22 episodes

Welcome to the PodOn Podcast! We launched to help you, the curious and scrappy podcaster, learn what it takes to launch, maintain, and grow your podcast. We provide best practices in 15-minute episodes, complemented with interviews of industry experts and podcasters across all genres. If you’re a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast media company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, check out our website (http://studiopodsf.com). You can also send us an email (info@studiopodsf.com) or contact us through our social media channels (@studiopodsf).

PodOn Podcas‪t‬ StudioPod Media

    • Entrepreneurship
    • 5.0 • 4 Ratings

Welcome to the PodOn Podcast! We launched to help you, the curious and scrappy podcaster, learn what it takes to launch, maintain, and grow your podcast. We provide best practices in 15-minute episodes, complemented with interviews of industry experts and podcasters across all genres. If you’re a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast media company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, check out our website (http://studiopodsf.com). You can also send us an email (info@studiopodsf.com) or contact us through our social media channels (@studiopodsf).

    The benefits of Descript with Jay LaBouf

    The benefits of Descript with Jay LaBouf

    Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
    We are all storytellers, and it would be a disservice to the world to stop anyone from sharing their content; yet, as popular as it is today, podcasting isn’t necessarily an accessible industry. In today’s episode, TJ and Julian sit down to chat with Jay LeBoeuf, Head of Business Development at Descript, to talk about the diversity of the industry, the importance of inclusion, and how a single tool is making a major paradigm shift in the podcasting ecosystem through empowerment. Are you eager to start your new podcast? Then find a way and start today!
    Jump straight into:
    (00:45) - Paradigms and tools: On Jay’s Pro Tools and Descript journey - “So much of what we’ve been trying to do is take things and make them simpler.”
    (06:49) - Solving the blank canvas problem, boosting creativity and making things simpler for any user - “There is really no reason why someone couldn’t tell their story using Descript.”
    (13:23) - The high impact value of repurposing content and the magic of Descript’s stock voices - “In the context of every amazing conversation there are going to be several pull quotes, so why don’t we get those out there?”
    (19:43) - Reframing old rules and creating inclusion with a single software - “When you’re working with a tool that’s revolving around transcription as its core DNA, you have no excuse to not make everything accessible.”
    (24:50) - The thin line between high quality and over editing - “Yeah, with one click you can fix everything, but with a few more clicks you can back it off a little bit and insert some feeling.”
    (29:56) - The revolution of the industry - “Every business person now has to be a creator in charge of their own messaging and communication style.”
    Resources
    https://www.descript.com/ (Descript)
    https://www.theverge.com/2021/1/22/22242606/pro-tools-proficiency-podcasting-diversity-gatekeeping (‘Pro Tools proficiency’ may be keeping us from diversifying audio) by Michael McDowell
    https://www.jshield.co.uk/post/640494562147696640/building-a-searchable-news-firehose (Building a searchable news firehose) by James Shield
    https://podcasts.apple.com/us/podcast/drop-the-mic-music-industry-conversations/id1528779464 (Drop The MIC) Podcast
    https://www.podon.fm/episode/podcast-accessibility-inclusion-with-sage-levene (Podcast Accessibility and Inclusion with Sage Levene)
    PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com (http://studiopodsf.com), send us an email at info@studiopodsf.com or contact us through our social media channels as https://www.instagram.com/studiopodsf/?hl=en (@studiopodsf).

    • 38 min
    Does Cover Art Really Matter?

    Does Cover Art Really Matter?

    Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
    They say you shouldn't judge a book by its cover but let’s face it, sometimes it is inevitable. In this episode of PodOn, Julian and TJ talk about the visual resources of your show and the face of your podcast, the cover art. Julian takes it away on one of his favorite topics and gives us advice on how to create an attractive yet clear and understandable cover image. Plus TJ shares a list of podcasts with great cover art to draw inspiration from and get started. Join Julian and TJ in this conversation and get a crash course on design priorities for your podcast’s success!
    Jump straight into:
    (00:51) - Why should you care about cover art? - “If you're walking in a store and you're looking for a new bottle of wine, how do you know if the wine's good? Some people are just attracted to the labels.”
    (2:43) - Must-haves: Technicalities about your image - “What's most important is making sure that your title pops, you have to be very aware that most people are listening to podcasts on their phones and so it's a small little square image.
    (04:08) - Photos, titles, and color - “Search for that general topic that the podcast is about, really understand what's already out there, and make sure that from a color standpoint, you have something different than other things that can pop up.”
    (07:36) - New cover art for each episode or season? - “If you have the bandwidth or you have a team supporting you, then definitely you can lean into that. It's not something that you absolutely need to have, but it definitely is something that can do wonders.”
    Resources
    https://podcasts.apple.com/us/podcast/from-woke-to-work-the-anti-racist-journey/id1541397002 (From Woke to Work)
    https://podcasts.apple.com/us/podcast/bride-to-have-been/id1543677188 (Bride to Have Been)
    https://podcasts.apple.com/us/podcast/1-hour-intern/id1520828112 (1 Hour Intern)
    https://podcasts.apple.com/gb/podcast/dissect/id1143845868 (Dissect)
    https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 (How I Built This with Guy Raz)
    https://podcasts.apple.com/us/podcast/armchair-expert-with-dax-shepard/id1345682353 (Armchair Expert with Dax Shepard)
    PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com (http://studiopodsf.com), send us an email at info@studiopodsf.com or contact us through our social media channels as https://www.instagram.com/studiopodsf/?hl=en (@studiopodsf).

    • 13 min
    Biting off More Than You Can Chew

    Biting off More Than You Can Chew

    Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
    Podcasting should be less about feeling overwhelmed and more about getting creative and enjoying the ride. In this PodOn episode, TJ and Julian talk about the importance of having realistic expectations, goals and ambitions when starting a podcast. The podcast industry has space to hold all of us, so let’s stop prioritizing “original ideas” and focus on creating great content instead. Stop overthinking and let’s get to work!
    Jump straight into:
    (00:27) - Avoid biting off more than you can chew - “Oftentimes the creative juices tend to fade because people realize the amount of work that goes into creating a particular show.”
    (02:28) - The problem with the “original content only” approach - “The idea doesn’t always make the podcast successful, you as the host do.”
    (03:45) - Same guest, different shows and how to get the Platinum Compliment - “Don’t be the person who’s asking the same questions over and over again, let your guests know you’re going to bring a fresh, different perspective.”
    (05:09) - The thing with ambitious podcasts and the organizations that want to create them - “Understand that there are a lot of moving parts.”
    (07:31) - Avoid paralysis by analysis at all costs - “I’m overthinking it, and I know I shouldn’t! I need to just get my recordings done, edit it and publish it.”
    Resources
    PodOn: https://www.podon.fm/episode/defining-your-audience (Defining your audience)
    Dating in the Bae Podcast: https://podcasts.apple.com/us/podcast/the-man-who-revolutionized-modern-dating/id1505887780?i=1000505191943 (The Man Who Revolutionized Modern Dating )
    PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com (http://studiopodsf.com), send us an email at info@studiopodsf.com or contact us through our social media channels as https://www.instagram.com/studiopodsf/?hl=en (@studiopodsf).

    • 10 min
    Using podcasting to Build Your Brand with Goli Kalkhoran

    Using podcasting to Build Your Brand with Goli Kalkhoran

    Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
    On this PodOn episode, Julian and TJ talk to Lessons From A Quitter’s Goli Kalkhoran, about her journey leaving her job, what it was like to start a podcast, and how she pushed through self doubt and limiting beliefs. They’ll touch on their serendipitous encounter at a podcasting fair and dive into Goli’s super encouraging tips on how to survive those first months of podcasting insecurities. Listen to learn more about the Lessons From A Quitter coaching program and why it is okay to still be figuring it out.
    Jump straight into:
    (02:34) - Goli’s life before podcasting and jumpstarting Lessons From a Quitter - “In 2016 I knew I was going to eventually start a podcast about this, but I had all these limiting beliefs and all these other stories about why I couldn't.”
    (7:46) - Using podcasts to build your brand’s trust factor- “If you have more of a brand that you want to create, a really special thing about podcasting is that it's such an intimate medium.”
    (12:06) - Goals and self doubt at the beginning - “It takes a year of podcasting to really feel like you know what you're doing.”
    (16:04) - How Goli’s podcast grew into something else- “Sometimes it's just pushing through, but a lot of it was me really working on my mindset and realizing why am I doing this.”
    (19:40) - On being too precious about your podcast - “Every time I've pivoted or done something else, it's always worked out really well, so I'm learning that to be less afraid.”
    (23:27) - There are no overnight successes - “You're always comparing your step one to someone else's step 20, or step 30, or year 10.”
    (27:28) - Why being multifaceted actually works - “People want you to be a full human, they don't necessarily need you to just be a brand.
    Resources
    Follow Goli on https://www.instagram.com/lessonsfromaquitter/ (Instagram)
    http://www.lessonsfromaquitter.com/ (Lessons From a Quitter)
    PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com (http://studiopodsf.com), send us an email at info@studiopodsf.com or contact us through our social media channels as https://www.instagram.com/studiopodsf/?hl=en (@studiopodsf).

