Population Next

Bradley Schurman

​​Welcome to Population Next, the podcast that helps business leaders and policymakers navigate the biggest—and most overlooked—threat to their future: demographic change. Hosted by Bradley Schurman, author of The Super Age and a leading expert in population dynamics, this show is your guide to turning challenges into opportunities. Each episode explores how shifting population patterns—declining birth rates, aging societies, and accelerated global migration—are transforming the way we work, live, and do business. With expert insights, real-world case studies, and forward-thinking guests, Bradley breaks down complex trends into clear strategies. Learn how to build generationally-dynamic teams, adapt to emerging labor markets and technologies, and create future-proof organizations that thrive during this period of demographic disruption. If you’re a C-suite executive, director, or founder who wants to lead with foresight, build resilience, and unlock new market potential, this podcast is your competitive edge. Tune in to Population Next on Spotify, Apple Podcasts, or YouTube—and be the first to see what’s coming next.

  1. 4월 15일

    Is the World on the Verge of a Major War?

    The world stands on the precipice of unprecedented geopolitical turmoil. The United States is engaged in an active conflict with Iran, while tensions continue to escalate across Ukraine and Sudan, creating a complex web of instability. The ripple effects of these crises are far-reaching, impacting everything from oil markets to military resource allocations. In this episode, I explore the demographic forces at play behind these conflicts, revealing how aging populations, shrinking economies, and desperate leaders shape the very terrain on which wars are fought. We will talk about the increasing likelihood of a global conflict, not driven by one monumental event, but by a series of smaller, cascading failures within the fragile world order. Amidst this chaos, one pressing question remains: Can the existing world order, which has maintained relative peace for the past 80 years, survive the onslaught of modern geopolitical pressures? Let’s explore this further together. You’ll learn - How demographic decline is exacerbating geopolitical instability - Why desperate leaders are more likely to escalate conflicts than seek peace - How the current global system is weakening under pressure. - Why the economic interdependence between nations can no longer protect us - The role of AI and disinformation campaigns in modern hybrid warfare - Why resource scarcity is a growing flashpoint - How Europe’s inability to respond creates a void in global governance - How small, seemingly contained conflicts could trigger a larger global war - What historical patterns suggest about the future of global conflict - The risks of ignoring global demographic shifts Subscribe to Bradley’s Newsletter: Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community. Subscribe here → https://populationnext.substack.com/ Order Bradley’s Book: The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P Get in Touch with Bradley Schurman: Substack: https://populationnext.substack.com Website: https://www.bradleyschurman.com/ YouTube: https://www.youtube.com/@bradleyschurman Instagram: https://www.instagram.com/bradley.schurman LinkedIn: https://www.linkedin.com/in/bradleyschurman/ Subscribe: YouTube: https://www.youtube.com/@bradleyschurman?sub_confirmation=1

    20분
  2. 4월 1일

    The Metabolic Revolution Happening in Your Backyard | METAFITRX Founders

    The future of human health isn't being built in a hospital but in places like Richmond, Virginia. In this episode of Population Next, I sit down with Melissa and David, the husband-and-wife founders of METAFITRX, a longevity, weight loss, and performance lab bringing clinical-grade metabolic testing to everyday people. Melissa launched the company in 2020 after 15 years in the fitness industry, determined to cut through fad diets and trendy workouts with real data, including DEXA body composition scans, VO2max assessments, and Resting Metabolic Rate analysis. David joined in 2021, adding two decades of expertise in health promotion and workplace wellness. Together, they're part of a broader movement redefining what healthy communities look like from the inside out. If the future of people, places, and prosperity runs through individual health, this conversation is where it starts. You’ll learn - How METAFITRX offers metabolic testing to everyday people - The core assessments during metabolic testing - Is BMI an accurate measure of metabolic health? - Insurance and regulations necessary in the fitness industry - Is Zone 2 training effective or just hype? - How to use GLP-1s correctly for metabolic health - Questions to ask before starting a weight loss journey - Nutritional myths to avoid for optimal health Subscribe to Bradley’s Newsletter: Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community. Subscribe here → https://populationnext.substack.com/ Order Bradley’s Book: The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P Learn More About METAFITRX: Website: https://metafitrx.com/ Instagram: http://instagram.com/metafitrx/ Get in Touch with Bradley Schurman: Substack: https://populationnext.substack.com Website: https://www.bradleyschurman.com/ YouTube: https://www.youtube.com/@bradleyschurman Instagram: https://www.instagram.com/bradley.schurman LinkedIn: https://www.linkedin.com/in/bradleyschurman/ Subscribe: YouTube: https://www.youtube.com/@bradleyschurman?sub_confirmation=1

