bajaio, a 20-year veteran of the search industry who has helped giants like FedEx, Comcast, and Siemens navigate the digital landscape. Stephan, a co-founder of a half-billion-dollar SEO company, shares his incredible journey—from surviving a WeWork acquisition to buying his company back before the implosion. We dive deep into the "alphabet soup" of modern marketing (SEO, AEO, GEO, AIO) and why the "O" for optimization is the only thing that truly matters. Stephan also reveals his secrets for LinkedIn networking, the power of genuine recommendations, and why trying to "game" the new AI search models is a fool’s errand.     Timestamps Timestamp Topic Description 0:00 Welcome & Introduction to Stephan Bajaio 1:16 The LinkedIn Name Pronunciation Hack: A tip for hard-to-say names 2:22 The Power of 80+ LinkedIn Reviews: Quantitative vs. Qualitative validation 4:10 How to Ask for Recommendations: The "Kind Words" script 5:34 Using Reviews as a Career Asset: The 40-page printout that landed a co-founder role 7:03 Reciprocal Reviews vs. Earned Credibility: Why your reputation is on the line 9:22 The "Other" Inbox: Dealing with the aggressive spam of podcast promoters 11:37 Burning Bridges: Why sales aggressiveness ruins potential partnerships 13:40 PodMatch and the Reality of "Mic and a Computer" Podcasts 15:04 Vibe Logic: Stephan’s new mission in digital marketing and technical SEO 27:51 The Alphabet Soup of Search: SEO, AEO, GEO, and AIO explained 30:46 The "Couch vs. Sofa" Data Trap: Why your ignorance is someone else's market share 31:58 Web Presence Intelligence (WPI): Placing your bets on the digital roulette table 33:40 The Unpredictability of LLMs: Why the same prompt gives different results 35:56 Personalization in AI: How your search history shapes your future answers 38:05 The 2000 Internet Boom Parallel: Overvaluations and the "Dial-Up" phase of AI 41:32 The Gold Rush Fallacy: Why the money is in the "picks and pans," not the gaming 43:08 Needs-Based Personas: Moving beyond "Paul the Pauper" to real consumer intent 69:16 How to Connect with Stephan: Cutting through the noise in his inbox 69:40 Outro: RoyCoughlan.com and the PodFather Network       🔗 Where to Find Stephan Bajaio •Agency: VibeLogic.io •LinkedIn: Stephan Bajaio (Mention the Podfather Podcast to cut through the noise!) 🔗 About Your Host (Roy Coughlan) •Listen to this episode on Podbean: https://podfather.podbean.com/e/stephan-bajaio-the-search-bar-truth/ •Explore more podcasts: Find all podcasts at the PodFather Network •Website: RoyCoughlan.com •Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations. •Virtual Assistants: VA.world •Communities: BrainGym.fitness •Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members: https://connectedleaders.academy/     #Podfather #StephanBajaio #SEO #AI #SearchMarketing #DigitalStrategy #LinkedInNetworking #WeWorkSurvivor #VibeLogic #MarketingData #SearchIntent #FutureOfSearch #BusinessGrowth #RoyCoughlan #PodcastingSuccess

    1h 10m
  8. May 31

    #64 Email Marketing Isn't Dead, Your Emails Just Suck: Ely Delaney’s Guide to Real Connection

    When was the last time you actually followed up with a lead—not just added it to a to-do list, but sent the right message at the right time? In this episode of the Podfather Podcast, we sit down with Ely Delaney, the "People Whisperer" and author of the newly released book, The Follow-Up Code. With 17 years of experience building automated systems that nurture relationships while you sleep, Ely reveals why most email marketing fails and how to fix it. We discuss the "Bushido Code" of business, the power of being an "invite-only" podcaster, and the incredible story of a lead that turned into a client 10 years after the first meeting. If you want to stop treating your customers like ATMs and start building a "castle" of loyal fans, this episode is your blueprint.     Timestamps Timestamp Topic Description 0:00 Welcome & Introduction to Ely Delaney 1:12 Honoring the New Book: The Follow-Up Code hits the charts 2:36 Ely’s Podcasting Journey: From Internet TV in 2010 to 300+ guest appearances 3:30 Launching the Meekle People Show on his 50th birthday 4:10 Podcasting as a Networking Tool: Building relationships vs. just marketing 5:34 The Evolution of a Host: Lessons learned from Driving Your Marketing 7:03 The "Invite-Only" Strategy: Why Ely doesn't take random guests 9:22 The Truth About Email: Why it’s not dead, but your strategy might be 10:45 The Bushido Code: Applying Samurai virtues (Integrity, Respect, Kindness) to business 11:37 The Value Ratio: How to provide content without being "pitchy" 13:40 Selfless Advice: Why recommending things that don't make you money builds trust 15:04 Book Recommendation: The Go-Giver by Bob Berg and the power of social karma 27:51 The "Follow-Up Fix": Moving away from PDFs to 5-day educational email courses 30:46 The Ultimate Follow-Up System: Creating 12-15 months of evergreen automation 31:58 The 10-Year Lead: How a 2010 connection became a 2020 client 33:40 The Merge Field Trap: Why you should stop using "Hey [First Name]" 35:56 Writing to One Person: The psychology of intimate communication 38:05 "Get Them in the Castle": Why you must own your list in a world of rented platforms 60:24 Where to Find Ely: FollowUpFix.com and the Meekle People Show 60:50 Outro: RoyCoughlan.com and the PodFather Network       🔗 Where to Find Ely Delaney •Website: FollowUpFix.com (Get the 5-day email course) •Podcast: Meekle People Show •Book: The Follow-Up Code (Available on Amazon) 🔗 About Your Host (Roy Coughlan) •Listen to this episode on Podbean: https://podfather.podbean.com/e/ely-delaney-the-follow-up-code/ •Explore more podcasts: Find all podcasts at the PodFather Network •Website: RoyCoughlan.com •Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations. •Virtual Assistants: VA.world •Communities: BrainGym.fitness •Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members: https://connectedleaders.academy/     #Podfather #ElyDelaney #FollowUpCode #EmailMarketing #Networking #RelationshipBuilding #BusinessAutomation #TheGoGiver #BushidoCode #SovereignBusiness #MarketingStrategy #LeadNurturing #PodcastingTips #RoyCoughlan #MeeklePeople

    1h 1m
4.9
out of 5
32 Ratings

About

The Podfather Podcast is your go-to resource for starting, growing, and sustaining a podcast that actually gets results. Hosted by Roy Coughlan — Business Podcast Coach and the man behind 9 podcasts, five of which have reached the global top 0.5% and one the top 1% — this show is built on real experience, not theory. Roy's shows chart daily in 20+ countries and have hit No.1 in over 20 countries worldwide. Each episode is packed with practical, usable tips from Roy and fellow podcasters sharing their secret sauce — the strategies, systems, and lessons that keep shows growing and hosts in the game. Whether you are just starting out or ready to move to the next level, this is the show for you. 🎙️ Start or grow your podcast: https://roycoughlan.com/ 👥 Join the Podfather community: skool.com/podfather/about