Podknows Business Network

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Podcasts providing useful tips and insights to business owners!

  1. Trailer

    You're Not In Charge of the Scale - Trailer

    You're Not in Charge of the Scale Hosted by Dr. Stephanie Walsh, a pediatrician board certified in obesity medicine with over 20 years of experience caring for kids and families struggling with weight. This show is here to normalize conversations about pediatric health — and to say the quiet parts out loud. Each episode digs into the evidence behind weight, hunger, and health, and works to dismantle the shame and stigma that families carry every single day. Because here's the truth: if weight were as simple as calories in and calories out, this wouldn't be a podcast. Every family who walks into Dr. Walsh's clinic has already tried the diets, the exercise, and all the things they were told they should be doing. Weight is not a measure of health. Fear and blame don't create change. And you are not in charge of the scale. Expect honest, evidence-based conversations about GLP-1 medications for kids, food noise, weight bias, the mental health toll of bullying, what actually counts as research, and why obesity is a disease that deserves real treatment — not judgment. For parents, patients, pediatricians, and anyone who's ever been made to feel like their body is a personal failing. Dr. Walsh is a pediatrician, but she's not your pediatrician. This podcast shares medical information, not medical advice. For questions about your child, talk to your own pediatrician — they want to hear from you.

  2. 4d ago

    Following 'Best Practice' is KILLING Your B2B Podcast!

    Everyone hands you the same B2B podcast checklist: publish weekly, grow your audience, keep it short, hook them in the first 15 seconds, book big-name guests, repurpose everything. Follow all of it and you'll build a podcast that's technically excellent, sounds exactly like everyone else's — and sells nothing. Hi, I'm Neal Veglio, founder of Podknows Podcasting and in this episode I'm making the case that "best practice" is the satnav voice of the entire podcasting industry: the average of what worked on the average podcast, read aloud with total certainty by people who've rarely worked on a show that isn't their own. It'll make you brilliant at being average. And a brilliantly average podcast doesn't pay your mortgage. So what do we do instead? Ah, well, that's what this episode is for. Chapters 00:00 Cold open: the moral of the story - a satnav that drove a man into a lake 02:37 Best practice is the satnav voice of the whole industry 03:02 You don't want an average podcast 03:55 That confident "2.5 million downloads" voice online 04:25 The real problem: optimising for the wrong thing 04:43 Your podcast's job — move the buyers you already have 04:53 A dashboard number is not a payment-link click 05:01 How best practice homogenises your show into noise 05:32 Technically excellent, but ultimately forgettable 05:51 Content pillars are the illusion of strategy 06:10 Why "best practice as wisdom" is slightly lethal 06:57 "Publish weekly": cadence is a production metric 07:11 "Grow your audience": 12,000 wrong listeners vs 12 buyers 07:41 "Keep it short": B2B buying is high consideration 08:11 "Hook them in 15 seconds": imported from retention farming 09:09 "Book big-name guests": their audience isn't your buyer 10:03 "Repurpose everything": thinner effort, decontextualised noise 10:41 Best practice isn't wrong — it's premature 11:01 The only question that matters: what's your podcast's job? 11:49 Define the job and best practice writes itself 13:09 How the Podknows Diagnostic sets your destination 13:40 Founder FAQ: "No video means it's not a real podcast?" 16:28 Quick tip: check Apple & Spotify - here's why Take the next step B2B Podcast Growth Diagnostic → https://podknows.co.uk/diagnostic Podcast Audits → https://podknows.co.uk/audits Podknows Website → https://podknows.co.uk Watch more episodes of B2B Podcasting Insights → https://podknows.co.uk/b2bpi

    Following 'Best Practice' is KILLING Your B2B Podcast!