    32분
  3. 3월 18일

    5 Forces Reshaping Cities: Is Your City Resilient Enough?

    Explore the Geography of Prosperity Index: https://geographyofprosperity.com/ Is your city built to last? In a world facing demographic shifts, climate disruptions, and automation, this question is more pressing than ever. Many US cities are thriving now, but will they be equipped to navigate the future? I teamed up with Jaymes Cloninger and his incredible team at Motivf to create the Geography of Prosperity Index, a ranking of 250 U.S. cities based on five key dimensions of resilience. Unlike other rankings that just measure growth or wealth, our index looks at long-term sustainability, that is, how cities are positioned to thrive in the next 20 to 30 years. In this episode, I’ll walk you through the findings, share which cities top the list, and explore why some surprising metros are leading the way in resilience, governance, and forward-thinking planning. You’ll learn - How different cities have built regional advantages - Why population renewal is key to future prosperity, and which cities excel at it - How climate resilience depends on planning, not just geography. - The meaning of automation readiness and which cities are best prepared for AI - Why social cohesion helps cities survive crises and political conflict - How governance quality often matters more than wealth or growth - Why small cities outperform larger metros in resilience and social cohesion Subscribe to Bradley’s Newsletter: Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community. Subscribe here → https://populationnext.substack.com/ Order Bradley’s Book: The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P Get in Touch with Bradley Schurman: Substack: https://populationnext.substack.com Website: https://www.bradleyschurman.com/ YouTube: https://www.youtube.com/@bradleyschurman Instagram: https://www.instagram.com/bradley.schurman LinkedIn: https://www.linkedin.com/in/bradleyschurman/ Subscribe: YouTube: https://www.youtube.com/@bradleyschurman?sub_confirmation=1

    17분
  4. 3월 4일

    The 7 Demographic Changes That Will Define the Next 20 Years

    The world is changing, but not in the way we might have expected. We have long been accustomed to a future marked by population growth, economic expansion, and the promise of more. Yet, quietly but profoundly, that era is coming to an end. In this episode, we examine a critical shift that will reshape the way we live, work, and even fight wars. As we move into an era of demographic change, new challenges emerge, including permanent labor shortages, the rise of artificial intelligence, and a re-drawing of geographic borders. The challenges are not distant predictions but current trends that demand our attention and action. Join me for a stark but necessary look into the seven powerful forces shaping our future and the new world we must build to accommodate them. You’ll learn - How the end of population growth is altering the global landscape - The implications of shrinking and aging populations on economic systems - How permanent labor shortages are affecting different sectors - Why AI and automation are now necessary for countries to survive - How the care economy is evolving to manage the aging population - The impact of casualty-averse societies on warfare - Why migration and climate risks are reshaping migration patterns globally - How geography is being redefined in a digital world Subscribe to Bradley’s Newsletter: Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community. Subscribe here → https://populationnext.substack.com/ Order Bradley’s Book: The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P Get in Touch with Bradley Schurman: Substack: https://populationnext.substack.com Website: https://www.bradleyschurman.com/ YouTube: https://www.youtube.com/@bradleyschurman Instagram: https://www.instagram.com/bradley.schurman LinkedIn: https://www.linkedin.com/in/bradleyschurman/ Subscribe: YouTube: https://www.youtube.com/@bradleyschurman?sub_confirmation=1