    • 35 min
    Why are Show Notes Important?

    Why are Show Notes Important?

    Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
    Did you know that show notes allow your podcast to be discovered and grow? They are a key piece in the podcasting puzzle, so it is crucial for podcasters to invest time and effort on their show notes. Today, Julian and TJ sit down to chat about everything around show notes, why they matter, how they make it easier for your podcast to be discovered and how they create value for your audience. Don’t miss this incredible episode, and don’t forget to read these show notes!
    Jump straight into:
    (00:54) - Why does your podcast even need show notes? - “Writing a quick sentence when submitting your podcast is bad, but probably the worst thing you can do is not having them in the first place.”
    (03:06) - A simple yet effective guide to structure your show notes - “We have three basic buckets that we like to structure our show notes into: description, timestamps and references.”
    (05:38) - The evergreen nature of podcasting and why you need to know your platform - “Somebody might be searching for that particular topic five years from now, and if you have great keywords that highlight what's in your episode, there's a great opportunity for your podcast to be discovered even then.”
    (08:59) - How to step up your show notes game even if you’re not confident in your writing skills - “It's actually very, very easy to do. You just have to put in the time and the effort.”
    Resources
    https://insights.adswizz.com/hubfs/Podcast%20Trends%20Report%202020/podcast-trends-report-2020-adswizz.pdf (AdsWizz Podcast Trends Report 2020)
    https://open.spotify.com/episode/4oZTTWle0HZXJG16jVVgpq (The Ryen Russillo Podcast)
    PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com (http://studiopodsf.com), send us an email at info@studiopodsf.com or contact us through our social media channels as https://www.instagram.com/studiopodsf/?hl=en (@studiopodsf).

    • 11 min
    Should I Do a Video Pod?

    Should I Do a Video Pod?

    Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
    To video podcast or not to video podcast? That is the question. On this PodOn episode, Julian and TJ sit down to talk about a common podcasting dilemma: “Should I do video too?”. Traditional podcasting itself takes a lot of resources, time and effort, so it is relevant to remind folks that including video in their podcast journey is not an easy task. Listen now to learn more about the pros and cons of video podcasting, and determine if your message and ideas could find their way through visuals too.
    Jump straight into:
    (00:28) - Evaluating the podcast and video podcast routes - “You can do both, you just have to do both, you can’t just do one and throw it on the other. You want to have an approach for each channel.”
    (04:00) - The pros and cons of producing video content - “It’s going to take more time, more money, more editing and more curation.”
    (07:21) - It all comes down to the content - “While you want to create something that is visually and audibly appeasing, it is not as critical as it once was.”
    Resources
    https://rebelbasemedia.io/youtube-case-study/ (The Youtube Podcast Repurposing Argument and Why We Stopped Publishing Our Podcast to Youtube) by Mark Asquith
    https://player.captivate.fm/episode/02392293-a406-492a-b2d0-9c410addee71 (Why We Stopped Repurposing The Podcast Accelerator for YouTube)
    https://reimagininggrief.com/podcast-gsb-1 (Grief is a Sneaky Bitch)
    https://www.youtube.com/channel/UCsYcx1zCYYXSYzB_lVmp82Q/videos (1 Hour Intern)
    PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com (http://studiopodsf.com), send us an email at info@studiopodsf.com or contact us through our social media channels as https://www.instagram.com/studiopodsf/?hl=en (@studiopodsf).

    • 10 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

britt_1990 ,

Helpful easy to follow tips!

Love the first episode and can’t wait to hear more! It sounds great, super professional and well edited. The tips are straight forward, to the point and easy to follow. Ready for the next episode!

Top Podcasts In Entrepreneurship