POK EXPERIENCE

Olawumi Kolawole

The POK Experience is a podcast where no topic is off-limits, offering unfiltered conversations about life, society, culture, and everything in between. Inspired by the free-flowing, thought-provoking format of The Joe Rogan Experience, it dives into diverse subjects, including personal growth, current events, science, relationships, and untold stories from fascinating guests. Hosted by Olawumi Peter Kolawole, it creates a space for meaningful dialogue, fresh perspectives, and sometimes a bit of humor. Whether through expert interviews or solo reflections, the POK Experience invites listeners

  1. 121. The Misery of Media Buying in 2026 - Ebuka Chidube

    MAY 12

    121. The Misery of Media Buying in 2026 - Ebuka Chidube

    In Episode 121, Olawumi Kolawole sits down with Ebuka Chidube (Growth specialist at Piggyvest) to pull back the curtain on why most advertisers are struggling right now—and what the top 1% are doing differently to stay profitable. From the "death" of granular targeting to the psychological shift required to handle high-spend accounts, this is a masterclass in modern performance marketing. Whether you're a beginner trying to land your first client or an agency owner scaling to the moon, this conversation is your 2026 roadmap. What You’ll Learn: 00:54 – How to determine your Creative Testing Kill Ratio (Stop wasting budget!)06:11 – Setting a Creative Testing Budget that actually yields data11:08 – Knowing when to Reject a Business (Not every product is ready for ads)12:10 – The limit: How many accounts can one media buyer really handle?14:05 – The Realistic Timeline: How long it takes to actually get "good" at ads15:40 – Freelance Tips: How to land your first clients as a complete beginner21:00 – Why "doing" beats "studying" every single time in media buying22:00 – The Truth: What happens off-platform is more important than the Ad Manager24:00 – The Controversial Take: Why targeting is foolish in 202630:25 – Using "Snapshot Ads" to capture attention fast33:40 – Does Ad Frequency still matter in an automated world?36:00 – ROAS vs. Profitability: Why high ROAS can sometimes keep you broke40:00 – WhatsApp Ads: Does the funnel actually work for scaling?43:00 – This or That: Ebuka’s rapid-fire takes on marketing tools and tactics45:00 – Final Thoughts & Conclusion

    46 min

About

The POK Experience is a podcast where no topic is off-limits, offering unfiltered conversations about life, society, culture, and everything in between. Inspired by the free-flowing, thought-provoking format of The Joe Rogan Experience, it dives into diverse subjects, including personal growth, current events, science, relationships, and untold stories from fascinating guests. Hosted by Olawumi Peter Kolawole, it creates a space for meaningful dialogue, fresh perspectives, and sometimes a bit of humor. Whether through expert interviews or solo reflections, the POK Experience invites listeners