24 episodes

Welcome to the PodOn Podcast! We launched to help you, the curious and scrappy podcaster, learn what it takes to launch, maintain, and grow your podcast. We provide best practices in 15-minute episodes, complemented with interviews of industry experts and podcasters across all genres. If you’re a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast media company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, check out our website (http://studiopodsf.com). You can also send us an email (info@studiopodsf.com) or contact us through our social media channels (@studiopodsf).

PodOn Podcast StudioPod Media

    • Entrepreneurship
    • 5.0 • 4 Ratings

Welcome to the PodOn Podcast! We launched to help you, the curious and scrappy podcaster, learn what it takes to launch, maintain, and grow your podcast. We provide best practices in 15-minute episodes, complemented with interviews of industry experts and podcasters across all genres. If you’re a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast media company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, check out our website (http://studiopodsf.com). You can also send us an email (info@studiopodsf.com) or contact us through our social media channels (@studiopodsf).

    What's your motivation

    What's your motivation

    Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
    On this PodOn episode, Julian and TJ get introspective and talk about a fragile topic: motivation. We’ve touched on the fadeout phenomenon before on this show and it is your level of motivation that can decide whether your show falls into fadeout or continues to grow. But don’t worry! Julian and TJ share the ultimate tips and tricks that will help you remember your initial excitement for podcasting and beat the non-recording avalanche. Join us on this episode and learn everything on batch recording, getting your times set, finding an accountability system, and getting your creative juices flowing again!
    Jump straight into:
    (00:27) - Why having a co-host is definitely helpful - “From a motivation standpoint, when you are working with team members, or it is a larger team, you want to make sure that everybody's holding themselves accountable, including yourself as a host.”
    (02:52) - Beat the avalanche: On batch recording and setting specific times - “Once you get that avalanche of non-recording, it will only become bigger and stronger and eventually it's just going to crumble you.”
    (03:33) - Record anyway!- “Even if you're not in a fancy studio or have a fancy mic at home, bust out your phone and just talk about a topic that you're passionate about.”
    (07:15) - Give yourself time and get comfortable - “A lot of shows out of the gates that are like, ’We have to be a weekly show’. You don't, you really don't.”
    (08:14) - TJ and Julian’s final advice: Build an accountability support system - “Find that friend who's going to call you out to make sure that you're staying on top of things.”
    Resources
    PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com (http://studiopodsf.com), send us an email at info@studiopodsf.com or contact us through our social media channels as https://www.instagram.com/studiopodsf/?hl=en (@studiopodsf).

    • 9 min
    What's your social presence?

    What's your social presence?

    Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
    In this PodOn episode, Julian and TJ talk about a very important topic that can help you maximize your show’s exposure: social media presence. It’s true, getting on social media is not that easy and it can be time-consuming BUT it is still the best way to find a bigger audience while building a community for your podcast. Is it necessary to have a handle specifically for my show? Should I go on Instagram or LinkedIn first? What type of content works better?
    Listen to this episode to get some tips and tricks from Julian and TJ on how to get started using social media, the do’s and don'ts of each platform plus strategies to get your guests to share your content.
    Jump straight into:
    (00:54) - Should your podcast have a social media presence? - “If your goal is to get maximum exposure and really get audience growth, it is pretty critical to have a social media presence.”
    (03:21) - Leverage the benefits of social media - “Don't just promote with the goal of getting people to listen, promote with the goal of starting a conversation around the topic of your podcast and getting feedback”.
    (4:48) - The do’s and don'ts for each platform: LinkedIn, Instagram, and Facebook - “Make sure that where you're hosting your platform, they have social-friendly links.”
    (11:37) - Other useful platforms: Reddit, Twitter and Pinterest - “I think there are great platforms for you to listen and hear what conversations are related to your topic and then do a podcast on those and then potentially bring that value back.”
    (12:47) - What content should you create? - “Figure out which platforms you're good or great at, in the beginning, focus there, and then as you get better, go on to the next platform.”
    (14:54) - Tips and tricks to work with your guests’ social media - “Make it as easy as possible for them, write the copy for them, give them something that they can literally just copy and paste.”
    PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com (http://studiopodsf.com), send us an email at info@studiopodsf.com or contact us through our social media channels as https://www.instagram.com/studiopodsf/?hl=en (@studiopodsf).