  3. 6d ago

    The Hidden Failure Around Podcasting Failure

    Here's the super uncomfortable truth this episode's built on: the day you publish makes not the slightest difference to a single download you receive. I will stake this whole show on it. And yet I still missed my Monday slot, published on a Wednesday, and felt like a failure anyway. That first feeling — the flicker of disappointment — is fine. It's just data. It's the second feeling that does the damage. In this one I'm being properly honest about the trap nobody warns you about when they tell you to "build your personal brand": you make the thing personal on purpose, and then every wobble in it feels personal too. So what do we do about it?... The Podmastery founding-members waitlist is open. Doors to the community open to the public soon — get in first at podmastery.co/waitlist. Got a podcasting thing you're quietly beating yourself up about? That's exactly the kind of problem I love to solve. Head to podmastery.co, click "Need Help", and book a 60-minute call. It's him on the other end — not a sales funnel.

    The Hidden Failure Around Podcasting Failure

  4. Jul 17

    Your B2B Podcast Might Already Be Dead (a branded podcast True Crime story)

    Forty-seven episodes. A tasteful logo, serif font, muted teal. Published like clockwork every Thursday at 6am. And in 18 months, not one listener ever became a customer. The host never noticed. Nobody did. Here's the uncomfortable bit: from the inside, a podcast that's doing absolutely nothing for your business and one that converts brilliantly look almost identical. Same download graphs. Same "great episode, mate" in the comments. Same warm, satisfying glow afterwards. I'm Neal Veglio, founder of Podknows, and in this episode of B2B Podcasting Insights I make an uncomfortable case: when it comes to judging whether your own podcast is working, you are the single worst-qualified person for the job. Not a discipline problem — a wiring problem. You hear everything you meant and everything you implied. Your buyer hears only the cold audio, half-listening for the doorbell. We get into why the download number is a pulse, not a business metric; why "that was a great one" is dopamine rather than data; the only question that actually matters (did one person who could genuinely buy from you move a single inch closer?); and what an honest, outside-your-own-ears assessment really looks like. Plus a Founder FAQ on whether you should start a podcast at all, and a quick tip on why dragging a second topic into your show quietly kills it — because a confused buyer never buys. Useful links Podknows website: https://podknows.co.uk B2B Podcast Growth Diagnostic: https://podknows.co.uk/diagnostic Podcast Audits: https://podknows.co.uk/audits Timestamped summary 00:00 Cold open: the podcast that was already dead 02:22 Welcome — and why this one stings 02:50 Why you literally can't judge your own show 04:02 You hear what you meant, not what's there 06:03 Every author needs an editor 07:00 "But I go on numbers" — the download delusion 08:05 The LinkedIn debate + who's actually commenting 09:50 That's not data, that's dopamine 10:37 The only question that actually matters 13:02 What real assessment needs: fresh ears 14:00 The Podknows Podcasting Diagnostic 15:02 Founder FAQ: should I start a podcast at all? 17:26 The three conditions before you start 19:10 Quick tip: don't cram a second topic in

    Your B2B Podcast Might Already Be Dead (a branded podcast True Crime story)

  5. Jul 13

    Is "Be Everywhere" The WORST Podcasting Advice Now That YouTube 'Dominates'?