    17분
  5. 2월 18일

    AI Is Not to Blame: The Real Reason Jobs Are Vanishing

    The workplace landscape is evolving rapidly, driven by forces such as artificial intelligence, shifting generational dynamics, and evolving business strategies. In this episode, I sit down with Alex Randall Kittredge, an expert in human resources and the future of work, to discuss the broader implications of these transformations. Against the backdrop of anemic hiring and increasing automation across industries, we explore what’s driving these changes and what they mean for both employees and employers going forward. Alex explains that while AI is often cited as a reason for job cuts, the true culprit lies in broader economic shifts, corporate behavior, and changing labor market structures. We also explore the role of AI in workforce management and generational shifts, particularly how Gen Z’s work preferences are disrupting long-standing norms. Alex shares insights on the rise of the gig economy, the decline in employer loyalty, and the growing importance of work-life balance. You’ll learn - How AI is reshaping the labor market and business priorities - Why entry-level hiring is declining and its impact on the talent pipeline - What’s driving the shift to specialized workers and its impact on hiring - How employers’ treatment of employees as disposable assets harms both sides - What the financialization of wages means for job security and corporate culture - Why Gen Z values flexibility and career autonomy over traditional loyalty - How to adapt to the rise of side hustles and gig work - What employers must do to meet Gen Z’s demands and retain top talent Subscribe to Bradley’s Newsletter: Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community. Subscribe here → https://populationnext.substack.com/ Order Bradley’s Book: The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P Get in Touch with Alex Randall Kittredge: LinkedIn:https://www.linkedin.com/in/alexrandallkittredge Substack: https://alexrandallkittredge.substack.com/ Get in Touch with Bradley Schurman: Substack: https://populationnext.substack.com Website: https://www.bradleyschurman.com/ YouTube: https://www.youtube.com/@bradleyschurman Instagram: https://www.instagram.com/bradley.schurman LinkedIn: https://www.linkedin.com/in/bradleyschurman/ Subscribe: YouTube: https://www.youtube.com/@bradleyschurman?sub_confirmation=1

    29분
  6. 2월 4일

    Can AI Really Save Rural America’s Struggling Farms?

    Rural America faces an uncertain future, shaped by a series of interconnected challenges that go beyond the simple ebb and flow of traditional agricultural cycles. As trade policies, weather shifts, and labor shortages converge, the very fabric of U.S. agribusiness is under pressure. David Turner, an expert in agricultural talent acquisition, explains the state of rural labor markets, where population declines and shifting policies are creating an environment of uncertainty. From executive-level talent struggles to the aging workforce in rural towns, we examine how these disruptions are reshaping the workforce in a sector that feeds millions but now faces its most pressing challenges yet. David also shares how the next wave of innovators and leaders will shape the industry's future. These leaders are not only adapting to economic pressures but also incorporating technological advances, like automation and AI, to secure the future of food production. You’ll learn - The effects of shifting policies, aging populations, and a shrinking workforce - Why the agricultural sector is entering a cost-cutting phase - How the population decline in rural America affects agriculture - How immigration policies impact the future of food security - AI and automation as solutions to labor shortages in agriculture - Leadership qualities required in the next generation of agribusiness executives - How rural communities are responding to depopulation - Why rural leaders are divided on the future of agriculture Subscribe to Bradley’s Newsletter: Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community. Subscribe here → https://populationnext.substack.com/ Order Bradley’s Book: The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P Get in Touch with David Turner: LinkedIn: https://www.linkedin.com/in/david-turner-24774b1/ Website: https://www.slaytonsearch.com/ Get in Touch with Bradley Schurman: Substack: https://populationnext.substack.com Website: https://www.bradleyschurman.com/ YouTube: https://www.youtube.com/@bradleyschurman Instagram: https://www.instagram.com/bigschur/ LinkedIn: https://www.linkedin.com/in/bradleyschurman/

    28분
  7. 1월 21일

    Is This the Secret to Lowering Your Energy Bills?