    • 18 min
    The benefits of Descript with Jay LaBouf

    The benefits of Descript with Jay LaBouf

    Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
    We are all storytellers, and it would be a disservice to the world to stop anyone from sharing their content; yet, as popular as it is today, podcasting isn’t necessarily an accessible industry. In today’s episode, TJ and Julian sit down to chat with Jay LeBoeuf, Head of Business Development at Descript, to talk about the diversity of the industry, the importance of inclusion, and how a single tool is making a major paradigm shift in the podcasting ecosystem through empowerment. Are you eager to start your new podcast? Then find a way and start today!
    Jump straight into:
    (00:45) - Paradigms and tools: On Jay’s Pro Tools and Descript journey - “So much of what we’ve been trying to do is take things and make them simpler.”
    (06:49) - Solving the blank canvas problem, boosting creativity and making things simpler for any user - “There is really no reason why someone couldn’t tell their story using Descript.”
    (13:23) - The high impact value of repurposing content and the magic of Descript’s stock voices - “In the context of every amazing conversation there are going to be several pull quotes, so why don’t we get those out there?”
    (19:43) - Reframing old rules and creating inclusion with a single software - “When you’re working with a tool that’s revolving around transcription as its core DNA, you have no excuse to not make everything accessible.”
    (24:50) - The thin line between high quality and over editing - “Yeah, with one click you can fix everything, but with a few more clicks you can back it off a little bit and insert some feeling.”
    (29:56) - The revolution of the industry - “Every business person now has to be a creator in charge of their own messaging and communication style.”
    Resources
    https://www.descript.com/ (Descript)
    https://www.theverge.com/2021/1/22/22242606/pro-tools-proficiency-podcasting-diversity-gatekeeping (‘Pro Tools proficiency’ may be keeping us from diversifying audio) by Michael McDowell
    https://www.jshield.co.uk/post/640494562147696640/building-a-searchable-news-firehose (Building a searchable news firehose) by James Shield
    https://podcasts.apple.com/us/podcast/drop-the-mic-music-industry-conversations/id1528779464 (Drop The MIC) Podcast
    https://www.podon.fm/episode/podcast-accessibility-inclusion-with-sage-levene (Podcast Accessibility and Inclusion with Sage Levene)
    PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com (http://studiopodsf.com), send us an email at info@studiopodsf.com or contact us through our social media channels as https://www.instagram.com/studiopodsf/?hl=en (@studiopodsf).

    • 38 min
    Does Cover Art Really Matter?

    Does Cover Art Really Matter?

    Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
    They say you shouldn't judge a book by its cover but let’s face it, sometimes it is inevitable. In this episode of PodOn, Julian and TJ talk about the visual resources of your show and the face of your podcast, the cover art. Julian takes it away on one of his favorite topics and gives us advice on how to create an attractive yet clear and understandable cover image. Plus TJ shares a list of podcasts with great cover art to draw inspiration from and get started. Join Julian and TJ in this conversation and get a crash course on design priorities for your podcast’s success!
    Jump straight into:
    (00:51) - Why should you care about cover art? - “If you're walking in a store and you're looking for a new bottle of wine, how do you know if the wine's good? Some people are just attracted to the labels.”
    (2:43) - Must-haves: Technicalities about your image - “What's most important is making sure that your title pops, you have to be very aware that most people are listening to podcasts on their phones and so it's a small little square image.
    (04:08) - Photos, titles, and color - “Search for that general topic that the podcast is about, really understand what's already out there, and make sure that from a color standpoint, you have something different than other things that can pop up.”
    (07:36) - New cover art for each episode or season? - “If you have the bandwidth or you have a team supporting you, then definitely you can lean into that. It's not something that you absolutely need to have, but it definitely is something that can do wonders.”
    Resources
    https://podcasts.apple.com/us/podcast/from-woke-to-work-the-anti-racist-journey/id1541397002 (From Woke to Work)
    https://podcasts.apple.com/us/podcast/bride-to-have-been/id1543677188 (Bride to Have Been)
    https://podcasts.apple.com/us/podcast/1-hour-intern/id1520828112 (1 Hour Intern)
    https://podcasts.apple.com/gb/podcast/dissect/id1143845868 (Dissect)
    https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 (How I Built This with Guy Raz)
    https://podcasts.apple.com/us/podcast/armchair-expert-with-dax-shepard/id1345682353 (Armchair Expert with Dax Shepard)
    PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com (http://studiopodsf.com), send us an email at info@studiopodsf.com or contact us through our social media channels as https://www.instagram.com/studiopodsf/?hl=en (@studiopodsf).