    YouTube just overtook Spotify as the UK's most-used podcast platform. By one point. Everyone reported the crossover — almost nobody read the rest of the data, which says your podcast is effectively now a radio station, and you're broadcasting on every frequency at once. Hi, I'm Neal Veglio, founder of Podknows Podcasting and the Podmastery community. Edison Research's latest UK numbers gave the podcasting press its headline: YouTube 29%, Spotify 28%. Tectonic plates, apparently. One percentage point. I spent 25 years in radio before I ever touched a podcast, and the first thing that world drums into you is that a station is never for everyone. Which is exactly what this data is saying — if you read past the crossover. Different platforms. Different people. Different reasons. This is Radio 1 and Radio 4 all over again, just dressed up with an app icon instead of a frequency. And a lot of podcasters are currently trying to be all three stations at once. In this one: The four-year trend that matters far more than the 1% headline (YouTube 19 → 29; Spotify 33 → 28)BBC Sounds, the station that didn't panic — and what its flat 15% is quietly teaching everyoneWhy these aren't the same listeners switching apps: the age, gender and trust splits nobody quotedThe platform growing fastest is also the one people trust the least. Amazing.The Sheffield podcaster making three versions of one episode every week — while 80% of her downloads come from a platform she barely thinks aboutWhy “post everywhere equally” is busy work wearing a growth strategy's coat“But won't narrowing my focus lose me everyone else?” — no, and here's whyToday's tip: the five-minute hosting-dashboard check that tells you which radio station you already are PODMASTERY LINKS The Podmastery community is opening its doors to the public soon. To join as a founding member with lifetime perks, go to podmastery.co/waitlist, fill in the form and ask me to add you to the list. Got a podcasting problem you'd rather just get solved? Go to podmastery.co and click “Get your podcasting challenge solved”. Just got a specific thing you need help to solve? You can pick my brain! Do that here - https://podknows.co.uk/pick-my-brain

    Is "Be Everywhere" The WORST Podcasting Advice Now That YouTube 'Dominates'?

  6. Jul 11

    Your B2B Podcast Isn't Broken. Your B2B Podcast Strategy Is!

    If your podcast is costing you more than it's returning and someone in your business has started asking hard questions about it, this episode is for you. I'm Neal Veglio, and in this episode of B2B Podcasting Insights I tell you about Jane — a real founder, with a made-up name — who spent £20,000 on her podcast and got £6,000 back. Her financial advisor spotted the gap. She's now weeks away from shutting the show down. She shouldn't. Because the problem was never the podcast. We look at what actually goes wrong when ambitious founders build a content operation: hiring ten specialists before you've plotted the journey, letting each of them optimise a channel your ideal client has never once opened, and leaving the one channel that is right — the podcast — sitting there with no job to do. There's the uncomfortable truth about specialists (they're not scamming you; they're incentivised to believe their thing is your answer), the point at which finance starts looking at black-and-white numbers on a spreadsheet, and why the solution is almost never "kill the podcast" — it's kill the channels that are quietly burning the cash. Plus a listener question from Jordan in Dublin on the nerves that stop you hitting record, and a quick tip that will make you a better editor of your own show in three days flat. Free download Ideal Client Profile one-pager https://podknows.co.uk/ideal-client Useful links Podknows Website https://podknows.co.uk B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Podcast Audits https://podknows.co.uk/audits Ask a question on the show https://podknows.co.uk/voicemail Timestamped summary 00:00 Free download: the Ideal Client Profile one-pager 00:11 Let's talk about Jane 00:40 £20,000 spent. £6,000 back 01:09 Weeks away from killing the show 01:18 The problem isn't the numbers 01:22 What happens when you surround yourself with specialists 02:00 SEO, email, Pinterest, Reels — the channel pile-up 02:20 The podcast is the right channel. It just has no job 02:54 Welcome to B2B Podcasting Insights 03:11 Most founders start with the wrong question 03:33 They've got it ass about face 03:37 The right sequence: who, where, then which channels 03:49 Build the content map before you hire the crew 04:19 Why specialists genuinely believe their thing is the answer 05:11 The Pinterest problem 05:36 Ten people making your wrong channels excellent 06:04 Zero results, burnt cash and sleepless nights 06:17 When finance looks at the spreadsheet 06:40 It might be working — just not yet 06:44 It's not the podcast that's broken 07:04 The podcast as a content powerhouse 07:29 The solution: kill the other channels, not the show 07:50 What Jane should actually run 08:49 From seven channels down to four 08:55 Listener question: Jordan in Dublin on recording nerves 09:39 You don't get rid of the nerves. You stop letting them stop you 10:22 That nervousness isn't a flaw — it's a sign you care 11:06 Rehearse the script. Commit to one take 11:40 Perfection is a journey, not a destination 11:57 Quick tip: don't publish on the day you record 12:55 Distance creates perspective 13:06 Final thoughts and next steps

    Your B2B Podcast Isn't Broken. Your B2B Podcast Strategy Is!