    Energy costs are rising, and it’s not just about paying more for groceries. With more extreme weather events and outdated infrastructure, energy demand is up. But long-duration energy storage could be the solution to making energy more affordable and reliable. In today’s episode, I'm talking to Julia Souder, CEO of the Long Duration Energy Storage Association. Julia describes how long-duration storage works and how it can help us store excess energy for days, weeks, or even months. She also explains how this technology can lower costs and keep power flowing even when storms knock out the grid. We discuss the role of regulations, how long-duration storage can improve grid stability, and why it's such a game-changer for communities and businesses. Julia shares her insights into what’s happening now, both in the U.S. and globally, and what the future of energy storage might look like. You’ll learn - How long-duration storage can lower energy costs for consumers. - Why energy storage is essential for grid stability in extreme weather. - What materials are used in long-duration storage - How regulations affect energy prices and how policies can help. - Why a mix of state and federal policies is key for storage expansion. - How consumers can advocate for energy storage in their communities. - How countries like Australia and South Africa use long-duration storage - What the future holds for home-based energy storage solutions. Subscribe to Bradley’s Newsletter: Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community. Subscribe here → https://populationnext.substack.com/ Order Bradley’s Book: The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P Get in Touch with Julia Souder: LinkedIn: https://be.linkedin.com/in/juliasouder Get in Touch with Bradley Schurman: Website: https://populationnext.substack.com Website: https://www.bradleyschurman.com/ YouTube: https://www.youtube.com/@bradleyschurman Instagram: https://www.instagram.com/bigschur/ LinkedIn: https://www.linkedin.com/in/bradleyschurman/ Subscribe: YouTube: https://www.youtube.com/@bradleyschurman?sub_confirmation=1

    27분
  8. 1월 7일

    These Cities Make You Sick (Avoid these places)

    Where you live isn’t just a backdrop to your life. It shapes how long you live, how healthy you are, and what opportunities come your way. Across the United States, life expectancy can vary by decades simply based on zip code, revealing a powerful but often overlooked truth: place matters more than we think. Joining the discussion is Ryan Frederick, author of Right Place, Right Time, who introduces the concept of “place planning.” Drawing parallels to financial planning, Ryan explains how being intentional about where and how you live can set you up for a longer, healthier, and more connected life. We examine how geography influences health, wealth, relationships, and long-term wellbeing. From disparities within cities to broader regional shifts driven by demographics, economics, and policy, we explore why place is one of the most consequential decisions we make, often without intention. You’ll learn - How zip code shapes lifespan, health, and opportunity - Why places drive habits and behavior more than willpower - What place planning is and why it matters in a longer-life era - How community, health, environment, and money intersect - Why chasing affordability can create long-term costs - How demographic shifts will redefine where people live - What signals reveal whether a place is rising or declining Mentioned in the Episode: Ryan Frederick’s Book, Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life: https://a.co/d/j62274L Subscribe to Bradley’s Newsletter: Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community. Subscribe here → https://populationnext.substack.com/ Order Bradley’s Book: The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P Get in Touch with Ryan Frederick: Website: https://www.ryanfrederick.life/ LinkedIn: https://www.linkedin.com/in/ryanefrederick Get in Touch with Bradley Schurman: Website: https://populationnext.substack.com YouTube: https://www.youtube.com/@bradleyschurman Instagram: https://www.instagram.com/bigschur/ LinkedIn: https://www.linkedin.com/in/bradleyschurman/ Subscribe: YouTube: https://www.youtube.com/@bradleyschurman?sub_confirmation=1

    33분

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​​Welcome to Population Next, the podcast that helps business leaders and policymakers navigate the biggest—and most overlooked—threat to their future: demographic change. Hosted by Bradley Schurman, author of The Super Age and a leading expert in population dynamics, this show is your guide to turning challenges into opportunities. Each episode explores how shifting population patterns—declining birth rates, aging societies, and accelerated global migration—are transforming the way we work, live, and do business. With expert insights, real-world case studies, and forward-thinking guests, Bradley breaks down complex trends into clear strategies. Learn how to build generationally-dynamic teams, adapt to emerging labor markets and technologies, and create future-proof organizations that thrive during this period of demographic disruption. If you’re a C-suite executive, director, or founder who wants to lead with foresight, build resilience, and unlock new market potential, this podcast is your competitive edge. Tune in to Population Next on Spotify, Apple Podcasts, or YouTube—and be the first to see what’s coming next.

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