    • 13 min
    Biting off More Than You Can Chew

    Biting off More Than You Can Chew

    Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
    Podcasting should be less about feeling overwhelmed and more about getting creative and enjoying the ride. In this PodOn episode, TJ and Julian talk about the importance of having realistic expectations, goals and ambitions when starting a podcast. The podcast industry has space to hold all of us, so let’s stop prioritizing “original ideas” and focus on creating great content instead. Stop overthinking and let’s get to work!
    Jump straight into:
    (00:27) - Avoid biting off more than you can chew - “Oftentimes the creative juices tend to fade because people realize the amount of work that goes into creating a particular show.”
    (02:28) - The problem with the “original content only” approach - “The idea doesn’t always make the podcast successful, you as the host do.”
    (03:45) - Same guest, different shows and how to get the Platinum Compliment - “Don’t be the person who’s asking the same questions over and over again, let your guests know you’re going to bring a fresh, different perspective.”
    (05:09) - The thing with ambitious podcasts and the organizations that want to create them - “Understand that there are a lot of moving parts.”
    (07:31) - Avoid paralysis by analysis at all costs - “I’m overthinking it, and I know I shouldn’t! I need to just get my recordings done, edit it and publish it.”
    Resources
    PodOn: https://www.podon.fm/episode/defining-your-audience (Defining your audience)
    Dating in the Bae Podcast: https://podcasts.apple.com/us/podcast/the-man-who-revolutionized-modern-dating/id1505887780?i=1000505191943 (The Man Who Revolutionized Modern Dating )
    PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com (http://studiopodsf.com), send us an email at info@studiopodsf.com or contact us through our social media channels as https://www.instagram.com/studiopodsf/?hl=en (@studiopodsf).

    • 10 min
    Using podcasting to Build Your Brand with Goli Kalkhoran

    Using podcasting to Build Your Brand with Goli Kalkhoran

    Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
    On this PodOn episode, Julian and TJ talk to Lessons From A Quitter’s Goli Kalkhoran, about her journey leaving her job, what it was like to start a podcast, and how she pushed through self doubt and limiting beliefs. They’ll touch on their serendipitous encounter at a podcasting fair and dive into Goli’s super encouraging tips on how to survive those first months of podcasting insecurities. Listen to learn more about the Lessons From A Quitter coaching program and why it is okay to still be figuring it out.
    Jump straight into:
    (02:34) - Goli’s life before podcasting and jumpstarting Lessons From a Quitter - “In 2016 I knew I was going to eventually start a podcast about this, but I had all these limiting beliefs and all these other stories about why I couldn't.”
    (7:46) - Using podcasts to build your brand’s trust factor- “If you have more of a brand that you want to create, a really special thing about podcasting is that it's such an intimate medium.”
    (12:06) - Goals and self doubt at the beginning - “It takes a year of podcasting to really feel like you know what you're doing.”
    (16:04) - How Goli’s podcast grew into something else- “Sometimes it's just pushing through, but a lot of it was me really working on my mindset and realizing why am I doing this.”
    (19:40) - On being too precious about your podcast - “Every time I've pivoted or done something else, it's always worked out really well, so I'm learning that to be less afraid.”
    (23:27) - There are no overnight successes - “You're always comparing your step one to someone else's step 20, or step 30, or year 10.”
    (27:28) - Why being multifaceted actually works - “People want you to be a full human, they don't necessarily need you to just be a brand.
    Resources
    Follow Goli on https://www.instagram.com/lessonsfromaquitter/ (Instagram)
    http://www.lessonsfromaquitter.com/ (Lessons From a Quitter)
    PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com (http://studiopodsf.com), send us an email at info@studiopodsf.com or contact us through our social media channels as https://www.instagram.com/studiopodsf/?hl=en (@studiopodsf).

    • 35 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

britt_1990 ,

Helpful easy to follow tips!

Love the first episode and can’t wait to hear more! It sounds great, super professional and well edited. The tips are straight forward, to the point and easy to follow. Ready for the next episode!

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