  7. Jul 7

    What 5,000 Podcast Listeners Just Told Us About Indie Show Growth

    New research from Signal Hill Insights, presented by Tom Webster at Sounds Profitable, surveyed over 5,000 podcast listeners — and the findings are uncomfortable for most indie podcasters to hear. Probably the most uncomfortable for me to hear, considering they contradict everything I've ever told people around podcast growth. But, as with all things, this research is not gospel. It's, as usual, a soupçon of insight into a complex and wide challenge. It challenges what our audio is, what our newsletter does and why our video clips should be. So listen as I break down the Podcast Atlas findings and what they actually mean for indie shows without a publisher, PR team, or paid clip editor behind them. You’ll hear: — Why the 43% trust number matters — and why it’s useless until someone finds you first — What the data says about clips as a discovery engine (and my nuanced take on whether that shifts my position) — Why 61% of your potential audience is untapped and ownable — and what to do about it — The only two things in this whole system you actually own 📊 Download the full Podcast Atlas report (free): https://soundsprofitable.com/research/the-podcast-atlas/ Three ways to work with me: 1. Start the free 7-day podcast makeover email course at podmastery.co 2. Take the listener survey and receive a free download: podmastery.co/listener-survey/ 3. Ready to work directly? podmastery.co/need-podcasting-help/

    What 5,000 Podcast Listeners Just Told Us About Indie Show Growth

  8. Jul 3

    Consistency And Content Pillars Are the Illusion of Strategy in a B2B Podcast

    If you're publishing your B2B podcast like clockwork and still wondering why it isn't moving anything, the problem probably isn't your consistency. Publishing weekly feels responsible. It looks good internally. It gives the team something to point at. But you can be extremely consistent at doing the wrong thing. I'm Neal Veglio, Founder and Director of the UK based podcast agency Podknows Podcasting and in this episode of B2B Podcasting Insights I'm breaking down why "consistency is key" has become one of the most over-sold ideas in B2B podcasting — and why ramping up your output is usually the opposite of what a struggling show needs. We look at why a shop that can't sell its products doesn't fix things by extending its opening hours, why the podcasting industry keeps selling production fixes for what are really strategy problems, what Dan Carlin's Hardcore History reveals about publishing on your own terms, and why intent — not frequency — has always been the deciding variable. There's also a set of questions you can run on your own show to find out whether it's doing a real commercial job or just quietly building a bigger back catalogue that still doesn't sell. Useful links Podknows Website https://podknows.co.uk B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Timestamped summary 00:00 The document every client already has (content pillars = the illusion of strategy)01:50 Welcome to B2B Podcasting Insights02:04 The common problem: your show isn't converting02:40 The shop that just extends its opening hours03:14 Why action feels better than uncertainty03:38 Production fixes for strategy problems (and why they're easier to sell)04:49 "Consistency is key" — and why it's the wrong answer05:07 You can be consistent at doing the wrong thing05:56 Why I've never seen a client get results from publishing more07:10 Permission to publish less07:19 What Dan Carlin's Hardcore History teaches B2B founders09:04 Frequency vs intent: the real deciding variable09:49 Question 1: what's the podcast's commercial job?10:23 Question 2: is what you're publishing doing that job?11:11 Once the job's confirmed, frequency answers itself11:59 Founder FAQ: Natasha's guests won't share their episodes16:52 Quick tip: your episode title is not a book title Mentioned in this episode: Learn More About Podknows Podcasting We're at https://podknows.co.uk/

    Consistency And Content Pillars Are the Illusion of Strategy in a B2B Podcast
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Podcasts providing useful tips and insights to business owners!

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  • Creator
    Podknows Podcasting
  • Years Active
    2024 - 2026
  • Episodes
    499
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Podknows Podcasting
  • Show Website
    Podknows Business Network